This follow up email is responsible for $50,000 in 2011... you can copy paste it!

85 replies
If you've ever bought one of my products, then you will recognize this message. I send it 1 day after someone buys any of my products.


Hey {!firstname}

Have you gotten a chance to dive into the [freebie you gave them]?

I want to make sure you get the absolute most from this business
model I've shared. It's extremely powerful... and pretty simple
too.

Before I start sending you more great content to help you build
onto the [freebie gift], I need to ask you a question...

What is it you would like me to teach you?

I don't like to dilly dally on what content to send you. I only
want to deliver content that {!firstname} wants. That's why I'm asking
you right now.

Your help makes my products and my emails the best they can be. I
would be so appreciative for the help.

Just hit reply now and tell me what it is you want.

Thanks. I will be in touch soon,

[Your Name]


I take the replies and create my next product. These products have generated over $50k for me this year. $15k of this from October alone... so I only expect November and December to be even better. I suggest you use something similar and listen to your audience...

75% of the people that send you a reply will thank you for appreciating them. That's how you gain someone's trust!

Travis
#$50 #2011 #copy #email #follow #paste #responsible
  • Profile picture of the author barbling
    ...I take the replies and create my next product. These products have generated over $50k for me this year. $15k of this from October alone... so I only expect November and December to be even better. I suggest you use something similar and listen to your audience...
    Oooo nice! I generally just direct folks to a DagonDesign contact form where they can tell me what they want....but I can see how a simple "ask and ye shall receive" message would be even more effective.

    I'm getting ready to send out my Friday's newsletter...I think I'll try your suggestion and see how it works!

    Thanks muchly!
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    • Profile picture of the author petelta
      Originally Posted by barbling View Post

      Oooo nice! I generally just direct folks to a DagonDesign contact form where they can tell me what they want....but I can see how a simple "ask and ye shall receive" message would be even more effective.

      I'm getting ready to send out my Friday's newsletter...I think I'll try your suggestion and see how it works!

      Thanks muchly!
      If you reply to their emails directly, you instantly have someone who is more than likely going to buy your next promotion too.. even if it's not a product on the reply they gave.

      It's about clout and building that trust.

      Travis
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      • Profile picture of the author Mike Putt
        Originally Posted by petelta View Post

        If you reply to their emails directly, you instantly have someone who is more than likely going to buy your next promotion too.. even if it's not a product on the reply they gave.

        It's about clout and building that trust.

        Travis
        Yes, you can build rapport with an email, especially as they have asked you to come back to them.
        Great email in my humble opinion
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  • Profile picture of the author Paleochora
    Yup. That is a nice way to start the relationship.

    Like it. Thanks.
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  • Profile picture of the author Damielle
    Nice... I like it

    Really gives the customer a chance to interact with you, and even if they don't respond, the fact is you did ask and they will remember that you asked

    You did say we could borrow this right...

    Thanks
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  • Profile picture of the author Benjamin Ehinger
    This is pure genius if you ask me and I will be using it with my campaigns from here on out. GREAT POST!!!

    Benjamin Ehinger
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  • Profile picture of the author Warrior X
    Asking people what they would actually like to buy. You'd think that would be a no-brainer, but how many 'marketers' don't get that. Nice work.

    Jeremy
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    • Petelta,

      This is a brilliant marketing strategy.

      It's also a brilliant relationship-building strategy.

      Kudos to you.

      Cheers,

      JMB
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  • Profile picture of the author WillR
    Nice email and asking questions is definitely one of the easiest and smartest ways to do product research. There's no need to guess what your customers want - just ask them and they will tell you.

    Having said that I would probably change this line of the email:

    I don't like to dilly dally on what content to send you. I only
    want to deliver content that {!firstname} wants. That's why I'm asking
    you right now.
    I don't like how you have used their firstname in there. You are jumping from 1st person to 3rd person which sounds a bit wrong. That line would be much better as something like:

    I don't like to dilly dally on what content I send you. I only
    want to deliver content that you REALLY need. So here's your
    chance, let me know exactly how I can help you.
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    • Profile picture of the author petelta
      Originally Posted by WillR View Post

      I don't like how you have used their firstname in there. You are jumping from 1st person to 3rd person which sounds a bit wrong. That line would be much better as something like:
      I am actually testing this out. This version of the email just happens to be the latest one I've written. I test 1 aspect each product launch to see what gets the best response.

      This launch I was testing the {firstname} inside the post. Kind of like I'm talking directly to that person. It does change 1st to 3rd... but that's to give them the feeling of this email is written only for them.

      I'm still testing it out. I would normally write something very similar to what you suggested.

      Travis
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  • Profile picture of the author andynathan
    sweet email template!
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  • Profile picture of the author Mr Bill
    Travis, this is a great email and I know that because I wouldn;t mind receiving it. It engages me in a normal way.

    Will, I've added your mods. Thanks.

    What type of subject line do you think would probably work will with this type of follow up email?
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    • Profile picture of the author WillR
      Originally Posted by WSOHelp View Post

      Travis, this is a great email and I know that because I wouldn;t mind receiving it. It engages me in a normal way.

      Will, I've added your mods. Thanks.

      What type of subject line do you think would probably work will with this type of follow up email?
      Anything that will get the message opened. If this is being sent to people who have just purchased then maybe something simple like:

      "About your purchase...."

      Originally Posted by petelta View Post

      I am actually testing this out. This version of the email just happens to be the latest one I've written. I test 1 aspect each product launch to see what gets the best response.

      This launch I was testing the {firstname} inside the post. Kind of like I'm talking directly to that person. It does change 1st to 3rd... but that's to give them the feeling of this email is written only for them.

      I'm still testing it out. I would normally write something very similar to what you suggested.

      Travis
      Travis,

      I understand you are testing using personaliztion or no personalization but that wasn't my point. You want an email to feel as though it has been written only to that person. At the beginning of the email you addressed the person by their name and then later on in the email you referred to that same person in the 3rd person. It doesn't make sense and creates an immediate disconnect.
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    • Profile picture of the author petelta
      Originally Posted by WSOHelp View Post

      What type of subject line do you think would probably work will with this type of follow up email?
      I've used these...

      What can I do to help you? (best response rate)
      I will give you 1 of my products for your feedback...
      What would you like from me?
      Let me hear your feedback...
      I would love to get your feedback!
      What do you think I should do?
      What would you like me to do for you?

      They have all done well.
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  • Profile picture of the author Manoj V
    Great follow up email!

    Just to add to it you can send a line which says something like "I will base forthcoming emails on your requests" will make them read all the emails that you send in the coming weeks as well. Also, if you insert a line at the end of every few emails to thank them for their suggestions that would be even more effective in strengthening the relationship.
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  • Profile picture of the author Praveen Kumar
    hey travis ,

    I pumped this follow-up to my 5k list then it drilled my ASS , I got almost near 850+ Click and 30 Sales + a quick $630.25 in my pocket , you awesome

    By

    Praveen Kumar
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  • Profile picture of the author apolwar
    This is a great idea. Making sure your customers know that you value them.

    Thanks for the advice.
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  • Profile picture of the author Mr Bill
    Ok, feedback time...

    I did this yesterday and used a subject "[my product]...permission to bribe you for feedback?" I added an extra freebie (a mindmap) and sent your email above with a few slight mods for my situation and 50% of the list got back to me...with ESSAYS! They told me exactly what they thought and what they wanted and in some cases what they were willing to spend as well (!). Many started off with "Hey Bill, great hearing from you!" or "thanks for asking Bill, most people just send rubbish" or "Hello Bill, I would love to learn to..."

    What a great thread! Thanks Travis (and Will)!

    Here's my modified email...

    Hi [first name] , this is Bill Stacy from [my URL]. (<-- I did this so they knew exactly where I was from straight off the bat - I also added an extra space accidentally before the first comma - watch little things like that as they are often a giveaway of a form letter. Also names spelled with lowercase first letters are a giveaway, with smaller lists I suggest editing the list so you can give everyone a capital first letter to their name. With bigger lists it can backfire if you use a lower case first name firt letter.)

    I just want to touch base with you and ask...

    Have you had a chance to dive into [my product name] yet?

    I want to make sure you get the absolute most from this concept
    I've shared. It's extremely powerful... and pretty simple too.

    Before I start sending you more great content to help you [product benefit],
    I need to ask you a question...

    [first name], what is it you would like me to teach you? How exactly
    can I help you [product benefit]?

    I don't like to dilly dally or guess on what content to send you.
    I only want to deliver content that you REALLY need. [WillR mod] That's why I'm asking you right now.

    Your help makes my products and my emails the best they can be. I
    would be so appreciative for the help.

    Just hit reply now and tell me what it is you want and as gift [tip: watch those spelling and grammar errors! that should have been "as A gift"] for your input I'll send you an extra [product name] audio book at no cost.

    [I went with the double bribe and extra gift - my addition]

    Did you know there were two? By the way did you notice I attached
    [mention the bribe again] to this email? Check it out, it's like reading
    the whole book in one glance.

    Thanks again thomas . I will be in touch soon,

    Bill Stacy
    [URL]
    Skype: [skype id]
    Twitter: [twitter id]
    Facebook: [facebook id]

    Let's hook up!

    P.S. Don't forget I'm available for daily help over at
    [URL]
    What do you say? Too modified?
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    • Profile picture of the author WillR
      Originally Posted by WSOHelp View Post

      Ok, feedback time...

      I did this yesterday and used a subject "[my product]...permission to bribe you for feedback?" I added an extra freebie (a mindmap) and sent your email above with a few slight mods for my situation and 50% of the list got back to me...with ESSAYS! They told me exactly what they thought and what they wanted and in some cases what they were willing to spend as well (!). Many started off with "Hey Bill, great hearing from you!" or "thanks for asking Bill, most people just send rubbish" or "Hello Bill, I would love to learn to..."

      What a great thread! Thanks Travis (and Will)!

      Here's my modified email...

      What do you say? Too modified?
      Bill,

      That email sounds great and it's no accident you are getting a great response from it. I'm gathering from your post you just sent this out as a broadcast email to your whole list? I think this would work really well in the first week or two of an autoresponder sequence.

      Inviting any type of 2 way interaction immediately separates you from 99% of all the other marketers out there. People like people who are willing to listen to their problems. Too often as marketers we always think we need to tell people the way it is. Sometimes sitting back and letting them tell you their problems and questions is not only going to make them trust you more but you'll also end up with some great ammunition for future products.

      I remember this was a technique one of the famous marketers used years ago. When testing out a niche, instead of having a product created from scratch and trying to guess what his audience wanted, he would first put up a squeeze page offering a free bribe in return for their thoughts, questions, and concerns.

      If he was able to get a lot of detailed responses then he knew this was a market worth pursuing.... and you know what the product was? Yes, it was basically made up by answering all the most common questions people had submitted. You then go back to that list of people who have told you exactly what they want to know and sell them the solution you have just created for them.

      It doesn't get much easier than that.
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  • Profile picture of the author Paul Barrs
    Good post - and a great idea for those who don't do it to start doing it.

    I also add in a follow up in the auto sequence 2 weeks after purchase to make sure that they are HAPPY with their purchase, and to hit reply with any "questions or areas of concern".

    The most important thing that you HAVE TO DO is then REPLY to them. Not just from the first letter as the OP says, but ANY TIME your customers contact you.

    Sometimes I'll get a question to my support desk, and even though the support desk is working on it, I'll still send a personal email to the customer to let them know I'm personally involved also.

    Paul Barrs
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  • Profile picture of the author Mr Bill
    Thanks Will. Yes, I did send this out as a broadcast but also installed it on day 2 of my auto responder as well. I've only just started this list so they are all pretty new anyway.

    I just got one back a few moments ago and it was also an essay (which I loved!) but included some cool comments like...

    ...I will search for the mind map : I love mind maps!
    this cool nugget - live chat facility anyone?

    I am tired of working on the net alone - though I am a self-starter, I
    just need mentoring and a bit of sane internet companionship -
    and this one...

    ...
    Thank you for contacting me - I knew you would.
    Gold! Travis, you're right. People need to know you are there and that you are real and that you want to know about them. It's a primal need.
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  • Profile picture of the author gjohansson1
    Ever since I started telling my list they can actually reply to the emails I sent out, I definitely increased sales for sure.

    Now this email... this is something else! This would make me feel like I HAVE to reply, even if its just to thank them for actually caring.

    I don't think this specific email would be as helpful low ticket items like I sell currently, but it would definitely have a massive positive effect on higher ticket products and services!

    Thanks for this awesome nugget!
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    • Profile picture of the author Mr Bill
      Originally Posted by Paul Barrs View Post

      Good post - and a great idea for those who don't do it to start doing it.

      I also add in a follow up in the auto sequence 2 weeks after purchase to make sure that they are HAPPY with their purchase, and to hit reply with any "questions or areas of concern".

      The most important thing that you HAVE TO DO is then REPLY to them. Not just from the first letter as the OP says, but ANY TIME your customers contact you.

      Sometimes I'll get a question to my support desk, and even though the support desk is working on it, I'll still send a personal email to the customer to let them know I'm personally involved also.

      Paul Barrs
      I agree, and a fast response is even more impressive. How many times have we heard "thanks for the quick reply!"?

      Originally Posted by gjohansson1 View Post

      Ever since I started telling my list they can actually reply to the emails I sent out, I definitely increased sales for sure.

      Now this email... this is something else! This would make me feel like I HAVE to reply, even if its just to thank them for actually caring.

      I don't think this specific email would be as helpful low ticket items like I sell currently, but it would definitely have a massive positive effect on higher ticket products and services!

      Thanks for this awesome nugget!
      Again, I agree. Just for the record the list I tried this on was for a free ebook but look what's happened, I've started a dialogue with people who downloaded a free ebook and THEY WANT HELP.

      I think this qualifies for two thumbs up...
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  • Profile picture of the author Marvin Johnston
    I never thought of sending an email like that out to people who buy "stuff" from me. I'll try it tonight in responding to an order.

    Great idea and thanks for sharing!

    Marvin
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  • Profile picture of the author nadal619
    Nice , I love that approach , always try to listen to your audience .

    Nice advice
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  • Profile picture of the author plongmire
    Just stole borrowed and used...thanks, great follow up
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  • Profile picture of the author Gavori
    This is also building a relationship with your customers, this relationship will be the backbone for future successes with your products
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  • Profile picture of the author perfectlovehere
    I think I've heard a similar method before but it involved using survey monkey to send traffic to.
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  • Profile picture of the author stevenjacobs
    Banned
    [DELETED]
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    • Profile picture of the author Mr Bill
      Originally Posted by stevenjacobs View Post

      I just sent to my list got over 3000 replys , how do I choose which ones to reply to and make product on suggestions liked
      lol...now there's a great problem to have!
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    • Profile picture of the author WillR
      Originally Posted by stevenjacobs View Post

      I just sent to my list got over 3000 replys , how do I choose which ones to reply to and make product on suggestions liked
      This method can definitely work against you if used incorrectly. I would not suggest doing this as a broadcast email to your list if it's a decent size. You want to be able to respond to each and every reply you get otherwise it defeats the purpose. I would only insert this as part of a follow up sequence so you can respond to everyone OR only send it to small sections of your list at any one time.

      Unfortunately you are going to have some busy days ahead of you otherwise those who responded will get the impression their response has gone unheard or was not important enough to warrant a personal response from you.

      I don't agree with what was written in the post above. You don't ask people for feedback and then when they give it to you, you tell them you are too busy to read it. Not a very good relationship builder.
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  • Profile picture of the author Alex Hilton
    Thanks for the great share!

    Just to add on, you could also set up a survey and get your list to fill it out.
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  • Profile picture of the author JustSomeWarrior
    @stevenjacobs: send a blast to the 3k that reads something like the following:
    I have gotten your email and appreciate the time you have taken. Right now I am tied up with a few things that will prevent me from replying to you in depth, but I promise that some time over the next few days I will sit down and write a more detailed reply. I promise! Just hang in there

    PS - This concept has been around for a while. I have seen it spelled out on a number of sites, I think including naomi dunford's and that 4 hour work week guy.

    The way to make the most cash from this technique is to reply to every single person - that makes them a customer for life.

    @alex hilton: I would not bother with the survey until after you have built a separate list of just these peeps. Once you establish the two way communication they will be more likely to do whatever you ask. The first time through you will turn people off. It turns into more of a "do something for me because I am sending out a bogus attempt at appreciation" instead of the "let me pay attention to you as an individual."
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  • Profile picture of the author art72
    Travis,

    Thanks for a great share!

    I 'reluctantly' attended a 2-day Amway Convention some 20 years ago after a co-worker 'insisted' that I entertain his offer to attend this event with him and his family. I sincerely believe his continuance of saying;"How may I be of service to you?" -played a huge role in my decision.

    Subconsciously, the above question inspired me to 'accept' his offer, built a silent trust, and by attending that convention... both Zim (the co-worker), and Zig Ziglar will always be a huge inspiration in feeding my entrepreneurial hunger.

    Unfortunately, I never had the pleasure to formally "thank" either of them.

    There is definitely a power in 'asking' others what they need? want? or desire?

    Thanks for the template... I'll definitely give it a go!!!

    All the Best,

    Art

    PS - ...and might I add Zim whom we called; "Jim" was from India and I was long-haired Caucasian teenager back then, so it crossed cultural barriers, and despite my apprehension, that meeting changed my life forever!
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    • Profile picture of the author coog
      That's awesome Travis, great template too. There are quite a few marketers already using this technique. I just got this email from Robert Plank today:

      Charles, can you hit the reply button really fast and type me a one sentence response telling me why you're not yet making as much money as you want online?

      Just one sentence will do it. Be specific, but limit it to one sentence.

      Thanks and I'm looking forward to your reply.
      Not nearly as nice as yours but the same idea...

      Charles
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    • Profile picture of the author Paul Myers
      This concept has been around for a while.
      The first public mention of it that I'm sure of was at a conference in Texas, in 2002. I'm not sure if I included it in any of my products before that.

      It's usually used as a "touch point," to show that you're a real person, and that you actually read and answer email. The trick is to answer every single email you get in response to that note in your sequence. In 10+ years of using that technique, that's one rule I don't think I've ever broken.

      Travis' example is a killer, especially for a product follow-up. He's handed you an easy way to add to your income if you use follow-up autoresponders in your marketing.

      Some nice adaptations here, too. Bill's, especially with the notations, is really good. If I might add a suggestion... If you have a LinkedIn profile, make sure you add that to the signature. In some markets, or if you're a regular networker, I'd recommend that instead of Facebook or Twitter.

      Add those to later emails, if you like. Make the LinkedIn contact the first social networking link they see.

      I have never seen an FUA sequence that didn't see significantly improved response after adding this kind of note, even when the sender didn't reply to the emails it generated. If you do reply, the improvement is noticeably larger.

      It's a "warm" contact in a cold medium.


      Paul
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      • Profile picture of the author Hamida Harland
        This is one of the most useful threads I've read in a while. I look forward to implementing this and I'm pretty sure it's going to yield some awesome results. Thanks to the OP for sharing.
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      • Profile picture of the author Nicola Lane
        Originally Posted by Paul Myers View Post

        The first public mention of it that I'm sure of was at a conference in Texas, in 2002. I'm not sure if I included it in any of my products before that.
        It has been around a lot longer than that!

        I've been using it since I first got started in politics - at the age of 21. (no I'm not admitting how many years ago that was, lets just say I won my first election 17 years ago!)

        There really isn't anything new in marketing - all that really changes is the medium used to contact people.
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        • Profile picture of the author RyanJohnson
          I just fired up the email program this morning and the same lady responded.... take a look:
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          • Profile picture of the author art72
            Originally Posted by RyanJohnson View Post

            I just fired up the email program this morning and the same lady responded.... take a look:
            Definitely opens a whole-nother doorway, and from the looks of the response shared above, I am more motivated to build my list, as I was on the hunt to make it a more personable experience.

            To see the woman's response really edifies the 'power' of the psychology used in this method.

            Many Thanks for sharing!
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  • Profile picture of the author Mr Bill
    I'll get to work on dusting off my LinkedIn profile and add it.

    I used personal touch to great effect in IT Support (sending an email asking if the solution was permanent) and some earlier stock market stuff I did and in every case no matter what the context, telling people that you are real and want to help as quickly and efficiently as possible helps.

    The "quickly hit reply and send me a sentence" is a great idea. Might even make a great subject line.

    By the way, I just checked and I got a 60% open rate on that email and even though this is a new and still small list (only dozens, not hundreds or thousands yet) I'm very happy with it and I expect to get more responses...in fact (I kid you not), one came in as I was typing this sentence...lol classic.

    Personal touch? It works. The internet is like this big black silent dark space that we all walk around silently. Add some real human interaction and you'll get better results than if you don't. I've known this from the first time I was told but this thread has helped me do something about it and look, instant positive results.

    Edit: When replying, I only sign off as "Bill", not my full regalia signature and I don't start a reply with "Hi" either. I get straight into it just like a real life conversation. Sometimes I'll even start a reply by saying "...not only that but..." because that's how a real conversation goes. Descend into casual tones as soon as possible.
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  • Profile picture of the author Paul Myers
    Bill,
    The "quickly hit reply and send me a sentence" is a great idea.
    Robert Plank uses this to great effect. He overdoes it for my tastes, but I'm not typical in that regard.

    I used that line at the end of a rather long newsletter issue, many years ago. Something like "If you're still reading, you're a more patient soul than I. Please take a moment to hit reply and send, just to let me know you got this far." 3000 subscribers at the time. Over 600 responses, many of them including testimonials.

    The thing that makes it work is actually doing something with the feedback.


    Paul
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  • Profile picture of the author Paul Myers
    Bill,
    When replying, I only sign off as "Bill", not my full regalia signature and I don't start a reply with "Hi" either. I get straight into it just like a real life conversation. Sometimes I'll even start a reply by saying "...not only that but..." because that's how a real conversation goes. Descend into casual tones as soon as possible.
    REALLY good points.

    Anyone who's traded emails with me will know that I don't use a signature in personal email at all. Haven't for a very long time.

    There are people who'll say that's not the best idea, and they may be right for some circumstances. You may want to leave the signature in, especially if it includes links to profiles on social sites.

    Test it. If you find that a significant chunk of new contacts connect with you on those sites, it's probably a good thing to include it. Those links aren't likely to trigger the "sales resistance" reflex.


    Paul
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  • Profile picture of the author dagaul101
    Nice tip, it's always a great idea to listen to your subscribers that way you are fine tuning your products to what they want
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  • Profile picture of the author John Romaine
    I do this, but I send them to survey monkey so Im not bombarded with dozens of emails.
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    • Profile picture of the author petelta
      Originally Posted by ramone_johnny View Post

      I do this, but I send them to survey monkey so Im not bombarded with dozens of emails.
      You will quickly notice you get a lot of the same responses or questions especially when you have targeted your traffic well enough.

      I like to put together a Master F.A.Q. I have an outsourcer answer all emails that have questions in the FAQ. The rest of the emails are left in my inbox for me to answer... then I add them to the FAQ once I answer them.

      I do quite a bit of niche marketing in a wide variety of markets. I have 1 outsourcer who will answer 95% of my emails from all the niches. She has a FAQ for each niche.

      It's a decent system that I had to put into play after I started waking up to huge amounts of emails every monring. If I didn't do this now, I would probably be answering emails 8 hours a day.

      Travis
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  • Profile picture of the author RyanJohnson
    I did this last night and was expecting some response just judging from this thread so I timed it and I kid you not, the first response hit my inbox in less than 5 minutes. The lady was super grateful and willing to listen to anything I said. She seemed very happy and excited that someone finally took some time to listen to her and is willing to help.

    I get the feeling that she is trying to "make it" in this business and feel alone with little direction. I think my email doing nothing but asking her what she needed help with actually motivated her.

    It is a good feeling to have made someone that happy/excited....
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  • Profile picture of the author Zack Lim
    Hi Travis,

    Thank you for sharing this great email template. It is a good reminder to ask the subscribers the problems that they are facing so that I will know the kind of product that I can promote to them.

    I think another reason it works well is because it will show the subscribers that the person sending the email is a real people and he is interested to know the problems that the subscribers are facing. Great way to get feedback and building good relationships with the subscribers.

    Zack
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  • Profile picture of the author davemiz
    good post, however you're not really making any sense...

    You start by saying you send this to customers 1 day later, then in the email you refer to 'freebie'.... and more freebie gifts...

    are you referring to a bonus they were given when they purchased?

    is this email sent out to prospects who just opted in?
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    • Profile picture of the author petelta
      Originally Posted by davemiz View Post

      good post, however you're not really making any sense...

      You start by saying you send this to customers 1 day later, then in the email you refer to 'freebie'.... and more freebie gifts...

      are you referring to a bonus they were given when they purchased?

      is this email sent out to prospects who just opted in?
      I send this 1 day after anyone is added to any of my lists. The "freebie" in the email was just an example of what you could put if you are using this right after opt in to prospect autoresponder.

      The actual email in the OP is from 1 day after someone purchases a product. In place of [freebie], you would put your product name.

      It all works the same way. You give them something... then you ask them how you can help them use it better.
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  • Profile picture of the author Pierce
    Will definitely be giving it a shot sometime soon. Building the relationship early on is crucial. Thanks a lot!
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    • Profile picture of the author Excel Fields
      Great Idea OP! Thanks for sharing!
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    • Profile picture of the author Ram
      For anyone that has been using this - do you actually create products based on those suggestions?

      And do you have any numbers regarding ROI for products that were based on subscriber suggestions vs. products you came up with and sold (or vs. promoting random affiliate products for that matter)?

      The reason I ask is that this is the kind of thing sounds good and sounds "right" to a lot of people. And it is likely fine for bonding with your list.

      But actually putting it into play? I know some who have tested this and claim the ROI is actually quite a bit less than promoting affiliate products or creating products with no input.
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      • Profile picture of the author petelta
        Originally Posted by Ram View Post

        For anyone that has been using this - do you actually create products based on those suggestions?
        I create a product every 10 days using the suggestions given.

        Originally Posted by Ram View Post

        I know some who have tested this and claim the ROI is actually quite a bit less than promoting affiliate products or creating products with no input.
        Say that sentence out loud and listen to what you just said.... there is very rarely a time that you will have a better ROI with no input than with even a little input.

        Of course the ROI is better, I'm giving the people that are reading and opening my emails exactly what they are asking for.... not what I think they need...
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        • Profile picture of the author Ram
          Originally Posted by petelta View Post

          there is very rarely a time that you will have a better ROI with no input than with even a little input.
          How do you know? Have you tested this or are you assuming? Can you accurately predict how many sales a product with input will have vs. one without? Is a product with input guaranteed to be a success vs. one without?

          Originally Posted by petelta View Post

          Of course the ROI is better, I'm giving the people that are reading and opening my emails exactly what they are asking for.... not what I think they need...
          Again, that's something sounds good and many will think it must be true. But have you tested it? The people I'm talking about have tested - they aren't making assumptions based on something that "sounds right."

          Basically, do you make more money creating products based on subscriber input vs. just creating "what you think they need" or random affiliate products? Or do you just think you do? Do you now for sure? How?

          Remember, I'm not saying you are right or wrong. I'm just wondering have you tested. Saying "of course the ROI is better" means nothing unless you have tested.
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          • Profile picture of the author petelta
            Originally Posted by Ram View Post

            How do you know? Have you tested this or are you assuming? Can you accurately predict how many sales a product with input will have vs. one without? Is a product with input guaranteed to be a success vs. one without?

            Again, that's something sounds good and many will think it must be true. But have you tested it? The people I'm talking about have tested - they aren't making assumptions based on something that "sounds right."

            Basically, do you make more money creating products based on subscriber input vs. just creating "what you think they need" or random affiliate products? Or do you just think you do? Do you now for sure? How?

            Remember, I'm not saying you are right or wrong. I'm just wondering have you tested. Saying "of course the ROI is better" means nothing unless you have tested.
            Yes, I have tested it. That's why I know it's produced results. That's why I know it has produced $50k for me this year. That's why I posted this in the first place.

            The guys you have talked to, like I said, aren't listening to their audience if their results were worse than thinking of something off the top of their head. It's common sense following this method would end in better results.

            The tests show sending this email produces a higher response rate from every single email you send from that point on. By a lot too, not just 1-2%.

            Meaning more clicks, more conversions, more sales...

            Ask your friends how exactly they tested it out. Did they just launch two products... one off the top of their head, and one from feedback... then record the total revenue?

            Making the most out of this method takes using the feedback you receive and create an entire sales funnel out of what they want. So, you don't just create a single front end product... you give them a pre-launch series, a front end product, a back end product to help more, and a few buyer's follow up series all directed towards this one topic at varying levels.

            Tell your friends to test again.
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  • Profile picture of the author Marhelper
    Simple and effective.
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  • Profile picture of the author Dmaind
    Awesome Travis, thanks for sharing.
    Do you do some kind of pre-selling before launching? If yes, then how many mails do you send before putting an offer in front?
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  • Profile picture of the author Dmaind
    Great but 12 emails for pre-selling? Sounds bit odd. May be you are selling high ticket items for such a big pre-sell campaign.
    Anyway thanks for the email template will try same approch in upcoming month.
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    • Profile picture of the author petelta
      Originally Posted by Dmaind View Post

      May be you are selling high ticket items for such a big pre-sell campaign.
      Yep, I do full on business consulting for clients. Contracts can be quite high so it takes some time to prove you're worth the check.

      For my everyday $10 WSO, it's usually 4-7 days.
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  • Profile picture of the author braincandy7
    Thanks for a good idea. It's a no brainer but for some reason i doubt many people have thought to bother asking their subscribers this question.
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  • Profile picture of the author Chris Webb
    Hey petelta,

    I do a very similar thing with the 1st email out the gate of my newsletter, I really like the tone in yours though - I'm going to add one similar to yours once folks are 4/5 emails into the autoresponder.

    I don't get a lot of responses but the ones I get are very interesting.

    I find responses I get drive blog content, then when I get the same question, I redirect folks to the relevant post like you do with the FAQ.

    It's also a good way to refer people to my YouTube vids as well.

    Thanks for sharing

    Chris
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  • Profile picture of the author mikesdebp
    I'll definitely add something like this to my follow-up emails.
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  • Profile picture of the author billypayton
    Thanks for the email
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  • Profile picture of the author busybusinessman
    Great tip! I use somethinmg similar myself but build up to it much more slowly. Obviously what you do works so I'll have to modify my strategy a little. Do you get detailed requests or do you have to follow up with a few more emails?
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  • Profile picture of the author erob
    This is a way to target what your list wants. I try to keep in line with what ever freebie I gave, as to the info I send. Will give this a try. Thanks
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  • Profile picture of the author Mary Wilhite
    yes, asking your subs what they want can give you a valuable
    insight along with what new products to develop.

    I do the same, except that I don't do it that way. Instead
    I create a simple survey on Survey Monkey and ask them
    to answer the questions.

    You'll be surprised at what insight you can gain from
    asking your subscribers. It's awesome!
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  • Profile picture of the author honestkr
    Thanks Travis!

    it's simple mail and i'm sure that's work!
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  • Profile picture of the author Nicola Lane
    The big strength of this approach is that it is personal - and people love that!

    So this thread has brought up a few points.

    I wouldn't send people to a survey site - that takes away the personal touch, and will blunt the impact a lot.

    If you get a ton of responses that you can't reply to quickly then do send an "out of office" auto response - telling people that the response has been overwhelming, and you will reply as soon as you can, but meanwhile you just wanted to let them know you have got their message and will get back to them soon.

    Then it is important to actually get back to people!

    Hope that helps
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    • Profile picture of the author Daniel Evans
      That's a tidy little peice! I can't imagine it being anything other than effective. It's key to ask people for their feedback and use it to put a plan into action.

      I just acted on a product from feedback last night. It pleasing to be able to work with people on a deeper level.

      Thanks for sharing.
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  • Profile picture of the author dm101
    Excellent strategy. Much like a poll: do you want to hear more about a, b, c, d? I like ramone-johnny's suggestion about survey monkey.

    Thanks for the swipe, and thanks especially for reminding me to get off my butt and implement this great strategy that I let sit idly by on the shelf!
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  • Profile picture of the author Newboyontheblock
    Actually, Travis I think that is an excellent follow-up letter. It's a great idea to find out exactly what your customers need, and then try to provide exactly that.
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  • Profile picture of the author Aviator Joe
    Nice share! Email follow-ups is definitely not one of my strengths
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  • Profile picture of the author Dann Vicker
    Great way to start off relationship building with your list. Among other things, the money is actually more in the RELATIONSHIP with your list, no matter how small.

    Another way of enhancing responses is to send them to your blog where they'll also see tons of other people's comments. That instills the herd mentality and they'll identify with you even more

    Dann
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    • Profile picture of the author tayuyaa
      I did the exact same thing couple days ago
      after reading this thread and I can tell you
      that yes it definitely works well.

      My subscribers were a bit
      amazed by this question and some of them
      asked me if it was for real, if I really wanted
      to help them!

      This is simple and make you raise above the
      noise (is that english?) of other marketers who
      just send promos after promos...

      Thanks a lot.
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  • Profile picture of the author Raimundas M
    What a great tip! thanks for sharing with us.

    I'm diving in to the email marketing atm, so this will help me a lot.
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    • Profile picture of the author Tom Ryan
      Thanks for sharing your email Travis. It is such a simple, yet effective way to get new product ideas that your subscribers actually want. I'm going to have to give it a try on a couple of my lists to see what kind of response I get.
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  • Profile picture of the author thebitbotdotcom
    Just curious, how many people actually respond.

    That is a really cordial email. It seems like it would get a fairly high percentage of responses.

    Thanks in advance...

    Mark
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  • Profile picture of the author arturoms
    This is exactly what I've been looking for. Thanks for sharing the email template, Travis. Can't wait to put it into action
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  • Profile picture of the author chrislangley
    It's a great idea to fine tune what it is your subscirbers are looking for, and then delivering it to them, great business sense too
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  • Profile picture of the author magnates
    Originally Posted by petelta View Post

    If you've ever bought one of my products, then you will recognize this message. I send it 1 day after someone buys any of my products.


    Hey {!firstname}

    Have you gotten a chance to dive into the [freebie you gave them]?

    I want to make sure you get the absolute most from this business
    model I've shared. It's extremely powerful... and pretty simple
    too.

    Before I start sending you more great content to help you build
    onto the [freebie gift], I need to ask you a question...

    What is it you would like me to teach you?

    I don't like to dilly dally on what content to send you. I only
    want to deliver content that {!firstname} wants. That's why I'm asking
    you right now.

    Your help makes my products and my emails the best they can be. I
    would be so appreciative for the help.

    Just hit reply now and tell me what it is you want.

    Thanks. I will be in touch soon,

    [Your Name]


    I take the replies and create my next product. These products have generated over $50k for me this year. $15k of this from October alone... so I only expect November and December to be even better. I suggest you use something similar and listen to your audience...

    75% of the people that send you a reply will thank you for appreciating them. That's how you gain someone's trust!

    Travis
    Love it !! It shows someone who is thinking .I wonder why i never thought of it . going to make adjustments to my list after this.

    i have actually done something similar to this as well . i had people mailing me and asking question and futher building relationships > i also had a bit of spam but it gives it that personal feel

    and i like the way you showed yourself to be helpful right from the bat
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  • Profile picture of the author JieLim
    Thanks Travis! That's a fantastic idea!

    Anyone tried doing this with a surveymonkey type form to fill in? Was wondering whether that would be better or just let people reply using email..

    Jie
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  • Profile picture of the author Super Warrior
    Great idea... Thanks for sharing with us!
    Will apply ASAP.

    Thanks
    - Steve
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