Internet marketing died but the gurus didn't tell you that.
They've inflated a corpse and put in in the passengers seat so they can ride in the fast lane while everyone else is stuck in traffic.
From time to time they wave its hand to convince you it's alive.
Let me prove it.
First, most of the Internet marketing gurus are clueless. A year ago, a number of them killed their Facebook and Twitter accounts as a waste of time and that Social Media will never make money.
Now, they are back on Social Media and the only money coming in is thru Social Media.
Let's look at launches:
Launches worked like gang-busters in their day. And they still work to a degree.
It reminds me of all the people who would go to see the "Rocky Horror Show" so many times they knew all the words.
Guys - we've seen it before.
Here's the pattern: free but worthless content to get people to go WOW. Then everyone and his brother keeps mailing their list offering the coolest bonuses. Then there's the early bird list. Then comes the warnings that it's going to close and...
Surprise surprise as Gomer Pyle used to say. It reopens. The people buy it.
The product doesn't live up to the hype. Your complaints go to a help desk and you are out the money.
Here's the best part: two weeks later, the guru GIVES away the product you just bought as a bonus for the latest launch.
Seriously - we are a bunch of dumb ass suckers to take this crap.
None of these guys remotely has a "real business." They are just in the Internet biz-op business and use their little friends for some list incest.
The only ones getting rich are THEM.
And then it comes to content.
They are teaching the same model that they learned in 2004.
None of the stuff they are teaching works today.
If you really know internet marketing, most of their stuff went out with the first Google Slap. But they keep teaching it as if it's the only dance in town.
And this is just the beginning.
It gets a lot worse.
Let's look at Clickbank.
Just about every week a new Internet Marketing program launches on Clickbank. It promises to make you a million dollars in the next 6 weeks without doing anything.
Then you go through upsell hell for all the things you really NEED.
These sales letters are full of lies. Clickbank knows it and doesn't do anything about it.
Like the "16 year old girl" product that came out this year. It had FRAUD written in capital letters written all over the page.
I PERSONALLY spoke to a Vice President of Clickbank and complained about the Fraud and they played dumb. I said "Dude, it's your top selling product right now. Stop playing dumb."
I guess he couldn't help it. It was paying his bonus or something.
And yet, the desperate buy that crap knowing in their hearts that it's all bull and doesn't work anyway.
But hope springs eternal right. Maybe this could work.
So the gurus and demi-gurus push more products that don't work.
And at the end of the road stands Google with its push broom batting all these dreams into the gutter.
And if you buy now it's just $1997.
Or you can buy a better book on Amazon for $19.97 that teaches you more.
The gurus only move ahead by looking BACKWARDS.
Great way to make money off someone else. Bad way to run a business.
None of these guys is looking to the future.
The Internet changes daily and if you keep following what used to work, you're only gonna get your butt kicked.