
B2B: How To Persuade Customer To Be Profiled in a CASE STUDY?
What advice can I offer a client as he calls his customers to seek permission to profile them in a case study?
I'm guessing that if customer is really happy with the product they may just want to share for the sake of sharing... same way I feel when I get something I really like.
BUT is there any other particular sort of incentive, benefit or approach I can recommend to my client as he contacts customers seeking their permission to be profiled?
All best,
Scott
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