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A.I.D.A.

Posted 15th December 2009 at 06:57 PM by wrcato2 (Money & Power)

A.I.D.A.

In copywriting, there is an acronym used to describe the four building blocks to attract a potential customer to your offer.

What are the 4 building Blocks?

1. Attention – a great attention getting benefit headline
2. Interest – The first sentence is the most important. Give them something interesting to read so they do not hit back button right away.
3. Desire - Build motivation and a desire in the body of your message.
4. Action

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