Always offer an alternative.
If you are targeting the term "Acne Removal 101 Review" you are going to want to buy or get a review copy of a similar product. Lets call it "Acne Removal 202". Now you are going to want to structure your Article. I do it like this.
Heading : "Acne Removal 101. It really Works But..."
In the first paragraph, you are going to want to tell them if it works straight away. I'm guessing it does if you're promoting it. But instead of recommending they buy it, recommend that they don't. Bear with me i know it sounds crazy. Instead, say something like this.
"I found that Acne Removal 101 does work, but I also downloaded Acne Removal 202, and found that it was a lot quicker, there was much more information, and the whole process seemed easier to understand. You can check Acne Removal 202 Here. Even if you go with Acne Removal 101, I would recommend you check out
Acne Removal 202.
Why Do I Do This?
Well when Humans are searching for solutions online, they don't read, they scan. That is why I have the word "But" in the first heading, as it kind of forces them to read the paragraph to find out what the negative is.
By telling them that Acne Removal 202 works better, I have played on their curiosity. They will now "Have" to check out the other one, and chances are, they are going to buy that instead. The reasoning behind it is simple. I'l go through the buyer process.
1.Person looks for solution to problem online
2. An affiliate marketer recommends a clickbank product
3. The buyer sees the sales page but does not buy as is sceptical
4. They are "on the fence" so they look for a review of the product
5. They find your review
After this, they will most likely do any of the next ABC options, but if you do what i say, most likely they choose option C.
A) They take your word for it, and decide to buy Acne Removal 101. They probably have the product sales page in a new tab, so they will return to that Tab and buy the product. You receive no commission.
B) They take your word for it, and us your affiliate link to buy the product if they have closed down the original sales page for some reason. Usually though, if people are thinking of buying something, they won't close down the product page. They will just open a new tab.
C) They see that Acne Removal 101 has a good review, but have been told that Acne Removal 202 is a better option. They take your word for it and buy Acne Removal 202. You get Commision
When i started offering them an alternative product that did the same job, and recommending it over the product they were looking for a review for, my sales jumped up massively. Knowing the behavior of how people act online will help you out a lot when it comes to marketing products.
Here is a picture that tenuously describes giving them the choice. Except the cow is your prospect and the slaughter house is your commision.