Snapchat introduces Lens Web Builder

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A new article from Marketing Land reports that Snapchat has announced Lens Web Builder, an ad product that allows creators to build custom Snap Lenses based on preset templates or from Snap's 3D objects library.

Snapchat explains:

"You can choose from a library of hundreds of 3D objects, animations, and effects to build your own custom branded AR Lens. You can also upload your own 2D assets (such as logos and images) to further customize the AR experience. Once you're finished, you can select your Lenses in the Creative Library of Ads Manager when launching campaigns."

Snapchat designed Lens Web Builder to be fast, simple, and free. This, I'm sure, will let non-tech marketers create immersive augmented reality ads. The new builder too, can render create outputs in minutes. Snap's director of US creative strategy Kaitlin McGirl describes the builder as "a major step on our path towards making high-quality AR advertising accessible and impactful for any business, without needing the budget to hire professional designers."

There are no additional fees for accessing the 3D repository, but there is a minimum campaign spend requirement for AR Lens campaigns.

Using preset templates is much, much easier for creators and designers as they can just quickly come up with some witty AR filter, design in minutes, and deploy to the public.

Will you try this out soon? Chime in.
#builder #introduces #lens #snapchat #web
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