73 replies
Just saw this and it reminded me how powerful good copy can be, even in it's simplest form.

#power #words
  • Profile picture of the author Rezbi
    I wasn't going to watch that.

    I'm glad I did.
    {{ DiscussionBoard.errors[3707408].message }}
  • That was one of the most beautiful things I've seen in a long time. Thank you for sharing it.
    {{ DiscussionBoard.errors[3708460].message }}
    • Profile picture of the author Iqball
      Originally Posted by Russell Barnstein View Post

      That was one of the most beautiful things I've seen in a long time. Thank you for sharing it.
      I cannot put it better myself. Wonderful, truly wonderful!
      Thank you for this video to share.
      {{ DiscussionBoard.errors[3822212].message }}
  • {{ DiscussionBoard.errors[3708513].message }}
  • Profile picture of the author mayurisama
    that is really true, there is a saying that pen is mightier than swords...as well as blades can wound you in your skin, but words can wound you directly to the heart...
    {{ DiscussionBoard.errors[3708591].message }}
  • Profile picture of the author Marvin Johnston
    This was also posted over in the main forum:

    http://www.warriorforum.com/main-int...ml#post3705277

    While I love the point that words are very powerful, I have several blind friends who (gasp) actually work for a living and are doing very well. So part of that video could well be sending out an inappropriate message.

    Marvin
    {{ DiscussionBoard.errors[3708596].message }}
  • Profile picture of the author David Allen
    Agree Marvin - not all blind people are beggars and not all beggars are blind. This particular man is blind.

    I think it was the point about the correct use of words rather than the sentiment that the company is trying to get across.
    {{ DiscussionBoard.errors[3710143].message }}
    • Profile picture of the author Marvin Johnston
      Originally Posted by David Allen View Post

      Agree Marvin - not all blind people are beggars and not all beggars are blind. This particular man is blind.

      I think it was the point about the correct use of words rather than the sentiment that the company is trying to get across.
      Good point ... I realize the use of words was supposed to be the main theme. Playing with emotions almost always seems to work towards reducing any thinking about other messages that might come across though.

      As I was thinking about the video, I don't think the message would have been nearly as effective without the choice of music that was used ... and the context that the video put things.

      An interesting book covering PR and spin ... i.e. copywriting ... is Propaganda by Edward Bernays. It was written in 1928, and might be in the public domain (didn't check.) Reading this book is part of what raised my awareness of other messages within that video.

      "THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."

      The full text is at:

      Propaganda by Edward Bernays (1928)

      Note that some of the words (including propaganda) had a somewhat different meaning at the time the book was written than they do now.

      Marvin
      {{ DiscussionBoard.errors[3711324].message }}
  • Profile picture of the author Ideaswise
    It is good, although I have seen that idea before. That time, the new message was: 'It's Spring. And I'm blind'.
    {{ DiscussionBoard.errors[3710428].message }}
  • Profile picture of the author bilzz
    That's Great sharing .Thank you !!
    {{ DiscussionBoard.errors[3710513].message }}
  • Profile picture of the author jasondinner
    I've watched this at least 20 times since I first saw it the other day.

    The piano in the background makes it real dramatic.
    Signature

    "Human thoughts have the tendency to transform themselves into their physical equivalent." Earl Nightingale

    Super Affiliates Hang Out Here

    {{ DiscussionBoard.errors[3711391].message }}
  • Profile picture of the author peejaydee
    That was great - thanks for sharing. Illustrates the power of choosing the right words.
    ...plus I was sure I recognised the location. It's Royal Exchange Square in Glasgow, just 30 miles from where I live and ironically, he's sitting at the rear steps of what was Borders book shop - now closed down, because people don't buy as many books as they used to.
    {{ DiscussionBoard.errors[3712961].message }}
  • Profile picture of the author jewel3000
    Sweet! Long live the power of message spinning.
    Signature
    SEO Copywriting Services | Content Writers @ CopyClique.com
    Sales Letters | Web Page Copy | SEO Articles | Blog Posts | Reports | Ebooks | Press Releases
    {{ DiscussionBoard.errors[3714777].message }}
  • Profile picture of the author Ant Marshall
    That is amazing. Wow.
    Signature

    If you haven't made money online yet then just send me a PM and let's see what we can do together.

    Did my post help? Click thanks! ->

    {{ DiscussionBoard.errors[3714798].message }}
  • Profile picture of the author JasonParker
    Amazing. thanks.

    Emotional move-gut copy... Strikes again.
    {{ DiscussionBoard.errors[3714872].message }}
  • Profile picture of the author cyberskyfox
    awww..that was really awesome...almost made me cry...it had a really good message..thank you for sharing!
    Signature

    {{ DiscussionBoard.errors[3714969].message }}
  • Profile picture of the author BestTime
    I think I just cryed... What a wonderful video the best! The power of words in the right order has so much meaning.
    {{ DiscussionBoard.errors[3715277].message }}
  • Profile picture of the author Rigmonkey
    So good, I left my laptop screen up last night so my housemate could see it when he got up this morning.

    Thank you!
    {{ DiscussionBoard.errors[3715700].message }}
  • Profile picture of the author EdgarOchoa
    Awesome man! Thanks for sharing.

    Marketing explained...
    {{ DiscussionBoard.errors[3731457].message }}
  • Profile picture of the author Siddiq
    This is Fantastic. Love it.
    {{ DiscussionBoard.errors[3731990].message }}
  • Profile picture of the author felixchia
    Hi David,

    This is a wonderful video, you made my day!



    Cheers,
    Felix
    {{ DiscussionBoard.errors[3733008].message }}
  • Profile picture of the author omerbsh
    great movie!!! like.
    {{ DiscussionBoard.errors[3734914].message }}
  • Profile picture of the author Alex Lavourah
    good video ... the secret to success is always in the small details.
    {{ DiscussionBoard.errors[3735074].message }}
  • Profile picture of the author fthomas137
    That video was ... awesome ... Takes the facts out of the situation and strikes the emotions.... wow!
    {{ DiscussionBoard.errors[3737897].message }}
  • I thought she was coming back at the end for her commission.

    Seriously though, good video.
    Signature
    Epic sales videos - guaranteed conversion boost, GUARANTEED return on investment!

    Premium SEO - want to be #1 post-Penguin?
    {{ DiscussionBoard.errors[3737935].message }}
    • Profile picture of the author oDigger
      Lovely vignette. Illustrates once again the power of story telling moves people to action.
      Signature
      oDigger - The Largest Affiliate Offer Search Engine.

      Find and Compare Over 65,000 Offers Across 230 Networks.
      {{ DiscussionBoard.errors[3738225].message }}
  • Profile picture of the author Jacqueline Smith
    Thank you......a beautiful video with an amazing message!
    Signature
    {{ DiscussionBoard.errors[3738224].message }}
  • Profile picture of the author David Allen
    Also shows the power of a good message in video/tv advertising.

    This is one showing in the UK that just about says it all regarding TV advertsing:

    {{ DiscussionBoard.errors[3742668].message }}
  • Profile picture of the author AdmiralGloom
    I usually don't like to share this.

    But back track 5 years I was homeless. 2 1/2 years I was hopping trains, getting rides, walking everywhere and back. There were so many hard times.

    I refused to panhandle, if I wanted money I was going to do it the right way. But with no home address, no phone number, and no social security card it was rough. And Salvation Army housing isn't as easy to get into as you would imagine.

    So I played guitar with two other people I had met on the streets. Weeks saving up and we finally got a place and eventually got a job. We have all parted ways since than but not a day goes by I do not remember those times.

    And being a complete sap like I can be, this made me cry.
    {{ DiscussionBoard.errors[3746598].message }}
  • Profile picture of the author Money maker guy
    Awesome video!
    Signature
    Hi Guys!
    This is my first page: http://hubpages.com/t/22e791
    Take a look....!!
    {{ DiscussionBoard.errors[3781568].message }}
  • Profile picture of the author Keepinitreal
    I wasn't really blown away by the commercial, it was more of a marketing gimmick imo then the "power of words". First the music setting the tone, then the story of a poor blind man begging for change (sympathy from the audience). An attractive women altering the blind man's money maker (probably would've got beat up if attempted in real life lol). Donations increase as do the audience's suspense and curiosity of what she wrote. "revealing the beauty we take for granted". From a marketing stand point, a product or service that triggers emotions = better product recognition = better conversion. I guess it just feels too scripted for me to appreciate it... or am i just cold hearted?!
    {{ DiscussionBoard.errors[3782836].message }}
  • Profile picture of the author aprilove
    yes, I agree that is a great message how powerful correct words are use but not to be taken the wrong way.
    {{ DiscussionBoard.errors[3787581].message }}
  • Profile picture of the author alcymart
    Touching Video. Thanks for sharing it here

    Bernard
    {{ DiscussionBoard.errors[3787588].message }}
  • Profile picture of the author tk226
    it may be scripted, but message is clear. Powerful words triggering human emotions and giving a call to action will continue to mark their influence. Power of words target the EQ and not the IQ.
    {{ DiscussionBoard.errors[3787672].message }}
  • Profile picture of the author SEOLady
    all I can say is: amazing!
    {{ DiscussionBoard.errors[3790011].message }}
  • Profile picture of the author RogerAderholdt
    POWERFUL.

    Thanks for sharing.
    Signature
    Get entire State B2B Leads for only $20.00 or get 1,000 Surveyed MLM Leads for your business for only $20.00. Check it out at: http://www.mlmleadsbusiness.com/
    {{ DiscussionBoard.errors[3800448].message }}
    • Profile picture of the author StudioArtha
      Indeed, powerful message.

      What is the marketing moral? Perhaps it is that if you remind people of the things that move them, and then show them how that connects themselves with what you are offering, they are moved to action.

      Thanks.
      {{ DiscussionBoard.errors[3800849].message }}
      • Profile picture of the author Rigmonkey
        Originally Posted by StudioArtha View Post

        Indeed, powerful message.

        What is the marketing moral? Perhaps it is that if you remind people of the things that move them, and then show them how that connects themselves with what you are offering, they are moved to action.

        Thanks.
        Marketing and morality? That's an interesting new concept!
        {{ DiscussionBoard.errors[3815610].message }}
        • Profile picture of the author AmazeMe
          Banned
          Actually, the goal of the video seems to miss the mark.

          Does anyone remember the name of the firm at the end? Even more important, did it lead you to go to take action?

          Better: End with:

          "Visit nameofsite.com to see how this movie ends and put 11 times more donations into his tip bucket..."

          Now THAT's good marketing.
          {{ DiscussionBoard.errors[3818650].message }}
        • Profile picture of the author Niky Ray
          I love it!
          {{ DiscussionBoard.errors[3958428].message }}
  • Profile picture of the author Julie McElroy
    Love it! Thanks for the inspiration!
    Signature
    Tired of paying for low-quality writing? If you care about your reputation, get Professional Writing Services for your business needs.

    If you can not afford to pay for unique content, why not get limited PLR articles for your website?
    {{ DiscussionBoard.errors[3801648].message }}
  • Profile picture of the author fakhrulparvez
    oaw that's an awesome example.
    thank you
    {{ DiscussionBoard.errors[3813085].message }}
  • {{ DiscussionBoard.errors[3813213].message }}
    • Profile picture of the author tdj
      Emotional tone for sure. But what I got from the video is the fact that the right choice of words you use in any copy, will fetch you more money. It's like me writing copy versus a good copywriter here on the WF.
      {{ DiscussionBoard.errors[3931914].message }}
  • Profile picture of the author majay
    Its quite a moving and emotional video.

    Thanks for sharing
    Signature

    Its all about Kenya ,all the time

    {{ DiscussionBoard.errors[3828001].message }}
  • Profile picture of the author brianadrian
    I've seen that before. POWERFUL. That lady must be a copy-writer. ;-)
    {{ DiscussionBoard.errors[3830136].message }}
  • Profile picture of the author Lucas Cepeda
    Wow, so true so inspiring! loved the dog ad as well, made me laugh all over the place ;-)

    The power of words, what an impact they can make...amazing stuff, love this forum.

    Thanks for letting me be part of it ;-)

    greetings from zürich
    {{ DiscussionBoard.errors[3838308].message }}
    • Profile picture of the author celente
      Originally Posted by Lucas Cepeda View Post

      Wow, so true so inspiring! loved the dog ad as well, made me laugh all over the place ;-)

      The power of words, what an impact they can make...amazing stuff, love this forum.

      Thanks for letting me be part of it ;-)

      greetings from zürich
      This is awesome and so true, when i went to my first copywriting seminar it cost me $997 but I made that back by fixing my sales pages up and putting better copy in there.

      It is amazing the true power of words and how they stir our emotions. Simple psychology that everyone forgets about but are very powerful and can make you lots of money if you study the connection, and test.
      {{ DiscussionBoard.errors[3864240].message }}
  • Profile picture of the author Mike Cruickshank
    That first video is amazing. Thanks for posting
    Signature

    {{ DiscussionBoard.errors[3843334].message }}
  • Just wanted to say, this video was awesome. It's just what I needed. Thanks
    {{ DiscussionBoard.errors[3844917].message }}
  • Oh and, I wonder if any copywriter has ever really changed a sign for a bum. Haha.. That would be pretty awesome.
    {{ DiscussionBoard.errors[3844925].message }}
  • Profile picture of the author Twailer
    Thanks alot for that inspiration. You've made my day
    {{ DiscussionBoard.errors[3845138].message }}
  • Profile picture of the author Samsmiles
    David

    Thanks.

    It really says it all!

    samsmiles
    {{ DiscussionBoard.errors[3846367].message }}
  • Profile picture of the author StarBuG
    You can also change behaviors of people by making it fun to do so.

    Watch this:


    It is an advertisement and the idea is great.
    They made more of these, you can find them here:
    The Fun Theory
    {{ DiscussionBoard.errors[3870126].message }}
  • Profile picture of the author DanteRomero
    Wow. I wasn't planning to watch it. I'm glad I did. That really struck a nerve.

    That is why I am so into writing. ( copywriting is just one part of it ) A beauitful video.

    Thank you for sharing

    -Dante
    Signature

    "Perfection isn't important. Improvement is."

    {{ DiscussionBoard.errors[3906187].message }}
  • Profile picture of the author Brantley
    Travis Sago sent me this video.

    Awesome, awesome,awesome is all I can say.
    Signature
    Keeping It Real ><>
    {{ DiscussionBoard.errors[3907300].message }}
  • hey I saw that too
    and was deffo going to swipe it for my blog
    Signature
    "Peter Brennan is the real deal, In the first 12 hours we did $80k...and over $125k in the first week...if you want to be successful online, outsource your copywriting to Peter"
    Adam Linkenauger

    For 12 ways to sell more stuff to more people today...go to...www.peterbrennan.net
    {{ DiscussionBoard.errors[3907866].message }}
  • Profile picture of the author bobrnelson3
    It is amazing how a few words can make such a big difference. Indeed, very amazing.
    {{ DiscussionBoard.errors[3908020].message }}
  • Profile picture of the author betteseo
    i love love love this video. i don't remember where i saw it the first time but it's just awesome. a great reminder. thanks for posting it!
    {{ DiscussionBoard.errors[3908079].message }}
  • Profile picture of the author BBryanB
    Yes, this is an incredible clip. I usually avoid these things like the plague but this one slipped by and I am glad that it did, brilliant piece of work.

    Bryan
    Signature
    We are looking to launch our product through exclusive Distributors, Regional Developers and Joint Venture Partnerships,Check out Distributor Opportunities.
    {{ DiscussionBoard.errors[3916447].message }}
  • Profile picture of the author Nulli Secundus
    Wow that was very powerful, it really shows the power of words
    Signature
    Get your hands on the Make Money Online Guide for FREE($47 value)
    It teaches you how to build a profitable website Step-By-Step!
    Check it out!
    {{ DiscussionBoard.errors[3934041].message }}
    • Profile picture of the author KunTaoM
      Oh My Goodness! The first video make me almost cry when the camera show the words on the board. Different people will see it in different angle...

      "IT'S A BEAUTIFUL DAY AND I CAN'T SEE IT"

      Such a powerful WORDS!
      {{ DiscussionBoard.errors[3934120].message }}
  • Profile picture of the author Kate Campbell
    Amazing video!
    Thank you!
    Signature

    {{ DiscussionBoard.errors[3951186].message }}
  • Profile picture of the author Daniel Harper
    I actually had a very different take on this video.

    My thought was that if the revised message were a headline, then it would fail. Or at least not be as good as it could be.

    Why?

    Because it doesn't compel people to take the specific action he wants them to take.

    Telling people, "It's a beautiful day and I can't see it" will stir up a boatload of sympathy, but giving a blind guy money won't help him see the beautiful day, now will it?

    So why would people who saw that sign give him money?

    I guess some would because they feel sorry for him, but don't people normally make a charitable contribution to help someone solve a problem?

    A message like, "I'm hungry and have no money to feed myself" would be a bit more on point, don't you think? I mean, as far as compelling the SPECIFIC ACTION of getting people to give him money.

    "Oh, this poor guy hasn't eaten. Well, ****, I can part with a few dollars if it means the difference between him eating and going hungry."

    Sure, it's not as sexy ... but isn't that the trap we've all been warned about in copywriting and advertising? Don't go for the award winner. Go for what WORKS. And often time what works isn't terribly innovative.

    Maybe I'm wrong. I guess the only way to prove it would be to test it. And I definitely don't think that this particular piece was real, so there goes that idea.

    Interesting video nonetheless.
    {{ DiscussionBoard.errors[3953375].message }}
  • oh man, now i'm pumped up! nice presentation
    Signature
    Social exchange platform for social exposure:
    SocialPinPlus
    Best Electronics Gadget Reviews
    Best Electronics Gadgets

    Crazy about Zynga Games? : Free Zynga Game Cards
    {{ DiscussionBoard.errors[3959954].message }}
    • Profile picture of the author Cam Connor
      That was powerful, thank you for sharing that.
      {{ DiscussionBoard.errors[3960355].message }}

Trending Topics