by zenmn
13 replies
I heard a few people say that there is software for building great sales copy. I believe it was in template type form allowing you to just plug in your product and style between the the bridges, segues and close.

Question: Has or does anyone use Sales letter software? And is it worth it?
#copy #sales #software
  • Profile picture of the author MontelloMarketing
    seen it...

    Never would use it...

    Spits out Horrible copy...
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    • Profile picture of the author ndcole78
      Nothing can replace a personal touch.
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    • Profile picture of the author Money on the Side
      There were a couple out there by some pretty big names in Internet marketing...and they all sucked!
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      • Profile picture of the author Sandor Verebi
        Hi zenmn,

        I join the ones sounding before me; because I rehearsed some, but the expected result was not yielded, so that according to me not worthy to deal with them.

        As ndcole78 wrote: "Nothing can replace a personal touch." That is right.

        Take care,

        Sandor
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  • Profile picture of the author zenmn
    Phew! Sooo glad I asked first. Thank-you very much. I will take that out of my plan for supplemental tools.

    -zenmn
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    • Profile picture of the author maurice
      All,

      I disagree.

      How do you get the personal touch if you don't know where to even start?

      When I started out years ago I tried copying Corey Rudl's sales letter and
      failed miserably.

      After trial and error and spending some money on how to write a sales letter
      from Bob Serling I realized all or at least MOST sales letter copy is written
      with a sales process or "formula".

      That formula can be broken down into "bite-size" chunks until you have
      a perfectly crafted sales letter.

      1. The Headline
      2. The Opening Phrase
      3. The Problem
      4. The Solution (Tell Your Story)
      5. Testimonials (Proof)
      6. Bullet List
      7. Bonus Offer
      8. Price
      9. Guarantee
      10. The Close
      11. Scarcity
      12. The P.S.

      Now, most of the greatest sales letters have this formula (maybe not
      in this exact order).

      And yes, there are to tools that you can use to help you "avoid"
      writer's bloc. PM if you are interested.

      I've found that the ONLY place where NO software can work is in
      telling your story. This is where "Personal Touch" is required.

      MOST every other place in your sales letter can be "Modeled" after
      other great sales copy.

      At least that is my two cents.

      Maurice
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  • Profile picture of the author icjackson
    While I understand what you're saying, Maurice, cookie-cutter sales copy "formulas" are the reason why I don't read sales copy anymore.

    I don't buy ANYTHING until I have thoroughly researched it through multiple venues, so by the time I get to the sales page, I already know if I want it or not. The long list of testimonials that go on for days and the overbearing screenshots and check stub pics, blah blah blah - those things have their place, but consumers are getting more savvy and are therefore less impressed with the formulaic sales letter. If I want it, I just scroll to the end of the page so I can pay for it and get on with my life.

    To the contrary, if I find a sales letter that doesn't read like a typical sales letter, it may captivate me long enough to establish real credibility
    for the seller and even plant some seeds for the future. You might even upsell what you're really promoting that way with me!

    But you can't get that kind of copy from a software program.
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    • Profile picture of the author maurice
      ICJackson,

      I agree and disagree.

      >>>While I understand what you're saying, Maurice, cookie-cutter sales
      >>>copy "formulas" are the reason why I don't read sales copy anymore.


      I agree. But the "formula" OR "format" is necessary. How it is being used
      by marketers I think is the question.

      Don't throw out the baby with the bath water.

      >>>I don't buy ANYTHING until I have thoroughly researched it through
      >>>multiple venues, so by the time I get to the sales page, I already know
      >>>if I want it or not. The long list of testimonials that go on for days and
      >>>the overbearing screenshots and check stub pics, blah blah blah - those
      >>>things have their place, but consumers are getting more savvy and are
      >>>therefore less impressed with the formulaic sales letter. If I want it, I
      >>>just scroll to the end of the page so I can pay for it and get on with my life.


      I agree with you on this with many of the sales letters you see nowadays.

      But one question? How do you take your prospect who knows NOTHING
      about your product or service from step #1 to the order form?

      I GUARANTEE you that if you leave out too many elements of the
      basic sales letter formula that your sales letter will FAIL to make sales.

      A formula when used correctly will keep your sales letter focused,
      on point, avoid rambling, will push and satisfy ALL emotional triggers
      and ultimately make the sale.

      The goal is to use the formula in such a way that even Internet
      Marketers don't even know it's being used (LOL).

      Sales letter creators, etc., are best used for brainstorming or
      as a swipe file to overcome writer's bloc.

      Maurice
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      • Profile picture of the author Sandor Verebi
        Hi Maurice,

        You do pointed out right, what kind of formula is the examplary method in copywriting. I don't want to query of it's importance because I find this is the right formula used by big names and for years.

        What is more I also use this (what well-tried you don't have reason not to follow, unless you want to be a renegade) and have fine results with it. So I agree with you in this.

        You wrote: "MOST every other place in your sales letter can be "Modeled" after other great sales copy."

        At another place you wrote this: "I GUARANTEE you that if you leave out too many elements of the basic sales letter formula that your sales letter will FAIL to make sales.

        A formula when used correctly will keep your sales letter focused, on point, avoid rambling, will push and satisfy ALL emotional triggers and ultimately make the sale.

        The goal is to use the formula in such a way that even Internet Marketers don't even know it's being used (LOL)."

        I also agree in these.

        What concerns to the personal touch I mean the good sales copy is a story novel; consists of the series of questions and answers. I don't say that you have to amuse the one reading because the selling is your aim, but slightly amusing this is going much more easily since the peoples like stories.

        So I mean, in the series of questions and answers (otherwise the whole sales copy) you need to lean on your personality (what your audience expect from you in these sceptical times) and I think the softwares out there presently don't able to give it back to your readers.

        What I'm saying is my experience (but I'm not perfect, yet)

        And beside all these, interest in your success, not disadvantageous if you give the best offer for the right targeted audience.

        Happy day to you.

        Sandor
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  • Profile picture of the author ages
    I'm about to reveal how you, or anyone else for that matter, can instantly generate high quality sales letters that will drive people to take action and buy your product or service - even if you can't write, can't type and struggled to pass high school English.
    --------------------

    ages

    viral marketing
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    • Profile picture of the author Nick Doyle
      I would NEVER trust a SOFTWARE that can generate salescopy for you. a "template" is ok for swiping keywords ... but thats as far as I would take it

      Nick
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      • Profile picture of the author zenmn
        Originally Posted by Nick Doyle View Post

        I would NEVER trust a SOFTWARE that can generate salescopy for you. a "template" is ok for swiping keywords ... but thats as far as I would take it

        Nick
        Thanks for all the feedback. A template/formula is all I am looking for.

        I love formulas and templates to get the pen moving.

        Once I have the rough draft it is usually tweaked to point where it no longer fits the template or formula.

        As I get more experience it is easier to work w/o these tools.

        Thanks again

        zenmn
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        • Profile picture of the author zapseo
          I offer a copy critique service.
          I've looked at a LOT of copy.

          Some of it has been so bad (and some of that has been copy that the owner paid for ) that it's been difficult to know where to start.
          In general, for MANY people, having a piece of salesletter software that prompts them for the questions they need to answer is a great start. It gets them moving, it helps them accomplish something. And it's something that at least has a decent "skeleton".

          And, imnsho, that's where it all starts -- having the appropriate skeleton.

          And then you can build from there.

          But to take what's been written out of the box -- nope. It definitely needs dressing up after that!

          Live JoyFully!

          Judy Kettenhofen, Profit Strategist/Copywriter
          NextDay Copy
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