Power Of Words

I wasn't going to watch that.

I'm glad I did.

That was one of the most beautiful things I've seen in a long time. Thank you for sharing it.

Man, that is so moving...
_____
Bruce

that is really true, there is a saying that pen is mightier than swords...as well as blades can wound you in your skin, but words can wound you directly to the heart...

This was also posted over in the main forum:

http://www.warriorforum.com/main-int...ml#post3705277

While I love the point that words are very powerful, I have several blind friends who (gasp) actually work for a living and are doing very well. So part of that video could well be sending out an inappropriate message.

Marvin

Agree Marvin - not all blind people are beggars and not all beggars are blind. This particular man is blind.

I think it was the point about the correct use of words rather than the sentiment that the company is trying to get across.

It is good, although I have seen that idea before. That time, the new message was: 'It's Spring. And I'm blind'.

That's Great sharing .Thank you !!

I've watched this at least 20 times since I first saw it the other day.

The piano in the background makes it real dramatic.

That was great - thanks for sharing. Illustrates the power of choosing the right words.
...plus I was sure I recognised the location. It's Royal Exchange Square in Glasgow, just 30 miles from where I live and ironically, he's sitting at the rear steps of what was Borders book shop - now closed down, because people don't buy as many books as they used to.

Sweet! Long live the power of message spinning.

That is amazing. Wow.

Amazing. thanks.

Emotional move-gut copy... Strikes again.

awww..that was really awesome...almost made me cry...it had a really good message..thank you for sharing!

I think I just cryed... What a wonderful video the best! The power of words in the right order has so much meaning.

So good, I left my laptop screen up last night so my housemate could see it when he got up this morning.

Thank you!

Awesome man! Thanks for sharing.

Marketing explained...

This is Fantastic. Love it.

Hi David,

This is a wonderful video, you made my day!



Cheers,
Felix

great movie!!! like.

good video ... the secret to success is always in the small details.

That video was ... awesome ... Takes the facts out of the situation and strikes the emotions.... wow!

I thought she was coming back at the end for her commission.

Seriously though, good video.

Thank you......a beautiful video with an amazing message!

Also shows the power of a good message in video/tv advertising.

This is one showing in the UK that just about says it all regarding TV advertsing:

I usually don't like to share this.

But back track 5 years I was homeless. 2 1/2 years I was hopping trains, getting rides, walking everywhere and back. There were so many hard times.

I refused to panhandle, if I wanted money I was going to do it the right way. But with no home address, no phone number, and no social security card it was rough. And Salvation Army housing isn't as easy to get into as you would imagine.

So I played guitar with two other people I had met on the streets. Weeks saving up and we finally got a place and eventually got a job. We have all parted ways since than but not a day goes by I do not remember those times.

And being a complete sap like I can be, this made me cry.

Awesome video!

I wasn't really blown away by the commercial, it was more of a marketing gimmick imo then the "power of words". First the music setting the tone, then the story of a poor blind man begging for change (sympathy from the audience). An attractive women altering the blind man's money maker (probably would've got beat up if attempted in real life lol). Donations increase as do the audience's suspense and curiosity of what she wrote. "revealing the beauty we take for granted". From a marketing stand point, a product or service that triggers emotions = better product recognition = better conversion. I guess it just feels too scripted for me to appreciate it... or am i just cold hearted?!

What a powerful clip.

yes, I agree that is a great message how powerful correct words are use but not to be taken the wrong way.

Touching Video. Thanks for sharing it here

Bernard

it may be scripted, but message is clear. Powerful words triggering human emotions and giving a call to action will continue to mark their influence. Power of words target the EQ and not the IQ.

all I can say is: amazing!

POWERFUL.

Thanks for sharing.

Love it! Thanks for the inspiration!

oaw that's an awesome example.
thank you

Made me tear up. Le sigh. Lovely video.

Its quite a moving and emotional video.

Thanks for sharing

I've seen that before. POWERFUL. That lady must be a copy-writer. ;-)

Wow, so true so inspiring! loved the dog ad as well, made me laugh all over the place ;-)

The power of words, what an impact they can make...amazing stuff, love this forum.

Thanks for letting me be part of it ;-)

greetings from zürich

That first video is amazing. Thanks for posting

Just wanted to say, this video was awesome. It's just what I needed. Thanks

Oh and, I wonder if any copywriter has ever really changed a sign for a bum. Haha.. That would be pretty awesome.

Thanks alot for that inspiration. You've made my day

David

Thanks.

It really says it all!

samsmiles

You can also change behaviors of people by making it fun to do so.

Watch this:


It is an advertisement and the idea is great.
They made more of these, you can find them here:
The Fun Theory

Wow. I wasn't planning to watch it. I'm glad I did. That really struck a nerve.

That is why I am so into writing. ( copywriting is just one part of it ) A beauitful video.

Thank you for sharing

-Dante

Travis Sago sent me this video.

Awesome, awesome,awesome is all I can say.

hey I saw that too
and was deffo going to swipe it for my blog

It is amazing how a few words can make such a big difference. Indeed, very amazing.

i love love love this video. i don't remember where i saw it the first time but it's just awesome. a great reminder. thanks for posting it!

Yes, this is an incredible clip. I usually avoid these things like the plague but this one slipped by and I am glad that it did, brilliant piece of work.

Bryan

Wow that was very powerful, it really shows the power of words

Amazing video!
Thank you!

I actually had a very different take on this video.

My thought was that if the revised message were a headline, then it would fail. Or at least not be as good as it could be.

Why?

Because it doesn't compel people to take the specific action he wants them to take.

Telling people, "It's a beautiful day and I can't see it" will stir up a boatload of sympathy, but giving a blind guy money won't help him see the beautiful day, now will it?

So why would people who saw that sign give him money?

I guess some would because they feel sorry for him, but don't people normally make a charitable contribution to help someone solve a problem?

A message like, "I'm hungry and have no money to feed myself" would be a bit more on point, don't you think? I mean, as far as compelling the SPECIFIC ACTION of getting people to give him money.

"Oh, this poor guy hasn't eaten. Well, ****, I can part with a few dollars if it means the difference between him eating and going hungry."

Sure, it's not as sexy ... but isn't that the trap we've all been warned about in copywriting and advertising? Don't go for the award winner. Go for what WORKS. And often time what works isn't terribly innovative.

Maybe I'm wrong. I guess the only way to prove it would be to test it. And I definitely don't think that this particular piece was real, so there goes that idea.

Interesting video nonetheless.

oh man, now i'm pumped up! nice presentation