What is a Squeeze Page?

by Kange
34 replies
Hi

I've noticed on several posts people have mentioned 'squeeze pages', what are these and what to they mean, what do they do and how can you incorporate it into your business or business ideas?

thank you
#business #page #squeeze
  • Profile picture of the author Shaun OReilly
    A 'squeeze page' is a web page that is specifically designed
    to get the contact details of the site visitor, e.g. e-mail
    address at a minimum.

    The idea is that you focus your website visitor on making
    ONE decision and taking ONE desired action: giving you their
    contact details.

    Dedicated to mutual success,

    Shaun
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    • Profile picture of the author 54703
      Originally Posted by Shaun OReilly View Post

      A 'squeeze page' is a web page that is specifically designed
      to get the contact details of the site visitor, e.g. e-mail
      address at a minimum.

      The idea is that you focus your website visitor on making
      ONE decision and taking ONE desired action: giving you their
      contact details.

      Dedicated to mutual success,

      Shaun
      It is also mostly used by most online sellers to increase their income.
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  • Profile picture of the author DireStraits
    A squeeze-page is a page offering visitors only one course of action, with no distractions or alternative exit points (except the 'close'/'back' button).

    Traditionally that action could take any form, but these days the term is used almost exclusively to describe a page with an opt-in form whose purpose is to get people subscribed to a mailing list.

    The idea is that by restricting the options served up to a user, you increase opt-in/conversion rates. That's often the case and they're very popular for this reason, but one must question (i.e. test) whether more subscribers ultimately translates into more income. Squeeze pages, being overtly 'marketer-like', can put off certain types of people too, and they might happen to be the ones with the greatest interest in the products/services on sale.
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  • Profile picture of the author Ryan Popovic
    Kange,

    A squeeze page is also referred to as a landing page. It usually will use written copy or a video to get a name, email, and sometimes other information. Squeeze pages are primarily for building lists that you can stay in front of, provide content and value, and market to.
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    • Profile picture of the author Alcon
      Squeeze pages are designed to obtain a visitors email address, and any other information . visitors are encouraged to opt-in to an email list to receive more information regarding a subject. This then becomes your "list". typically these are used with auto responders such as aweber.


      You should make it simple and straightforward, so that the visitor knows that the only options are to opt-in to the email box.
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  • Profile picture of the author majay
    never heard of a squeeze page before--and from the explanations given above,im wondering,"what is the difference between having a squeeze page and a newsletter,as they all in my view serve teh same purpose?"-in terms of obtaining people's e-mails etc
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    • Profile picture of the author Martyn Wilson
      Originally Posted by majay View Post

      never heard of a squeeze page before--and from the explanations given above,im wondering,"what is the difference between having a squeeze page and a newsletter,as they all in my view serve teh same purpose?"-in terms of obtaining people's e-mails etc
      The difference is that without an opt in / squeeze page who are you sending the newsletter to? If you have not collected email addresses via an opt in or squeeze page then you will not have a list to send your newsletter to. If your newsletter is on a website and has a box where the viewer can enter their name and email address, then this is a squeeze page.

      In my humble opinion an opt in page is the most important tool you will ever use as your list is your business. Without a list who are you going to sell to.
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    • Profile picture of the author DireStraits
      Originally Posted by majay View Post

      never heard of a squeeze page before--and from the explanations given above,im wondering,"what is the difference between having a squeeze page and a newsletter,as they all in my view serve teh same purpose?"-in terms of obtaining people's e-mails etc
      Hmm, not quite. The newsletter is the thing you send out to subscribers, but you still need a way of acquiring subscribers if you're to have anyone to whom to send your newsletter (or emails in general, whatever format they take). That normally, these days, happens through an opt-in form.

      A squeeze page is just one way of presenting an opt-in form to visitors in conjunction with some incentive to get them to enter their details. Other options include integrating the form somewhere within your main website layout, having a popover/lightbox opt-in (meh, ghastly), etc.
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    • Profile picture of the author wangui
      I was wondering the same thing.
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  • Profile picture of the author Kange
    thank you for your comments
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    NDE Admin
    Kange
    Love all things marketing along with travel, photography and food :)

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  • Profile picture of the author KevinW
    A one page website with one purpose: to build a valuable email marketing list.

    That's my definition.

    Using them to build marketing lists was the best business move I made in the last 10 years.
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    FREE Squeeze Page Guide: - A How To Guide Including Setup, Resources, & Google Adwords

    Squeeze Page Software & Hosting - Instantly setup effective & unlimited pages.

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  • Profile picture of the author Cataclysm1987
    Originally Posted by Kange View Post

    I've noticed on several posts people have mentioned 'squeeze pages', what are these and what to they mean, what do they do and how can you incorporate it into your business or business ideas?
    A cash printing machine.
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    No signature here today!

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  • Profile picture of the author Freija
    A squeeze page is a web page who's sole purpose is to capture a lead. Typically by gathering a prospects name and email address.
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    • Profile picture of the author magiclouie
      Originally Posted by Freija View Post

      A squeeze page is a web page who's sole purpose is to capture a lead. Typically by gathering a prospects name and email address.
      Hence, a squeeze page is also known as a capture page.

      To the OP, do your further research also by "googling" it since you definitely have an overview already of what a squeeze page is.

      Perhaps you just asked this question because of curiosity. However, if you are more serious of creating one, you should check aweber and optimizepress.
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  • It's a squeeze pages if it actually squeezes most don't perform.
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    soon people... Relax...
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  • Profile picture of the author Randall Magwood
    It's simply a very small webpage designed to get people to sign up to your opt-in email newsletter. You will need an autoresponder for this. With the autoresponder, you put the sign up code on your squeeze page, and then drive people to this webpage so that people can subscribe and receive your email content.
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  • Profile picture of the author jamesrich1
    Think of the process like a ultimatum. A person visits your page and you give them one option take the gift in exchange for us to keep communication or leave. A good squeeze page converts at 30% or higher. It helps you build a relationship with your visitors through your autoresponder.
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  • Profile picture of the author The Copy Nazi
    Banned
    Ryan Deiss has a good page and example here - The Anatomy of a Perfect Squeeze Page Template | Digital Marketer (non affiliate link)
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  • Profile picture of the author Nikolina
    A squeeze page is a power online marketing tool which allows anyone to create a targeted list of potential customers who are give you open permission to keep them informed with your latest upgrades.
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  • Profile picture of the author farisboorem
    Squeeze Page is generally applied in the world of Affiliate marketing. It pertains to a page that is designed with the objective of convincing the visitor to sign-up or to leave their e-mail address after examining the details about the product that was being offered.
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  • Profile picture of the author jhonybravo222
    Its simply a page in which visitors fill their details like name and email and add them to your list so in this way visitor gives you permission to inform him later about your latest offers. It's a powerful online marketing tool.
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  • Profile picture of the author creaux
    Based in the posts above and doing a little bit of a research regarding this topic, the squeeze page is really a good strategy to lure potential customer or clients to your site that could be interested to -or maybe even purchase- whatever products and/or services you are promoting online. This could also make or break your relationship with the clients; either leaving them with a good impression of your site, or they might just ignore it at all like the commoner does. But in general, a squeeze page in your site is a big help
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  • Profile picture of the author Tmark30
    Are squeeze pages not only relevant when you are building a list?
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  • Profile picture of the author joeflizo
    how a hyperactive warrior don't know this???? :-{
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  • Profile picture of the author Altin
    A squeeze page is a single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks. Quality squeeze pages use success stories that the prospect would relate to when making a buying decision. They also use things like color psychology, catchy sales copy and keyword rich text placed with SEO in mind. Some advanced marketers even use audio and video on their squeeze page.
    Internet marketers borrow copywriting techniques from offline direct response marketing. This includes the use of a headline, bullets, teaser copy, deadlines, testimonials, scarcity, and the like. Aggressive marketers will present visitors with multiple incentives in exchange for their contact information.
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  • Profile picture of the author therichb
    Squeeze pages help you to define the strength of your list in a couple of months but that needs continuous working & hard work so you can get a lot of subscribers coming through your page...

    Its specifically more than an optin page which enables you to bring income to your account
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  • Profile picture of the author Daniel75
    If you need to know what any internet marketing term means, you could just google it and you 'd get lots of good definitions.
    To do that just type: "define squeeze page" in the google search bar and you'd get more than enough definitions. I just did that for you and I got this:

    Definition for squeeze page:
    Web definitions:
    Squeeze pages are landing pages created to solicit opt-in email addresses from prospective subscribers..
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  • Profile picture of the author eugenedm
    A squeeze page is just another name for a landing page created to opt-in email addresses from people.

    From this squeeze page, you build your list of subscribers or potential clients. Build your list thoughtfully because as a lot of people say, the money is on the list.
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    Build Your List to 6,000 Subscribers

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    • Profile picture of the author thisisalexander
      great spirit! most forum nerds would post a "RTFM" posting.. I too did not not what a SP was (or opt in form), before I attended a chris farrell seminar!
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  • Profile picture of the author JayParker
    It's basically a capture page in which marketers "squeeze" information out the visitor, in Internet Marketing that is the email address.
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