[My 5000th Post] Seven Easy-To-Understand Steps To Making Money

15 replies
Four years in IM has taught me a lot about this business.

In most ways it is no different from a brick and mortar business. The guts are identical. You still need to get people in the door, and convert them into buyers.

Note those two simple steps.

Traffic and Conversion are the two things you need to get good at. Not "master," I didn't say that, but get good at.

Many tactics are lying around to use in the pursuit of traffic and conversion. Don't mistake them for being anything more than they are:

An incomplete piece of the puzzle, and NOT a "business in a box" (no matter how well marketed as such.)


As another marketer pointed out in a different thread yesterday--much to my surprise, as I had pretty much rolled along making the exact same error in my write-up there--learn the difference between a strategy and a tactic.


Now to strategy.

Here, in plain English, are the elements of what you need to build a real business:

1. You need to be able to solve a problem for some people.

2. You need to know where that specific group of people are.

3. You need a way of getting in front of those people, or a way to draw them from where they are to where you want them (ie. your website, forum, landing page, whatever.)

4. You need a method of capturing leads so you can identify and continue to market to them.

5. You need a way of qualifying them as either potential buyers or non-buyers.

6. You need a method of converting qualified potential buyers into sales.

7. You need a delivery method for giving them your solution.


That's the process. Everything else is window-dressing.


I'm not a young guy, so flashing pictures of Ferraris and sunny tropical islands never did much for me. Instead, I share what I experience on the ground in the real world of marketing.

And what I've experienced is that it's a fool's errand to concentrate on the technology.

Figure it out in English (or whatever your native language is) FIRST...then plug in the syntax of how you're going to accomplish that with technology.

Technology is glue. Apply it last.

Lead with it, and you'll end up with sticky fingers and a mess.


Two more relevant posts totally relevant to IM (the first contains the secret about why getting started is SO DAMNED HARD; the second shows you why having a money target is probably the most important thing you can do for yourself--because "as much as I can get" is no target at all and a dead zone for cashflow):

http://www.warriorforum.com/offline-...1-2-years.html

http://www.warriorforum.com/offline-...ess-model.html

These posts together are an MBA in startup business. As others have pointed out, you won't get that info anywhere else, and certainly not for free.
#5th #making #money #post #steps
  • Profile picture of the author Kalambur
    Thanx for sharing your thoughts.
    I can add that the most difficult is to get started.
    You need to be able to solve a problem for some people.
    The other way is to create a problem and solve it.
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    • Profile picture of the author reachintan
      thanks for sharing such a wonderful informative post...

      I truly believe that any business whether online or offline works well if you establish a real relationship with people based on integrity and trust...

      what i have really learnt is "it is always better to solve people problems rather than simply filling up your pockets"...
      Signature

      Chintan Mehta

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    • Profile picture of the author rickbell57
      Thanks for this. I'm slow on the learning curve.I'm looking for specific one on one help to get a product up and promoting it. Two years so far on the internet doing seo. No results. Even full time. I'm looking to network or even get a coach here to help me move forward. Everything thing seems overly complicated to get started and actually make money.

      I get the list of solving a problem. And everything else. I've written 300 reviews on products that didn't work for others and then directed subcribers to training products that do help. But all SEO based.

      I'm searching now and looking forward to making money this year (2016) by promotion of products through my list of subscribers and using solo ads to build a list.

      Thanks for your consideration or advice.

      Rick
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      • Profile picture of the author Jason Kanigan
        Originally Posted by rickbell57 View Post

        Thanks for this. I'm slow on the learning curve.I'm looking for specific one on one help to get a product up and promoting it. Two years so far on the internet doing seo. No results. Even full time. I'm looking to network or even get a coach here to help me move forward. Everything thing seems overly complicated to get started and actually make money.

        I get the list of solving a problem. And everything else. I've written 300 reviews on products that didn't work for others and then directed subcribers to training products that do help. But all SEO based.

        I'm searching now and looking forward to making money this year (2016) by promotion of products through my list of subscribers and using solo ads to build a list.

        Thanks for your consideration or advice.

        Rick
        Do you know where there are a group of people who acknowledge having the problem you can solve?

        What traffic are you getting? How qualified is it?

        Read this thread.

        I'll bet you're getting such a small trickle of unqualified traffic, it'll take forever to get any level of buyers that way.
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  • Profile picture of the author Your IM Friend
    Congrats on 5k posts and thanks for pretty good advice. It's actually a great list that covers everything important to start and run successful business.
    Signature

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    • Profile picture of the author Jill Carpenter
      It's a solid list.

      1. You need to be able to solve a problem for some people.

      2. You need to know where that specific group of people are.

      3. You need a way of getting in front of those people, or a way to draw them from where they are to where you want them (ie. your website, forum, landing page, whatever.)

      4. You need a method of capturing leads so you can identify and continue to market to them.

      5. You need a way of qualifying them as either potential buyers or non-buyers.

      6. You need a method of converting qualified potential buyers into sales.

      7. You need a delivery method for giving them your solution.
      The devil of course is in the details as there are so many ways to do each thing on that list.

      Figuring out the best solution is not always that easy.
      Signature

      "May I have ten thousand marbles, please?"

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      • Profile picture of the author Jason Kanigan
        Originally Posted by Jill Carpenter View Post

        It's a solid list.



        The devil of course is in the details as there are so many ways to do each thing on that list.

        Figuring out the best solution is not always that easy.
        The point is to know those steps are what you must do.

        If you don't first understand in plain English (or whatever your first language is) what you have to do, then you'll get caught in the shiny object chase.

        This is the process.

        THEN find technical solutions to carrying each step out.

        Now, if you buy a thing, you'll know why and where it fits in. What you're really testing.

        This is about being clear on the right thing to focus on. If you focus on the tech, you'll run in circles.
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        • Profile picture of the author Ron Lafuddy
          Jason,

          This post belongs in the Offline section.
          Did you post it here in the "MindZone"?.

          How do we notify the mods to move it
          without the infraction thing?
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          • Profile picture of the author Jason Kanigan
            Originally Posted by Ron Lafuddy View Post

            Jason,

            This post belongs in the Offline section.
            Did you post it here in the "MindZone"?.

            How do we notify the mods to move it
            without the infraction thing?
            I originally posted it in the Main forum, where I believe it belongs as it is about making money. It was getting some good viewership, which I want it to as it's a "here's how to make money" post that will help people, and is FAR ABOVE the quality of the typical posts in that area.

            A mod moved it here to the graveyard, and I opened a help ticket asking it to be moved back. No dice.

            I don't know of any other way. But thanks for noticing
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  • Profile picture of the author chyan007
    Banned
    Originally Posted by Jason Kanigan View Post

    Four years in IM has taught me a lot about this business.

    In most ways it is no different from a brick and mortar business. The guts are identical. You still need to get people in the door, and convert them into buyers.

    Note those two simple steps.

    Traffic and Conversion are the two things you need to get good at. Not "master," I didn't say that, but get good at.

    Many tactics are lying around to use in the pursuit of traffic and conversion. Don't mistake them for being anything more than they are:

    An incomplete piece of the puzzle, and NOT a "business in a box" (no matter how well marketed as such.)


    As another marketer pointed out in a different thread yesterday--much to my surprise, as I had pretty much rolled along making the exact same error in my write-up there--learn the difference between a strategy and a tactic.


    Now to strategy.

    Here, in plain English, are the elements of what you need to build a real business:

    1. You need to be able to solve a problem for some people.

    2. You need to know where that specific group of people are.

    3. You need a way of getting in front of those people, or a way to draw them from where they are to where you want them (ie. your website, forum, landing page, whatever.)

    4. You need a method of capturing leads so you can identify and continue to market to them.

    5. You need a way of qualifying them as either potential buyers or non-buyers.

    6. You need a method of converting qualified potential buyers into sales.

    7. You need a delivery method for giving them your solution.


    That's the process. Everything else is window-dressing.


    I'm not a young guy, so flashing pictures of Ferraris and sunny tropical islands never did much for me. Instead, I share what I experience on the ground in the real world of marketing.

    And what I've experienced is that it's a fool's errand to concentrate on the technology.

    Figure it out in English (or whatever your native language is) FIRST...then plug in the syntax of how you're going to accomplish that with technology.

    Technology is glue. Apply it last.

    Lead with it, and you'll end up with sticky fingers and a mess.


    Two more relevant posts totally relevant to IM (the first contains the secret about why getting started is SO DAMNED HARD; the second shows you why having a money target is probably the most important thing you can do for yourself--because "as much as I can get" is no target at all and a dead zone for cashflow):

    http://www.warriorforum.com/offline-...1-2-years.html

    http://www.warriorforum.com/offline-...ess-model.html

    These posts together are an MBA in startup business. As others have pointed out, you won't get that info anywhere else, and certainly not for free.
    @jason ,you have been awesome ,I really look upto you ,I have to learn a ton from you and i will keep on trying it until i learn ,Hatts off to you sir ,May god bless you sir
    Your student and friend
    Chyanit
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    • Profile picture of the author Steve B
      Thank you Jason for your contributions to the Warrior Forum.

      Clearly defining a problem and attacking it at its roots is a valuable skill that you have. Please continue to share your thoughts and insights with us for another 5,000 posts and beyond.

      Steve
      Signature

      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

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  • Profile picture of the author agoel
    Very amazing list indeed!
    I would also add one more thing in addition to Traffic and conversion and it is "Persistence". I have seen and known many people where their persistence paid off.

    Originally Posted by Jason Kanigan View Post

    Four years in IM has taught me a lot about this business.

    In most ways it is no different from a brick and mortar business. The guts are identical. You still need to get people in the door, and convert them into buyers.

    Note those two simple steps.

    Traffic and Conversion are the two things you need to get good at. Not "master," I didn't say that, but get good at.

    Many tactics are lying around to use in the pursuit of traffic and conversion. Don't mistake them for being anything more than they are:

    An incomplete piece of the puzzle, and NOT a "business in a box" (no matter how well marketed as such.)


    As another marketer pointed out in a different thread yesterday--much to my surprise, as I had pretty much rolled along making the exact same error in my write-up there--learn the difference between a strategy and a tactic.


    Now to strategy.

    Here, in plain English, are the elements of what you need to build a real business:

    1. You need to be able to solve a problem for some people.

    2. You need to know where that specific group of people are.

    3. You need a way of getting in front of those people, or a way to draw them from where they are to where you want them (ie. your website, forum, landing page, whatever.)

    4. You need a method of capturing leads so you can identify and continue to market to them.

    5. You need a way of qualifying them as either potential buyers or non-buyers.

    6. You need a method of converting qualified potential buyers into sales.

    7. You need a delivery method for giving them your solution.


    That's the process. Everything else is window-dressing.


    I'm not a young guy, so flashing pictures of Ferraris and sunny tropical islands never did much for me. Instead, I share what I experience on the ground in the real world of marketing.

    And what I've experienced is that it's a fool's errand to concentrate on the technology.

    Figure it out in English (or whatever your native language is) FIRST...then plug in the syntax of how you're going to accomplish that with technology.

    Technology is glue. Apply it last.

    Lead with it, and you'll end up with sticky fingers and a mess.


    Two more relevant posts totally relevant to IM (the first contains the secret about why getting started is SO DAMNED HARD; the second shows you why having a money target is probably the most important thing you can do for yourself--because "as much as I can get" is no target at all and a dead zone for cashflow):

    http://www.warriorforum.com/offline-...1-2-years.html

    http://www.warriorforum.com/offline-...ess-model.html

    These posts together are an MBA in startup business. As others have pointed out, you won't get that info anywhere else, and certainly not for free.
    {{ DiscussionBoard.errors[10482530].message }}
    • Profile picture of the author discrat
      Thanks so much , Jason. Really good stuff. This should be highlighted in Main Forum. Not sure why it is not ???.

      But keep it coming with all the quality you continue to contribute. Look forward to seeing 6k for you
      real soon

      - Robert Andrew
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  • Profile picture of the author Jack Gordon
    Great stuff, as always Jason. I always look forward to your insights. And congrats on 5k.
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