Warrior Forum Changing to Golden Eagles Forum?
(Per forum rules please keep the discussion on topic and away from politics. Thanks.)
The article mentioned how many college teams had changed their Indian-related names, including Marquette changing from the Warriors to the Golden Eagles.
Story here: News from The Associated Press
Personally, the name "Warriors" potentially being offensive is not at all on my radar.
The point for discussion, which I hope is obvious, is name selection for your business and products.
It is hard enough to avoid trademark issues. Virtually every word is the subject of some trademark. Even the word "trademark" is trademarked. So it is not as simple as saying you will not register a domain containing a trademarked word. Researching the US PTO, which is the most convenient place for looking up trademarks, only shows registered marks. Most trademarks are not registered, but still enforceable (although those spending the money to register are most likely to litigate the issue, at least one WF member was sued for using an unregistered trademark).
Not being "offensive" - whatever that means, is often included in contracts, such as web hosting.
Then there is being on the wrong side of bad publicity if your name translates poorly, or is offensive in some manner you did not expect.
There is value in making up a name. I have done a few times. It means nothing and only shows up for you when a Bing search is done. It may also be very useful for branding. Most businesses have historically used branded names, not keyword names. (There probably is not the 'Best Fast Food Restaurant' in your town, but there is a McDonalds.)
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