Help me critique my email for new web site customers.

4 replies
Hello,

I've recently started to venture out to get clients for my small web design business (the one that pays the bills while my IM talents slowly build).

I've found a number of websites out there where people are posting requests for websites to be built. I just like to stick to small, simple small business websites I can knock off in a day or two. Even though I've got the skills to do much more I find doing these larger things quickly and remotely just aren't worth it.

So often, I'll see somebody post a job ad for the typical 'small business website' and I'll forward on an email like the following. What I'm sending at the moment I don't seem to be getting a lot of replies - and I'm sure I could do better.

I really don't know much about copywriting - so I'm sure I'm breaking many, many rules.. but I figured a great way to start would be to learn from the expertise of you.

Please don't be shy - let me have it You can't hurt my feelings.

I can't tell you how much, making my sales email more effective would help me!

SUBJECT:
(Usually linked to what they want .. i.e. "Professional Re-design of Realtor Website')

BODY:
(This is the generic email I send, sometimes I need to add a couple of extra sentences or so to meet the requirements of the ad. [B]Can I point out that because I've been essentially a full time contractor for one client for the last few years - that is really the only site I have to show right now - I don't have a full portfolio yet)

I have 10+ years of website development experience and my full time client I have been working with for the last few years is a dating site with 500,000+ members. You can see some of my latest work over at xxxxxxxx.

I am trying to build out my portfolio in 2012 and add some new clients, so want to be very competitive with pricing.

If I can find out a bit more about the details of the project I can come back to you with a proposal and some visual ideas of how I could build out your site.

Hope to hear from you.
#critique #customers #email #site #web
  • Profile picture of the author Gijsbertus
    Just my thoughts:

    ''I have 10+ years of website development experience and my full time client I have been working with for the last few years is a dating site with 500,000+ members. You can see some of my latest work over at xxxxxxxx.

    I am trying to build out my portfolio in 2012 and add some new clients, so want / I am ready/ to be very competitive with pricing.

    If I can find out a bit more about the details of the project I can come back to you with a proposal and some visual ideas of how I could build out your site./ we want to make it stand out against your competition and perform the best way possible.

    Hope to hear from you. / Looking forward to work with you!''

    Yours is o k but just spiced it up some
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  • Profile picture of the author LocoDice
    Thanks for the feedback, what do you think about a subject line?

    My gut feeling is a lot of these guys are getting hammered with requests for a designer to come in and make their website. I doubt that I'm losing many folks with the subject line.. any ideas? Thanks!
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    • Profile picture of the author OutOfThisWord
      You need to talk more about them... using 'you' statements.

      The only "I" they care about is theirs.
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  • Profile picture of the author LocoDice
    I'm re-reading my email after what you told me OutOfThisWorld, and I am seeing all the I's jump out! Good point. Thanks.
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