Email Marketing for "How to get your ex back"?

This is a market I've had some success with, and I can tell you that one of the most important things to realize about this niche is that people want the solution to how to get their ex back NOW. As in, as soon as possible. With email marketing, this is NOT a niche that you want to build up with endless freebies and info. You want to get right to the recommendation of the ex back program and effectively say "I know you're in pain right now, this IS the solution to your problems."

You also don't want to give away too much (if you're trying to make money, that is). So really, neither of your ideas (large report or 5-day mini course) are ideal.

As for an opt-in freebie to get them on the list, do something like "The 7 nasty habits you have to stop doing right now if you ever want to get your ex back"

People will open and read that kind of thing and if there's good information and this freebie convinces them of it's legitimacy and the importance of this info, your very next email can be a presell pitch for an ex-back product. (Although honestly, you should have a link and a short recommendation for the actual product on your 1st email anyways, and probably even your opt-in report)

It doesn't take a hard sell, just a "check out this video by _______, he's helped thousands of people around the world get their exes back..."

And so on. In this market, it really doesn't take a lot to sell. Just try to genuinely help your prospects find a good solution.

This niche always cracks me up. I don't want any of my ex's back...
That's why they are called "Ex-"

I think offering a 5 day course on how to get your ex back would work. who would want to read long pages when you are desperately want to get your ex in the shortest period of time. go for that.

Thanks for the advice, I'm going to try out a free report about "deadly mistakes your making with your ex"(something like that) and see how it goes.

What I usually do is just give them a series of videos, some really helpful videos solving a few real problems for them, then making an offer at the end, I give away a ton of free stuff and have never ever found it to be to much

Oooh the good ol' ex back niche...I made some of my first money online a few years back selling an ex back clickbank product. Great niche, you'll never run out of desperate buyers!

I sold a pack of ex back PLR articles I wrote myself a while back and they're pretty darn good if I do say so myself. I'm feeling generous today...if you want em' they're yours, no strings, no opt in. PM me an email address if you'd like them and I'll zip them up and shoot em your way.

Jon

I agree that you'll want to put the offer in front of them soon. Try a video as soon as they opt in that walks through a couple good techniques or whatever, and then pitch the product itself at the end of the video and have a buy button appear.

Take the controls off the video- just let them pause it that's it. In almost any niche that will out convert just pitching it in the first email or from a PDF report.

The people in this market LOVE to talk, type, and interact. They are going crazy in their heads, and they need to vent. I know two people who would get 1000+ word articles written as comments on 200 word blog posts. With that in mind, I'd say you set up a FREE members only forum. They can talk all they want to other people who also want to ramble on. Give them access after giving their email. You'll probably have to moderate it daily though to make sure they aren't giving out program secrets to each other. I'd disable PM functionality and probably take some other preventative measures as well. The cool thing is they might sell each other on the idea, and you can have your affiliate banners all over the site. Damn, that's not a bad idea. I might just do that myself.

edit: cool hand luke's suggestion is really tip top too imo.

I assume your ultimate goal is to promote a product and get some sales so your freebie should be a lead in to that without giving it all away. One popular product is the text your ex back one so you could tie in a freebie that has some sample texts or something similar.

This is an evergreen niche but the buyers are not always evergreen. I have found lists in this niche do not have as long of a shelf life as in the weight loss/fitness niche

Here is a pitch to hit the spectrum. Good, better, best.

"how fast do you want your ex back?"

1. really fast, like yesterday "i can't stop thinking about my ex"==>premium price immediate premium product

2. in a week or two===>mid level price, appropriate content

3. eventually===>longer term, lower price strategy.

They might dip their toe in at #3 but will be real curious of the better and best options.

It comes down to the power of copy-writing, how can you persuade those poor guy / girl until they are convinced that your product is worth their time and money. Helpful advice is not enough, give them comment or prove of people who thanks you for the awesome advice. Never underestimate testimonial, you have to at least give three or more testimonial in your landing page.