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Want to step up your LinkedIn game in 2023? LinkedIn expert Richard van der Blom shares his fourth annual LinkedIn algorithm report, and looks at how you can maximise platform ... [read more]

Reporting is one area where many firms fall short, particularly in local SEO. Unlike corporate and worldwide firms with C-level executives and stockholders, many small businesses are primarily interested ... [read more]

This infographic provides a high-level overview of some of the most effective strategies for real estate agents to increase their online visibility and reach through content marketing and SEO. Along ... [read more]

What qualities distinguish a great social media manager? What skills and characteristics do you believe best prepare someone for a social media marketing and/or community-building role? This infographic from Matt ... [read more]

What comes to mind when you hear the phrase "long-form content?" Is it a never-ending blog post? What about writing a book? Long-form content can also be: 40-minute podcast ... [read more]

Your objective as a marketer should always be to reach the right decision-makers with the right message at the right moment. Your target audience consists of people who are ... [read more]

Before making an investment decision, more than half of offline investors gather information online. According to RRD study, more than half of consumers discovered a new brand, product, or ... [read more]

Time flies, and it's almost 2023. And of course now's the time to start planning how your 2023 will go. This infographic from 99designs shows some of the top rending ... [read more]

Looking to revamp your social media marketing strategy and put in place a more effective system to keep your performance up? This infographic provides a handy overview of an efficient ... [read more]

Are you experiencing difficulty gaining investment in SEO activities and/or articulating the potential worth of targeting specific keywords within your content creation process? This may be of assistance: in the ... [read more]

Some days in the world of SEO, it feels like "Groundhog Day" - the classic 1993 movie where Phil Conners (played by Bill Murray) repeats the same day over and ... [read more]

Do you want to increase your internet marketing strategy? Do you want to understand how to use fundamental psychology in your marketing campaigns? Here are tips on how to leverage ... [read more]

Your brand, and how it's used in your marketing, must be done carefully and thoughtfully, and the colors you choose to represent your brand and products are a big part ... [read more]

While most people connect first impressions with meeting someone in person, the same phenomena occurs when someone first visits your website. You may know who they are at times, ... [read more]

A customer data platform (CDP) may be a fantastic tool, but if used incorrectly, it can be disastrous. Whether you're just getting started or thinking about partnering with a ... [read more]

Black Friday and Cyber Monday discounts are almost approaching. It's a bargain-paradise, hunter's and savvy buyers are already preparing their wallets. It's the most essential time of year for ... [read more]

How proactive are you in finding new leads for your company? There are numerous methods to reach out to new, potential consumers, but many businesses still take the 'if you ... [read more]

It's no secret that video content rules social media. TikTok has established a standard for entertaining, fascinating, and, most importantly, engaging video content. As a result, other platforms are emphasising ... [read more]

Here are the video specifications, tools, and fundamental Reels features that any creator may use as a reference or learning aid while making Instagram Reels.

What makes sitemaps so effective and essential, and how do different people approach the task of mapping a website out? So, for the uninitiated, what are sitemaps anyway? And ... [read more]

It's another season of the NBA, and fans couldn't be more excited to watch games and engage in basketball chatter, debating whether Golden State has a chance of repeating a ... [read more]

Is it possible to just go back to the way things were before COVID-19? Or, are the transformations permanent? When pandemic restrictions went into effect, marketers shifted all of ... [read more]

Since music is a significant cultural force, it may also serve as a prominent platform for communities, trends, memes, and other forms of participation. Since Twitter is a crucial venue ... [read more]

You want to create a marketing strategy for TikTok that works. The app is expected to have 1.5 billion users this year and is expected to take up an increasing ... [read more]

Your business will appear better when your emails look decent. And it could result in more individuals actually reading your emails, believing in your company, and taking action on the ... [read more]

Can you imagine having an unlimited marketing budget? It would be impossible to fail, and you could finally do everything you and your team have ever dreamed about. Sadly, ... [read more]

Good content is still key to a successful website. But what makes good content? That's the million-dollar question, right? Higher Google Rankings = More Traffic You can rank well with ... [read more]

Social managers are continuously looking for ways to improve their paid social media advertising strategy, and this infographic will help get them started. But first, a quick summary: Determine your ... [read more]

This infographic lays out the value of keeping track of the latest online store trends, so you can get a benchmark as to how your business is placed, as well ... [read more]

SEO can sometimes get technical and complex, but we all know it's still very critical to digital marketing because despite the rise of social media and other forms of digital ... [read more]

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide ... [read more]

Bringing users back for breaking news, sales, or an update after a while can help build trust and get more conversions. But, the first hurdle is getting users to ... [read more]

The Merriam-Webster Dictionary defines social media as "forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, ... [read more]

Lately, lots of websites have been dealing with fluctuating search referral traffic, as Google continues to refine and improve its SERP rankings based on whatever they believe will provide the ... [read more]

Optimizing your eCommerce site can be daunting, but your long-term goals for increasing revenue are important, so it's essential to have shorter-term, incremental goals to build visibility in Search, ... [read more]

There are tons of tools and apps we digital marketers use everyday, from social listening tools, to analytics tools, and of course the usual plethora of social media apps. And ... [read more]

Are you an SMB and trying to find ways to expand? Here's an infographic that has some quick tips to earn customer loyalty. A quick summary: People love to love ... [read more]

Are you tracking the right social platform metrics for your business goals? As we all know, you should start tracking important metrics across each of the major social networks so ... [read more]

Twitter has been one of the key companion platforms for TV shows, with approximately 6 TV show-related weets sent every single second in the app. Twitter explains: "With more network ... [read more]

With 2020 almost over, here's an infographic on the visual trends likely to stand out in 2021 and beyond.

If you're an online startup SMB, and you want to get started with creating your first ecommerce sales page, or you simply want to improve, here's an infographic that shows ... [read more]

There are different types of content portfolios, and there are cases where you don't even need a website to showcase your work. You can use something as simple as a ... [read more]

For content marketers, planning and strategizing what kind of content to use/create is just scratching the surface; they still must deal with large data sets, and how they can utilize ... [read more]

Social media managers often run a multi-faceted approach when reaching out to audiences on Facebook. For example, another way to expand the use of Facebook is by creating a Facebook ... [read more]

For obvious reasons you want a high conversion rate, right? Truth is, the average ecommerce conversion rate in the US is only around 2-3%. How do you improve your conversion ... [read more]

The TikTok effect has transformed the product roadmap of many social platforms, none more so than Meta, and usage statistics suggest that if you want to maximize your Facebook and ... [read more]

Over the past 15 years, programmatic marketing has lived up to its original promise of becoming "the future of online advertising", and is now a fundamental component of most omnichannel ... [read more]

SMB owners, in particular, are generally limited in terms of the amount of time they have to spare, it can be almost impossible, especially if you're not focused on the ... [read more]

So you're a startup that's about to start designing a logo for your brand. Nice. Now it's time to start designing a brand logo. Designing can be very time-consuming, meticulous, ... [read more]

Integrating eCommerce, via shopping displays, live-streams, integrated promotions, etc., has give TikTok a new way to enable effective monetization, so that creators can get paid for their efforts. They say: ... [read more]

The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Where your technology expenditures top marketing budgets, ensuring your marketing ... [read more]

Snapchat believes privacy is an increasing priority for social media, and more people are looking to stay connected without fear of judgement. Given the various controversies and concerns, it's no ... [read more]

TikTok surely changed the way users are engaging with content creators and brands, as they not only see the latest trending content but also invites users to contribute and Duet ... [read more]

People are spending a lot of time on social media, so it's a given that more are getting at least some of their daily news content from social platforms. And ... [read more]

Have you ever had your Facebook account hacked? If it hasn't happened to you, I'm sure you know someone who has, with phishing attacks particularly increasing s scammers seek to ... [read more]

As a content creator, you'd want to improve your strategy and share content that will generate more engagement with your audience. And more engagement generally means you get more conversions ... [read more]