The Myers-Briggs Approach, A Great Way to Optimize Content
Awhile back I was checking out some of the training stuff available in Google's Website Optmizer, I found the below video from a webinar they conducted, very good stuff. Heads up,,its about an hour long you may want to bookmark this for later viewing
During the webinar they discuss the Myer-Briggs approach, something that I did a bit more research on and I came across this site with a brief but good summary of the approach. I like the "What the Persona's Look For" section below the summary.
Website Personas Give You Better Website Lead Generation
Just a note, I have no affiliation with that site above, just something I found.
Here is the webinar video
During the webinar they discuss the Myer-Briggs approach, something that I did a bit more research on and I came across this site with a brief but good summary of the approach. I like the "What the Persona's Look For" section below the summary.
Website Personas Give You Better Website Lead Generation
Just a note, I have no affiliation with that site above, just something I found.
Here is the webinar video
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