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Sales letter design really matters?

by Shakul
4 replies
Hello,

I have seen many high priced products with very attractive site design, header, footer, and nice ecovers..etc..etc

But does the design really matters at all?

Please share your experiences and views.

Thanks
Shakul
#design #letter #matters #sales
  • Profile picture of the author Pat Ordenes
    In my personal experience, yes and no.
    A sales page CAN convert with no graphics at all, as long as the communication on the page is well designed. However, well communicating graphic can add to this, and to how professional a site looks. This, can sometimes dictate the outcome of a sale.
    So in other words, its all relative.
    Signature
    >GRAPHICS WSO<
    All kinds of GRAPHICS (ebook covers, headers, etc...) done professionally and guaranteed!
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    • Profile picture of the author mdRazimie
      Banned
      [DELETED]
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      • Profile picture of the author Pat Ordenes
        I guess I'm just trying to address the point in the sense of design and what this means. Nice looking graphics don't necessarily mean good design. If a sales page is well designed and with minimal/no graphics, it can still convert extremely well, perhaps better that one with a glossy, graphics filled page.

        The focus should be on Communication, whether this is visual, or textual.

        Don't get me wrong, I'm all for good graphics (I SHOULD be pushing for graphics, since that is what I do), and I personally will respond better to a site that has nice graphics as part of the design, as long as the communication on the page doesn't suffer as a result of it.

        Hope that makes sense...
        cheers!

        Originally Posted by mdRazimie View Post

        Personally, it think YES! I wouldn't buy anything from any website with bad sales page design especially if it's something related to IM product. Think logic here, if someone claims they can teach you how to make money, why can't they hire someone to create a decent looking sales page.

        It's like telling us, "Hey, I don't have money to design my sales page but I can show you how to make money."

        You get what I mean
        Signature
        >GRAPHICS WSO<
        All kinds of GRAPHICS (ebook covers, headers, etc...) done professionally and guaranteed!
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  • Profile picture of the author Asher
    Originally Posted by Shakul View Post

    Hello,

    I have seen many high priced products with very attractive site design, header, footer, and nice ecovers..etc..etc

    But does the design really matters at all?

    Please share your experiences and views.

    Thanks
    Shakul
    Pictures speak a thousand words.

    If the design can bring across an instant message to the
    visitor and get them to stick around to find out more,
    then you've won another battle towards making a sale.

    Design does matter... but it does not beat what you've
    got to offer.

    For example, if you have the cure for hair loss for balding
    women, you can talk about it with good copy to sell it
    even without pictures. But a before and after picture is
    much faster and transfers the immediate benefits to the
    visitor.

    Hope that helps.

    Asher
    Signature
    Asher Aw
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  • Profile picture of the author Kyle Tully
    Design matters.

    It can have a HUGE impact on conversions.

    But that doesn't necessarily mean an "attractive" design
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