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Are you perplexed by all of Twitter's new checkmarks and profile indicators? Prior to Elon, Twitter had blue ticks that indicated an account had some sort of public profile, whether ... [read more]

Are you trying to boost your social media marketing? Want to know when to post to get the most traffic and engagement? Here is a general overview of the best ... [read more]

It's great that you're thinking ahead and planning for 2023! Defining your brand and content mission is an important step in creating a successful marketing strategy. Your brand is ... [read more]

Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don't typically review their landscaper, gym, car rental agency ... [read more]

Online reviews can be a powerful marketing tool, particularly when it comes to reaching different generations. Here are some tips on how to use online reviews to market to ... [read more]

Successful social media efforts all have one thing in common: they give their audience something of value. Here are four samples to get you started. Dunkin' Donuts In 2015, ... [read more]

Here are six steps to create a successful content marketing strategy in 2023 and beyond:

Innovation: A definition Let's start with the definition of innovation. According to Merriam-Webster, innovation is "a new idea, method or device or the introduction of something new." It's the ... [read more]

If you are a small or medium-sized business looking to get started with email marketing, there are a few key things you should keep in mind. First, make sure ... [read more]

Although keywords and content are the two pillars around which most SEO strategies are constructed, they are far from the only ones that count. The discoverability of your website ... [read more]

2FA adds an additional layer to your login process, and while it can indeed be frustrating, it's also one of the best ways to protect your account from unauthorised access. ... [read more]

How do you make sure that your website adheres to the most recent search engine guidelines? What is the best approach to stay up with continual algorithm modifications while ... [read more]

Want to step up your LinkedIn game in 2023? LinkedIn expert Richard van der Blom shares his fourth annual LinkedIn algorithm report, and looks at how you can maximise platform ... [read more]

Reporting is one area where many firms fall short, particularly in local SEO. Unlike corporate and worldwide firms with C-level executives and stockholders, many small businesses are primarily interested ... [read more]

This infographic provides a high-level overview of some of the most effective strategies for real estate agents to increase their online visibility and reach through content marketing and SEO. Along ... [read more]

What qualities distinguish a great social media manager? What skills and characteristics do you believe best prepare someone for a social media marketing and/or community-building role? This infographic from Matt ... [read more]

What comes to mind when you hear the phrase "long-form content?" Is it a never-ending blog post? What about writing a book? Long-form content can also be: 40-minute podcast ... [read more]

Local internet and offline marketing can help you reach significant leads. To increase brand authority and attract more customers, you must design successful local marketing methods. Whether you are ... [read more]

Your objective as a marketer should always be to reach the right decision-makers with the right message at the right moment. Your target audience consists of people who are ... [read more]

Before making an investment decision, more than half of offline investors gather information online. According to RRD study, more than half of consumers discovered a new brand, product, or ... [read more]

Time flies, and it's almost 2023. And of course now's the time to start planning how your 2023 will go. This infographic from 99designs shows some of the top rending ... [read more]

Looking to revamp your social media marketing strategy and put in place a more effective system to keep your performance up? This infographic provides a handy overview of an efficient ... [read more]

For many businesses, their website is their most valuable brand asset, therefore it must exude authority, trust, and competence. The basic technique of SEO is optimizing your website to ... [read more]

Everyone participating in the content development process understands how much time, effort, and money goes into it. Writing content with the goal of ranking at the top of search ... [read more]

Are you experiencing difficulty gaining investment in SEO activities and/or articulating the potential worth of targeting specific keywords within your content creation process? This may be of assistance: in the ... [read more]

Some days in the world of SEO, it feels like "Groundhog Day" - the classic 1993 movie where Phil Conners (played by Bill Murray) repeats the same day over and ... [read more]

Do you want to increase your internet marketing strategy? Do you want to understand how to use fundamental psychology in your marketing campaigns? Here are tips on how to leverage ... [read more]

Your brand, and how it's used in your marketing, must be done carefully and thoughtfully, and the colors you choose to represent your brand and products are a big part ... [read more]

Are you looking for ways to improve your social media content? Want to add video to your strategy but not sure where to start? This infographic shares recommended video editing ... [read more]

While most people connect first impressions with meeting someone in person, the same phenomena occurs when someone first visits your website. You may know who they are at times, ... [read more]

A customer data platform (CDP) may be a fantastic tool, but if used incorrectly, it can be disastrous. Whether you're just getting started or thinking about partnering with a ... [read more]

Black Friday and Cyber Monday discounts are almost approaching. It's a bargain-paradise, hunter's and savvy buyers are already preparing their wallets. It's the most essential time of year for ... [read more]

How proactive are you in finding new leads for your company? There are numerous methods to reach out to new, potential consumers, but many businesses still take the 'if you ... [read more]

It's no secret that video content rules social media. TikTok has established a standard for entertaining, fascinating, and, most importantly, engaging video content. As a result, other platforms are emphasising ... [read more]

Here are the video specifications, tools, and fundamental Reels features that any creator may use as a reference or learning aid while making Instagram Reels.

What makes sitemaps so effective and essential, and how do different people approach the task of mapping a website out? So, for the uninitiated, what are sitemaps anyway? And ... [read more]

It's another season of the NBA, and fans couldn't be more excited to watch games and engage in basketball chatter, debating whether Golden State has a chance of repeating a ... [read more]

Is it possible to just go back to the way things were before COVID-19? Or, are the transformations permanent? When pandemic restrictions went into effect, marketers shifted all of ... [read more]

Since music is a significant cultural force, it may also serve as a prominent platform for communities, trends, memes, and other forms of participation. Since Twitter is a crucial venue ... [read more]

You want to create a marketing strategy for TikTok that works. The app is expected to have 1.5 billion users this year and is expected to take up an increasing ... [read more]

Your business will appear better when your emails look decent. And it could result in more individuals actually reading your emails, believing in your company, and taking action on the ... [read more]

Can you imagine having an unlimited marketing budget? It would be impossible to fail, and you could finally do everything you and your team have ever dreamed about. Sadly, ... [read more]

Good content is still key to a successful website. But what makes good content? That's the million-dollar question, right? Higher Google Rankings = More Traffic You can rank well with ... [read more]

Social managers are continuously looking for ways to improve their paid social media advertising strategy, and this infographic will help get them started. But first, a quick summary: Determine your ... [read more]

This infographic lays out the value of keeping track of the latest online store trends, so you can get a benchmark as to how your business is placed, as well ... [read more]

SEO can sometimes get technical and complex, but we all know it's still very critical to digital marketing because despite the rise of social media and other forms of digital ... [read more]

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide ... [read more]

Bringing users back for breaking news, sales, or an update after a while can help build trust and get more conversions. But, the first hurdle is getting users to ... [read more]

The Merriam-Webster Dictionary defines social media as "forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, ... [read more]

Lately, lots of websites have been dealing with fluctuating search referral traffic, as Google continues to refine and improve its SERP rankings based on whatever they believe will provide the ... [read more]

Optimizing your eCommerce site can be daunting, but your long-term goals for increasing revenue are important, so it's essential to have shorter-term, incremental goals to build visibility in Search, ... [read more]

There are tons of tools and apps we digital marketers use everyday, from social listening tools, to analytics tools, and of course the usual plethora of social media apps. And ... [read more]

Are you an SMB and trying to find ways to expand? Here's an infographic that has some quick tips to earn customer loyalty. A quick summary: People love to love ... [read more]

Are you tracking the right social platform metrics for your business goals? As we all know, you should start tracking important metrics across each of the major social networks so ... [read more]

Twitter has been one of the key companion platforms for TV shows, with approximately 6 TV show-related weets sent every single second in the app. Twitter explains: "With more network ... [read more]

With 2020 almost over, here's an infographic on the visual trends likely to stand out in 2021 and beyond.