Copywriting Skill: How to Measure It

Hey crew, ever wonder if you are a good copywriter? And, if you are, how can you prove it yourself and to your clients?

Some would say you are worth the rate you can charge, but I remember successfully charging $80/hour when I was worth maybe $30.

Then there is the results your writing gets, but there are so many variables (previous results, site copy vs. email vs. sales page vs. etc., who is the audience, what is the product, etc.) that you cannot really compare any two.

If we can measure our skill, we can know exactly how much we are worth. We can watch as our skill grows, and see exactly which tactics are working for us. We can set measurable goals in ability, and actually be able to track as we reach them.

Having a solid measurement of your skill as a copywriter will be a HUGE asset in improving your skill.


But how can you track your progress as you learn? How can you successfully compare two copywriters to find which is better?

Essentially, the question I need your opinion on is this:

How do you measure a copywriter's skill?

Cheers,
- Razaberry

P.S. I'm going to find the most common and agreed upon measurement(s), and post them to the forum. Hopefully, we will soon be able to calculate, share, and compare solid proof of just how skilled we are. Then, we can start to really learn from each other and find out what makes others skillful in areas we are not.