Many email marketers seem strongly divided on which strategy to implement to obtain the best conversions. Testing indicates both strategies can be effective and hence the debate.
After someone opts in to receive your free product, you send them a welcome or thank you email, which includes the free gift.
What do you think is the best strategy after this point, and WHY?
1. A 5-8 email campaign that combines free content and demonstration of authority in defined niche, with the product/service offer in the final email?
2. The same campaign, but with the product/service offer GENTLY mentioned at the end of EACH email, with a little stronger pitch on the final email?
3. A different approach?
I know both can be effective, but I'm curious on your reasons why you prefer one strategy over the other.