So Yesterday - everything was 4x the previous day - number of clicks, impressions, average CPC dropped, Spend went up - didn't hit the budget.

There was a large discrepancy in the number of clicks.
Google says 24, t202 says 33 real/47 All, CJ says 102. I have double checked my site - I use a Landing Page code - so the extra clicks are not coming from there. I am not too worried about this - I hope to sort it out.

T202 is telling me all my ads are generating clicks...

A quick summary of Direct program.
640 Keywords - Each keyword Broad and Exact
7 Different ads. Each for all keywords
Ad1 - feature of solution
ad2 - Focus on customers feeling of stress
ad3 - Focus on the result of using product
ad4 - focus on customer feeling of worry
ad5 - focus on solving practical problem faced by customer
ad6 - Feature Price of product a
ad7 - Feature Price of product b

I feel real stupid - after spending time setting up my Excel spreadsheet - I just "discovered" the reports tab.

YUCH!!!! I hate learning curves.

Tomorrow - set up the reporting to match my excel spreadsheet.

FYI - I am starting to see increases in everything - as per plan. No sales yet!!!

Does anyone know how to set position preferences for all keywords at once?

Hi Steven,

Thank you for your comment. I really do wish that you identify where you feel I am doing something wrong.
We both have the same goal - getting to profit.
I am not profitable - I assume you are - then I am doing something wrong. I must be missing something somewhere.

I have tried to provide as much information as possible on my thinking and my approach. Please feel free to hammer away.

I am doing this openly so others can learn...

Oops hit send to fast. I checked google adwords help.
They said the adgroup CPC is just a way to set the keyword cpc quickly. So I haven't changed my adgroup CPC at all.

It would be nice to be able to edit my posts - so that I don't have to add the "oops" and just edit or delete the posts.

[Is anybody actually reading this?]