By following these tips you will find that people will become repeat buyers and endorse the quality of your offers helping you earn more.
Also I am seeing a lazy trend happening lately that needs to be nipped in the bud.
1. PLR means that you are offering the client the right to edit your video content. This means that you need to deliver a high quality high bit rate master video file for them to work from. I recommend 2000kbps +
2. Don't get lazy and just upload the camrec project files and not the actual high quality rendered avi or mov video file.
Why? Well first many people don't have camtasia, don't want or need camtasia, and they may not have the most recent version so they may not be able to work with the camrec files.
Its fine to offer the camrec files... just be sure you also deliver a high quality high bit rate master avi or mov type video file for those to edit from that will not be using camtasia.
It seems odd that I would have to mention this but the last two plr packages I purchased were from different publishers and both did not include actual PLRable video files and only delivered the camtasia project files.
Sure I understand it takes time to render the masters... but when you sell PLR you are selling the right to edit videos and most of the world does not edit in camtasia ;-)
3. If you don't have a master avi or mov or other high quality editable video file... and if you are only delivering flash encoded video files don't tell someone its PLR. You really can only offer editable PLR if you are going to deliver actual editable video files. There is nothing more annoying than being told I get PLR when the person not only does not have master video files but does not even have the project files and expects me to rip the compressed flash video files into some sort of editable format and then recompress them into a pile of mush.
4. Work in standard formats and standard codecs. Don't use obscure formats or codecs because your clients will not likely have the correct codecs installed and if they don't they wont be able to edit or view your videos...
Also if you are on a Mac remember that Mac's support many apple codecs that PC do not especially when working in HD. Stick to the standards.
5. If you are offering screen capture videos be aware of resolution limitations in the market you are delivering to. Don't capture your entire desktop. Capture resolutions that are small enough to be viewable by the majority of your market... use drag or auto pan to accommodate... most people capture far more than they need to anyway to get the point across.
Its even better if you capture 1:1 and try and stick to standard SD video resolution which is 720x480 and that makes it easier for your PLR buyers to edit and work with your video later.
You can capture do HD resolutions but realize that most internet viewers are on resolutions that do not support full hd so it will have to be reduced in size during the encoding. So if your content needs to be viewed at 1:1 to get the point across capture at more standard resolution sizes like 800x600 720x480 460x480 and no bigger than 1024x768
This is because in many markets more than 50% are still on 1024x768 or less and even in tech markets its around 40%.
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6. Your audio quality is even more important than your video quality... especially with screen capture. If your audio sucks, or has a buzz... just realize you are selling people PLR that is garbage.
Think about it.
You are selling people PLR content that will represent the quality of product that company puts out. If you create crappy audio plr video and sell it to that company and they distribute it their clients will think they put out junk.
So never ever ever ever plug a mic directly into the input audio jack on your computer. Always use a usb mike or usb preamp with pro mic, or external usb sound card that you plug your mic jack into.
This tip alone will save you the headache of creating hours of video only to realize that your audio sounds terrible, has static or has a buzz in it.
Also don't put the mic too close or directly in front of your mouth. Put it just above or below your mouth if you are using a headset. This will help you avoid popping your words, peaking the audio levels, and sounding like some freak breathing heavy into a phone on a late night prank call.
Bad audio is the worst thing you can do to your presentation. It makes you sound unprofessional and inexperienced... and if you are selling PLR you are supposed to be the pro content production person because people are coming to you to get it. Your presentation quality is your brand. If it sucks so does your brand.
7. Realize that there are lots of ways people want to distribute the content they buy PLR to... it might be embedded, downloadable, premium podcast, dvd etc. You need to provide them quality masters so that they may encode the video to the formats and bit rates to meet their needs.
8. Your master videos need to be a high bit rate. Don't be a file size wimp. If you have sucky hosting get an Amazon s3 account or pay the $10 a moth it cost to get an economy hosting account with 2 terabytes of bandwidth.
Render your master video files at high enough bit rates (2000-5000kbps is good) that your clients will get nice quality results when they encode and compress them for the various distribution channels that they will be using.
Too many people just render master video files willy nilly. One package I purchased recently delivered videos with bit rates raning from 500kbps to 1900kbps..
If you have ever encoded a 500kbps master video file to flash you know you don't have too much flexibility before it looks like crap.
Low bit rates are NOT acceptable master video files. You might as well drop the PLR claim from your offer if you are delivering low bit rate master files. The end result once your client edits and reencodes them is going to be blurry pixelated crappy looking videos.
9. If you are only doing screen capture Mono is just fine for your audio. Deliver nice audio and don't over compress your master video's audio. Keep the master bit rates up above 64kbps preferably 128kbps.
10. Try and capture at the same dimensions each time. This helps for your client because if you are delivering a lot of videos they may run them through a batch encoder and it is easiest to set the dimensions for all videos rather than each individually.
I have had the misfortune of buying plr where I obtained dozens of videos that were all various dimensions with nothing standard.
Its best if you stick to video standards like 4:3 and then just choose one capture size like 720x480 and stick with it for all your videos.
Again if you need to pan either use your hot keys to pause and drag and pan and resume recording or use auto pan.
720x480 are far easier to work with in standard video editing software for the average person than varying sizes large and small where a bunch of zooming in and out is required to use the content.
11. Capture at the standard 29.97 frame rate. People are going to want to chop, edit, and combine the PLR content with other video content... odd frame rates like 8fps 10fps 5 fps suck to work with later.
Leave the frame rate lowering to the encoding choice of the person who has finished editing and is ready to encode the PLR video.
Remember you are offering PLR and that means you are delivering an editable master video. Capture it with a standard 29.97 fps or 30 fps if you don't otherwise have the fine control to set it or a standard frame rate option.
12. Don't use php curl based file download protection scripts on your thank you pages when you are delivering dozens of files. Most people who use such download file protection scripts are not aware that what some scripts do is upload the file to a temporary directory and then download it to the clients computer which cloaks the file location and prevents link sharing.
This causes a few problems... first it doubles the bandwidth you use. Second it makes it so that your client cannot right click the files and cannot use many file download management solutions.
I recently bought one video plr where I had to click each download link (there were about two dozen) and wait for it to load (because it was using the curl method for file location cloaking) and then once it loaded wait for the download dialog box to appear then click save and then wait many minutes before I could click the next one.
These are master video files so they were all large files... this download process would have taken me manually clicking each link and sitting here for half a day to download them all.
Instead if they were traditional file links I could have selected them all in one click clicked another button filtered the file types I wanted to download from that pages links and my download manager would then download every file for me while I went on with my day.
There are plenty of ways to protect file downloads (my team and I have developed the best of them) that avoid these types of issues.
The last thing you want to do is make the purchase experience of your client to turn into a day wasting nightmare.
11. Mac zip files suck. I am not sure how to get around it but nothing screws up zip files more than a mac (yes I have one). If you are going to sell plr and you are working on a mac... I suggest moving your final files via external drive over and zipping on the PC and uploading from there if you can. This will save you headaches later in customer service issues that can be caused by funky mac made zip files. Its not always a problem but its one worth avoiding.
13. Finally, personally download and unzip every single zip file you have uploaded before you start selling your package.
You need to test that they are all valid and not currupted.
Your clients may be downloading dozens of files from you and you can imagine how they feel a month or two later when they start unzipping those files only to find that they are corrupted and that they need to hunt you down, ask you to upload a fresh uncorrupted file and send them a link.
Both you and your clients will be better off avoiding that.
It is very likely that if you sell PLR videos I will look at and consider buying your package. I have spent thousands of dollars buying PLR videos in the warrior forum and there are many warriors whom I have sent hundreds of dollars personally buying every plr video offer they put out because of the quality that they put out.
I am the kind of client you want (financially) because I buy a lot, I buy upsells, and I will subscribe and watch for other offers you put out and repeat buy.
But I am picky and if you sell me garbage I will let you know how to fix it and if you don't I on rare occasion have no option but to get a refund.
That only happens when either the format or the quality is such that there is no way that I can distribute the video either because of the methods of distribution I use or because the quality is so poor that I cannot risk being associated with it.
I hope my insights help you produce better PLR video offers, reduce your headaches by helping you avoid common mistakes, and make you happier because of the great reputation you will have among your buyers for putting out nothing but the best content to represent your clients when they publish it.