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How do you measure the feedback on your email campaign?

by jumbo1
12 replies
Hi all,

How do you measure the feedback on your informational/educational email campaign?

Meaning, after sending a campaign, do you measure how much your audience liked (or disliked) the content they received?

If so, how?

Thanks!
#campaign #email #feedback #measure
  • Profile picture of the author Markuuus
    I have a banner in the text of the letter that people click on. It's a unique link, so I can track it.
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  • Profile picture of the author Jamell
    For example if i send out an email blast to 200 people and only 5 opti in I would tweak my sales copy a bit to try and get more op tins .Before I even send out another email blast I would get feed back from my subrcribers so that I can fine tune my offer specifically to their liking .
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    • Profile picture of the author jumbo1
      Originally Posted by Jamell View Post

      For example if i send out an email blast to 200 people and only 5 opti in I would tweak my sales copy a bit to try and get more op tins .Before I even send out another email blast I would get feed back from my subrcribers so that I can fine tune my offer specifically to their liking .
      When you say feed back from my subrcribers, do you mean that they reply to your emails and give you feedback?
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  • Profile picture of the author Frank Donovan
    Originally Posted by jumbo1 View Post

    How do you measure the feedback on your email campaign?

    Meaning, after sending a campaign, do you measure how much your audience liked the content they received?

    If so, how?
    You haven't offered much in the way of context. What do you mean by "liked the content"?

    You can measure engagement to an extent by your open rates over a range of broadcasts. If you have any call-to-action points within the email, that's also an indication.

    Other indicators might include unsubscribe rates, referrals and buy-me-a-beer results.

    Or you could try posting a survey to your subscribers. The limitation with that is you'll tend to get responses only from those who are aleady engaged with your content.
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    • Profile picture of the author jumbo1
      Originally Posted by Frank Donovan View Post

      You haven't offered much in the way of context. What do you mean by "liked the content"?

      You can measure engagement to an extent by your open rates over a range of broadcasts. If you have any call-to-action points within the email, that's also an indication.

      Other indicators might include unsubscribe rates, referrals and buy-me-a-beer results.

      Or you could try posting a survey to your subscribers. The limitation with that is you'll tend to get responses only from those who are aleady engaged with your content.
      Sorry you're right, I should have specified that I'm referring to informational/educational email campaigns specifically.

      This type of campaigns place the main focus on providing value rather than on the CTA.

      Click rate can be a secondary metric, but how else do you measure the extent to which your recipients like (or dislike) the content of your email campaign?
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      • Profile picture of the author Frank Donovan
        Originally Posted by jumbo1 View Post

        Sorry you're right, I should have specified that I'm referring to informational/educational email campaigns specifically.

        This type of campaigns place the main focus on providing value rather than on the CTA.

        Click rate can be a secondary metric, but how else do you measure the extent to which your recipients like (or dislike) the content of your email campaign?
        I have to ask what you're hoping to achieve with an email campaign if your focus isn't on the CTA or click rate.

        If your aim is to inform or educate, maybe a newsletter or blog would be a better option. At least then you could measure your engagement success by metrics such as comments, likes and followers.
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  • Profile picture of the author Kosmalll
    Hey! I usually just look at the open rate and clicks, but if I want more details, I add surveys or buttons like "Was this helpful?" directly in the email. It gives some insight into what people actually find useful.
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    • Profile picture of the author jumbo1
      Originally Posted by Kosmalll View Post

      Hey! I usually just look at the open rate and clicks, but if I want more details, I add surveys or buttons like "Was this helpful?" directly in the email. It gives some insight into what people actually find useful.

      Nice, how do you include surveys? Is it like a link to an actual survey page?
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      • Profile picture of the author Monetize
        Originally Posted by jumbo1 View Post

        Nice, how do you include surveys? Is it like a link to an actual survey page?

        There might be something built into your autoresponder system, or you can
        use A.I. to develop this for you.

        The ultimate measure would be in your sales statistics, not in some survey.
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        • Profile picture of the author jumbo1
          Originally Posted by Monetize View Post

          There might be something built into your autoresponder system, or you can
          use A.I. to develop this for you.

          The ultimate measure would be in your sales statistics, not in some survey.
          Sales are the ultimate result for sure.

          However as I replied to Frank above, I should have specified that I'm referring to informational/educational email campaigns specifically.

          The main objective isn't sales, but providing value through the content of the email itself.

          Do you send this type of campaign?
          If so, how you measure the extent to which your recipients like (or dislike) the content you're sending?
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  • Profile picture of the author dexgohdirectaffiliate
    I am sure bulk email services also provide the metrics you are looking for, though it may come at a price. Personally I haven't tried these yet.
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  • Profile picture of the author Aryadeep
    Measuring feedback on your email campaign goes beyond open rates. I track CTRs, conversion rates, unsubscribe patterns, and even replies to gauge engagement. Tools like Mailchimp or HubSpot make this easy.

    But here's the real game-changer: quality content. When I started using Blogger Outreach and other best content writing services, my email performance improved noticeably. Strong, value-driven content gets more opens, more clicks, and builds trust. It's not just about sending emails, it's about sending the right message.

    Test, tweak, and always invest in good copy. It pays.
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