How To Advertise on Twitter Effectively
Posted 17th September 2011 at 09:12 AM by visimedia
How to advertise on Twitter Effectively
If you have business, you may be looking for the most effective way to advertise on Twitter.
Twitter users has been increasing significantly across the globe today, and people are actually segmenting themselves by following people they admire for a certain topic or industry.
For example if they like "diet" topic, they will follow for example:
- fitness "guru"
- weight loss products that work
- diet programs
- diet related things
So, actually today if you have a business this is the right time to advertise on Twitter. If you're about to advertise on Twitter, I think that it's a good idea, because people are segmenting themselves.
How to advertise on Twitter?
You can use lots of ways to advertise your business on Twitter, but you can't just go to Twitter.com and find "advertise" page.
But don't worry, we have some ways to advertise on Twitter.
You can choose from these options:
Manual way
You can create a Twitter account (or your personal Twitter account if you want), then you can go to Twellow.com (this is a Twitter directory) and find the popular people in your industry. After your found those people, you can manually follow them one by one, and it's suggested to add like 100 - 200 at most a day. You can "tweet" some of your products and promotion after you got some people there.
Twitter PPC ad network
This is a faster and time saving ways to advertise on Twitter, but it'll cost you money. This is actually my favorite to advertise on Twitter, but I was a bit annoyed with the news of "click-fraud", what I mean people are clicking the ad in purpose just to make more and more money while we pay them for nothing. It's my favorite no more after that point.
Automatic software
This one is still one of my best marketing tool. I have bought some softwares out there to advertise on Twitter, in other word is to Twitter marketing, and still you have to really good and smart to pick the softwares. If you buy the wrong software, even if they give you "expensive" bonuses package for buying their softwares, you will regret it.
Some tips to advertise on Twitter
The best way for me (right now I think will still be the best in the future) to advertise on Twitter is by using software.
I personally recommend you, if you're serious to Twitter marketing, please do more research before you buy a software.
But, don't buy the wrong software. You will feel buying the wrong software if :
- too long learning curve
- confusing to use it from the first time
- too time consuming
- bad support
My recommendation is that you should buy a good Twitter marketing software that can meet your needs to advertise on Twitter.

