All Communication is a Sales Pitch
Greetings Warriors.
I hope everyone is doing great today. I wanted to run this by you. Maybe it will save a few of you some cash that is getting away.
I'm not marketer...at least not a successful one...yet. After 6 years moving in IM circles, first over at DP and now here, I know what it takes, how it works, and what a good marketer reads like...and not just a good one, but an honest one.
How many sales have you lost because you got lazy on an email reply to someone you deemed as "not serious"?
It must be exhausting...all the correspondence that demands your time in addition to running your business. Aside from that, family and life happens. It's real easy to send a hasty reply of a sentence or two...or to not reply at all. Every time you communicate with someone online, it's a sales pitch.
Now I don't mean you should sound like an infomercial. Being real is important, but be aware of who you're brushing off.
A scenario:
I latched onto a marketer. I don't mean in a creepy way. :-) I came across his/her stuff and she/he seemed really genuine, and I think he/she still is. I emailed this person, and they were kind enough to review my site and reply. I could tell he/she had put some time and thought into it.
Knowing that this person was busy, I thanked him/her for her/his quick response. A few weeks later, I emailed him/her with a few questions...nothing too deep. A few "since blah, do you think I should blah" type questions. I also stated in this email...it was probably 3 paragraphs, that I planned to buy this marketer's main product following the holidays.
I received 2 sentences...one out of probably 3 questions answered, and it put a bad taste in my mouth. Now, things happen, and people get busy. Maybe I was her/his 1000th email of the day...the last one before their inbox was empty, and they were done with it for the day...so, I'm considering these things. However, before I was SOLD on their product, now I'm debating.
ALL communication is a sales pitch. If you have to write a short email, perhaps include at least once sentence acknowledging your shortness. I'm not saying you owe anyone an explanation of anything. I'm just saying...if you're short, your next check might come up short.
I thought this might help some of you who are running ragged with correspondence. Keep on keeping on, Marketers. Doing your best and giving of yourself and your time will never come back fruitless.
I hope everyone is doing great today. I wanted to run this by you. Maybe it will save a few of you some cash that is getting away.
I'm not marketer...at least not a successful one...yet. After 6 years moving in IM circles, first over at DP and now here, I know what it takes, how it works, and what a good marketer reads like...and not just a good one, but an honest one.
How many sales have you lost because you got lazy on an email reply to someone you deemed as "not serious"?
It must be exhausting...all the correspondence that demands your time in addition to running your business. Aside from that, family and life happens. It's real easy to send a hasty reply of a sentence or two...or to not reply at all. Every time you communicate with someone online, it's a sales pitch.
Now I don't mean you should sound like an infomercial. Being real is important, but be aware of who you're brushing off.
A scenario:
I latched onto a marketer. I don't mean in a creepy way. :-) I came across his/her stuff and she/he seemed really genuine, and I think he/she still is. I emailed this person, and they were kind enough to review my site and reply. I could tell he/she had put some time and thought into it.
Knowing that this person was busy, I thanked him/her for her/his quick response. A few weeks later, I emailed him/her with a few questions...nothing too deep. A few "since blah, do you think I should blah" type questions. I also stated in this email...it was probably 3 paragraphs, that I planned to buy this marketer's main product following the holidays.
I received 2 sentences...one out of probably 3 questions answered, and it put a bad taste in my mouth. Now, things happen, and people get busy. Maybe I was her/his 1000th email of the day...the last one before their inbox was empty, and they were done with it for the day...so, I'm considering these things. However, before I was SOLD on their product, now I'm debating.
ALL communication is a sales pitch. If you have to write a short email, perhaps include at least once sentence acknowledging your shortness. I'm not saying you owe anyone an explanation of anything. I'm just saying...if you're short, your next check might come up short.
I thought this might help some of you who are running ragged with correspondence. Keep on keeping on, Marketers. Doing your best and giving of yourself and your time will never come back fruitless.
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