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Should a sales landing page show links to other parts of the website?

by dylanerichards
18 replies
I use a long-form landing page to sell leads on a product.

However, I've noticed that users will sometimes browse around the rest of the website before leaving without making a purchase.

Have any of you found it worthwhile to remove website navigation and make it so that users must stay on the sales page?
#landing #links #page #parts #sales #show #website
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  • Profile picture of the author NetMan
    Originally Posted by dylanerichards View Post

    I use a long-form landing page to sell leads on a product.

    However, I've noticed that users will sometimes browse around the rest of the website before leaving without making a purchase.

    Have any of you found it worthwhile to remove website navigation and make it so that users must stay on the sales page?
    Hello

    First you mention a LANDING page and then apparently, according to your question, you are really meaning a SALES page.

    Whatever, while you can LAND a prospect on SALES page after a certain Call-to-Action, what's call a Landing Page is normally NOT the same as a Sales Page.

    While your Landing Page (that could be a page at the end of a sales process) can, and should, have links to other interesting parts and offer you have, a Sales Page should NOT / NEVER have any other thing or links that would bring the prospect to focus elsewhere. Never.

    Hope that helps.

    Best regards,
    Andy
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    • Profile picture of the author Brent Stangel
      Originally Posted by NetMan View Post

      Hello

      First you mention a LANDING page and then apparently, according to your question, you are really meaning a SALES page.

      Whatever, while you can LAND a prospect on SALES page after a certain Call-to-Action, what's call a Landing Page is normally NOT the same as a Sales Page.

      While your Landing Page (that could be a page at the end of a sales process) can, and should, have links to other interesting parts and offer you have, a Sales Page should NOT / NEVER have any other thing or links that would bring the prospect to focus elsewhere. Never.

      Hope that helps.

      Best regards,
      Andy
      First of all "landing page" is a generic term for any page a visitor lands on. So a sales page is definitely a "landing page" if that's where the visitor lands.

      While your Landing Page (that could be a page at the end of a sales process) can
      The landing page is the first page of the sales process.

      remove website navigation and make it so that users must stay on the sales page?
      Absolutely. You don't want to give them any options but buy, opt-in, or leave.

      Brent
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      • Profile picture of the author NetMan
        Originally Posted by Brent Stangel View Post

        First of all "landing page" is a generic term for any page a visitor lands on. So a sales page is definitely a "landing page" if that's where the visitor lands.
        This is what I'm saying if you can read, sooo....

        Originally Posted by Brent Stangel View Post

        The landing page is the first page of the sales process.
        This IS what I'm also saying when it's following a CALL_TO_ACTION, and the Sales Page is where you want to prospect to land.


        Originally Posted by Brent Stangel View Post

        Absolutely. You don't want to give them any options but buy, opt-in, or leave.

        Brent
        Been saying that as well...

        You were boring and did not know what to write about dude? loll

        I'm in Internet Marketing development for 20 years so I think I know what is a Landing Page...

        BTW your sig file is against the WF rule it should not be more than TWO LINES|

        Have a nice day!

        Regards,
        Andy
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    • Profile picture of the author Justseo
      Originally Posted by NetMan View Post

      Hello

      First you mention a LANDING page and then apparently, according to your question, you are really meaning a SALES page.

      Whatever, while you can LAND a prospect on SALES page after a certain Call-to-Action, what's call a Landing Page is normally NOT the same as a Sales Page.

      While your Landing Page (that could be a page at the end of a sales process) can, and should, have links to other interesting parts and offer you have, a Sales Page should NOT / NEVER have any other thing or links that would bring the prospect to focus elsewhere. Never.

      Hope that helps.

      Best regards,
      Andy



      You can also add links to some complementary product that the customer might want to buy along with this product. But keep in mind it should not deviate the customer from a possible conversion.




      Thanks
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      • Profile picture of the author NetMan
        Originally Posted by Justseo View Post

        You can also add links to some complementary product that the customer might want to buy along with this product. But keep in mind it should not deviate the customer from a possible conversion.
        Thanks
        You surely can, this and much more as well...

        I was not on a lecture lol

        Andy
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  • Profile picture of the author Mihai1555
    i dont recommend you put some links on your sales page.. your sales page is just to get sales not distractions for your visitors.
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  • Profile picture of the author Nick Million
    You'll probably notice a bump in conversions if you remove the navigation links from your salespage.

    Ideally the only way for them to exit the salespage would be through the order button or closing/hitting back on the browser.

    You don't want nav links, opt-in forms, or any other exits on your sales page as its main focus should be 100% on conversions.

    One exception to this would be if your links link out to other pages that help with conversions like having a separate testimonials page or something like that.

    But I'd recommend you test adding those "conversion helper" pages versus having the one sales page.
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  • Profile picture of the author nicolasmd2112
    I'm in agreeance with what everyone is saying. Get rid of the navigation on a sales page. However there is still the issue of the sales page itself. Why are people browsing around the site, then not making a purchase? Theoretically speaking, if your sales page had all the necessary elements and your offer was highly attractive, you should still be converting on that traffic, with or without navigational links, right?
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  • Profile picture of the author Steve L
    Originally Posted by dylanerichards View Post

    I use a long-form landing page to sell leads on a product.

    However, I've noticed that users will sometimes browse around the rest of the website before leaving without making a purchase.

    Have any of you found it worthwhile to remove website navigation and make it so that users must stay on the sales page?
    I think it wouldn't hurt so long as you put the links in the footer of the page and not in the header where they can easily distract them before making a purchase decision.
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  • Profile picture of the author ChrisBa
    Originally Posted by dylanerichards View Post

    I use a long-form landing page to sell leads on a product.

    However, I've noticed that users will sometimes browse around the rest of the website before leaving without making a purchase.

    Have any of you found it worthwhile to remove website navigation and make it so that users must stay on the sales page?
    It really depends. Typically I keep my landing pages as simple as possible. I try to limit what the visitor can see and do to allow them to focus on making the sale.
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  • Profile picture of the author Jeffery
    In terms of my first 'never rule' of a sales page and landing page is "never deter the customer from the sale in the case of a sales page and never deter the visitor from the purpose of the landing page such as a lead." By 'never deter' that means never allow the visitor to navigate away from the page.

    In terms of my first 'must do rule' of Pay-Per-Click Adverts that lead to the sales page and landing page any technique that causes the visitor to achieve the objective is essential to the goal of making the sale such as a good 'call to action' on both the advert and landing page. The reasons are not complicated, but the main reason is because the average internet user in 2018 moves fast from website to website and is usually ready to move on to a different destination by the time the landing page loads. My own tests show that when both the advert and the landing page prominently use the the same or similar call-to-action produce the sale or lead.
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  • Profile picture of the author AndreiMorariu
    In my opinion a sales page should NOT have navigation. If you give people more options they will take them.

    Put a FB retargeting pixel to build a custom audience though, then if they don't buy create an ad with a special offer of the same product ( add some extra bonuses or give them a discount ).
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  • Profile picture of the author Daniel1000
    Just my two cents.

    A sales page is also a landing page (landing page is a generic term for any page a visitor uses to land on your site. Blog posts can be landing pages.)

    Sales pages, on the other hand, are focused on a conversion action so you should remove all links that don't promote that action.

    That being said, leave the essential footer links like privacy, TOS, etc. if they're not visible on a page you're trying to sell something then you may come off as shady.
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  • Profile picture of the author MarianaAttentiveUs
    The focus of the sales page should be the selling and selling alone - don't create distractions that may lead to the potential customer giving up on the sale!

    Cheers
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  • Profile picture of the author andrewsmith02
    The answer is yes, I would create a link to landing page on every inner page or I would show a popup when a person reaches to other inner pages.

    This will help to get more traffic to landing page.
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    • Profile picture of the author ryanbiddulph
      Originally Posted by andrewsmith02 View Post

      The answer is yes, I would create a link to landing page on every inner page or I would show a popup when a person reaches to other inner pages.

      This will help to get more traffic to landing page.
      Isn't that more of a blog versus landing page approach though Andrew? Like, linking in?
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  • Profile picture of the author jobdollarr
    You should focus on 1-3 CTA.

    We have 1 successful landing page.
    100 traffic per day produces 5 leads per day and 1 sale
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