"Guest post is fine, but it must be 100% unique"

69 replies
Anybody here successfully guest post on related sites, using the same article?

9 times out of 10, the blog owner wants the article to be unique.
  • Profile picture of the author rosetrees
    If you want to use the same article on multiple blogs then submit the article to article directories. That's what they are there for - so that blog owners can publish an article that has already been published elsewhere.
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    • Profile picture of the author danr62
      Originally Posted by rosetrees View Post

      If you want to use the same article on multiple blogs then submit the article to article directories. That's what they are there for - so that blog owners can publish an article that has already been published elsewhere.
      Yes, but just because article directories serve this purpose doesn't mean the OP or anyone else should not also submit articles directly to bloggers and other webmasters.

      Post 100 articles to an article directory and you MIGHT get one republished on a reputable site with quality traffic.

      If you offer 1 article to a few bloggers who you build relationships with and who already have an audience in place your chances of getting republished go way up.
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  • Profile picture of the author PLR Basket
    Can you really blame them though?
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    • Originally Posted by Chris Moore View Post

      Can you really blame them though?
      I don't understand what is so bad about it though? :confused:

      Most of the time, the only other site where it is published is my own. Plus I don't see why it matters? If somebody wanted to guest post on my website, all I would care about is the quality of the article. If I think my audience would like it, then I couldn't give a rats ass if it's been published elsewhere.
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      • Profile picture of the author danr62
        Originally Posted by GoodnightSweetRatRace View Post

        I don't understand what is so bad about it though? :confused:

        Most of the time, the only other site where it is published is my own. Plus I don't see why it matters? If somebody wanted to guest post on my website, all I would care about is the quality of the article. If I think my audience would like it, then I couldn't give a rats ass if it's been published elsewhere.
        There is nothing wrong with what you are suggesting. The people who talk about duplicate content are misguided about what this really is and how it applies to their marketing. Also, they tend to think that Google is the only viable source of long term traffic.

        You are absolutely right, the only thing that you should worry about is the quality of the article and finding people who will accept your article on this merit, not on whether it is unique or not.
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    • Profile picture of the author Lucian Lada
      Originally Posted by Chris Moore View Post

      Can you really blame them though?
      No, but you can move on.

      Originally Posted by JenMorgan View Post

      if it's a serious website than duplicate is forbidden.
      Says who? Spinning software vendors?
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  • Profile picture of the author Charlotte Jay
    It takes me half an hour tops to write a blog post on a subject I don't know about. Why wouldn't you just make unique ones?
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    • Profile picture of the author Joseph Robinson
      Banned
      Originally Posted by Charlotte Jay View Post

      It takes me half an hour tops to write a blog post on a subject I don't know about. Why wouldn't you just make unique ones?
      1. Leverage
      2. There are many who can't match that pace (or even get close to it).
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      • Profile picture of the author Charlotte Jay
        Originally Posted by Joe Robinson View Post

        1. Leverage
        2. There are many who can't match that pace (or even get close to it).
        Eh, true Joe, but if you plan on doing guest blogging as a way to grow your business, wouldn't it make more sense to get good at writing unique content instead of sending the same piece out over and over again?
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        • Profile picture of the author Joseph Robinson
          Banned
          Originally Posted by Charlotte Jay View Post

          Eh, true Joe, but if you plan on doing guest blogging as a way to grow your business, wouldn't it make more sense to get good at writing unique content instead of sending the same piece out over and over again?
          It's actually why guest blogging is not the crux of my traffic strategy. Which is better, 100 unique pieces used on one website each or 1 unique piece used on 100 websites? For my time, I'm going to get as much traction as I can by syndicating each article.

          Given the results, I have no complaints at all .
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          • Profile picture of the author fin
            I think guest blogging can be great, especially in certain niches when you want to build relationships and authority.

            I was watching an interview yesterday with Danny Ivy, from Firepole marketing. He was saying that he usually got 200 clicks from big blogs like Copyblogger and Problogger. Websites with over 10,000 subscribers were still only about 70-80.

            I spend a ver long time on each article, maybe 8-10 hrs, so I would only write guest posts for big blogs and to build relationships.

            Let's face it: the best way to get traffic is for people to directly link to you with their seal of approval, so by helping people out by writing guest posts and making friends, they will know your work exists and might link to great posts you write.

            So I think we could all agree that guest posts could be a great thing, but have to be used correctly and not just write 30 min crap willy-nilly articles.

            I would probably take guest posts on my blog in the future that are not 100% unique. Why? If I deem them good enough to help my audience, help someone out and build a friendship, and also because my blog could be the go-to blog that has all the best content.

            Anyone who doesn't try to syndicate articles will grow at a slower rate.
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            • Originally Posted by fin View Post


              I would probably take guest posts on my blog in the future that are not 100% unique. Why? If I deem them good enough to help my audience, help someone out and build a friendship, and also because my blog could be the go-to blog that has all the best content.

              Anyone who doesn't try to syndicate articles will grow at a slower rate.
              It's nice to know I'm on the same wavelength as a few people on here.
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      • Profile picture of the author DireStraits
        Originally Posted by Joe Robinson View Post

        There are many who can't match that pace (or even get close to it).
        I'll say. Publishing a 30-minute article you've written on your own site is one thing, but almost nobody - even a seasoned expert writer - could craft something of the quality needed for acceptance by other discerning webmasters.

        One could barely proofread, format and publish a pre-written article in that short time, so if that's all it took to write the darn things from scratch, there'd be little point in anybody ever publishing guest posts or syndicated articles to begin with. They'd just write everything themselves. Heh. :p
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      • Profile picture of the author Dan C. Rinnert
        The bottom line is their site, their rules. If you want a guest post published on their site, you have to play by their rules.
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    • Profile picture of the author PatriciaJ
      Originally Posted by Charlotte Jay View Post

      It takes me half an hour tops to write a blog post on a subject I don't know about. Why wouldn't you just make unique ones?
      It would take me a minimum of 3 hours. Why would I give my unique articles away without putting them on my own site first?
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      • Profile picture of the author jamesburchill
        Originally Posted by PatriciaJ View Post

        It would take me a minimum of 3 hours. Why would I give my unique articles away without putting them on my own site first?
        True enough *IF* you already have lots of incoming traffic.

        But if you don't then what you are doing is trading (buying) exposure on a well trafficked website in exchange for writing the content.

        That's the point of it.

        Once you've gained traction then you don't need to do it unless you want to get exposure elsewhere. Of course, you could always do what many do ... buy exposure through advertising. Same result, different way of achieving it.

        Just my 2 cents worth
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  • Profile picture of the author JenMorgan
    if it's a serious website than duplicate is forbidden.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by JenMorgan View Post

      if it's a serious website than duplicate is forbidden.
      You've misunderstood what "duplicate content" means, Jen. You're confusing it with "syndicated content": Article Marketers – Lay the Duplicate Content Myth To Rest Once and For All - Internet Marketing and Publishing


      Some of the posts above are completely missing the point, here. I can't usefully add to the observations made in this extremely helpful little discussion of the subject (recommended reading!): http://www.warriorforum.com/main-int...e-content.html
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Ebiz Mom View Post

        I'm not surprised you're having a hard time finding blog owners willing to accept 2nd-rate duplicate content.
        Nobody said anything about "2nd-rate".

        Like other posters above, you've misunderstood what "duplicate content" means, Ebiz Mom. You have it confused with "syndicated content" at the moment. If you'd like to learn what the difference is, it's explained here: Article Marketers - Lay the Duplicate Content Myth To Rest Once and For All - Internet Marketing and Publishing

        Originally Posted by Ebiz Mom View Post

        But from a blog-owner perspective, would you want re-hashed content dragging down your blog and brand?
        Many hundreds of the world's leading news websites don't seem to be concerned about it "dragging down their brand" when they syndicate their news stories from Associated Press and Reuters, do they?!

        Many thousands of authority sites don't seem to be concerned about it "dragging down their brand" when they syndicate articles from Ezine Articles on their websites, do they?

        That's what article directories exist for, you know? For people to syndicate high quality content in front of targeted traffic. That's what they're there for. That's the function they fulfil. That's why they exist. Had this not occurred to you?

        Several of the posts above are based entirely on factual misunderstandings and as a result are rather missing the point.

        For anyone interested, there's a rather more helpful, perceptive and considerably better-informed discussion on the subject in this recent thread: http://www.warriorforum.com/main-int...e-content.html

        Originally Posted by Chris Kent View Post

        I disagree. Duplicate content has been proven to be a bad thing. Google has settled that recently once and for all.
        For heavens' sake, Chris - surely you know better than this?!

        It isn't duplicate content. It's syndicated content
        : Article Marketers - Lay the Duplicate Content Myth To Rest Once and For All - Internet Marketing and Publishing

        Just look at the trouble that Google goes to, to clarify the significance of the distinction to people: http://www.warriorforum.com/main-int...ml#post5273419

        Originally Posted by Chris Kent View Post

        It hurts the site owner to have a lot of content that already exists elsewhere on the web.
        Who said anything about "a lot"?

        http://www.warriorforum.com/main-int...ml#post5286678

        Again: take note, people - there's a lot of misinformation and misunderstanding in this thread. The opinions, and what people would/woudln't do in their own businesses are their own and they're perfectly entitled to them, of course. But just be aware that the "facts" on which they're apparently basing them are widely mistaken.

        The logic and reasoning leave everything to be desired, here. A successful, long-established, highly reputable and ethical business model, from which so many Warriors are successfully making our livings and building our businesses, has apparently been turned by collective ignorance and prejudice into "rehashing a lot of 2nd-rate duplicate content" , by people who misunderstand what almost all those terms mean! Frankly, it's just plain silly, completely prejudiced and astonishingly ill-informed.
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    • Profile picture of the author Kim Standerline
      Thats a bit of a sweeping statement isnt it!

      Originally Posted by JenMorgan View Post

      if it's a serious website than duplicate is forbidden.
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  • Profile picture of the author equanto
    basically It's common to blog owner, have these guest post rules
    • Your post must be original and must have never been published before on the Internet
    • You agree to not publish the post anywhere else (i.e., in your own blog or as a guest post in other blogs)
    • You can include one link in the byline, which will be displayed at the bottom of the post
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    • Profile picture of the author danr62
      Originally Posted by equanto View Post

      basically It's common to blog owner, have these guest post rules
      • Your post must be original and must have never been published before on the Internet
      • You agree to not publish the post anywhere else (i.e., in your own blog or as a guest post in other blogs)
      • You can include one link in the byline, which will be displayed at the bottom of the post
      My response to this blogger would be this:

      "Are you willing to pay me for exclusive rights to my work?"
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      • Profile picture of the author wolfmmiii
        Originally Posted by danr62 View Post

        My response to this blogger would be this:

        "Are you willing to pay me for exclusive rights to my work?"
        To which he would respond:

        "No, why would I? You approached me."

        If someone wanted to guest post for me, I'd require top-quality content that is unique to my site. Now, if the author wanted to publish to his site AFTER it's been indexed on mine, I'd probably be OK with that.
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      • Profile picture of the author Mohammad Afaq
        Originally Posted by danr62 View Post

        My response to this blogger would be this:

        "Are you willing to pay me for exclusive rights to my work?"
        With all due respect, I disagree.

        I have seen this kind of reaction with guest posts on my many blogs and am not very fond of it.

        If you want to post on MY blog and get in front of MY audience then you have to play by MY rules.

        And if you don't like that, fine, you can move on. It's not up for discussion.

        EDIT: Not trying to sting anyone here
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    • Profile picture of the author AmandaT
      Originally Posted by equanto View Post

      basically It's common to blog owner, have these guest post rules
      • Your post must be original and must have never been published before on the Internet
      • You agree to not publish the post anywhere else (i.e., in your own blog or as a guest post in other blogs)
      • You can include one link in the byline, which will be displayed at the bottom of the post
      I wouldn't bother writing for a blog with requirements like that. For a high traffic blog, I may write a unique piece if I get room at the bottom of the post to talk about myself and my blog.

      Just keep looking... on my site I only require that the article have information my audience will appreciate, be free of grammar errors, and not be overly promotional (and of course, it should actually belong to the guest blogger). Unique content is great, but quality content is much more important.
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    • Profile picture of the author Karen Blundell
      Originally Posted by equanto View Post

      basically It's common to blog owner, have these guest post rules
      • Your post must be original and must have never been published before on the Internet
      • You agree to not publish the post anywhere else (i.e., in your own blog or as a guest post in other blogs)
      • You can include one link in the byline, which will be displayed at the bottom of the post

      no it's not. It may be common to some blog owners.

      There are millions of blog owners. Have you talked to all of them to come up with what you just posted?

      I'm a blog owner, and I don't have those rules, because they are ridiculous.
      Nor am I afraid of duplicate content - you know why?

      here's why:

      GOOGLE IS NOT MY BOSS!

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  • Profile picture of the author Charlotte Jay
    You should ask Bill Platt about the Unique Content Penalty. Boy oh boy.

    :rolleyes:
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  • Profile picture of the author Dietriffic
    I wouldn't accept articles that weren't unique.

    And, I would never guest post for someone else and disrespect them and their audience by giving them an old article I've already published.

    If I'm giving you a link and credit for doing the article and you give me one you've published elsewhere, it isn't guest posting.

    I might as well just take whatever articles I want from different sites that permit me to do so with attribution.

    Actually, that sounds familiar.

    Can anyone say 'auto blogs'?

    So, how can anyone be surprised that they don't want their blogs (where they work hard to please their audience) to look like an auto blog?

    Personally, I've pretty much stopped taking guest posts. I spend nearly as long editing the junk most people send me as it would take for me to write it myself.
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  • Profile picture of the author Mary Davis
    I'm not surprised you're having a hard time finding blog owners willing to accept 2nd-rate duplicate content.

    But from a blog-owner perspective, would you want re-hashed content dragging down your blog and brand?

    Also - here is a post I've found very helpful on Income Diary about best practices in writing a guest post: How to Write a Viral Guest Post for an A-List Blog

    Hope this helps or gets people pointed in the right direction!

    Ebiz Mom
    Marketing with Integrity
    www.startyourownebiz.com
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  • Profile picture of the author Mary Davis
    Well from a blog owner's point of view, would you want someone who is trying to leverage your band for their own cause to be providing unique content and not bringing you down in the page rankings? I don't think a little keyboard equity is too much to ask for that privilege????

    Ebiz Mom
    Marketing with Integrity
    Start Your Own Ebiz
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  • Profile picture of the author jasono
    Of course blog owners wouldn't want to have a content in their site that is not unique. It must be fresh and niche-related unless you want a syndicated content on your site.
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  • Profile picture of the author Jeffery
    There are different types of blogs (personal, , business, hobby, news, etc.) and there are different types of 'guest bloggers' with different experience, education and affiliations.

    There are different blog owners with their own rules or no rules at all about duplicate content regardless if the content is so called duplicate content or syndicated content. The fact remains that if the content is copied from any source it is a copy. The blog owner is ultimately responsible for all aspects of the blog or website and that includes rather or not the content engages the visitors be it negative or positive in the best interest of honest reporting.

    In my experience a successful blogging platform with 'guest posters' is only as successful as the rules that promote a honest and entertaining experience for visitors.

    Jeffery 100% :-)
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  • Profile picture of the author SamDermot
    Banned
    The more time you would invest in your blog the more benefit you can get but you should have understand of keyword research also.

    Send a quality guest post on the keyword you have researched and it has less competition so that it would rank in search engine and can give you benefit.
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  • Profile picture of the author cashcow
    Some blogs require unique content, but not all of them.

    Some people think that a link from a unique article has more weight than one from a syndicated article. Some don't.

    Unless you have the time and means to test that thoroughly, perhaps the best method is to mix it up - provide some unique content to some bloggers and syndicate to others.

    After all, its just an article… its not like you are giving them your solid gold family crest that has been in the family since 1499 and is priceless.

    Lee
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  • I run a high quality blog that gets 25000+ visitors a month and it's less than 7 months old. I only use unique content, I guest blog regularly and I only write unique articles. Anyone who uses duplicate content is broke - and their sites get no traffic.
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  • Profile picture of the author Alcon
    If someone is allowing you the opportunitity to write a guest blog post on their site then you should atleast be able to write a unique article. Guest posting can be a very effective means of getting traffic, don't try to shortcut your way through things, it will come back to bite you.
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  • Profile picture of the author dcmarketer
    For quality high to mid level publishers, you need to forget about the "duplicate content" mindset from and SEO perspective.

    For them it's more about being a leading and unique source of quality information for their visitors.

    What would happen if every single news station published exactly the same news, in exactly the same order, with exactly the same presenters, all presenting the same news stories in an identical way? What would be the point of having 100 news stations? There would be no point - you would only need one. That's why all news stations all have people "reporting on content" in a unique and interesting way. To give them an angle and competitive edge to appeal to their audiences.

    What would happen if every magazine out there would publish the same leading articles as all other competing magazines in their niche? Would you buy two niche related magazines? What would be the point?

    If you think about things from that perspective, it makes perfect sense why ANY "quality blogger", and not just the big publications, want unique content.

    And understand these big publications don't really give a rats ass about that content being duplicate from an SEO perspective. They already have audiences of 100k+ email / RSS readers - and can drive tens of thousands of readers to any article they decide to publish - whether it's unique or not. They can then monitorize that traffic they send to that content in exactly the same way they do for every other piece of content the publish to their website. They don't do this (except on rare occasions) for reasons explained above.

    When you start dealing with the lower level blog publishers, you can then throw SEO into the mix. It's much more beneficial for any blogger to have unique content for SEO purposes for obvious reasons.

    If you're not prepared to provide that why complain? Are you really going to convince them that the policies they have in place (for very good reasons) are wrong simply because you don't like them?

    It's just a fact of life. Don't fight it. Run with it and profit.

    Best...

    Duncan Carver
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  • Profile picture of the author dcmarketer
    duplicate post sorry.
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  • Profile picture of the author Randall Magwood
    I think 100% unique content is feasible. It shouldn't be hard to write a good guest post within 10 minutes.
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  • Profile picture of the author slayer0x59
    I believe unique content for Guest posting is very beneficial to both parties so i suggest for the content to be only posted once.
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  • Profile picture of the author Deepak Media
    Unique articles are the best way to attract readers.
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  • Profile picture of the author MattCatania
    The word unique has been used in place of 'unpublished'...

    A 100% unique article would be one written in a language no-one has ever used before, making it a pile of junk. Unless you've come up with sentence structures that have never been seen before, a 100% unique article is pretty much impossible.

    An unpublished article is that which hasn't been published elsewhere on the internet. This is what (I assume) the majority of people mean when they talk about 'unique content'.

    As Paul Uhl has suggested in other threads; some of the time publishers wanting unpublished material are only trying to deter spammers, but are willing to look at engaging content for their audience.

    Whether you satisfy their demands of giving them exclusive rights to your content (or not) is entirely up to you and how you want to run your business.
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  • Profile picture of the author Sabrina001
    That's reasonable.

    But I think the quality of the post matters most. On the other hand, if the same post also appears in others' blogs, to some extend, it will help improve the pr of the post.
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  • Profile picture of the author Chris Worner
    While I agree with Danr62s position I do have one exception though. If I am in a enormous market, and that website happens to be the number one web property in that market, generally I will make an exception since it provides a far greater level of exposure than can be expected from most run of the mill websites.

    Maybe I am just strange like that.

    -Chris
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  • Profile picture of the author JOSourcing
    Banned
    In Matt Cutts' own words: where he dismisses the tools and methods of article marketing at least 6 times as:

    0:28 "copies, mirrors, duplicates"
    0:37 "not the highest quality"
    0:41 "not the highest quality"
    0:48 "duplicate content across the web"
    1:30 "not to be as high quality"
    1:50 "not an incredible value add"
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    • Profile picture of the author Alexa Smith
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      Originally Posted by JOSourcing View Post

      he dismisses the tools and methods of article marketing at least 6 times as:
      No, he doesn't. This assertion is just completely wrong.

      The tools and methods he dismisses are those of article directory marketing, not those of article marketing. And of course he's totally right about that. It's just your interpretation of what he's saying, and why he's saying it, that's so deeply and funamentally flawed. And that's because you've just totally misunderstood (yet again) the difference between "article marketing" and "article directory marketing", and are now misinforming others accordingly. :rolleyes:

      It would hardly be worth mentioning if so many of us hadn't tried to explain this to you so many times in the past. But it looks like you don't read the replies to your posts and have missed it, every single time, because you're still repeating the same misinformation over and over again. Sorry to go on about it, but it's a little frustrating when people repeatedly misinform others about simple, factual matters and then equally repeatedly ignore all the corrections of their misinformation, which are offered by so many of us who are making our livings this way and do actually know what we're talking about. :p

      I realise that perpetuating and promulgating this ill-informed misinformation about what they mistakenly perceived as "article marketing" is of more interest to some people than actually learning anything about the subject, but for anyone interested in understanding the dramatic differences between article marketing and article directory marketing, this is as good as starting-point as any: http://www.warriorforum.com/main-internet-marketing-discussion-forum/488368-how-do-article-directories-work.html#post5068872
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      • Profile picture of the author bengirwb
        "My response to this blogger would be this:

        "Are you willing to pay me for exclusive rights to my work?"

        Amen to that.

        "It would take me a minimum of 3 hours. Why would I give my unique articles away without putting them on my own site first? "

        Amen to that.

        How many blogs are there in this world?

        Does a blog asking for a freebie have a million followers?

        I look for great articles. I if want it, I ask permission to reprint it.

        Or have I confused the concept of "going viral"
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    • Profile picture of the author DireStraits
      Originally Posted by JOSourcing View Post

      In Matt Cutts' own words: Do you recommend article marketing as an SEO strategy? - YouTube where he dismisses the tools and methods of article marketing at least 6 times as:

      0:28 "copies, mirrors, duplicates"
      0:37 "not the highest quality"
      0:41 "not the highest quality"
      0:48 "duplicate content across the web"
      1:30 "not to be as high quality"
      1:50 "not an incredible value add"
      Yes, that's right (:rolleyes, don't pay attention to the obvious gist of what he's saying ("article marketing the way most people do it -- i.e. article directory marketing with spun content -- is rubbish and we don't like it"), just focus on the slightly confused terms he uses to describe it.

      What he is saying there is quite transparent to anyone who isn't hell-bent on being deliberately obtuse.

      We've been through all this a zillion times.
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  • Profile picture of the author Dietriffic
    While currently there are no penalties for duplicate content, Google have made it clear that if it finds duplicate content, then you're leaving it up to them to decide which article to show.

    So, getting back to the original point, people with blogs don't want duplicate content because whatever the article is about, they would like to rank for it. They don't want any of their articles dismissed because they're found elsewhere.

    Aside from that, Google may decide to actually punish sites with duplicate content.

    Most with credible websites would rather not take that risk.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Dietriffic View Post

      While currently there are no penalties for duplicate content, Google have made it clear that if it finds duplicate content, then you're leaving it up to them to decide which article to show.
      All of which might be relevant and interesting if what we were talking about here were actually duplicate content in the first place!

      But it isn't, of course.

      It's syndicated content.

      Article Marketers – Lay the Duplicate Content Myth To Rest Once and For All - Internet Marketing and Publishing

      Originally Posted by Dietriffic View Post

      people with blogs don't want duplicate content because whatever the article is about, they would like to rank for it. They don't want any of their articles dismissed because they're found elsewhere.
      This is absolute nonsense.

      Which is why I (and so many other people) have been doing guest blogging for over 3 years, in a range of 8 different niches in my case, without ever once supplying previously unpublished content.

      Many people who want guest posts, just like all the people syndicating content from the article directories which exist for this exact purpose, want them because the writing, information, approach and material are something they want to share with their readers. And for no other reason.

      That's what article marketing is.

      Originally Posted by Dietriffic View Post

      Most with credible websites would rather not take that risk.
      What "risk"?! This, too, is just untrue!

      Many hundreds of the world's leading news websites don't seem to be concerned about it when they syndicate their news stories from Associated Press and Reuters, do they?!

      Many thousands of authority sites don't seem to be concerned about it when they syndicate articles from Ezine Articles on their websites, do they? Many of my articles from there have been syndicated to real authority sites.

      Again, people, take great care when reading and interpreting this thread!

      As can readily be seen by perusing the links shown above (some of which include direct quotations from Google's own websites), many of the opinions expressed in it have been formed - and are apparently very deeply held - on the basis of factual misinformation.
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      • Profile picture of the author Dietriffic
        Originally Posted by Alexa Smith View Post

        All of which might be relevant and interesting if what we were talking about here were actually duplicate content in the first place!

        But it isn't, of course.

        It's syndicated content.
        Without getting heated about this, what did the OP ask?

        "Anybody here successfully guest post on related sites, using the same article?"

        9 times out of 10, the blog owner wants the article to be unique.
        'Guest Posting' is the issue. Is this not where a person either approaches another site owner looking for an opportunity, or is invited to write on another persons site in return for a link, or something else?

        Syndication is fine for news sites because they bring content to a captive audience, e.g. I may naturally go to the BBC to find out the latest news. I don't 'search' for the latest news because most of the time I wouldn't know what I was searching for; i.e. I wouldn't know to search for the latest disaster, until my usual news source told me. So, it doesn't really matter that the exact article is published all over the place.

        Like I've said, there's no punishment for this (currently), but Google tend to filter it, and if someone is searching for the news item they will try to only show the original publisher of that article. The rest can use the content without punishment, they just shouldn't expect to be listed top of the search engines.

        However, on a site that wants to offer evergreen content (not news), they don't want their articles to be filtered out of the serps because it was published on other sites beforehand.

        I'm happy what you do works for you, Alexa. I wouldn't wish it any other way. We must all make our own decisions on how to interpret Google's position, and what's best for our long-term business goals.
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  • Profile picture of the author Lucian Lada
    I wrote an over 1,000-word reply to all of those that want top notch, carefully researched, value adding, long and detailed articles for free, and with exclusive rights (claiming that sharing an already published article, by an expert on their niche will be seen as a sign of disrespect by their audiences), but then God decided to shed a light on me, so I realized: If you haven't changed your mind after so many posts written by experts on article syndication, then there is no hope for you guys, seriously.

    Sorry if I came across as rude.
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  • Profile picture of the author tryinhere
    Most guest blogs are rubbish / crap often pumped out by bigger sites and written by dime sale writers for the purpose of pushing links. finding good guest blog/s is not that easy you would say rejection is the norm in 90% plus cases.
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  • Profile picture of the author seoproservices
    I'm totally against to duplicate content... However if you know something interesting.. try sharing links. that way is good.
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    • Profile picture of the author TheArticlePros
      Originally Posted by seoproservices View Post

      I'm totally against to duplicate content... However if you know something interesting.. try sharing links. that way is good.
      I hate to tell you this my friend, but check out these stats:

      Editing your first phrase so it's written in English and then searching for"I'm totally against duplicate content" in Google brings up 19 million results.

      "try sharing links" brings up 42 results.

      So your nice little one-liner results in 19,000,042 pieces of duplicate content in Google. Maybe you should retract your statement.

      -- j
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by seoproservices View Post

      I'm totally against to duplicate content...
      But apparently without understanding the difference between duplicate content and syndicated content? (Which is kind of "interesting" for someone calling himself "SEO Pro Services"?! )

      Article Marketers - Lay the Duplicate Content Myth To Rest Once and For All - Internet Marketing and Publishing
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      • Profile picture of the author DireStraits
        Originally Posted by Alexa Smith View Post

        But apparently without understanding the difference between duplicate content and syndicated content? (Which is kind of "interesting" for someone calling himself "SEO Pro Services"?!
        On the contrary, I gather that woeful (or is that "wilful"?) ignorance is a prerequisite to labelling oneself an expert in the field of SEO.

        God only knows why, but we mere mortals can always guess.
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  • Profile picture of the author joona
    People also tend to forget that you can use the same information to create several "unique" guest posts. With this I mean that you can have basically the same informational value, but package the information in different ways - to one blog you write the content as a list blog, to another as a "regular" post etc.

    It is not the content that needs to be unique - it's the sentences and way of delivery.

    Otherwise why on earth are there hundreds of articles about guest posting as a traffic strategy? Wouldn't one be enough?
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  • Profile picture of the author Tadresources
    Why wouldn't they want unique content? What are you offering their readers with recycle work that can be found elsewhere? If I am looking for guest writers I want the relationship to be mutually beneficial.
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    • Profile picture of the author Joseph Robinson
      Banned
      Originally Posted by Tadresources View Post

      Why wouldn't they want unique content? What are you offering their readers with recycle work that can be found elsewhere? If I am looking for guest writers I want the relationship to be mutually beneficial.
      How exactly is syndicated content any less beneficial than a blog post/article written for one site and one site only?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Tadresources View Post

      Why wouldn't they want unique content?
      Because it makes absolutely no difference to them at all, for the purpose for which they want it, whether it's unique or not.

      How else do you think I (and so many others here) have been doing so many guest posts in so many different niches, for 3 years, without ever once supplying previously unpublished content?

      Originally Posted by Tadresources View Post

      If I am looking for guest writers I want the relationship to be mutually beneficial.
      It will be. You get content and they get traffic. That's how article marketing works.

      If you want unique content (as some do - though mostly they're people who confuse "duplicate content" with "syndicated content", I suspect), then don't ask too many of the professional article marketers here to guest post for you. I make my living by providing syndicated copies of the content I produce with publishers and webmasters who want to share it, by way of fulfilling their own ongoing content needs, with their subscribers/readers/visitors. None of them has any interest at all in whether a copy has previously been published on my own site. They neither know nor care. They don't look. Why on Earth would it be relevant to them?! It's not something that (m)any of their subscribers have seen before (and it wouldn't matter if some had, anyway), just like people who buy the (London) Sunday Times and open the "Culture" section are pretty unlikely to have read Waldemar Januszczak's columns on art exhibitons/art history before (even if they've been published before). Just like so many of the news stories on the world's leading news websites have previously been published by Reuters and Associated Press. Why would they care, if their subscribers/visitors haven't read them there? Nobody gives them any "extra style points" for being the first to publish it, you know?
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    • Profile picture of the author fin
      Originally Posted by Tadresources View Post

      Why wouldn't they want unique content? What are you offering their readers with recycle work that can be found elsewhere? If I am looking for guest writers I want the relationship to be mutually beneficial.
      Just to add to what Alexa's already mentioned, you have to think about what the aim of your blog is: a business, or not.

      If someone has a great article that your readers would love and benefit from, why not give it to them? You don't need to just blast it up there. You could be creative about it, give them a few opening paragraphs telling them you thought they would appreciate this content.

      Now you can be doing what any good businessman/woman should and be out there driving new traffic into your sales funnel. Using a syndicated article could give you a few days off to work on something else that will grow your business. Think about it: the people that will be reading it are already readers. Go after new ones in your free time.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Dietriffic View Post

        If I'm giving you a link and credit for doing the article and you give me one you've published elsewhere, it isn't guest posting.
        Which may be a huge source of the heat developing in this thread. When someone serious asks for a "guest post", that's what they want. Fair enough.

        Of course, this seems to assume that blogs are the only place to syndicate content. Fortunately, this isn't true.

        Originally Posted by Dietriffic View Post

        Personally, I've pretty much stopped taking guest posts. I spend nearly as long editing the junk most people send me as it would take for me to write it myself.
        Which is another source of disillusionment with guest posters. It's easy to assume that 'unsolicited guest post' equals 'crap'. Again, fortunately this isn't true.

        Originally Posted by dcmarketer View Post

        What would happen if every single news station published exactly the same news, in exactly the same order, with exactly the same presenters, all presenting the same news stories in an identical way? What would be the point of having 100 news stations? There would be no point - you would only need one. That's why all news stations all have people "reporting on content" in a unique and interesting way. To give them an angle and competitive edge to appeal to their audiences.
        You might want to pose this question to Associated Press and Reuters, or to the thousands of outlets that pay for their content in cash, not links.

        One more time, the world does not begin and end with personality-driven blogs.

        No disrespect meant to you, Duncan, you just phrased things in a way that made it easy to address the point.
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        • Profile picture of the author Dietriffic
          Originally Posted by JohnMcCabe View Post

          Of course, this seems to assume that blogs are the only place to syndicate content. Fortunately, this isn't true.
          Totally agreed, John.

          The phrase, 'personality-driven' which you use is a good one.

          There's also a question of what the goal of the content is. Is it just to inform your reader base, is it to rank in serps, or both?

          For me, both are important.

          To be honest, until this thread, I had no idea so many credible people used multi-published articles for guest posts.

          Originally Posted by JohnMcCabe View Post

          Which is another source of disillusionment with guest posters. It's easy to assume that 'unsolicited guest post' equals 'crap'. Again, fortunately this isn't true.
          I agree with you. I've had a couple of great guest posts. A couple of which rank really well in Google for me.

          There just comes a point where the amount of people looking to post who don't match your expectations, make it a frustrating experience.

          Perhaps I need to clarify my guidelines better.
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  • Profile picture of the author BigGameHunter
    This conversation is unreal. Seems propaganda works in marketing as well as war.

    Duplicate content only exists if you put the same content on a single website. The spammers did this a long time ago as a form of keyword stuffing and Google addressed it. That's It... don't over complicate it!

    Actually, I take that back... Don't believe Joe, Alexa etc... Keep doing what your doing.. believe what you want about duplicate content. I have a bridge for sale for those of your who believe duplicate content exists from one site to another.

    The less people who understand Article Syndication the better. *hint, hint, wink wink*
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    • Profile picture of the author JohnMcCabe
      Originally Posted by BigGameHunter View Post

      Actually, I take that back... Don't believe Joe, Alexa etc... Keep doing what your doing.. believe what you want about duplicate content. I have a bridge for sale for those of your who believe duplicate content exists from one site to another.
      Maybe we can link your bridge to some beach front property I'm willing to part with. Of course, you'll have to wait for low tide to see it...
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      • Profile picture of the author cjreynolds
        Originally Posted by JohnMcCabe View Post

        Maybe we can link your bridge to some beach front property I'm willing to part with. Of course, you'll have to wait for low tide to see it...
        Yah, but is it a unique bridge?
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        I just added this sig so I can refer to it in my posts...

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        • Profile picture of the author JohnMcCabe
          Originally Posted by cjreynolds View Post

          Yah, but is it a unique bridge?
          I guaran-damn-tee, you've never seen this one before! :p
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          • Profile picture of the author Joseph Robinson
            Banned
            Originally Posted by JohnMcCabe View Post

            I guaran-damn-tee, you've never seen this one before! :p
            Oh yeah?



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