If you're smart, you'll have all 3.
Plus a lightbox popup that will trigger on exit intent.
So, I'm assuming you are smart and you already have that stuff set up.
This next tip requires you to create just a little bit more content for your blog posts.. and use that specific content as a lead magnet within the copy itself. See an example I made here.
As you can see, in an article that criticises the frequent exaggerated and 'over-hyped promises of instant wealth', there's an area that's been highlighted.. offering readers the blueprint for a realistic and sustainable business model, if they opt-in - the antidote, if you like, to the problem.
All blog posts would contain a solution, or an expansion to what you're discussing.
Checklist and cheat-sheets work particularly well.
- Write blog post
- Create cheat-sheet / checklist PDF
- Highlight area of post with 2-step opt-in
You don't have to create a new list for each blog post, and you don't have to set up custom download pages for each blog post.
There are many Wordpress plugins out there that can make the process easy for you.
It would be interesting to hear from you guys on how you'd use this, and how you would improve it?