Please Stop Using these Words

Scott Ames

16 years ago

That's just Bad news

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1 reply

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Amitywill 16 years ago

Honestly I don't know what you're talking about.

If you're referring to marketers saying "Crushing it"
in their sales videos then you're obviously spending
way too much time watching peoples sales videos.

Also, it's their website and their video so they can
say what they want.

Get over it.
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ChrisBa

16 years ago

How about "Killing It"?

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bretski 16 years ago

Originally Posted by ChrisBa

How about "Killing It"?

Crushingly Killer while being Massively Awesome
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Colin Theriot

16 years ago

Cool story, bro.

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Fernando Veloso

16 years ago

Hope a mod doesn't crush this thread before moving it to OT.

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sbucciarel

Banned 16 years ago

How about:
smashing it
squishing it
biting it
stomping it
pummeling it
pounding it

Would those be ok?

Thanks
2 replies

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Gee S

16 years ago

I like squishing it! That'll surely get people to buy!

Guru A says: "Look over my shoulder and watch how I am squishing it with Adwords!"

Originally Posted by sbucciarel

How about:
smashing it
squishing it
biting it
stomping it
pummeling it
pounding it

Would those be ok?

Thanks
1 reply

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sbucciarel

Banned 16 years ago

Originally Posted by Gee Sanghera

I like squishing it! That'll surely get people to buy!

Guru A says: "Look over my shoulder and watch how I am squishing it with Adwords!"

And someone who is fast enough to capitalize on this is the lucky winner

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1 reply

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Gee S

16 years ago

I think I see the next product launch coming...

www.squishingitwithppc.com

Originally Posted by sbucciarel

And someone who is fast enough to capitalize on this is the lucky winner

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Alexa Smith

Banned 16 years ago

[DELETED]

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Michael Oksa

16 years ago

Originally Posted by Alexa Smith

Dare I mention (yes, why not, now I'm typing anyway) that this conversation actually conceals a serious point, too?

These idioms are among the few that have almost directly opposite meanings in the US and the rest of the English-speaking world, and therefore tend to be used only by the type of US marketers who imagine that the internet, and all their potential customers, are entirely American. It's a short-sighted perspective.

Come on, now, Alexa. By your very definition, the reverse is just as true. No need to say it's some sign of US arrogance. Furthermore, your response implies that the people using these phrases are conscious of their word choices, but I don't think that's necessarily true.

Are you saying that in the UK the phrase "crushing it" means "to not do well"? How are the phrases used in an opposite way? Examples?

Even IF (and it's a big if) it was true for the tiny fraction of words given as examples, there are many more words where this isn't the case.

All the best,
Michael

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Alexa Smith

Banned 16 years ago

[DELETED]

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CDarklock

16 years ago

Originally Posted by Alexa Smith

The kind of example I was thinking of was "Someone-or-other has started a new business in the XYZ niche and he's absolutely killing it". In America, this would mean that he's being successful with it.

Not if you speak decent English. :p

"Someone-or-other has started a new business (in the XYZ niche) and he's absolutely killing it".

The emphasised pronoun clearly refers to the word "business," not the word "niche" in the parenthesised prepositional phrase.

And if you're killing your business, that's bad on both sides of the Atlantic.

But when you talk about "Bob is totally killing the iPhone niche," I think that's ambiguous on both sides of the Atlantic.

Bob might be destroying the iPhone niche with questionably business practices, in such a way that it will no longer be commercially viable. For example, forced continuity and bad MLM have "killed" the **** berry niche - chances are you can't make any money in it and shouldn't even try.

In the same way, Bob might be succeeding dramatically in the iPhone niche. Several applications for the iPhone are basically "an attractive button that makes an amusing noise," and they're "killing the niche" by "making a killing" over and over again - several app developers have basically thrown dozens of "push the button and hear the noise" applications into the AppStore, and for some stupid reason people keep buying them.

My two cents, anyway.

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John Henderson

16 years ago

Originally Posted by Alexa Smith

These idioms are among the few that have almost directly opposite meanings in the US and the rest of the English-speaking world, and therefore tend to be used only by the type of US marketers who imagine that the internet, and all their potential customers, are entirely American. It's a short-sighted perspective.

I bought "Crushing It" by Gary Vaynerchuk and every time he used that phrase, I honestly didn't know what the hell he was talking about.

As Alexa points out, to British eyes it implies that you're destroying something. Maybe in Britain, the book should have been re-named "I'm doing jolly well!"

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Lance K

16 years ago

Originally Posted by Alexa Smith

Dare I mention (yes, why not, now I'm typing anyway) that this conversation actually conceals a serious point, too?

These idioms are among the few that have almost directly opposite meanings in the US and the rest of the English-speaking world, and therefore tend to be used only by the type of US marketers who imagine that the internet, and all their potential customers, are entirely American. It's a short-sighted perspective.

You may have a point about cultural differences. I for one used to get confused when people said "taking the piss". For the life of me I couldn't figure out who in their right mind would steal a urine sample.

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John Henderson 16 years ago

Originally Posted by sbucciarel

How about:
smashing it
squishing it
biting it
stomping it
pummeling it
pounding it

Would those be ok?

How about 'spanking it'?

"Honey, I've just been visualizing what I really want in life and now I'm going to lock myself in the office to spank it."

Well, there's no room for misunderstanding there...
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tecHead

16 years ago

Originally Posted by roley

Look... I know Gary Vaynerchuk came out with this term

But now everyone is using it in videos its so lame

Crushing it

Crush it

It's nearly getting as bad as videos with people driving cars

oh, stop ya bishin'!

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~kev~

16 years ago

Please add "web 2.0" to that "do not use" list.

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Valorie

16 years ago

I know a couple of guys who are trying to crush the market. I've heard of crush videos, those are really gross. Wasn't there a drink named Crush? I forget. Anyway, it's easy to get negative associations with words or phrases, at least in my experience. It's like when you get a song stuck in your head, it will go away in time.

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1 reply

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mojojuju 16 years ago

It's a no brainer.
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:)
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Dave Lianelli

16 years ago

"Everyone and his dog is using that term"

"It's an instant cash-pulling, creditcard whipping tool"

No seriously, these kind of terms and words can be found is so many books. Just this morning I flipped to a very old, physical, book. It's around 15 years old and has most of the words marketers use in it. Including the "crushing".

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Ryan D

Banned 16 years ago

The only thing worse than people "crushing it" is when people use the word "EPIC". And even worse than that is "EPIC FAIL".

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Bill_Z

16 years ago

i'm not a player i just crush alot

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Michael Oksa

16 years ago

I won't use "crushing it", but not because somebody is tired of it and thinks they can make an edict from on high that bans its use.

LOL

Funny.

Anyway, the reason I won't use it is because it doesn't sound natural for me; it's not something I would normally say.

While some people may not like the term "cashing in", I do. In fact, when I try to come up with alternatives, they just don't sound right.

But, to tell people to stop using a phrase because you're sick of it just sounds like heavy-handed whinging to me.

(OOPS! Did I just mix American and British English?)

Our language is so diverse and endlessly interesting that there are always other ways to say things, such as "cashing in" and "crushing it", but so what? Use the words you want - whether they be overused, British, American, SMS, slang, or whatever.

Also, I don't recall seeing or hearing the phrase "crushing it" until I read this post. Guess I'm just lucky.

All the best,
Michael

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Alexa Smith

Banned 16 years ago

[DELETED]

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Michael Oksa

16 years ago

Originally Posted by Alexa Smith

I also haven't encountered that one, but I've seen "killing it" quite a bit, and know that to non-Americans it can mean "screwing up" rather than "experiencing great success".

Thanks, Alexa.

It looks like you posted while I was typing my previous response.

Thanks for the example.

To be fair, I can also hear "killing it" being used in that way in the US. It all comes down to context, and I'm assuming it could, in the proper context, be understood as "experiencing great success" in the UK as well.

All the best,
Michael

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Gasen 16 years ago

Originally Posted by Michael Oksa

I won't use "crushing it", but While some people may not like the term "cashing in", I do.

Don't you have to "crush it" before you start "cashing in" on it?
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jandermile

16 years ago

Haha this is funny, but youll be crushing if you use these words

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BobRenwick

16 years ago

Sometimes one of those threads come along that's good for nothing but a few hahas and ends up being a massive (there's another one of those words) waste of web space.

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1 reply

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BobRenwick

16 years ago

Originally Posted by Bob Renwick

Sometimes one of those threads come along that's good for nothing but a few hahas and ends up being a massive (there's another one of those words) waste of web space.

First time I ever quoted myself, but now I have to take it back. I didn't know this would turn into a copywriting crash course. I guess it has value after all!

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Anonymous Affiliate

16 years ago

My contribution to this priceless thread:

"Raking in piles of cash"

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1 reply

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BobRenwick

16 years ago

Originally Posted by Anonymous Affiliate

My contribution to this priceless thread:

"Raking in piles of cash"

". . .on autopilot." You forgot to say "on autopilot."

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4 replies

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Lance K 16 years ago

Originally Posted by Anonymous Affiliate

My contribution to this priceless thread:

"Raking in piles of cash"

Originally Posted by Bob Renwick

". . .on autopilot." You forgot to say "on autopilot."

And you forgot to say "Sitting in my underwear at my kitchen table".
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Colin Theriot

16 years ago

Originally Posted by Ken_Caudill

You'll Be Crushing it on Autopilot With this Cash-Sucking Money Monster Developed By Ninja Copywriters Who've Mastered the Secrets of NLP.

That's going in the swipe file. The only flaw is that I can't find a place to fit in a mention about steroids or crack.

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mojojuju

16 years ago

Originally Posted by Ken_Caudill

You'll Be Crushing it Like a Ninja on Steroids --on Complete Autopilot --When You Buy this Cash-Sucking Money Monster Developed By Crack Copywriters Who've Mastered the Secrets of Laser-Targeted NLP

Man. For some reason, while reading that, I just impulsively reached into my pocket and pulled out a credit card. I don't even know what it was about that magical copy that made me do it.

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:)

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mojojuju 16 years ago

Originally Posted by Ken_Caudill

You'll Be Crushing it on Autopilot With this Cash-Sucking Money Monster Developed By Ninja Copywriters Who've Mastered the Secrets of NLP.

Wow! I'd sure like to send some Laser Targeted traffic to that copy.
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:)
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Anonymous Affiliate 16 years ago

Originally Posted by Ken_Caudill

You'll Be Crushing it on Autopilot With this Cash-Sucking Money Monster Developed By Ninja Copywriters Who've Mastered the Secrets of NLP.

This has always baffled me: why do all the hype BS sales page refer to "ninjas"? I mean what does "money" have to do with freaking "ninjas"?!?!
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- JohnMcCabe 16 years ago
  
  Originally Posted by Ken_Caudill
  
  You'll Be Crushing it on Autopilot With this Cash-Sucking Money Monster Developed By Ninja Copywriters Who've Mastered the Secrets of NLP.
  
  Originally Posted by Colin Theriot
  
  That's going in the swipe file. The only flaw is that I can't find a place to fit in a mention about steroids or crack.
  
  You'll Be Crushing It On Autopilot, Simply Sitting at Your Kitchen Table In Your Underwear, With This Cash-Sucking Money Monster on Steroids Developed by Crackhead Ninja Copywriters Who Have Mastered the Secrets of NLP...
  
  Edit: Forgot to bold the headline - oopsie...
  
  Thanks
  
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Rod Cortez

16 years ago

Originally Posted by roley

Look... I know Gary Vaynerchuk came out with this term

But now everyone is using it in videos its so lame

Crushing it

Crush it

It's nearly getting as bad as videos with people driving cars

I could think of a lot worse things.

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Michael Oksa

16 years ago

Discover the Secrets of Why this Former Homeless Gravedigger Says "You'll Be Crushing it Like a Ninja on Steroids --on Complete Autopilot --When You Buy this Cash-Sucking Money Monster Developed By Crack Copywriters Who've Mastered the Secrets of Laser-Targeted NLP...The Dead Simple Easy Way. Even if You Have ZERO Experience and Can Barely Operate a Light Switch!"

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"Ich bin en fuego!"

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kena

16 years ago

Start Stop it!

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KenThompson

16 years ago

The only thing worse than seeing 'steroids' is seeing 'steriods.'

I started a job in a place and soon started hearing something I've
never encountered anywhere else before. Someone was talking
and said, "That gave me the total ass."

I was new there, so I just made a mental note. lol. Then I heard
other people using it.

I had the ass.
That gave me the ass.

To have the ass meant they were angry about something. I left that
place about 4 years ago and have never heard that expression since.

"If You're Sick And Tired of Gurus Stealing Your Hard-Earned Money, And
It's Giving You THE ASS... Then Today Is Your Lucky Day!"

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NicholasX

16 years ago

wow... this thread the weirdest thread I've seen this month.

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1 reply

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Alan Petersen 16 years ago

My pet-peeve, over-used IM phrase:

"Rinse and repeat".
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Reverb

16 years ago

Personally, one word I'm sick of hearing is "Ninja".

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PeterDunin

16 years ago

Im not familiar with the expression,what does it mean?

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1 reply

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Steven Wagenheim 16 years ago

bitch, bitch, bitch, bitch.

Come on guys....get back to work!
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Please Stop Using these Words

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