Product creators: do you beta test?

10 replies
Hi everyone. If you create information products -- I have a couple of quick questions.

Do you beta test your (courses, membership program, training series) before you release them?

How effective are the beta test results you get (do you find lots of things that can be improved? how many changes do you usually end up making to your product based on the results?). Any tips, suggestions?

One last thing: is it appropriate (or even allowed) to offer free beta testing participation to warrior forum members - as long as it's free to participate and no one gets added to a marketing funnel?

Any information you can provide will be greatly appreciated. Have an awesome day.
#beta #creators #product
  • Profile picture of the author Tom Addams
    Originally Posted by rbarnhart1 View Post

    Do you beta test your (courses, membership program, training series) before you release them?
    I do; even the free products. Whether we're talking digital products like an eBook or video training or a complete member site, or something more hands-on and expansive like coaching, beta testing is a must IMO, and extensive and diverse testing at that.

    - Product / Service Creation
    - Redrafting
    - Screening process for beta testers
    - Personal Beta Testing
    - Outsourced Beta Testing
    - Redrafting
    - Outsourced Beta Testing
    - Redrafting
    - Release

    NB: Quite often outsourced beta testing and redrafting can be repeated more than the above indicates.

    When it comes to finding beta testers, especially for information products like many of us produce here, I believe the key is diversity and obviously to let people test free of charge (since they're doing us a great service). You need an equal proportion of testers who are inexperienced and expert in the subject-matter. Indeed, in my business, it really is often the newbies who provide the better feedback. The way I look at it: if they can understand the material and literally get the most out of it that is feasible, then anyone can benefit.

    Originally Posted by rbarnhart1 View Post

    How effective are the beta test results you get (do you find lots of things that can be improved? how many changes do you usually end up making to your product based on the results?). Any tips, suggestions?
    You do get lazy beta testers, obviously, but this is why a screening process is recommended. It weeds them out. The results from beta testing can literally be the difference between failure and success for any product and service. Quite often, in my own case, I find that the initial draft is usually "close" but, through testing, I'm able to isolate weak areas and indeed areas that need to be added altogether. The best tip I can offer: use screening, never charge for testing, never promote to your testers (let them come to you if they want anything), and question, question, question the testers in order to bring any potential issues to light. It's an involved process.

    Originally Posted by rbarnhart1 View Post

    One last thing: is it appropriate (or even allowed) to offer free beta testing participation to warrior forum members - as long as it's free to participate and no one gets added to a marketing funnel?
    I would "think" that if you create a thread on the subject, you might find it deleted. Maybe not. I'm not clued up in this area, but I can tell you what I do. I quite often get approached by people, various reasons, and I'll sometimes be in a position to offer them an upcoming testing position. These people make the best testers quite often because there is no bias; they're not friends or family out to please you. Second to that, I have a network of friends and family and business contacts who I'll often appeal to.

    - Tom
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  • Profile picture of the author Randall Magwood
    I don't beta test my products. I sell ebooks, and i don't offer "review copies". If you sell software, then beta testers might be a good ordeal. I believe here on the Warrior Forum if you create a product, you can let other Warriors review it for free, and they'll put their thoughts and ideas in the comments and posts of your WSO.
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    • Profile picture of the author rbarnhart1
      @ Tom Addams

      Thanks for your response Tom -- that was awesome. I've heard several pros talk about beta testing and that's why I wanted to make sure that I'm on the right track with this. You've confirmed that I am -- so thank you for that.

      Love the idea of screening testers. I'm adding that to my process. I was going to have an "expectations" conversation with the testers, but screen would be much better.

      So, on the request for beta-testers here, you think the thread would be deleted? Hmmm....interesting. I don't know the rules around this either. Any idea how I could confirm this or perhaps find the correct way to do it?

      Thanks again for your input
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      • Profile picture of the author rbarnhart1
        @Randall Magwood

        Hey Randall. Thanks for the input. I was kind of thinking the same thing about warriors doing reviews -- but I'm wondering if that is just for the WSO's. I hadn't really thought about trying that.

        Do Training/Membership programs do well through WSO? If anyone has experience on that, would love to hear about it.

        But, yeah, I'd really like to get some clarification if I can request beta testers here without breaking any rules. Thanks again for your help.
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  • Profile picture of the author iVlog
    Beta testing is important ... allows you to find out what your product is lacking & how to improve it.
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  • Profile picture of the author PBSolutions4U
    Yes, beta testing is very important. It helps you work out bugs/issues and also helps you gather reviews for when you launch your product.
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    • Profile picture of the author rbarnhart1
      @PBSolutions4U and @iVlog

      Thanks for your comments. I agree. Do either of you know for sure if we are allowed to offer a beta test to warrior members or is that considered against policy?
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      • Profile picture of the author rbarnhart1
        Does anyone else have ideas or suggestions on beta testing -- especially if you can provide some insight on if we can offer free a free beta test here on WF? Thanks
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  • Profile picture of the author Tom Reed
    There was a recent study reported by
    Inc Magazine where they found that CEO's
    of small businesses reported that 28%
    of their best product ideas come from
    customers while only 26% come from
    themselves,

    Moral of the story... get your product out into
    the market and let your customers flood your
    inbox with great ideas... free of charge!
    Signature

    Sell More ...Faster! CloudNet360.com

    The ultimate CRM / Autoresponder & Sales Automation System - The Online Coaches Dream Team

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    • Profile picture of the author rbarnhart1
      @Tom

      I agree. Thanks for your comments. Do you know if we are allowed to offer a free beta test to warrior members? On a specific board? Not sure who would know. If you can point me in right direction, I'd greatly appreciate it. Thanks.
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