Need feedback on my Email Campaign

9 replies
Hello all. I need feedback on my email campaign. I do not have a squeeze page yet. I am still creating the blueprint/campaign

The niche is Camping.

The frequency between emails is 3 days.

1st portion
3 Free Content Emails after that is an Offer like a Sale of $7 to $9 items.

FC > FC > FC > Offer

2nd portion
5 Free Content Emails after that is another offer webinar or another sale with typical prices of $27 to $37

FC > FC > FC > FC > FC > Offer

3rd Portion
I send 8 Free Content Emails the after is the final sale amounting to $67

Then after that I will update it from time to time...

Please help me as this is my first time on email marketing. Thank you
#campaign #email #feedback
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  • Profile picture of the author Julian Watkins
    I would send an initial welcome email that tells about your brand and builds a connection with your customer. Also, encourage them to buy in that welcome email (20% off coupon maybe?).

    Once you get some purchases, I would utilize cart abandonment and retargeting emails to suggest things based on what they've already purchased. And if they abandon their cart, send them an email asking why and encouraging them to buy (another coupon possibly?)

    Other than that, I would probably just have a weekly special of some sort that gives information about that specific product or about your niche. Unless your product needs a lot of explanation and detail based content, then I think this would be a sufficient campaign to start.
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  • Profile picture of the author Murat Akhmetov
    Originally Posted by Mysterious Robin View Post

    Hello all. I need feedback on my email campaign.
    ...
    FC > FC > FC > Offer
    ...
    FC > FC > FC > FC > FC > Offer
    Dude, where are your relationship building emails?

    Start out with welcome email where you ask your subscribers to engage in a conversation. Ask them what issues they are currently facing related to camping (or whatever you promote).

    Build relationship and trust, and that will be a nice start.

    And I'd also recommend not to send so much free content emails. You can send more offer emails, but your offers should be really good ones. At least, the ones which you truly believe in.
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    Affiliate Marketing for Starters - Learn how to get your online cash flow.
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  • Profile picture of the author simplytheniceguy
    Completely agree with what the others already said.

    First of all... you must have a welcome email where you:

    a) Welcome the subscriber
    b) Introduce yourself
    c) Tell them what they can expect, and what they can't expect from you.

    You also shouldn't follow a certain formula you mentioned above... like FC, FC, FC, Pitch etc.

    Instead I would send your list every week, or every other week a survey where you ask them what they want to learn from you, based on the results you create the content for the upcoming week.

    Let's say your list wants to learn something about email marketing.

    First of all... against the in common believe, you don't need to mail your list every single day, I personally just email my list when I have something cool to share with them.

    Anyways...

    Step 1: Draw a line where the left side stands for Point A, and the right side stands for Point B. Point A is where your subscribers are at the moment, Point B is where they want to be. In this example, Point A is "The don't know anything about Email Marketing", Point B will be "They know about Email Marketing and how it works".

    Step 2: Between Point A and B you wanna map out all the steps they need to take first, second, third and so until they reach Point B. That's a concept I learnt from Frank Kern... and of course, every core step must be structured into sub steps... more in a sec.

    Once you've drawn out the timeline, and let's say you came up with 5 Steps they need to take to become an Email Marketing Pro, the next step would be to find an affiliate product or even create your own product that complements the timeline.

    Let's say your timeline would look like this:

    Step 1) Get an Autoresponder
    i.e. - Aweber
    i.e. - Getresponse

    Step 2) Build an Opt In Form
    Create a new list inside your autoresponder
    Double or single opt in

    Step 3) Create an Opt In page + Thank you page
    i.e. - Install Optimizepress
    i.e. - Use Clickfunnels

    Step 4) Set up a Follow up Series
    Welcome email
    Goodwill emails
    Types of promotions
    SOAP Opera Sequence (Study Andre Chaperon's Autoresponder Madness, he's the best when it comes to email marketing)

    Step 5) ... is missing (This empty step could be replaced with an affiliate product that teaches more in depth than you did before, maybe it teaches about how to set up a specific kind of promotion... you get the idea)

    In this case, Step 1-4 are meant to presell the subscriber on the offer you make on Step 5.

    Once you've sent them Step 1-4, don't send them an email in a way like this:
    "Hey, I told you what to do now, take Step 1-4... but Step 5 is missing, buy it here...". That's not cool.

    Instead you could describe what Step 5 is all about, and that they can get access to it if they click the link below (This could be either the link to your own product or an affiliate product).

    If you do it this way, you will strengthen the bond between them and you, but you will also make money in a cool way.
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  • Profile picture of the author helisell
    Originally Posted by Mysterious Robin View Post

    Hello all. I need feedback on my email campaign. I do not have a squeeze page yet. I am still creating the blueprint/campaign

    The niche is Camping.

    The frequency between emails is 3 days.

    1st portion
    3 Free Content Emails after that is an Offer like a Sale of $7 to $9 items.

    FC > FC > FC > Offer

    2nd portion
    5 Free Content Emails after that is another offer webinar or another sale with typical prices of $27 to $37

    FC > FC > FC > FC > FC > Offer

    3rd Portion
    I send 8 Free Content Emails the after is the final sale amounting to $67

    Then after that I will update it from time to time...

    Please help me as this is my first time on email marketing. Thank you
    Imagine I'm a highly paid consultant who has just seen your email campaign proposal.

    I think you'd expect me to ask you some questions?

    My first question would be: [why]

    ' Why is the frequency of your email 3 days?
    Is that based on tests you've done?
    Is it based on advice you've been given?
    Is it based on your own past experience or insider information?
    Or is it just a figure you plucked from the ether?

    My second question would be: [who]

    Where will you be getting your subscribers from?
    What demographic are you aiming at....families? Older generation? Young independent adventurers? What?
    (If the answer is'just anybody interested in camping' then you are doomed to failure)

    My third question would be: [content]

    What type of useful/exciting/unique/interesting content will you be providing in your 'content' emails?
    What unique qualities do you possess that will allow you to engage with your subscribers on a level that will get them to know/love and trust you so that they will respond to your 'offers'?

    Not as easy as it looks now is it?
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    Making Calls To Sell Something? What are you actually saying?
    Is there any room for improvement? Want to find out?

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    • Profile picture of the author Mysterious Robin
      From personal experience.

      I've signed up for a lot of mailing list. Every day is just too annoying imo...while every week could be too infrequent ...so I guess three days would be good.

      my target is mostly ages 25 to 34...I prefer this segment because they
      1. have disposable income
      2. they're not that old to well...we know old people they do not prefer to use social media

      I have my plans for my content...

      not easy if I didn't researched it thoroughly beforehand...but I've done my homework
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      • Profile picture of the author helisell
        Originally Posted by Mysterious Robin View Post

        From personal experience.

        I've signed up for a lot of mailing list. Every day is just too annoying imo...while every week could be too infrequent ...so I guess three days would be good.
        I learned the hard way that YOUR opinion
        is the absolute worst way to make business decisions. YOU are not your target audience
        (you're the marketer remember NOT the customer)

        YOU SAY
        my target is mostly ages 25 to 34...I prefer this segment because they
        1. have disposable income

        [Isay.......40 to 65 year old's have a LOT more disposable income]

        2. they're not that old to well...we know old people they do not prefer to use social media

        I didn't know that. I'd better tell all my over 50 friends to stop using social media then

        You say:

        I have my plans for my content...

        not easy if I didn't researched it thoroughly beforehand...but I've done my homework
        Signature

        Making Calls To Sell Something? What are you actually saying?
        Is there any room for improvement? Want to find out?

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  • Profile picture of the author Mysterious Robin
    thank you for all your suggestions guys...it help improve my blueprint even further
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  • Profile picture of the author DIABL0
    There is no reason why you should ever send out a message without some form of an offer in it.

    Whatever your free content is about, try and find a product that is directly related and include an offer for it. IIf you can't find something, then at least have a P.S. and a short pitch for whatever is your best offer that you promote.

    If you are providing great free content, there is no reason for anyone to have an issue. Waiting for every 4th message to promote an offer is way too infrequent.

    As far as how frequently to send a message. Just test and watch your stats... unsubs, complaints, opens and clicks, along with your conversions and find what works best / you're comfortable with.
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  • Profile picture of the author JohnVianny
    MAIL VERY DAY, expecially in the beginning.

    Lots of studies have seen that mailing every day can only cause an increment of profit.

    Anyway, you maybe have to set in the "lack of time" where you don't send any email, a RELATIONSHIP EMAIL.

    People buys from who they trust.

    So, who are you?

    You have to create interest around yourself, not only content.

    Most of the user know that they can get free content anywhere, and even yours is more special of the others, obviously, it won't be the main reason which puts them buying from you.

    So what is lacking is the RELATIONSHIP: tell them more about yourself, ask them what they're looking for (and segment with automation), build some survey.

    People love engagement.
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