Story telling - How Hollywood Stole from you....

So we all know that story telling is probably the master skill in selling, because it draws on the other principles, which are:

Persuasion, influence, seduction (if needed), humour (if needed), entertainment and of course selling.

Now Hollywood has gone and robbed us of our most vital skill. This is evidenced by how many movies have the same damn recurring underlying theme, seriously that's the only reason most movies make millions, is because it's very repetitive.

So how do you reclaim it?

Simple...

Do the following:

Go to the cinema's or book store or library, Watch a movie, read a few books and check out cosmopolitan magazine. Start looking at the sub plot. Are they using the underdog , Reluctant hero, obvious hero, realist or pandering to the era style writing/movie.

An example of this, the movie swordfish, played on a conspiracy theorist point of view, but also used the reluctant hero and underdog plot lines to create the hit it was. IF you haven't watched it, just check out the trailer.

The way for this to work in your salescopy is pander to the era.

At the time of writing this, the media is focusing on vampire movies and novels as well as aliens, etc.
So create your copy to match it using words that they use.

Example: If you are having trouble writing copy...
then learn the 3 secrets that transformed me from struggling writer to the head writer of my company

Or something like that.

Using these plot lines will greatly make the reader feel familiar with your writing and so it's easier to sell to them.

Hope this helps,

Adil

P.S. Sorry for the sporadic writing