TikTok just launched a new business platform, aptly called TikTok for Business, which provides marketers with resources and tools to help them maximise the short-form video app for ad ... [read more]
While live sports have shut down due to the pandemic, the conversations on Twitter have not. In fact, there's hype surrounding the return of the four major sports leagues in ... [read more]
Tiktok announced that its self-serve ad platform is now open to all businesses globally. This gives businesses the resources and flexibility to engage with their audience with TikTok as ... [read more]
Image source: Search Engine Journal I just hate receiving invites asking me to like a page whether it's on Facebook or LinkedIn. So in an effort to cleanup the ... [read more]
The social network giant announced a new newsfeed algorithm update for news, which puts emphasis on original reporting, and will boost content from legitimate news websites which share information about ... [read more]
Image source: YouTube Google published a resource explaining the intricacies of YouTube, and offering a detailed look at the platform. Some of the highlights include Google's commitment to making ... [read more]
Google announced in their blog a new update which will defaultly delete user data after 18 months. According to Google: "Last year we introduced auto-delete controls, which give you the ... [read more]
The social media giant announced a new, six-week digital marketing courses for small and medium enterprises. According to Facebook: "We're bringing free, digital marketing education to businesses all over the ... [read more]
The Redmond giant announced that they're shutting down its Mixer game streaming platform, and will merge existing Mixer users to Facebook Gaming. Per Microsoft: "It became clear that the time ... [read more]
Lately there has been an increase in webinars and podcasts as content creators strived to increase digital engagement with their audience when many are still staying at home. And while ... [read more]
Working our way through a skill has been pretty much the same - we train under the tutelage of an expert, we start working through small tasks, then moving on ... [read more]
With more areas locking down for quarantine amidst the COVID-19 pandemic, millions of knowledge workers would have to contend working from home for the time being until the curve is ... [read more]
Because of the pandemic, in-person events have shifted to virtual events. If you happen to have planned such events through the year, it's best to conduct these events online ... [read more]
According to Rachel David, CEO of Hashtag communications, "advertising stayed relatively the same for about 50 years, until the internet and social media came and disrupted it." And well, we ... [read more]
Despite multiple issues concerning how they handle user data, TikTok sees a steady rise of business users, and it actually makes sense - it's a good platform for promotion. The ... [read more]
Watch this video of Dr Terry Wu from New Neuromarketing. In this TED Talk, Dr Wu talks about how and why people buy. It's basically consumer behaviour in a new ... [read more]
TikTok, despite its controversies about handling user data, has seen a massive surge in usage especially during the pandemic as people are quarantined and looked to pass the time away. ... [read more]
Spotify Premium users have a new feature - Group Sessions. This allows users to take control of whatever's playing in Spotify Queue. A Group Session host can share a scannable ... [read more]
CatchUp is Facebook's NPE team released a new app that puts emphasis on facilitating group phone calls. It's essentially Messenger Rooms, but for voice calls and lets users see when ... [read more]
Here's an infographic from Impact which shows the basics of inbound marketing. This is important especially to those coming from a traditional marketing background and is entering the digital marketing ... [read more]
There are more than 1 billion internet users with disabilities or other impairments, and we should make our content more accessible to them. To start, here's an infographic on how ... [read more]
People watch tons of videos, spending an average of 6 hours and 48 mins watching videos per week. So, Search Engine Journal compiled a list of the 10 video search ... [read more]
Microsoft unveiled on Build a brand-new supercomputer built for training massive AI models. The supercomputer is hosted on Azure, runs on more than 285,000 CPU cores, 10,000 GPUs, and ... [read more]
Twitter is limited-testing a new feature which enables users to limit who can reply to tweets. Per Twitter: "Before you Tweet, you'll be able to choose who can reply with ... [read more]
Facebook is launching Shops on both its Facebook and Instagram social platforms. Per Facebook: "Facebook Shops make it easy for businesses to set up a single online store for customers ... [read more]
Here's an infographic from Social Media Today which shares tips on what makes consumers tick, and finally get them to buy.
Facebook announced that they have acquired GIF platform GIPHY in a deal that's reportedly worth $400M. We all know GIPHY is the most popular GIF database, and is integrated in ... [read more]
Google published its first article in a series of blog posts talking about SEO case studies, with the goal of sharing success stories which demonstrate the value of SEO. ... [read more]
Global healthcare is currently stressed at fighting the coronavirus, but it's not just healthworks fighting. Cue in the Folding@home project, a virtual supercomputer which, according to Science News, "uses crowdsourced ... [read more]
Last month I wrote that LinkedIn was testing its own polls feature, and is now officially launching the new feature. LinkedIn Polls work pretty much the same as with other ... [read more]
Facebook is rolling out Avatars to US users starting today, as confirmed by Facebook App Head Fidji Simo. Avatars provides users with a cartoonish character, similar to Bitmoji and Apple's ... [read more]
Facebook published a report on its Facebook Watch users, providing insights into what these viewers look for and how brands can use these insights to connect to these 720 million ... [read more]
Passwords are the basically the most basic way to secure any private information. And here's an infographic from LastPass, a well-known password manager app, which delved into a 3,250-people research ... [read more]
LinkedIn just released two new company targeting options for any marketer to use - Company Category and Company Growth Rate. Company Category This is a curated list from Forbes, Fortune, ... [read more]
Facebook is introducing a new feature to Messenger, and it's called Rooms and supports up to 50 participants. However, unlike any other chat rooms, Messenger Rooms is spontaneous. In ... [read more]
No business is immune from a PR crisis. Yes, even the best-managed and well-versed teams will run into an ill-timed tweet, or perhaps a graphic which people might find too ... [read more]
Right, so remember the post last March when it was revealed that LinkedIn will get the ubiquitous stories feature? Well, now LinkedIn is now making that new feature available to ... [read more]
Hate it or love it, but gaming is a game-changer (pun intended) on modern culture. With a $196 billion marketing by 2022, it's no longer a subculture or a hobby. ... [read more]
It's no secret that video is the best content to engage with your audience, regardless of what platform you're using. And YouTube is making Video Builder video creation available to ... [read more]
Reverse engineering expert Jane Manchun Wong discovered that Facebook is testing out a new option which changes the background colour of a user profile when using the mobile app, depending ... [read more]
Video creation service Animoto recently conducted a survey comprising 1000 consumers and 500 businesses, and found that 75% of any given millennial's purchase decision were influenced by a brand's socmed ... [read more]
Social Media Today reports that Alessandro Paluzzi discovered Instagram's test that would soon enable users to simulcast Instagram Live right to their Facebook Page. The screenshot above shows what would ... [read more]
A new article from Social Media Today discusses Facebook currently testing an option enabling users to keep Facebook Stories active for up to three days. Currently, Stories expire after 24 ... [read more]
VoIP and instant messaging software Viber is collaborating with the World Health Organization (WHO) on a chatbot to help fight misinformation about the COVID-19 pandemic. This partnership gives WHO the ... [read more]
Pinterest announced the launch of Verified Merchants programme, a new verification for brand profiles which meet Pinterest's quality and transparency requirements. Pinterest further adds: "We've launched the Verified Merchant Program ... [read more]
The travel and hospitality industry is already suffering from the effects of COVID-19, and Airbnb is one of them. In fact, it was reported that the lodging marketplace will pause ... [read more]
Here's Facebook's new 64-page guide of tips and notes to help brands maintain connection with their Facebook and Instagram audiences during the virus pandemic. The guide talks about Facebook and ... [read more]
Pinterest is seeing a surge in users, particularly in the US as it saw record numbers of Pin sharing. This surge also coincides with Pinterest's launch of its new Today ... [read more]
And again, I'm assuming every knowledge worker in the globe is working from home. And while most companies have VPNs and other security enhancements implemented on every staff's work device, ... [read more]
Online reviews help sway a consumer's purchasing decision. If I wanna buy a new ThinkPad, I'd hit up "ThinkPad X1 Carbon reviews", and read tech reviews from known tech blogs, ... [read more]
Microsoft's Bing team launched a web portal for tracking COVID-19 infections globally. According to Michael Schechter, Microsoft's General Manager for Bing Growth and Distribution, "lots of Bing folks worked (from ... [read more]
As expected, Snapchat is seeing a lot more usage than before as people spend more time indoors seeking an outlet, and staying connected with friends. And this week, the social ... [read more]
Professional social networking platform LinkedIn announced that they're providing free job listings to frontline and essential services during the COVID-19 pandemic to help ease the burden on organisations currently facing ... [read more]
The coronavirus pandemic is crippling the global economy, but many companies have implemented mandatory work from home policies. While many others know what it's like working from home, still many ... [read more]
Here's a video of Rob Balasabas talk about growing your business following with Chris Do, founder and CEO of The Futur. Here are key takeaways: Generating sales for a creative ... [read more]
Enabling your email marketing to become more efficient As the adage goes, email marketing is still one of the most effective and arguably affordable ways to reach out to customers. ... [read more]