Your Paypal sales can be lost if.....
But each time I go to purchase something online via Paypal and the merchant hasn't customized their header section within Paypal more than 90% of the time I abandon the payment page....especially if I do not know the merchant.
Are you losing Paypal payments because of this?
Here is what I mean...take a look at the screenshot below.
This is actually from a Warrior merchant. The only thing that shows is their email address and its a free gmail account so makes me suspect.
This can be easily rectified by customizing your header page within paypal. Now in this case the merchant could have at least provided a business name or even their name to let people know they have been directed to the correct payment page.
So here's how you customize this and maybe save some of the sales you could be potentially losing.
First off go to "Profile" section within your Paypal account
Then click on "Custom Payment Pages" and from there you will see the add button to add a custom header so you'll just click the "add" button/link. This is the next page that you will see.
From here you can add in a custom header. Just make sure to stick with the dimension sizes listed. I actually took a generic header and customized it in MS powerpoint with our company info and my personal biz picture.
If you would like that generic header pic, then send me a pm.
This section also allows you to change the background color of your payment page to match up with your website if you'd like. I've tested the background color on this and for me Blue converts better.
So once you have saved everything you should have a nice custom Paypal header like below.
Hope this little tip helps you make more online sales!
Happy Marketing
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