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So when I take people to my landing page...

by fr33flow
6 replies
Do I try and collect an email and direct link? Do one or the other? Depends on the situation?

I see people saying two things here: Make a landing page and build a list. How do you decide what method to use? A little bit of everything? eg. Email marketing to another landing page - would that cause problems on a no email marketing campaign?

Secondly to gather emails do you always create your own content incentive or do you pass it along to another incentive?

I spend a month or so focusing completely on blogging and seo. Now that I'm trying to do ppc/cpm/ppv/etc. I feel like lost again since I don't have to write articles. Yet the niche is still important, but in a different way I can't quite put my finger on.
#landing #page #people
  • Profile picture of the author Sebastian Gomez
    hey man!

    Be sure to focus on one traffic source and dominate it. If you go from one traffic source to the other then it will be very difficult to get results.

    I suggest to keep on doing blogging and SEO if its working for you
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    • Profile picture of the author fr33flow
      Originally Posted by Sebastian Gomez View Post

      hey man!

      Be sure to focus on one traffic source and dominate it. If you go from one traffic source to the other then it will be very difficult to get results.

      I suggest to keep on doing blogging and SEO if its working for you
      Well it wasn't really working. I have a small following but is imo a hard thing to sell people - spirituality. I made one amazon sale by linking to a book, but it was largely not truly related to my niche. Ebooks come to mind, but I couldn't find anything from cb that was directly related to my niche or semi related but worth promoting.

      It mostly just burns me out to write articles and following hundreds of people on different social sites a day. PPC marketing might not be any easier or less time consuming, but I feel like it is more scalable - now that I'm back in school I can't spend all day working on my blog, but I can spend bits of time working on campaigns.

      All in all when I consider the cost of webhosting and domains and money spent on ppc I came out about the same.

      The blog is like a long term project that I can work on and build a brand over time, but it has to be grown with care. It is a strange niche, telling people to be happy with less - yet selling them something. You do have a good point though, it is worth more in the long term.

      In the short term though I'm just trying to get my feet wet and play the game. The time is now, you know what I mean. I just want to do it and stop putting it off. When I consider that although I've operated at a loss ppc gained me the same as the blog in a much shorter time and with me doing almost everything wrong I just see a lot more potential there.
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  • Profile picture of the author Emir Hayric
    Originally Posted by fr33flow View Post

    Do I try and collect an email and direct link? Do one or the other? Depends on the situation?

    I see people saying two things here: Make a landing page and build a list. How do you decide what method to use? A little bit of everything?
    Most people would probably say split test? That's what I am going to say anyhow. I did read somewhere that getting eyes on your free product immediately is good so you can try to upsell immediately as well. Makes sense but not sure how accurate that approach is.
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  • Profile picture of the author Randall Magwood
    Originally Posted by fr33flow View Post

    Do I try and collect an email and direct link? Do one or the other? Depends on the situation?
    I prefer collecting the email info, then redirecting them to a dummy page, and then redirecting them to my special offer. But each page that they land on (starting with your landing page) has to make sense in terms of succession. Everypage has to be relevant to what you're trying to do. Psychology comes into play here. Get it right and you probably won't have to change it ever again in your marketing funnel.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by fr33flow View Post

    Make a landing page and build a list. How do you decide what method to use?
    I think you may be a little confused (perhaps between "landing pages", "opt-in pages" and "squeeze pages", or something like that? It's not entirely easy to tell exactly what your confusion-points are, from what you're asking).

    This will help you to clarify "what's what", I think: http://www.warriorforum.com/main-int...ml#post9319964

    A landing page can be an opt-in page, but it doesn't have to be. An opt-in page can be a squeeze page but there are also other types of opt-in pages that aren't squeeze pages.

    The type of landing page you choose to use will be determined by whether or not you're building a list.

    If you are building a list, it may be very unwise to try to sell something as well, either while building the list or immediately after people have opted in (e.g. by redirecting them straight away from the subscription to an offer of some kind): there's quite a lot of misguided thinking about, on this subject. It's worth bearing in mind that it's possible to make the occasional quick sale that way and still lose a lot of money overall. Here's the key concept: the few people who will buy anything, that way, are all people who would have bought it in a week's time anyway, after receiving some email from you, so there's no real gain. But many other people, who would otherwise have bought it a week or two later, will be alienated by it, because of course it makes you look like "just another marketer", so if you do that, expect a much lower open-rate for your emails than if you don't do it (this is something you can and perhaps should test for yourself, unlike the people here - some of them promoting "coaching services" - who advise others to do it, but without ever having tested it methodically themselves!).

    Originally Posted by fr33flow View Post

    Secondly to gather emails do you always create your own content incentive
    Yes.

    You need to do that, otherwise it isn't really possible to fulfil all the purposes explained here, and those are what your future income depends on.

    Originally Posted by fr33flow View Post

    I spend a month or so focusing completely on blogging and seo. Now that I'm trying to do ppc/cpm/ppv/etc. I feel like lost again
    No impoliteness intended, but you're "all over the place" and without any clear objectives at all. (We all were, when we started: nobody was born knowing how to do any of this stuff ).

    You need to start by deciding unambiguously what your business model is.

    Neither "blogging" nor "SEO" is in itself a monetized activity.

    Depending on your exact business model, search engine traffic may be the worst and least responsive and hardest-to-monetize you can get: http://www.warriorforum.com/main-int...ml#post8659398

    Blogging, SEO and PPC are not "business models".

    On the subject of why you might want to build email lists, these three links may help you ...
    Is it a good idea to spend some time on building a mailing list ?
    Without Building a List, How Consistent is Your Income from Affiliate Marketing
    Does anyone even make money online without an email list?

    And on the subject of "how to do it", these six will get you oriented ...
    What are the essential things to know about list building?
    Lists: How Long to Presell - Averages
    Website or squeeze page
    Where to get reports to give away on opt in page?
    Autoresponders vs. Broadcasts
    Sick of Emails Not Being Opened?

    But all of that is something to come back to after determining your overall business model, having a clear traffic-generation plan, and so on.

    .
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