My Alexa rank is going down, Any Suggestions

No surprise there - all it can measure is the number of visitors to a site who have the "Alexa toolbar" installed and running in their browser at their time of their visits (and those people are all "other internet marketers" - nobody else uses it). It isn't even a "rough estimate" of any other traffic at all.

A few years ago, when I used to look, its "findings" for all my sites bore no resemblance at all to my traffic: I had both very high traffic sites "ranked" nowhere, and sites with very little traffic ranked in the top 30,000. It was all just irrelevant nonsense, but once you understand what it actually claims to measure, that's fairly predictable.

You say that, Nitesh, but actually you've been given plenty of potentially very helpful advice about your site in several other threads, when you've asked for help - and you've apparently taken no notice at all of any of it. I'm mentioning this not to try to offend you, but because I'm really wondering whether you can actually believe, yourself, that you're "looking for something helpful", when you never seem to take any notice of it, when it's offered ... and the glaringly obvious problems with your site are exactly the same now as they were months ago.

Personally, I like the Alexa toolbar for one thing, which has nothing to do with IM. I use it for the periodically updating hot pages, mostly news stories that I probably would not otherwise see. Anyway, though they do still rely on the toolbar for their rankings, they have moved away from it being the sole factor.

That high up the rankings, I'd assume the site's a big deal, but Alexa should always be taken with a grain of salt and can easily influenced by the target audience.

Unfortunately, this isn't even true. It's easily possible to have a huge flow of consistent traffic and an awful "Alexa rank", if the site doesn't attract internet marketers (i.e. users of the Alexa toolbar). People tend to reply, in threads on this subject, on the basis of an underlying assumption that Alexa rankings are roughly proportional to overall traffic volumes, but that isn't actually so.