Finding The Right Converting ClickBank Products; Best & Easy Ways To Promote ClickBank Products

A "leak" (from the ClickBank affiliate's perspective) is anything which can deprive the affiliate of her/his commission when a customer buys.

The most classic example is a "vendor's opt-in": if the vendor collects the customer's email address (for example by offering a "free sample" or "free chapter" or "free trial" by email), then the affiliate has no way of knowing whether s/he'll be paid for any resulting sale.

For this reason, no serious, pro-affiliates will promote sales pages with a "vendor's opt-in" - and here's a thread in which a very large number of us discuss the issue in detail and explain why: http://www.warriorforum.com/main-int...oduct-opt.html

It isn't that one sort of opt-in page is better at "making sales" than another.

Opt-in pages don't make sales.

It's that one sort of opt-in page opts in different people (who are much more likely to become better customers) than another.

Personally, I do much better with an opt-in box on the content-rich home-page of a small, content-rich website (rather than with a "squeeze page"). Different people opt in to each, and the ones who opt in that way tend to be better customers. Whenever I've split-tested (in different niches) squeeze pages have always built me bigger lists, but the lists I've built from those other, "home-page" opt-in pages always make me significantly more money.

It's one of those classic examples (of which there are so many, throughout internet marketing) of quality mattering, but quantity not so much. It's a huge mistake to imagine that "the biggest list" is also going to be "the list that monetizes best". That's rarely the case. (For me, it's never the case.) The money is always in "quality" rather than "quantity".

I've said more about it in post #29 of this thread (a thread which also contains some other, very questionable and debatable "information", scattered about, by the way!).

Please don't think that I'm suggesting that "squeeze pages" aren't a viable system. They're also a reasonable system, and plenty of people use them profitably. (Just maybe not as profitably as some of the alternatives one can use instead.)

"Pre-selling" is getting your potential customers in the right frame of mind to visit the product's sales page on your recommendation with a significant chance that they might actually buy it, when they get there.

It isn't our job, as affiliates, to sell the product - that's the vendor's job. And one chooses products with sales pages which one thinks will convert one's traffic. (The criteria according to which one chooses those are the ones listed in that post mentioned above, called "Selecting the product".)

What matters is "the strength of your recommendation". Most of what determines whether someone actually buys isn't the sales page. It's "how much they trust the person who recommended it to them". So pre-selling is all about building trust.

The affiliates who have the most success are the ones who provide their subscribers with whatever niche-relevant material engenders that trust.

This is why different affiliates have hugely different conversion-rates for the same products, even given traffic from the same sources. And it's why "which products convert" isn't the most meaningful of subjects, because what determines their conversion-rates is mostly the affiliate's pre-selling methods. And it's also why affiliates who don't build lists and do email marketing tend to make very, very few sales of ClickBank products, whatever they promote. There are plenty of ways of making money online without list-building, but "being a successful ClickBank affiliate" isn't one of them.

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