I was really anxious for a moment with my mail order campaign :)
So I sent out a good old fashion postal mailing campaign last week (Sunday the second of January). It cost me about $600 dollars for 10,000 addresses. Then about $300 to print them out. And finally another $800 to fulfill the mailing. So I was in roughly about $1,800.
So I waited for a few days and nothing. I waited some more and nothing. I was depressed and had already decided to move on to something else. I was getting ready to strike it up as a lesson learned.
But then today I went to the mailbox and WOW!! I got about 150 envelopes of $30 each (it was an ebook), YES!! Some were cash which I did not expect. The majority were checks and money orders and about two or three cashiers checks.
I knew that the list was targeted and I also knew that it depended on the copy and the product I was selling so I am looking at this as good results. Of course I would like this to continue and I hope I get some more in the coming days. Mail Order works indeed.
But honestly if I do not get more (I am aiming for 500 sales) I will probably have to figure out a way to lower cost. I was not to keen on the $2,000 investment.
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