I am arguably the Warrior forums greatest teacher of telemarketing.... coming at you TEN YEARS LATER...
Here is my answer:
Cold calling will never NOT WORK...
However the number of exact actions required to receive the same desired result has increased considerably, when using a cold calling, telemarketing strategy.
I taught telemarketing when I thought it could help people..., and I taught it WELL.
If you are totally desperate it still will save your ass in a heart beat, but things are evolving, and it isnt necessarily the BEST way anymore... , even for "average" people.
Thus, I do not teach anymore.
There are better ways now. They are more akin to the disposition of a new generation, however; the principles still apply to all marketing.
Will telemarketing work for any average person, to get a sale? Yes.
Is it optimal in this time?
My answer would honestly be "No".
Training telemarketing was my WHOLE LIFE... I was the best, and I was the BEST trainer... and it still works... but I could not teach it today with a clear conscious, because times have changed , and it is not the best way, though it's principles still endure.
It was the best way for average people with little internet knowledge back then... but today , even average people can employ internet marketing tactics, with all the new , simple to use, internet marketing technologies and tactics..., and there are much better ways for them than telemarketing.
Although... there is still more power in person to person communication, and an internet generated warm lead can still be closed more powerfully by phone...; cold calling itself, on cold prospects, in 2020, is not the best way, even for "average" people.
In 2020 average people with little computer knowledge can more easily use the internet, than they can learn to cold call.
When it was not a dying concept, I would tell you, shamelessly.... but when it became one? Yes. I have an obligation to tell you.
Even if you are starting from scratch, the internet has better solutions for you today, which are much better options, with far greater odds in your favor.
If that is still too much for you, then call til you get a sale. You will assuredly get one. But there are much easier and simpler ways now, that are much easier to grasp.