Have you been enjoying part 1 and 2 and using them for reference? These terms are important as I'm sure you've come across them along your career in internet marketing, it's not even limited to just internet marketing. Bookmark this! It's a great way to brush up with marketing linggo and not getting lost in the entire discussion! For the greenhorns that have just gotten into the business, well, this will be a great help.



A hyperlink, commonly known as 'link,' is an HTML object that enables one to jump to a different location when it is clicked or tapped. Links can be found on mostly all webpages and provide an effective means of navigating between different pages on the web.


A Uniform Resource Locator, formerly known as Universal Resource Locator, or just URL, in short, is the unique address for any file available on the Internet. It includes the following elements as an example:


Adaptive Payment

Adaptive Payments (AP) make it possible for PayPal third-parties to create payment systems of their choice. The sender can make use of the same API to rotate money from a single person to other receivers while making use of parallel and chained payments.

Recurring Payment

Recurring Payment is a situation whereby someone authorizes transactions to be made on his or her bank account monthly or at the expiration of a previous subscription.


Lead Magnet

A lead magnet is what a website owner offers a website visitor in return for the visitor’s email address, other information or to partake in a survey.



Google’s online advertising program is known as Google Adwords. With the aid of AdWords, online ads can be created to reach out to people who are interested in the services or products you offer.


Bing is a Microsoft-built search engine, which is the improved version of Live Search, Windows Live Search, and MSN Search. It is currently the second largest in the US, placing it second to only Google.

Pay Per Click (PPC)

PPC, an acronym for Pay Per Click, is an online marketing strategy that allows a business owner to advertise their business on the internet. Internet advertising such as this increases their visibility and web traffic.

Cost Per Thousand (CPM)

Cost Per Thousand is a marketing metric advertiser use to calculate the cost of reaching 1000 people using a particular outlet. It is a common costing model for the various advertising media including the print media, television and also the internet.

Cost Per Impression (CPI)

Cost Per Impression (CPI) is one of the online marketing strategies that advertisers utilize to boost the visibility of their business.

Cost Per Click (CPC)

Cost Per Click, or widely known as CPC, is the price an advertiser pays for a Pay-Per-Click advert. After bidding for ad spots and finally earning a spot on the search result of a search engine, you are required to pay for every click on your website.


Search Engine Optimisation (SEO)

Search Engine Optimization (SEO) is an organic way to make a website visible, as opposed to paid marketing.

Search Engine

Search engines are used in searching documents for particular words and publish a list of results that relate to the searched keywords

Meta Description

A meta description tag is a bit of HTML code in a web page header that states the content that is on the site. The meta description is always placed next to the title tag and ahead of the meta keywords.

Title Tag

A title tag is an HTML element that defines the text in the browser’s top line, which briefly describes the topic of an online document. A title tag can be found in three key places:


An H1 tag, header tag (<h1>), or ‘Heading 1’, is normally the main heading of a page, or other emphasized text on it. This tag is normally the largest text on the site.


On-page optimization refers to the practice of enhancing web pages so that they can rank higher and get more relevant traffic in search engines.


Off-page SEO (Search Engine Optimization) refers to methods than are used to enhance or optimize a website’s ranking in the SERP, or search engine results page. Off-page SEO is more than just link building, you can also do Social Media marketing and Social bookmarking.

Guest Post

Guest posting or guest blogging, is a term used when brands, or just a single writer write and publish an article on someone else’s site or blog.

Blog Commenting

Blog commenting is a method where visitors, readers, or authors leave a comment to an article or blog post and reply to other comments.


A backlink is a link put on another website that redirects or points back to your website or a page.

Domain Authority

Domain Authority (DA) is what is used to judge how well a website ranks on search engines. It is usually done by combining many link metrics of a website. The higher the rank of a website, the better its domain authority.

Page Authority

A Page Authority refers to the score that is developed by Moz in an effort to predict the success of a page rank on search engines result pages (SERP). Just like domain authority, page authority also ranks from 1 to 100 with websites with higher scores ranking higher on search engines.


A website’s ranking in Search Engine Optimization (SEO) refers to the position a website holds in Search Engine Result Page (SERP).

First Page

When a discussion is raised on how to rank on search engines first page, almost every website owner that knows its importance will develop interest.


Keywords can be defined as Search Engine Optimization (SEO) phrases and words that users type in when searching on search engines.


A longtail in SEO (Search Engine Optimization) is a specific, niche search phrase, normally around more than 2 words in length, that provides a low competition, low search volume, and high searcher intent.


Retention - AARRR

Retention, which is a part of the AARRR (Acquisition, Activation, Retention, Revenue, Referral) framework, refers to the ability to make customers come back for repeat purchases. While we recognize conversion as the ultimate goal in ecommerce, but one-time customers do more harm than good.

Ressurection - AARRR

Reactivation of dormant customers can go a long way in improving a business or a company.

Referral - AARRR

Referrals occur when the current visitors bring new visitors to the merchant’s business. Dave McLure, views referral as when someone goes to your website and the new visitor makes some action.

Acquisition - AARRR

Customer acquisition is designed to attract consumers and business with the intent of converting them into new customers.

Activation - AARRR

Market activation entails most marketing activities a company or a business firm deploys.


The Acquisition, Activation, Retention, Referral, Revenue, simply AARRR, is a framework that was first made for startups. AARRR measures and optimizes your funnel (a buyer’s journey) that greatly helps you grow and expand your customer base in a quick time.


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Thе term "рор-uр" hаѕ twо computer-related mеаningѕ - onе dеnоtеѕ a window аnd the оthеr is ѕоrt of a mеnu.