What... is a list? How do you build your list?

11 replies
I'm new to the forum, and used the search button and could not really find a very clear answer to this question.

I'm curious... what is this 'list' I hear about in lots of different threads.

The one common thing I'm noticing from all the successful warrior forum members is they say they have a list.

I'm assuming the list is a big email list of people in a niche?

That said I have a few questions which would probably help me and other new members.

1.) What is a list?
2.) How do you build one?
3.) How do you market to your list?
4.) How do you decide 'what product' to market to your list.
5.) What conversion rates can I expect.
6.) What program do you use to send out the emails (assuming that is what list meant)
7.) How do you prevent yourself from seeming like spam?


I'm very interested to learn more about this.

In return for those people with lists giving this info, let me know 'What I can do for you?' I can offer programming skills in return for any project, or even make a software product for you to sell to your list. A sample of my skill set is a little domain name finding tool I made at dnfinder.com.

Thanks for your time guys!

Update: After lurking around the forum I found a good thread here

http://www.warriorforum.com/main-int...ml#post6123982

Alexa Smith made some good points I think.
#build #list
  • Profile picture of the author MarketingMinded
    Originally Posted by x11joex11 View Post


    That said I have a few questions which would probably help me and other new members.

    1.) What is a list?
    2.) How do you build one?
    3.) How do you market to your list?
    4.) How do you decide 'what product' to market to your list.
    5.) What conversion rates can I expect.
    6.) What program do you use to send out the emails (assuming that is what list meant)
    7.) How do you prevent yourself from seeming like spam?

    Here's a quick rundown of answers to your questions:

    1. A "list" in the context of internet marketing is a database or list of customers/prospects that marketers use to promote products and services.

    2. The simplest way to build a list is to create a landing page, widely referred to as a "squeeze page". This is one page where you would send all your traffic to and have visitors opt in (sign up) for your list.

    3. The "How" part varies depending on the individual. Everyone has their own style and philosophy. As far as tools, you can use an email service provider to host your list and use what's know as an "autoresponder" to automatically send emails to your subscribers. I would recommend GetResponse for this.

    4. Deciding what promote comes down to your niche and the problem you're ultimately trying to solve. For example, if you're in the fitness niche you could focus on "six pack abs". You would then go to a marketplace like Clickbank or JVZoo and find a product related to this particular niche. You would then check the quality of the product and if it meets your standards, you'd promote it to your list.

    (I could go more in depth but for time sake I'll spare all the little stuff, just trying to give you a general idea.)

    5. Your conversion rate depends on a number of different variables. Every industry/niche, marketer, customer segment/list is different. If you can convert 20-30% of your leads then you're in good shape.

    6. I highly recommend using GetResponse as your email service provider. If you want to test them out they offer a 30-day free trial account

    7. The best way to avoid coming across as spammy is to always get permission to email the person and treat it like a real life relationship. Treat your subscribers like actual people instead of just another number.

    Hope you find this helpful. If you have any more questions feel free to pm me.

    Best of luck.
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  • Profile picture of the author Abul-Hussain
    Hey! Read my answers below:

    Originally Posted by x11joex11 View Post

    1.) What is a list?
    A list is simply a database of peoples' names and emails [sometimes more details] in a niche market. A list could be a database of your past customers or leads that you buy from a list broker.
    2.) How do you build one?
    Too many ways! One is to sell a product and get them to join your mailing list. The other common way a lot of marketers do it is by building squeeze pages [look it up].
    3.) How do you market to your list?
    You send them an email with an offer. However, you should also mail them valuable content.
    4.) How do you decide 'what product' to market to your list.
    I figure out if the product I'm promoting will be beneficial for the people on my list.
    5.) What conversion rates can I expect.
    Varies on too many factors from what you say in your email to the actual offer on the website. There is no simple answer to this I'm afraid.
    6.) What program do you use to send out the emails (assuming that is what list meant)
    You sign up for an autoresponder such as Aweber or GetResponse
    7.) How do you prevent yourself from seeming like spam?

    You don't sell sell sell! Give value first and build a relationship with your list.
    Hope that helps

    Abul
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    Author | Speaker | Digital Marketing Coach

    I help ordinary people achieve extraordinary results online. Get in touch to see how we can help you build a 6 figure business.
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  • Profile picture of the author Alexa Smith
    Banned
    Well, I see from your edit that you found a post where I said a few things connected with some of your questions, so I won't bore you with those again, but I can offer another post to cover your fourth question above (I've written it about "ClickBank products" but some of its principles apply to other kinds of affiliate marketing products, too) ...

    Originally Posted by x11joex11 View Post

    4.) How do you decide 'what product' to market to your list.
    This might help: http://www.warriorforum.com/main-int...ml#post2161932
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  • Profile picture of the author x11joex11
    Thank you so much for taking the time to respond, it's GREATLY appreciated!

    That said, I have a few more questions regarding your answers.

    1.) Where do I advertise to build my list? Do I use a squeeze page? Or just have a page with content and an opt-in form? What should I ask for in my opt-in form? Should I ask for only the email address.

    The advertising methods I'm familiar with at the moment are:
    - Craigslist
    - Google Adwords
    - Yahoo/Bing Adwords
    - SEO

    These all have very strict rules about how you are to advertise and rank, so I'm curious what you use and some of your methods. I'll start and share that I've had great success selling pool service leads to pool tech's with Google Adwords using a squeeze/landing page. I'm not sure how to make money with these leads yet. I can generate them a crazy amount of calls for very little money though.

    2.) So lets say I have my email/customer list. At what point do you bring up the product? I would have to make money at some point. So at what point in this equation should I try and mention the product? It would help if I saw a sample email that successfully sold a product. How do I deliver quality content while still selling the person ultimately?

    3.) How can I build a list cost/time effectively? My biggest fear is I spend day after day writing articles only to never be heard or found and no one opt-in (even if the content was good). How can I get myself in front of my audience effectively (and cost effectively) and can I prove it's working? How long do I have to wait before I know it works?

    4.) How do I know when to call it quits and give up an idea? If I'm spending $300 in advertisements to get people to my squeeze page and no one-opts in, or people do opt-in but I get no sales from the quality content I provide is it time to move on? Maybe it's not a matter of money, but percentage? Maybe I don't make money right away initially, but since I have their contacts and I deliver quality content I can keep promoting other products to them to make money later? I'm not sure how this works but that is my guess.

    5.) Likewise, how do I know I am having success? Is 1 sale a success even if I'm losing money initially?

    6.) In regards to making people seem 'real' and 'not like numbers', what is a good example of 'making them feel like numbers', and something that seems more real?

    In advance I really do appreciate and will 'thank' all posts and offer you what I can if you need help with something. Thank you very much!
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    -= Currently looking for craigslist & facebook experts =-

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    • Profile picture of the author Randall Magwood
      Originally Posted by x11joex11 View Post

      4.) How do I know when to call it quits and give up an idea? If I'm spending $300 in advertisements to get people to my squeeze page and no one-opts in, or people do opt-in but I get no sales from the quality content I provide is it time to move on? Maybe it's not a matter of money, but percentage? Maybe I don't make money right away initially, but since I have their contacts and I deliver quality content I can keep promoting other products to them to make money later? I'm not sure how this works but that is my guess.
      If you spend $300 in advertising and you get 0 leads, cut that advertising strategy from your business, and find somewhere else to advertise. You should be striving to do "direct response marketing" - where you see results relatively soon after your ad goes live... NOT "exposure marketing".
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by x11joex11 View Post

      That said, I have a few more questions regarding your answers.
      Ooh, well ... you're going to do ok, anyway. I may not be able to answer all of them, but I honestly can't remember the last time I saw anyone asking such good questions. Seriously.

      Originally Posted by x11joex11 View Post

      1.) Where do I advertise to build my list?
      There are so many different ways. This is "traffic generation", really. My own method is article marketing, but you already have experience of some others, such as PPC (of which you may have as much experience as I do - I've tried it only a couple of times!).

      Originally Posted by x11joex11 View Post

      Do I use a squeeze page? Or just have a page with content and an opt-in form?
      It depends mostly on your traffic demographics. And possibly a little bit on the niche, too (though the two are obviously partly related anyway).

      I don't use squeeze pages at all. Fully explained here: http://www.warriorforum.com/main-int...ml#post7288781

      However
      , it may be that if you're advertising, per se, (which is a perfectly good, valid, reasonable and respectable way to get traffic, of course), a squeeze page will be better for you.

      Originally Posted by x11joex11 View Post

      What should I ask for in my opt-in form? Should I ask for only the email address.
      Yes. Only the email address. I'd advise you not to ask for the name as well, for the reasons explained in this post: http://www.warriorforum.com/main-int...ml#post6123982

      Originally Posted by x11joex11 View Post

      The advertising methods I'm familiar with at the moment are:
      - Craigslist
      - Google Adwords
      - Yahoo/Bing Adwords
      - SEO
      I'm familiar with only two of those four!

      Originally Posted by x11joex11 View Post

      These all have very strict rules about how you are to advertise and rank
      Well, advertising is very different from "rankings and the SEO game" in general. (They can overlap, certainly: when you advertise on AdWords you're advertising and getting SEO traffic, but in principle they're two different approaches).

      I don't like SEO traffic, myself. I get floods of it, because it's a huge side-benefit of article marketing (when correctly done), but I'd hate to try to make a living from it. I know there are people who do, though. It's low quality traffic, still, and precarious too, because Google can change the rules whenever they feel like it. (These comments apply to competing for rankings by SEO, more than they do to using AdWords).

      Originally Posted by x11joex11 View Post

      so I'm curious what you use and some of your methods.
      My traffic generation rests on article marketing. I've been lucky, as over the 4 years I've been doing it, article marketing has gradually gone "from strength to strength", partly helped along by two major series of "Google updates" (both very much in favor of article marketers though that may not have been their specific intention!) which have led to it producing massive SEO traffic as a side-benefit for people like me, which was never our primary intention either, but it was something extra.

      Originally Posted by x11joex11 View Post

      I'm not sure how to make money with these leads yet. I can generate them a crazy amount of calls for very little money though.
      Well, I don't want to sound like a skepchick, but it may be that the reason they're so cheap and easy to generate is that they're pretty difficult to monetize? (That's sometimes so. "Lack of competition" can have its reasons). The other possibility, of course, is that you're onto something very good which nobody else has yet discovered. But ideally, one should have the monetization plan before generating the traffic!

      Originally Posted by x11joex11 View Post

      2.) So lets say I have my email/customer list. At what point do you bring up the product?
      It depends on your continuity process (described here: http://www.warriorforum.com/main-int...ml#post6123982 ), what sort of traffic it is, how you generated it, and what they already knew and had seen before they opted in.

      In my case, if they've looked at my site, they already know I'm an affiliate and I'm going to promote things, and which things, and why, and what I do with the money, and everything. The more open and direct I am about that, the more I sell.

      And if they didn't know it from looking at my website before/while they were opting in, they know it from the PDF I send them in exchange for their email address.

      But, that said, I don't promote anything to them until the third email, which is usually on day 6. And after that, I'll promote stuff in one email in three, for half the email. Explained here: http://www.warriorforum.com/main-int...ml#post5300985

      Different people do this in different ways. That's just "what works" for me. There's no "right and wrong" about it.

      Originally Posted by x11joex11 View Post

      How do I deliver quality content while still selling the person ultimately?
      What works for me is never actively selling, keeping it very low key, and becoming the person they trust enough to want to rely on my gentle recommendation and buy through my link.Affiliates pre-sell; vendors sell. It's essential to send your traffic to a good sales page for a good product. If you're going to do that anyway (which you are!), you may as well not try to sell, yourself, but maintain your credibility and trust. That way, those who don't buy what you promote will buy something else instead, and those who do buy it will buy something else later, additionally. And this is where most of the money is, in affiliate marketing.
      Originally Posted by x11joex11 View Post

      3.) How can I build a list cost/time effectively?
      By experimenting, learning, negotiating the learning-curve successfully, fidning people/advisors whose information you trust enough to be willing to try it and see what works for you.

      Originally Posted by x11joex11 View Post

      My biggest fear is I spend day after day writing articles only to never be heard or found and no one opt-in (even if the content was good).
      Yes; that's always the risk.

      Originally Posted by x11joex11 View Post

      How long do I have to wait before I know it works?
      You need to be able to estimate, to a reasonable degree of statistical significance, what you're making over, say, a 2/3-month period per visitor to your site. Note: not "how many people you're opting in". Your list-size doesn't determine the outcome or the income! (As long as it isn't too small to be significant, in which case it does determine your income, by definition, because 0 subscribers will produce 0 income!). Two different ways of building lists and measuring income per subscriber are two lines that cross on a graph. "0" is the point where they cross. But it doesn't follow at all that bigger lists produce bigger incomes (key concept, widely ignored!).

      Originally Posted by x11joex11 View Post

      4.) How do I know when to call it quits and give up an idea? If I'm spending $300 in advertisements to get people to my squeeze page and no one-opts in, or people do opt-in but I get no sales from the quality content I provide is it time to move on?
      Maybe, but even then it depends what you're selling. If you're selling a $17 e-book then yes, it's probably time to move on. If you're selling fractional jet ownership and your commissions are in the 5-figure range, then it wouldn't be. It's about risk/return, capitalization and other related matters. There aren't quick and easy answers to this. And I've never really spent much money (only time/effort/energy) on marketing, myself, so I'm not even the right person to answer this question.

      Originally Posted by x11joex11 View Post

      Maybe it's not a matter of money, but percentage? Maybe I don't make money right away initially, but since I have their contacts and I deliver quality content I can keep promoting other products to them to make money later? I'm not sure how this works but that is my guess.
      Yes, this is going to be true, at least to some extent, as long as we're not talking about a one-product niche, and as long as they're actually opening your emails. That's very significant. When you have a low open-rate, that's a very bad sign. As long as people are reading your emails, there's probably a limit to how badly you can have gone wrong.

      Originally Posted by x11joex11 View Post

      5.) Likewise, how do I know I am having success? Is 1 sale a success even if I'm losing money initially?
      Probably. If you start out with AdWords, you're almost bound to be losing money initially. Not only is there typically a learning-curve with AdWords that equates to a few hundred $$ of "experimentation money", for most people, but you're also paying for your traffic before it spends anything, so you're going to start off in the red, aren't you?
      Originally Posted by x11joex11 View Post

      6.) In regards to making people seem 'real' and 'not like numbers', what is a good example of 'making them feel like numbers', and something that seems more real?
      Sorry, maybe I'm not awake enough yet, but I didn't quite understand this question.
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      • Profile picture of the author Manie Amari
        Originally Posted by Alexa Smith View Post

        Yes. Only the email address. I'd advise you not to ask for the name as well, for the reasons explained in this post: http://www.warriorforum.com/main-int...ml#post6123982
        Hey althought I agree with Alexa here I'd advise that you test this and not just run with email only required. This is becuse if your going to run your email campaigns as an authority then having the name callout feature in your auto responder can be benficial when it comes to promoting. This is just one benefit of many others.

        One circumstance I would advise to always use name & email fields is when you use sales copy in front of the squeeze. I recently launched a WSO and the stats are showing that the copy played a huge role in getting the optins. The squeeze was not significant in this case. I measured this with the results I usally get with direclty promoting my squeeze page.

        Manie
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        This will NOT be up for long. Get it now whilst You still can. Btw it's FREE...
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        • Profile picture of the author Gavin Stephenson
          Originally Posted by Manie Amari View Post

          Hey althought I agree with Alexa here I'd advise that you test this and not just run with email only required. This is becuse if your going to run your email campaigns as an authority then having the name callout feature in your auto responder can be benficial when it comes to promoting. This is just one benefit of many others.

          One circumstance I would advise to always use name & email fields is when you use sales copy in front of the sequeeze. I recently launched a WSO and the stats are showing that the copy played a huge role in getting the optins. The squeeze was not significantly in this case. I measured this with the results I usally get with direclty promoting my squeeze page.

          Manie
          If you look at my stats here so far you will see there is not much of a difference. The top optin form I am collecting name and email and the second one I am collect just email.



          I will see how it pans out because I have only for 41 visits to the second opt in form but more than likely it will be roughly the same.

          I find that conversions depend on what the visitors gets before they ever see your squeeze page.

          An example of this is I have a video on youtube/google rank position 1 for an seo key term and because I deliver a lot of value I direct them straight to an affiliate offer and it makes me $300 a month on autopilot. I could get them on my own list but I am lazy and I don't like SEO anymore.

          Anyhowww,

          I am 99% sure I would get at least 45% conversions from that video to a squeeze page.
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    • Profile picture of the author Lucian Lada
      Originally Posted by x11joex11 View Post


      6.) In regards to making people seem 'real' and 'not like numbers', what is a good example of 'making them feel like numbers', and something that seems more real?
      Well, there are two different aspects of this.
      First, it''s how you address them, and secondly, how you treat them.

      So in the first case, you should write as if you're sending an email to just one friend.

      Example: "You should do that" instead of "People should do that".

      This is basic, but that's what it is.

      Anyway, the second aspect is more important, I think. You can avoid making them feel like numbers by providing quality content, because people will know you've spent time researching and writing it. That means you should also steer clear from what vendors offer as "affiliate tools", such as pre-written emails, because people don't like them.

      Another way is to make yourself available by establishing a forum or providing an email address where they can reach you, and of course, reply back whenever you're contacted.

      Basically, they should see you've put some heart and effort into what you're doing.
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      • Profile picture of the author JimDucharme
        Lucian offered some good advice on treating people like humans and not numbers...when in doubt just be sure to remember the golden email rule: Email onto others as you would have them email onto you.

        May sound a bit glib, but it's a simple reminder to keep perspective and priorities straight.

        Regards,
        jim
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  • Profile picture of the author Sarevok
    I see the majority of questions have been answered, so I'm going to showcase a few tips that can make or break your list building techniques.

    Work on a perfect squeezepage.

    I've been making squeezepages for a long time, and I get sad if I can't make 70% optin rate.

    If I spent $300 and didn't get a single opt-in, I'd probably check to see if my visitors had a pulse.

    Also, have your autoresponder series introduce yourself, build a relationship, and touch basis daily for at least a week.

    Make sure to provide value, like free guides, but don't be afraid to sell. Afterall, you're in the money game.

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