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How To Justify Your Price and Obliterate Prospect "Risk" In 2 Sentences ... That Increased Sales

by Aj Wilson
7 replies
Hey guys,

I wanted to share my experience here ... but first,
a personal thanks to EwenMack for his post here >

regarding the "copywriters grab bag" ... I looked at the
sales page and one thing hit me between the eyes that I was so impressed with ...

in short ... this was the sales page;

headline
[50 million bullet points]
[product-price-introduction]

then this little piece of GOLD;

But Really ... The Price Doesn't Matter

You have my 100% money back guarantee ...


[guarantee goes here]

The average person may not realize just how powerful these 2 sentences
really are ... and as I stated in Ewens post;

this is Brilliant "risk" reversal and price "justification"... (in 2 sentences) even though it sounds like there is no risk at all and he's not justifying anything...

simply because "(price) doesnt matter", you get your money back anyway
Now, I scurried off and implemented straight away, right before
my guarantee ... works perfect... and have a 10-12% conversion rate.

Now I cant give an exact percentage of increase ... doesnt matter ...
all that matters is that there was an increase on the orginal sales letter.

I use to worry a lot about trying to justify the price, was it too high ...
was it too low ... but guess what!?

Now "the price doesn't matter" ...

Please, lets keep this our little secret
and use it to help increase your sales too,

- aj
#increased #justify #obliterate #price #prospect #risk #sales #sentences
  • Profile picture of the author ARSuarez
    Hey Aj,

    Just wanted to say that, when you pointed that out in Ewen's post... it struck me like a hammer.

    I went and used it. Huge improvement. I'm testing it out with other products now, too.
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  • Profile picture of the author Mike Schwenk
    Anyone else take advantage of his sale this past weekend?

    I wanted to check it out when I first read Ewen's post, but I'm glad I waited because it was on sale.

    Plus, he's said that when he makes it available again in January... the price will be up from the original $137 to $197, as opposed to his $97 offer.

    Just received mine today and plan on checking it out a bit later.

    If anyone didn't see the page in Ewen's post and didn't get a chance to check it out and tries to go to the product homepage, you won't be able to see it. However, you can still find the salesletter here:

    The Copywriting Grab Bag

    -Mike
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    • Profile picture of the author Aj Wilson
      @ARSuarez

      That's great you caught it too ... something that seems so small ... yet so quick to implement that can help increase response is awesome!

      @Mike

      Lucky you! I replied your PM too mate,
      Signature
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    • Profile picture of the author roley
      Originally Posted by Mike Schwenk View Post

      Anyone else take advantage of his sale this past weekend?

      I wanted to check it out when I first read Ewen's post, but I'm glad I waited because it was on sale.

      Plus, he's said that when he makes it available again in January... the price will be up from the original $137 to $197, as opposed to his $97 offer.

      Just received mine today and plan on checking it out a bit later.

      If anyone didn't see the page in Ewen's post and didn't get a chance to check it out and tries to go to the product homepage, you won't be able to see it. However, you can still find the salesletter here:

      The Copywriting Grab Bag

      -Mike
      Mike i see the page but if i purchase will i get it as the main homepage says its not available?
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      • Profile picture of the author Mike Schwenk
        Originally Posted by roley View Post

        Mike i see the page but if i purchase will i get it as the main homepage says its not available?
        Roley,

        Ben has said previously that the product is no longer available for sale until January.

        Hope that helps...

        -Mike
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  • Profile picture of the author ewenmack
    Oh mate, you warm the cockles of me heart.

    Thanks for coming back and sharing your results.

    All the best,
    Ewen

    Originally Posted by Aj Wilson View Post

    Hey guys,

    I wanted to share my experience here ... but first,
    a personal thanks to EwenMack for his post here >

    regarding the "copywriters grab bag" ... I looked at the
    sales page and one thing hit me between the eyes that I was so impressed with ...

    in short ... this was the sales page;

    headline
    [50 million bullet points]
    [product-price-introduction]

    then this little piece of GOLD;



    [guarantee goes here]

    The average person may not realize just how powerful these 2 sentences
    really are ... and as I stated in Ewens post;



    Now, I scurried off and implemented straight away, right before
    my guarantee ... works perfect... and have a 10-12% conversion rate.

    Now I cant give an exact percentage of increase ... doesnt matter ...
    all that matters is that there was an increase on the orginal sales letter.

    I use to worry a lot about trying to justify the price, was it too high ...
    was it too low ... but guess what!?

    Now "the price doesn't matter" ...

    Please, lets keep this our little secret
    and use it to help increase your sales too,

    - aj
    {{ DiscussionBoard.errors[2818906].message }}
  • Profile picture of the author david.prk
    [DELETED]
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    • Profile picture of the author Zero
      Oo. I'm gonna add this to my copy. Though I can't test if i get a boost or not because i've not driven traffic yet. Maybe later i'll split test it.

      Thanks for sharin ur results.
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