How I Landed My First Offline Clients (Step by Step)

253 replies
Hey Warriors,

About a 4 months ago, I decided to change directions in my business and move into being an offline consultant offering online services to small and medium offline businesses.

So I purchased a ton of WSO's on the subject, picked a few of the concepts that really fit my personality and interests and went out there and put it into action.

Today I'm going to share with you the exact steps that I used (and still use) to generate my first few clients. Hopefully you will find this information useful if you are struggling to get your first offline client : )

1. Industry Research - I was looking for businesses that had a reasonably high customer value so that pricing wouldn't be a struggle when I went to close. I settled on Psychologists as their hourly rates are around $170 and each new patient stays on for on average 8 sessions. Each new client is approximately worth $1360.

2. Searches - Then I pulled up the trusty Google Keyword tool and searched the main Canadian cities (Population > 100K) to see if there was any search volume for the main term : Psychologist "City Name" ie Psychologist Vancouver, Psychologist Toronoto etc ... I wasn't very picky. If they had any search volume then it was go




3. Video Presentation - I then created 1 video per city (not per customer) using Camtasia (you can use jing for free) talking about the market. Here is how the video goes:
  • Introduction of my self with photo
  • Talk about how no one can find them since they are not listed on first page
  • Show Google Keyword tool and how many people are looking for their services
  • Do the actual search in Google "Psychologist City Name" and point out which companies are getting this business
  • Advise that can only work with 1 company per industry (Scarcity)
4. Contact Info - I then gathered all of the names & email addresses from all of the listings not in the top 3 spots. I grabbed from Google places, PPC ads and directories that actually showed up. I tried to get between 20 - 30 leads.

5. Sent Emails - I then sent an email that states that there are "X" amount of people looking for them each month and that "Company A" & "Company B" are getting the most of that business. From there I put a link to the video that I did for them.

The subject line I used was "City Name Psychologist Wanted" and I sent out all of my emails using didtheyreadit.com (not an affiliate link) to track who opened my emails etc ...

6. Response & Initial Meeting - When people responded, I would set up a quick 15 minute phone meeting to go over a few questions about their business and what they were looking to accomplish.

7. Proposal - After the call I would go back, based on the conversation come up with a proposal and pricing for them.

That's pretty much it. On that initial test, I received 8 inquiries, closed 2 clients and have open talks with 3 others. I actually just received an email back from one that wants to set up a call this coming Monday and I initially emailed her over 2 months ago : )

Hopefully you guys find this information helpful and I would love to hear what's working for you to get new clients. Anything from prospecting, lead generation or closing techniques - I'm all ears

Shawn

*** Update: For those that PM'd me I've included the video that I sent below:

#clients #consulting #landed #marketing #offline #seo #step
  • Originally Posted by Not So New View Post

    That's pretty much it. On that initial test, I received 8 inquiries, closed 2 clients and have open talks with 3 others. I actually just received an email back from one that wants to set up a call this coming Monday and I initially emailed her over 2 months ago : )
    Shawn
    Very nice system. Did you say you got 8 inquiries out of 20-30 initial email sends?
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    - Jack Trout
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    • Profile picture of the author Not So New
      Originally Posted by Joe Ditzel View Post

      Very nice system. Did you say you got 8 inquiries out of 20-30 initial email sends?
      It was around 86 emails total ... Still about 10% which is pretty. I think : )

      Shawn
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  • Profile picture of the author Hackbridge
    Shawn,

    That's a great blueprint and easily you could have sold the finer details as a WSO "Offline Case Study". I know that you haven't mentioned actual customers as yet, but it's encouraging and I wish you a lot of success in all you do.

    Thank you for sharing

    Brian
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    • Profile picture of the author poodiddy
      Great post and a fantastic closing ratio. One question about Camtasia...did you just link to the video or somehow embed it? Can you send me a sample of the email you sent?
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    • Profile picture of the author Not So New
      Hey Brian,

      Thx for the kind words. I did land 2 clients already from this batch and still working on the others

      Shawn

      Originally Posted by Hackbridge View Post

      Shawn,

      That's a great blueprint and easily you could have sold the finer details as a WSO "Offline Case Study". I know that you haven't mentioned actual customers as yet, but it's encouraging and I wish you a lot of success in all you do.

      Thank you for sharing

      Brian
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      • Originally Posted by Not So New View Post

        Hey Brian,

        Thx for the kind words. I did land 2 clients already from this batch and still working on the others

        Shawn
        Very good! Keep it going. About how long was the video?
        Signature
        Marketing is not a battle of products. It is a battle of perceptions.
        - Jack Trout
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        • Profile picture of the author Not So New
          Originally Posted by poodiddy View Post

          Great post and a fantastic closing ratio. One question about Camtasia...did you just link to the video or somehow embed it? Can you send me a sample of the email you sent?
          I actually just upload the video to screencast and then shorten the ugly link with bit.ly ... I'm sending you a PM

          Originally Posted by Joe Ditzel View Post

          Very good! Keep it going. About how long was the video?
          Videos are normally about 5 mins or so. Not too long
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  • Profile picture of the author Tiptopcat
    Shawn,

    This is an excellent Blueprint. There is so much money to be made from the offline community. Instead of trying to do battle with other seasoned internet marketers who are all chasing the same online things, you have stepped out and used the same tools for a market less familiar with creating an online prescence.

    I love the way that you did your research to determine which group to target. I feel a WSO in the making.

    Congrats on landing your first clients and I wish you continued success.

    Tiptopcat
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    • Profile picture of the author Not So New
      Originally Posted by Tiptopcat View Post

      Shawn,

      This is an excellent Blueprint. There is so much money to be made from the offline community. Instead of trying to do battle with other seasoned internet marketers who are all chasing the same online things, you have stepped out and used the same tools for a market less familiar with creating an online prescence.

      I love the way that you did your research to determine which group to target. I feel a WSO in the making.

      Congrats on landing your first clients and I wish you continued success.

      Tiptopcat
      Thx for the kind words Tiptopcat

      Shawn
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      • Profile picture of the author DNChamp
        Nice..can I ask are you serving them with SEO services? And if so what is the avg price you are charging them. O and is it a monthly gig or 1x fee?
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  • Profile picture of the author wackiin
    Hey thanks for the info
    Did you setup a big website and all for yourself to showoff?
    And same as Above what avg prices do you start at as to not scare them off?
    Lastly are you offering them wordpress or html sites?
    Thanks
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  • Profile picture of the author wackiin
    Signed up for your free report but its never sent me the confirmation to my email?
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    • Profile picture of the author Not So New
      Originally Posted by wackiin View Post

      Signed up for your free report but its never sent me the confirmation to my email?
      Hey Wackiin,

      I guess the email got stuck in the spam folder. Let me know what email you used so I can remove it from Aweber and you can sign up again.

      Thx

      Shawn
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      • Profile picture of the author wackiin
        Thanks Shawn I shot you a pm
        Is the Ebook ready yet? im ready to buy lmao lot of info in this thread thanks alot

        Originally Posted by Not So New View Post

        Hey Wackiin,

        I guess the email got stuck in the spam folder. Let me know what email you used so I can remove it from Aweber and you can sign up again.

        Thx

        Shawn
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  • Profile picture of the author Not So New
    Originally Posted by DNChamp View Post

    Nice..can I ask are you serving them with SEO services? And if so what is the avg price you are charging them. O and is it a monthly gig or 1x fee?
    The first client was website setup at $297 and $197 per month SEO services to rank for 3 keywords

    Second client was Google Places $497 to optimize and rank on first page of Google

    Originally Posted by wackiin View Post

    Hey thanks for the info
    Did you setup a big website and all for yourself to showoff?
    And same as Above what avg prices do you start at as to not scare them off?
    Lastly are you offering them wordpress or html sites?
    Thanks
    I had created my own website, but that really never came up with the clients since I'm using a direct sales approach. The prices I listed in the response above and I offer Wordpress sites. Much easier (for me at least) to set up the on page stuff correctly

    Originally Posted by stevenjacobs View Post

    Great guide and method
    Thx Steven for the kind words
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  • Profile picture of the author Not So New
    Hey Everyone ... Been getting a lot of PM's about the actual video that I sent out so I decided to include the one I used for "Psychologist Calgary". All of my videos use the same format. Here's the link to the vid:


    http://bit.ly/CalgaryPsychologist

    Hope you enjoy it.

    Shawn
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    • Profile picture of the author rideotm
      Very well done Shawn. Good content and flow pointing out the pain and solution and the production quality and your tonal delivery are very good. I can see why your conversion is as high as it is. Very nice, thanks for the share.
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      • Profile picture of the author Not So New
        Originally Posted by rideotm View Post

        Very well done Shawn. Good content and flow pointing out the pain and solution and the production quality and your tonal delivery are very good. I can see why your conversion is as high as it is. Very nice, thanks for the share.
        Thx for the feedback
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  • Profile picture of the author Dhira
    This thread is better than 90% of the crappy 'offline WSO'' out there... trust me.

    Questions.
    How do you get the contact info for each? use software or manually?
    How do you promote each service you offer - Different video for each one? Or same video and then decide on SEO/websites/Google Places etc?
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    • Profile picture of the author TopGun38
      This is a good way to approach prospects. Using videos to your advantage and get them to call you instead of cold calling. A lot of people that want to try the local SEO service route but hold back because of the cold calling factor.
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      • Profile picture of the author Not So New
        Originally Posted by Dhira View Post

        This thread is better than 90% of the crappy 'offline WSO'' out there... trust me.

        Questions.
        How do you get the contact info for each? use software or manually?
        How do you promote each service you offer - Different video for each one? Or same video and then decide on SEO/websites/Google Places etc?
        Hey Dhira ... Thx for the great feedback. I'm glad you enjoyed the content. Let me answer you questions below:

        1. I actually get the contact info manually. I basically go into each of the websites and click on the contact us button to get the owners name and email if not available on the front page. I have fiddled with Power Leads Pro, but not sure how accurate the scraping is.

        2. Each video is just showing the overall searches for that market. Once I do the initial call with them and get a feel for their budget and needs then I offer the services accordingly.

        Hope this helps... Shawn

        Originally Posted by TopGun38 View Post

        This is a good way to approach prospects. Using videos to your advantage and get them to call you instead of cold calling. A lot of people that want to try the local SEO service route but hold back because of the cold calling factor.
        I totally agree TopGun .. I hate cold calling and this definitely helps with that. I'm just looking for people to raise their hands to show some interest. It makes it a lot easier to prospect .. in my opinion.
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  • Profile picture of the author Jerry Williamson
    Great job Shawn. I think the local market is in great need for this service, but they don't know where to turn for the help. I'll be in line for your WSO! Good luck.

    Jerry
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    • Profile picture of the author Not So New
      Originally Posted by wackiin View Post

      Thanks Shawn I shot you a pm
      Is the Ebook ready yet? im ready to buy lmao lot of info in this thread thanks alot
      Just responded ... Should be launching this week

      Originally Posted by TeamworxProductions View Post

      Great job Shawn. I think the local market is in great need for this service, but they don't know where to turn for the help. I'll be in line for your WSO! Good luck.

      Jerry
      I agree Jerry.... Thx for the feedback
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  • Profile picture of the author link82
    Hey Shawn,

    Great info here. Printing it as I type this. I'm going to test this & get back to you with any ?s. Thanks again!
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  • Profile picture of the author Nathan Alexander
    Thanks for sharing your video. Very nice.
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  • Profile picture of the author webdave
    Hi Shawn
    Great work!
    I was wondering - You said you landed 2 clients and have 3 others interested,
    since everyone can't have the top ranking and really there are only the top 3 positions in google that matter-How are you planning on handling this when you can't get everyone ranked 1-3?
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  • Profile picture of the author elitewms
    This is definetly a great strategy for making money off line.
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    • Profile picture of the author Not So New
      Originally Posted by link82 View Post

      Hey Shawn,

      Great info here. Printing it as I type this. I'm going to test this & get back to you with any ?s. Thanks again!
      Great .. Let me know your results

      Originally Posted by Nathan Alexander View Post

      Thanks for sharing your video. Very nice.
      You're welcome Nathan. I'm glad you enjoyed it

      Originally Posted by webdave View Post

      Hi Shawn
      Great work!
      I was wondering - You said you landed 2 clients and have 3 others interested,
      since everyone can't have the top ranking and really there are only the top 3 positions in google that matter-How are you planning on handling this when you can't get everyone ranked 1-3?
      The clients are in different different cities. I only offer 1 service per client per city. I will never try to provide the same services for the same keywords. Definitely don't want to be keeping against my own clients

      Originally Posted by elitewms View Post

      This is definetly a great strategy for making money off line.
      Thx for the feedback. Glad you liked it
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  • Profile picture of the author AussieT
    Firstly, thanks for sharing Shawn

    I ike the fact that you only do one video per city

    What is the ebook I saw mentioned
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  • Profile picture of the author bateati
    Very clever.

    So you're just selling them SEO services?
    How much are you charging them for that?
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    • Profile picture of the author Not So New
      Originally Posted by AussieT View Post

      Firstly, thanks for sharing Shawn

      I ike the fact that you only do one video per city

      What is the ebook I saw mentioned
      Hey AussieT .. Yah one video per city saves a bunch of time than doing one video per lead : )

      Which ebook are you referring to?

      Originally Posted by bateati View Post

      Very clever.

      So you're just selling them SEO services?
      How much are you charging them for that?
      Hey Bateati ... SEO, Google Places etc ... Prices vary depending on exactly they need and the bundle I can give them, but one off stuff is usually $497.

      Hope this helps

      Shawn
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  • Profile picture of the author KeNiQ
    Thanks a lot! I'm going to try this out in my city... been wanting to do this for a long time and as mentioned above the cold calling killed it for me

    let me askin you are you using a free email account when contacting your clients?
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  • Profile picture of the author frujid
    Thank you for the play-by-play. Detailed and to the point.
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  • Profile picture of the author webdave
    Are you using google places or are you making a site that ranks above google places?
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    • Profile picture of the author Not So New
      Originally Posted by KeNiQ View Post

      Thanks a lot! I'm going to try this out in my city... been wanting to do this for a long time and as mentioned above the cold calling killed it for me

      let me askin you are you using a free email account when contacting your clients?
      Hey KeNiQ .. Glad you enjoyed the information. I actually use DidTheyReadIt to send my emails. It allows me to see he opened them and actually looked at it.

      Originally Posted by Anwesh View Post

      There are very deep information seen here and well written in steps.
      Glad you liked it

      Originally Posted by frujid View Post

      Thank you for the play-by-play. Detailed and to the point.
      Your Very Welcome ...

      Originally Posted by webdave View Post

      Are you using google places or are you making a site that ranks above google places?
      It really depends on the specific situation, but more and more I'm going for Google Places.

      Hope this helps

      Shawn
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  • Profile picture of the author mindykoch
    Thanks for the step by step! Goes to show that action is best step of all! Congratulations!
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  • Profile picture of the author danielkanuck
    This sounds like a great system (and i thought i was the hardest working guy on the net lol)...
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    • Profile picture of the author Not So New
      Originally Posted by mindykoch View Post

      Thanks for the step by step! Goes to show that action is best step of all! Congratulations!
      You're Welcome Mindy and I agree .. Action is a must to see results

      Originally Posted by danielkanuck View Post

      This sounds like a great system (and i thought i was the hardest working guy on the net lol)...
      Hey Daniel .. lol ... It's definitely not push button, but it does work
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  • Profile picture of the author TWalker
    Oh man that was dissapointing.

    I clicked the bit.ly link and screencast wanted to force me to download WMP which of course I have as well as a screencast account with 25+ videos in it, Jing, Camtasia etc. I am heavy into video. The "get Windows Media Player" link wanted me to buy Windows 7.

    I hope the customers who didn't respond to you didnt have the same trouble.
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    • Profile picture of the author Not So New
      Not sure what happened .. I clicked the link and it took you directly to the video.

      Here's the linke again: http://bit.ly/CalgaryPsychologist

      Not sure why you are having issues.

      Shawn

      Originally Posted by TWalker View Post

      Oh man that was dissapointing.

      I clicked the bit.ly link and screencast wanted to force me to download WMP which of course I have as well as a screencast account with 25+ videos in it, Jing, Camtasia etc. I am heavy into video. The "get Windows Media Player" link wanted me to buy Windows 7.

      I hope the customers who didn't respond to you didnt have the same trouble.
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    • Profile picture of the author dtaylor
      This is great! I have been toying with videos for a few weeks now and not having much success as compared to just cold calling.

      I am going to throw out the templates I have been using and create my own.

      You seem to be using approximately the same business model I have been pursuing such as Google Places and websites.

      Thanks for sharing. Good luck with your future endeavors.

      DTaylor
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      • Profile picture of the author Not So New
        Originally Posted by nomaziz View Post

        very nice article!
        Hey Nomaziz .. Glad you enjoyed it and found it useful.

        Originally Posted by dtaylor View Post

        This is great! I have been toying with videos for a few weeks now and not having much success as compared to just cold calling.

        I am going to throw out the templates I have been using and create my own.

        You seem to be using approximately the same business model I have been pursuing such as Google Places and websites.

        Thanks for sharing. Good luck with your future endeavors.

        DTaylor
        Hey DTaylor .. Yep Google Places and websites, just a different approach to finding potential clients

        Let me know how it works out for you

        Shawn
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  • Profile picture of the author DLH
    Thanks for the great information. Will check out your free report!

    David
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  • Profile picture of the author benbro
    Wooo! That's a sweet explanation Shawn! I like that way better than doing a video for each and every prospects.

    Thanks for breakin it down for us!
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    • Profile picture of the author Not So New
      Originally Posted by DLH View Post

      Thanks for the great information. Will check out your free report!

      Glad you enjoyed it DLH

      David
      Originally Posted by benbro View Post

      Wooo! That's a sweet explanation Shawn! I like that way better than doing a video for each and every prospects.

      Thanks for breakin it down for us!
      Hey benbro ... I agree. One video per client may get time consuming up front so this is much more time effective.

      Glad you enjoyed it

      Shawn
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      • Profile picture of the author Xebekn
        Excellent stuff.
        Signature

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        • Profile picture of the author deesangels
          Hey Shawn

          Really good stuff -- thanks.

          Compensation --Are you paid in full, or half and half?

          Dee
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    • Profile picture of the author rsabian
      Originally Posted by benbro View Post

      Wooo! That's a sweet explanation Shawn! I like that way better than doing a video for each and every prospects.

      Thanks for breakin it down for us!
      I know. 1 per niche instead of per client is quick!
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  • Profile picture of the author DaveOffen
    I got the "Get Windows Media Player" message too. Any chance of a direct download link for the video so I can take a look? Dying to know your secret juice
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    Visit my blog at www.daveoffen.com for more of my views and experience in Offline Marketing.
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    • Profile picture of the author Not So New
      Originally Posted by Xebekn View Post

      Excellent stuff.
      Thx for the feedback

      Originally Posted by deesangels View Post

      Hey Shawn

      Really good stuff -- thanks.

      Compensation --Are you paid in full, or half and half?

      Dee
      Hey Dee .. Glad you liked it. I take the money up front , then monthly to maintain the listing or ranking

      Originally Posted by DaveOffen View Post

      I got the "Get Windows Media Player" message too. Any chance of a direct download link for the video so I can take a look? Dying to know your secret juice
      Hey Dave,

      Sorry there's not real download link as it's hosted on screencast.com, but let me try to fill you in on the message:

      I introduce myself, show them how many people are searching for them each month, show how the top 3 positions get over 80% of the traffic, show them which of their competitors are getting all of this business, talk about how much how much a new client is worth to them and finally advise that I can only work with one industry per city.

      That's it in a nutshell. Hope this helps and sorry you can't see the video

      Shawn
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    • Profile picture of the author Anthony Boult
      Originally Posted by TWalker View Post

      Oh man that was dissapointing.

      I clicked the bit.ly link and screencast wanted to force me to download WMP which of course I have as well as a screencast account with 25+ videos in it, Jing, Camtasia etc. I am heavy into video. The "get Windows Media Player" link wanted me to buy Windows 7.

      I hope the customers who didn't respond to you didnt have the same trouble.
      Originally Posted by DaveOffen View Post

      I got the "Get Windows Media Player" message too. Any chance of a direct download link for the video so I can take a look? Dying to know your secret juice
      Hi guys not sure if this helps, but I tried the link using Firefox and had the same issues. But when I tried with IE the link worked fine.

      Hope this helps

      Anthony
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      • Profile picture of the author Not So New
        Originally Posted by macclub View Post

        Thanks for this informative blueprint..It is so great..

        Regards

        Anwar
        Your Welcome .. Hopefully you can get something from it

        Originally Posted by Anthony Boult View Post

        Hi guys not sure if this helps, but I tried the link using Firefox and had the same issues. But when I tried with IE the link worked fine.

        Hope this helps

        Anthony
        Thx Anthony .. that maybe the issue as I use IE not Firefox

        Shawn
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    • Profile picture of the author Phillip M King
      Thanks for taking the time to relate this to us. We really need many more stories like this to help inspire people.
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      • Profile picture of the author Not So New
        I agree Phillip... Action takers will see results and inspire us all

        Shawn

        Originally Posted by Phillip M King View Post

        Thanks for taking the time to relate this to us. We really need many more stories like this to help inspire people.
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    • Profile picture of the author cannons
      excellent info
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      • Profile picture of the author Not So New
        Originally Posted by kmalikis View Post

        Shawn,

        Well done!..excellent tone and pace of your message. Not salesy, not aggresive, just factual and professionally done but does not feel like highly polished pitch that you would expect from a leading ad agency or large consulting house.

        Well done and another pat on the back for willing to share with all the people on the forum...without feeling the need to put out a crappy WSO. I think a lot of people would agree with me that the info shared on this thread alone is worth more than dozens and dozens of WSO's on here.

        Here's to your continued success.

        Kamran
        Thx Kamran .. Glad you got something out of it.

        Originally Posted by cannons View Post

        excellent info
        Thx Cannons
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    • Profile picture of the author fmnelly
      am using this medium to say thank you your tip is really working for me now
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  • Profile picture of the author NateC
    That is a great strategy! Nice work on implementing it and finding a great way to land clients. The video was well done and a great way of soft selling them. Way to take action and make it work.
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  • Profile picture of the author angmoore
    How are you obtaining email addresses? It's my understanding that the tools that perviously worked are not getting email as easily anymore. Thanks.
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    Angie Moore

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    • Profile picture of the author Not So New
      Originally Posted by NateC View Post

      That is a great strategy! Nice work on implementing it and finding a great way to land clients. The video was well done and a great way of soft selling them. Way to take action and make it work.
      Thx Nate .. I appreciate it

      Originally Posted by angmoore View Post

      How are you obtaining email addresses? It's my understanding that the tools that perviously worked are not getting email as easily anymore. Thanks.
      Hey Angmoore ... I actually do it the good old fashion way. Visit the site, click on the contact us and grab the email from there. I've actually started outsourcing that task

      Shawn
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  • Profile picture of the author GilNelson
    Hey Shawn,

    I'm following along with my review copy of your soon to be released WSO and I landed here. I'm 3 pages in and already, you've shared some very clear insight.

    This thread is quite excellent by itself. I agree with the other poster who said that this info could have been sold as a righteous WSO. And, I'm glad you posted it here, for free. The bottom line is - you're spelling it out. If you want to be successful - here's a good "lazy" method. Less steps is a good thing though, right?

    Shawn, you are the real deal. You wouldn't know how to speak of situations the way you do if you hadn't been there yourself. You do a great job of laying out simple steps that can help start or boost a local marketing consultancy sales flow.

    Thanks!
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    • Profile picture of the author Not So New
      Thx for the feedback Gil, much appreciated

      Enjoy the rest of the report.

      Shawn

      Originally Posted by GilNelson View Post

      Hey Shawn,

      I'm following along with my review copy of your soon to be released WSO and I landed here. I'm 3 pages in and already, you've shared some very clear insight.

      This thread is quite excellent by itself. I agree with the other poster who said that this info could have been sold as a righteous WSO. And, I'm glad you posted it here, for free. The bottom line is - you're spelling it out. If you want to be successful - here's a good "lazy" method. Less steps is a good thing though, right?

      Shawn, you are the real deal. You wouldn't know how to speak of situations the way you do if you hadn't been there yourself. You do a great job of laying out simple steps that can help start or boost a local marketing consultancy sales flow.

      Thanks!
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  • Profile picture of the author macclub
    Thanks for this informative blueprint..It is so great..

    Regards

    Anwar
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    Here we can go hand by hand to achieve our goals...

    http://websiteseostrategy.com
    http://websuccesscoach.com
    http://autocashguide.com

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  • Profile picture of the author sparkyuk
    Fantastic strategy, many thanks for sharing it with us Shawn

    Jav
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    • Profile picture of the author djff
      I like this blueprint because it sound real compared with the 90% of WSO I see here at the WF.

      THANKS YOU Shawn!
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  • Profile picture of the author Inspired, Inc.
    I've been curious about the offline world, but haven't seen many products that promote something "common sense." Thanks for sharing this info... makes it seem very realistic and achievable.
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    • Profile picture of the author Not So New
      Originally Posted by sparkyuk View Post

      Fantastic strategy, many thanks for sharing it with us Shawn

      Jav
      Your welcome ... hopefully it can help you in your business

      Originally Posted by Dragon Warrior View Post

      I've been curious about the offline world, but haven't seen many products that promote something "common sense." Thanks for sharing this info... makes it seem very realistic and achievable.
      Yep it is ... Definitely not a push button system, but it works

      Shawn
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  • Profile picture of the author Jason Kanigan
    Very good and complete system description! I like how you found a problem and showed prospects how you could solve it, rather than simply listing services you could provide. Finding emotionally-driven pain that your prospects are experiencing is definitely key in uncovering those who will make buying decisions quickly!
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    • Profile picture of the author Not So New
      Originally Posted by djff View Post

      I like this blueprint because it sound real compared with the 90% of WSO I see here at the WF.

      THANKS YOU Shawn!
      Glad you liked it djff

      Originally Posted by kaniganj View Post

      Very good and complete system description! I like how you found a problem and showed prospects how you could solve it, rather than simply listing services you could provide. Finding emotionally-driven pain that your prospects are experiencing is definitely key in uncovering those who will make buying decisions quickly!
      I totally agree ... Thx for the feedback
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  • Profile picture of the author DennisM
    Shawn,

    When you send out your video to the 20-30 business's in that single niche what do you say when more then one of them want to hire you? In other words, how do you turn away the others?

    Thanks
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    • Profile picture of the author Not So New
      Originally Posted by DennisM View Post

      Shawn,

      When you send out your video to the 20-30 business's in that single niche what do you say when more then one of them want to hire you? In other words, how do you turn away the others?

      Thanks
      Hey Dennis .. Great question. I will never offer the same service to multiple companies in the same market (except for websites). So I can offer a different service that wouldn't compete directly with the other one.

      The goal of this method is really to get one client per city per industry

      Hope this helps

      Shawn
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  • Profile picture of the author Michael Ngo
    Banned
    hey shawn,

    very good info, thanks.
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  • Profile picture of the author s2n4life
    Hey Shawn...do you ever do any cold calling or just show up at the business?? I know it takes longer that sending 86 emails...but In my own personal tests..I have always closed a better ratio.

    Once you learn what to say to get past the "gatekeepers".... life is much easier!
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    • Profile picture of the author Not So New
      Originally Posted by Michael Ngo View Post

      hey shawn,

      very good info, thanks.
      Your Welcome

      Originally Posted by JusttheFacts View Post

      I also got the "Get Windows Media Player" message. I second the request for a link to download the video.

      Great strategy I'll look forward to the WSO!

      --Gary
      Hey Gary ... Someone mentioned above that if you try it in IE it works fine. There no real place for me to have you download on this thread.

      Sorry


      Originally Posted by s2n4life View Post

      Hey Shawn...do you ever do any cold calling or just show up at the business?? I know it takes longer that sending 86 emails...but In my own personal tests..I have always closed a better ratio.

      Once you learn what to say to get past the "gatekeepers".... life is much easier!
      I agree that closing rates may be higher with those methods, but that's just not something I'm comfortable doing. If people are, then I agree call away
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  • Profile picture of the author Michael Clough
    Great info. I'm starting to send emails with me talking to them in a video. That way the open rate is huge. So when I call them, it's not cold at all.

    Mike
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  • Profile picture of the author cindymorus
    I'm getting a message from Screencast that I need to download Windows Media Player, too and I have Win 7. What now?
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  • Profile picture of the author mike3188
    thanks buddy
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    • Profile picture of the author Not So New
      Originally Posted by Rowdy Yates View Post

      Great info. I'm starting to send emails with me talking to them in a video. That way the open rate is huge. So when I call them, it's not cold at all.

      Mike
      Great idea mike

      Originally Posted by cindymorus View Post

      I'm getting a message from Screencast that I need to download Windows Media Player, too and I have Win 7. What now?
      Not sure .. Try the link in IE

      Originally Posted by mike3188 View Post

      thanks buddy
      You're Welcome Mike
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      • Profile picture of the author StarkContrast
        Thanks Shawn for sharing this. IMers tend to hold their cards close to their chests when doing stuff like this. BTW, it works fine in IE, but not at all in Firefox.
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        • Profile picture of the author Not So New
          Hey Marhamat,

          Thx for the feedback. I'm glad you enjoyed it.

          Shawn

          Originally Posted by marhamat View Post

          Thanks Shawn for sharing this. IMers tend to hold their cards close to their chests when doing stuff like this. BTW, it works fine in IE, but not at all in Firefox.
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          • Profile picture of the author allb450
            Thanks for Freely sharing Shawn. Your generosity is Greatly Appreciated.
            Great step by step info.

            Patiently awaiting your WSO.

            Always Grateful,
            Andrea
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            • Profile picture of the author Not So New
              Originally Posted by allb450 View Post

              Thanks for Freely sharing Shawn. Your generosity is Greatly Appreciated.
              Great step by step info.

              Patiently awaiting your WSO.

              Always Grateful,
              Andrea
              Hey Andrea .. thx for the great feedback. I'm glad you enjoyed it.

              As for my WSO .. I'm patiently waiting also . Should be live today or tomorrow. Just putting the finishing touches on it.

              Shawn
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  • Profile picture of the author VictorDamasio
    Thanks a lot!
    Very helpful INFO!
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    • Profile picture of the author Not So New
      You're Welcome Victor. I'm glad you enjoyed it.

      Shawn

      Originally Posted by VictorDamasio View Post

      Thanks a lot!
      Very helpful INFO!
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  • Profile picture of the author Not So New
    Hey guys,

    For those that were having difficulty with the bit.ly link in Firefox, I have uploaded the video to Youtube. You can check it out below.


    Let me know what you think.

    Thx

    Shawn
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    • Profile picture of the author Jordan J Caron
      Shawn,

      Thanks for this as I have already started to implement this strategy here in Victoria. Sent out 15 emails last night for one particular service and got one solid lead.

      I do have a question though. While searching for other services and service providers to target, I came across lots of local searches that bring up Google places listings, local directories and yellow pages listings as the first or top three results.

      When this happens, do you or would you bother pursuing that professional service and business/websites within that industry and create videos selling Google Places and directory listings? Would you try to still pursue those businesses to sell them on getting to the top just below the places pages, directories and yellow page listings?

      I have found 3 professional services and 2-3 search terms that bring up straight organic results which is exactly what is needed to offer but for the rest of the 5-7 industries, I hit the road block above. Your's or anyone else's recommendations as to how to proceed for this would be greatly appreciated.

      Cheers
      Jordan
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      • Profile picture of the author Not So New
        Hey Jordan,

        Glad to see that you are putting it in to action and seeing some results. Great job.

        As for the roadblock, it really isn't that. The videos that I send basically show the market, how many are searching and who the competitors that are getting this business. They don't specifically state exactly what service.

        So if the keyword triggers regular listings then offer SEO and if they trigger the "7box" then offer Google places. The point being that they need to be positioned correctly when people search that specific term.

        Hope this makes sense.

        Shawn

        Originally Posted by Golf Instruction Guy View Post

        Shawn,

        Thanks for this as I have already started to implement this strategy here in Victoria. Sent out 15 emails last night for one particular service and got one solid lead.

        I do have a question though. While searching for other services and service providers to target, I came across lots of local searches that bring up Google places listings, local directories and yellow pages listings as the first or top three results.

        When this happens, do you or would you bother pursuing that professional service and business/websites within that industry and create videos selling Google Places and directory listings? Would you try to still pursue those businesses to sell them on getting to the top just below the places pages, directories and yellow page listings?

        I have found 3 professional services and 2-3 search terms that bring up straight organic results which is exactly what is needed to offer but for the rest of the 5-7 industries, I hit the road block above. Your's or anyone else's recommendations as to how to proceed for this would be greatly appreciated.

        Cheers
        Jordan
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    • Profile picture of the author kmalikis
      Shawn,

      Well done!..excellent tone and pace of your message. Not salesy, not aggresive, just factual and professionally done but does not feel like highly polished pitch that you would expect from a leading ad agency or large consulting house.

      Well done and another pat on the back for willing to share with all the people on the forum...without feeling the need to put out a crappy WSO. I think a lot of people would agree with me that the info shared on this thread alone is worth more than dozens and dozens of WSO's on here.

      Here's to your continued success.

      Kamran
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  • Profile picture of the author MrSDPromo
    Shawn, since most of these people you are targeting have websites already, are you needing to charge them to do on page seo on their site them the monthly off page seo?
    Signature
    Jake Widmer
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  • Profile picture of the author joman1717
    Shawn, thanks for sharing this great step by step info. Congrats!

    Can't wait for your WSO.

    -Josee
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    • Profile picture of the author Not So New
      Originally Posted by mlmmarketingguy View Post

      Shawn, since most of these people you are targeting have websites already, are you needing to charge them to do on page seo on their site them the monthly off page seo?
      Yes .. depending what their situation is and how bad their website is, I do charge for the on page stuff or just suggest doing a new site from scratch.

      If the site isn't too bad then I offer ranking or Google places depending what is being triggered by Google for their keywords.

      Hopefully this helps

      Shawn

      Originally Posted by joman1717 View Post

      Shawn, thanks for sharing this great step by step info. Congrats!

      Can't wait for your WSO.

      -Josee
      Hey Josee,

      You're very welcome, Glad you enjoyed it.

      As for my WSO, I just launched it today. Not sure if I'm allowed to put the direct to it in here though

      You can probably check out the WSO section of the forum or get the report in my Sig which will direct you to it if you want.

      Shawn
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  • Profile picture of the author mrtrance
    Awesome information you have presented here.

    One question I did have was regarding the search volume for the keywords. In your Calgary video you showed 476 searches combined for those 3 keywords. And based on those numbers you showed how having the top spot and then getting 1% or 2% would get you certain number of clients and business.

    In your experience how correct are those numbers? I ask because let's say those numbers are correct and they get 1% and make like $1200/mo then they can justify paying $500/mo for the SEO service. However, say the real numbers were like only 235 ppl total and now they are only doing $600/mo only, but still paying $500/mo for the service.

    Would they still continue with the service knowing that they ROI is not that high compared to what the numbers showed in the video that was sent to them? Or do you let them know beforehand that numbers are just estimates and they could be a bit lower or higher once they are ranking?

    By the way what sort of pricing do you offer for straight SEO if the keyword triggers organic listings? If the keyword triggers merged Google Places/organic listings or Google 7-pack do you offer just Google Places service and if so how much do you typically charge for that on a monthly basis? Any setup fees with any of your services?
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    • Profile picture of the author Not So New
      Hey mrtrance,

      I'm glad you enjoyed the info and hopefully find it useful.

      To answer your question, I'm not sure how accurate those numbers are, but we are pulling them from the source: The Big G

      That being said, it's not important the exact number, but what's important is that we can show the client that people are searching each month for them and they need to get in front of them.

      When I'm actually on a call with a potential client, I like to always talk in terms of "What a New Client is Worth to Them". This way it's much easier to say "If you were to only get 1 or 2 new clients each month, you would be way head" - Just an example.

      Hope this helps

      Shawn

      Originally Posted by mrtrance View Post

      Awesome information you have presented here.

      One question I did have was regarding the search volume for the keywords. In your Calgary video you showed 476 searches combined for those 3 keywords. And based on those numbers you showed how having the top spot and then getting 1% or 2% would get you certain number of clients and business.

      In your experience how correct are those numbers? I ask because let's say those numbers are correct and they get 1% and make like $1200/mo then they can justify paying $500/mo for the SEO service. However, say the real numbers were like only 235 ppl total and now they are only doing $600/mo only, but still paying $500/mo for the service.

      Would they still continue with the service knowing that they ROI is not that high compared to what the numbers showed in the video that was sent to them? Or do you let them know beforehand that numbers are just estimates and they could be a bit lower or higher once they are ranking?
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      • Profile picture of the author mrtrance
        Originally Posted by Not So New View Post

        Hey mrtrance,

        I'm glad you enjoyed the info and hopefully find it useful.

        To answer your question, I'm not sure how accurate those numbers are, but we are pulling them from the source: The Big G

        That being said, it's not important the exact number, but what's important is that we can show the client that people are searching each month for them and they need to get in front of them.

        When I'm actually on a call with a potential client, I like to always talk in terms of "What a New Client is Worth to Them". This way it's much easier to say "If you were to only get 1 or 2 new clients each month, you would be way head" - Just an example.

        Hope this helps

        Shawn
        Thanks for clearing that up.

        By the way what sort of pricing do you offer for straight SEO if the keyword triggers organic listings? If the keyword triggers merged Google Places/organic listings or Google 7-pack do you offer just Google Places service and if so how much do you typically charge for that on a monthly basis? Any setup fees with any of your services?
        Signature

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        • Profile picture of the author Not So New
          Originally Posted by manjit129 View Post

          Thanks Shawn, solid plan there.
          Glad you enjoyed it and found it useful

          Originally Posted by mrtrance View Post

          Thanks for clearing that up.

          By the way what sort of pricing do you offer for straight SEO if the keyword triggers organic listings? If the keyword triggers merged Google Places/organic listings or Google 7-pack do you offer just Google Places service and if so how much do you typically charge for that on a monthly basis? Any setup fees with any of your services?
          My standard pricing is $497 set up and $197 per month per most services, but obviously this can change depending on the client and the industry that they are in. I always try to get a recurring charge, but doesn't work out all of the time

          Shawn
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  • Profile picture of the author manjit129
    Thanks Shawn, solid plan there.
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  • Profile picture of the author qualityin
    [DELETED]
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    • Profile picture of the author Not So New
      You're Welcome .. Hope it helps out in some way.

      Shawn

      Originally Posted by qualityin View Post

      thanks for your case study!!!!!!!!!!
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  • Profile picture of the author MrSDPromo
    Just an update:

    I just did my first video and mailing today and I have a possible client! She has been beaten out of money from 3 companies here in San Diego in the past and is very pessimistic about the industry. I was very honest with her and explained that I have been doing online marketing for 2 years but am brand new to the offline market but will be very transparent with her! This is extremely exciting and I thank you Shawn for the valuable information you have given. I will keep this thread updated as to what happens.

    P.S. What good person/company is good for monthly SEO services that gets results from Warrior Forum?
    Signature
    Jake Widmer
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  • Profile picture of the author jackwang
    oh, Ha ha, enjoy life, from the nature, constant motion!!!!!
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  • Profile picture of the author BayAreaSteve
    You broke this down in a way that makes it very actionable, nicely done...

    I am wondering what to say to people if the 1st 3 spots taken are not organic
    search results , but ppc ads highlighted in pink ?
    Signature

    Right now... This very second... You have everything you need to be successful. You have everything it takes , and more , to become everything you have ever dreamed ; and more than you can ever imagine.
    You are a success just by coming as far as you have...
    DO NOT give up five minutes before the miracle.

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    • Profile picture of the author Not So New
      Originally Posted by mlmmarketingguy View Post

      Just an update:

      I just did my first video and mailing today and I have a possible client! She has been beaten out of money from 3 companies here in San Diego in the past and is very pessimistic about the industry. I was very honest with her and explained that I have been doing online marketing for 2 years but am brand new to the offline market but will be very transparent with her! This is extremely exciting and I thank you Shawn for the valuable information you have given. I will keep this thread updated as to what happens.

      P.S. What good person/company is good for monthly SEO services that gets results from Warrior Forum?
      Way to go MLM ... Those are the stories we love to hear and may help inspire others to take action. Glad I could help.

      Keep us posted on your success

      Originally Posted by BayAreaSteve View Post

      You broke this down in a way that makes it very actionable, nicely done...

      I am wondering what to say to people if the 1st 3 spots taken are not organic
      search results , but ppc ads highlighted in pink ?
      Hey Steve,

      Glad you enjoyed the post have found it useful. As for the PPC listings, I pretty much disregard those and if they ask you have 2 options.

      1. Set them up a PPC campaign for them
      2. Talk about how expensive clicks can be and that you like to focus on organic and google places which free (except for your fees to keep them there )

      Hope this helps

      Shawn
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  • Profile picture of the author MrSDPromo
    Shawn, how easy is it to get businesses ranked in Google Places?
    Signature
    Jake Widmer
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    • Profile picture of the author Not So New
      Everything is easy if you know what you are doing

      If you aren't sure, there is a bunch of great information right here in this forum or the other solution (I what I recommend) is to find people that are already experts at ranking Google Places.

      You can check in Warriors for Hire, Fiverr or sites like Odesk for qualified people to do this work for you.

      Hope this helps

      Shawn

      Originally Posted by mlmmarketingguy View Post

      Shawn, how easy is it to get businesses ranked in Google Places?
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  • Profile picture of the author MrSDPromo
    Great, thanks for the information! I will probably be outsourcing most of the seo work on projects as I see that is what a lot of people suggest to keep your time open for new clients

    Jake
    Signature
    Jake Widmer
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    • Profile picture of the author Not So New
      Yah that's probably the best approach Jake ...

      If you try and do it all yourself, you will burn out in no time

      Originally Posted by mlmmarketingguy View Post

      Great, thanks for the information! I will probably be outsourcing most of the seo work on projects as I see that is what a lot of people suggest to keep your time open for new clients

      Jake
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  • Profile picture of the author Not So New
    Hey Guys,

    Just received an email from Screencast, that all of my free 2G bandwith has been used up. I guess a lot of you clicking on the bit.ly link to the video.

    Anyways to avoid this issue. I actually added the YouTube video to my first Post for those who were asking for it.

    Later

    Shawn
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  • Profile picture of the author Mark Binnie
    I really like your post. It's a very good method for those that don't like good face to face selling and anyone that responds is not a cold prospect but a nice warm one.
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  • Profile picture of the author josereu
    Very good info, nice job! thanks
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    • Profile picture of the author Not So New
      Originally Posted by Mark Binnie View Post

      I really like your post. It's a very good method for those that don't like good face to face selling and anyone that responds is not a cold prospect but a nice warm one.
      Hey Mark,

      That's exactly right. This method basically finds the people that have some interest and it helps that they are contacting you.

      Glad you enjoyed it.

      Originally Posted by josereu View Post

      Very good info, nice job! thanks
      You're welcome Josereu

      Shawn
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  • Profile picture of the author emailwiz
    thanks for this, very helpful
    Signature

    When I Need Money, I Just Sell Products To My Email List. www.emailatm.com

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  • Profile picture of the author wilder1047
    Really appreciate this.

    I had a course that went over this method very in-depth and showed you exactly how to structure the videos.

    I probably sent it out to about 12 businesses before getting so fed up with the whole process since it suggested that you do a whole website review for EACH individual business.

    It became absolutely insane since each video review can take 10-15 minutes in film time alone!! On top of which not one of the companies (I know 12 is a weak number!1) even opened the e-mail!!

    Really appreciate it - will start to use this method ASAP!!
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    • Profile picture of the author Not So New
      Originally Posted by emailwiz View Post

      thanks for this, very helpful
      You're very welcome emailwiz

      Originally Posted by wilder1047 View Post

      Really appreciate this.

      I had a course that went over this method very in-depth and showed you exactly how to structure the videos.

      I probably sent it out to about 12 businesses before getting so fed up with the whole process since it suggested that you do a whole website review for EACH individual business.

      It became absolutely insane since each video review can take 10-15 minutes in film time alone!! On top of which not one of the companies (I know 12 is a weak number!1) even opened the e-mail!!

      Really appreciate it - will start to use this method ASAP!!
      Hey Wilder .. Glad you liked it.

      That's the thing with this type of prospecting. It's all a numbers game and if you spend too much time creating videos for people that aren't actually going look at them or that are interested, it can get tiring real fast

      Probably why most people give up.

      Let us know how it turns out for you with this method

      Shawn
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  • Profile picture of the author Michael Nguyen
    Hi all

    Here is a URL scraper for Google

    http://newwealthdevelopment.com/freeserpscraper.php

    1. Place in your term
    2. Copy and paste in to a word document
    3. CTRL F find , and replace all with ^p
    4. That should change everything
    5. Copy and paste again into notepad/excel for separate line

    Enjoy
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  • Profile picture of the author KarenKramer
    Awesome step-by-step and Congrats on being an action-taker. Now... get going and send out hundreds of new videos. Find some good outsourcers and step-up the biz.

    Scale Up!
    Signature
    Karen Kramer
    Slightly Quirky Writer
    and Social Media Butterfly

    Don't Be Caught UnPrepared -Free Survival Emergency Checklists
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    • Profile picture of the author Not So New
      Glad you enjoyed it Karen ... Don't worry it is being scaled

      Originally Posted by KarenKramer View Post

      Awesome step-by-step and Congrats on being an action-taker. Now... get going and send out hundreds of new videos. Find some good outsourcers and step-up the biz.

      Scale Up!
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  • Profile picture of the author natewc
    In your email to businesses do you just put a link in the video or do you attach it somehow?
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    • Profile picture of the author Not So New
      Hey Nate .. I actually just put the link to the video.

      Shawn

      Originally Posted by natewc View Post

      In your email to businesses do you just put a link in the video or do you attach it somehow?
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  • Profile picture of the author T2007
    Great post Shawn!

    Quick question... you say in your vid that you just work with one client per industry not to place your own clients in competition, which makes perfect sense. Then, you say you closed 2 clients and open talks with 3... my question is... how do you handle this with 3 to 5 psychologists? In truth, you are indeed competing for the same keywords for the same clients. Your input would be appreciated

    Originally Posted by Not So New View Post

    ... That's pretty much it. On that initial test, I received 8 inquiries, closed 2 clients and have open talks with 3 others. I actually just received an email back from one that wants to set up a call this coming Monday and I initially emailed her over 2 months ago : )

    Hopefully you guys find this information helpful and I would love to hear what's working for you to get new clients. Anything from prospecting, lead generation or closing techniques - I'm all ears

    Shawn

    *** Update: For those that PM'd me I've included the video that I sent below:

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  • Profile picture of the author Dhira
    Good question. If I email 30 surely more than one will want to rank for "Calgary Psychologist".

    When you say you 'don't offer them the same service'... what do you mean?
    Do you try to rank for the same keyword using something else like Videos if the first client had you do a website?
    Or do you just try to steer them to another keyword, like "Calgary mental health specialist"or something like that?
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  • Profile picture of the author Lorraine2
    Just watched the video, very good and clear, not salesy at all. \i will finsih reading the rest of the tread now.

    Lorraine
    Signature

    Struggling to make money online? Step by Step system which takes you by the hand, and produces results. http://www.internetbusiness247.com

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    • Profile picture of the author Not So New
      Originally Posted by T2007 View Post

      Great post Shawn!

      Quick question... you say in your vid that you just work with one client per industry not to place your own clients in competition, which makes perfect sense. Then, you say you closed 2 clients and open talks with 3... my question is... how do you handle this with 3 to 5 psychologists? In truth, you are indeed competing for the same keywords for the same clients. Your input would be appreciated
      Hey T2007, the other clients and open talks were in different cities.

      Just to clarify, I will not offer the exact same service or try and rank for the same keywords for 2 different clients. If one once web design and the other Google places, no problem. But not both for Google places for the same keywords.

      Hope this helps clarify

      Originally Posted by Dhira View Post

      Good question. If I email 30 surely more than one will want to rank for "Calgary Psychologist".

      When you say you 'don't offer them the same service'... what do you mean?
      Do you try to rank for the same keyword using something else like Videos if the first client had you do a website?
      Or do you just try to steer them to another keyword, like "Calgary mental health specialist"or something like that?
      Hey Dhira,

      If they want SEO , then I steer them towards other keywords ie Calgary depression treatment, or calgary marriage counselling.

      Originally Posted by Lorraine2 View Post

      Just watched the video, very good and clear, not salesy at all. i will finsih reading the rest of the tread now.

      Lorraine
      Hi Lorraine,

      Glad you enjoyed the video and found it useful.

      Shawn
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  • Profile picture of the author Michael Nguyen
    Yeah this method definately works.

    I chose 2 niches.

    Niche 1. Sent out 76 emails. Got 2 replies Appointment set up for after new year (he's on holiday for 8 weeks) Another lead wants me to contact him also after new year if i'm not already working with the first guy.

    Niche 2. 91 emails sent. Appointment to be scheduled 1st week November.
    This prospect wants to develop his site (current site is flash which is bad for rankings)
    and will probably do SEO.

    Good result I think.

    Will keep you updated as I'm creating another video tonight.
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    • Profile picture of the author Not So New
      That's great Michael ... Glad to see that you are taking action and see some results. The key to this method is keeping the momentum.

      As long as you create your videos and send out some emails dailys, prospects and clients should be just around the corner.

      Keep us all posted on how you are doing.

      Shawn

      Originally Posted by Michael Nguyen View Post

      Yeah this method definately works.

      I chose 2 niches.

      Niche 1. Sent out 76 emails. Got 2 replies Appointment set up for after new year (he's on holiday for 8 weeks) Another lead wants me to contact him also after new year if i'm not already working with the first guy.

      Niche 2. 91 emails sent. Appointment to be scheduled 1st week November.
      This prospect wants to develop his site (current site is flash which is bad for rankings)
      and will probably do SEO.

      Good result I think.

      Will keep you updated as I'm creating another video tonight.
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  • Profile picture of the author Michael Nguyen
    Update

    Video created and updated. 58 emails were sent. I'm calling it night. If I don't get any phone call then I'll send some more.
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    • Profile picture of the author Dhira
      Originally Posted by Michael Nguyen View Post

      Update

      Video created and updated. 58 emails were sent. I'm calling it night. If I don't get any phone call then I'll send some more.
      Question Michael - how are you getting the emails? SOftware? If so which?

      I did a test run with 25 emails - no response yet...
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      • Profile picture of the author Not So New
        Originally Posted by 36burrows View Post

        Amazing thread man!

        One question though...

        Since you're targeting clients with high ticket customers, don't you think you could be getting more for your services?

        Some people say they charge dentists $500-$1000/month for SEO alone.

        It seems like you could be charging more?
        Hey 36Burrows,

        I'm glad you enjoyed it. As for your question, I agree with you, that you can probably ask for more. It's all about building value for the potential client, so if you can sell at a higher price then go for it.

        I've just found a price that I like and feel comfortable with. I will probably charge more down the road

        Shawn

        Originally Posted by Dhira View Post

        Question Michael - how are you getting the emails? SOftware? If so which?

        I did a test run with 25 emails - no response yet...
        Hey Dhira,

        For this I was actually scraping the leads myself directly from Google, Google Places, the PPC ads and some directories that I found.

        Now I'm using PLP, but it's a bit expensive.

        Check my sig if you want some leads. I know now offer that service.

        Also, What's the subject line that you are using? Are you using Didtheyread it? If so, how many people are opening the emails?

        Please let me know

        Shawn
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      • Profile picture of the author Michael Nguyen
        Originally Posted by Dhira View Post

        Question Michael - how are you getting the emails? SOftware? If so which?

        I did a test run with 25 emails - no response yet...
        Hi there

        I use this scraper

        New Wealth Development - FREE SERP Scraper

        and just run through the list

        copy and paste the results into word doc, find and replace, type " , " (not the quotes) into the find box and then the box below ^p enter to separate onto next line and then export to excel.

        25 email is too small, you want a minimum of 50 emails I say. I get responses about the 60-70 email mark.

        Thanks
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        • Profile picture of the author Not So New
          You can also try getting leads from directories related to that specific niche.

          Shawn

          Originally Posted by Michael Nguyen View Post

          Hi there

          I uses this scraper

          New Wealth Development - FREE SERP Scraper

          and just run through the list

          copy and paste the results into word doc, find and replace, type " , " (not the quotes) into the find box and then the box below ^p enter to separate onto next line and then export to excel.

          25 email is too small, you want a minimum of 50 emails I say. I get responses about the 60-70 email mark.

          Thanks
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  • Profile picture of the author DougPage
    Shawn,

    Great ideas and info. The video summarizes things very well and I especially liked the line "month after month after month ..."

    As far as the video not loading for some people, I think you would be better not to use .wmv files as they are not as well supported on various machines. Better to use something like .mp4.
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    • Profile picture of the author Not So New
      Originally Posted by Michael Nguyen View Post

      Update

      Video created and updated. 58 emails were sent. I'm calling it night. If I don't get any phone call then I'll send some more.
      The key is consistancy Michael

      Sounds like you are on the right track

      Originally Posted by DougPage View Post

      Shawn,

      Great ideas and info. The video summarizes things very well and I especially liked the line "month after month after month ..."

      As far as the video not loading for some people, I think you would be better not to use .wmv files as they are not as well supported on various machines. Better to use something like .mp4.
      Thx Doug, I'm glad you enjoyed it.

      As for the video, I actually haven't had any issues since I uploaded it on Youtube.

      Shawn
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  • Profile picture of the author TyBrown
    Very informative. The last number I saw showed Google at about 50% market share. What that means is that you could double those prospective sales and revenue numbers and get these business owners even more excited.
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  • Profile picture of the author Terry Markle
    First of all, congratulations on taking that uncertain step into local offline marketing. I totally agree that it can be a worthwhile adventure. The thing that scares most marketers in local offline businesses is the need to talk directly face-to-face or on the phone with potential clients. You can't get the client any other way unless you're willing to put one foot in front of the other. I really liked your video approach.. especially pointing out the 80% of clicks went to the top 3 spots. That by itself is enough to shake anybody's booty. To take this one step further, I would strongly suggest you aim your local offline marketing towards a niche where you don't run into competing clients. You are spending a lot of time trying to get clients in each area. It would be nice if you could capitalize on more than one client in each area.

    Cheers and congrats!
    Signature

    If you love Golden Retrievers, check out Golden Retriever Center http://www.GoldenRetrieverCenter.com

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    • Profile picture of the author sownsow
      Hey Terry,

      Could you please further elaborate on what you meant by him getting involved in a niche where he was not running into competing clients? Are you referring to his own clients battling versus each other? Or are you referring to other Consultants? Because there will always be some degree of competition in virtually any niche that someone chooses will there not?
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  • Profile picture of the author sownsow
    All I can say is wow... You truly deserve the all the accolades that you've received from the other members. I just read a post a few minutes previous to this one that I thought came with a lot of value, but this post had MUCH MUCH MORE.

    You will be blessed for this I'm sure.

    Great Job
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    • Profile picture of the author Not So New
      Hey Terry,

      Thanks for the feedback and I agree with you, but it's not like I can't work with different companies in each city. It's just that I won't offer them the same service or keywords.

      This method is a numbers game and if I can land one business per industry per city I think I'm doing pretty well

      Shawn

      Originally Posted by Terry Markle View Post

      First of all, congratulations on taking that uncertain step into local offline marketing. I totally agree that it can be a worthwhile adventure. The thing that scares most marketers in local offline businesses is the need to talk directly face-to-face or on the phone with potential clients. You can't get the client any other way unless you're willing to put one foot in front of the other. I really liked your video approach.. especially pointing out the 80% of clicks went to the top 3 spots. That by itself is enough to shake anybody's booty. To take this one step further, I would strongly suggest you aim your local offline marketing towards a niche where you don't run into competing clients. You are spending a lot of time trying to get clients in each area. It would be nice if you could capitalize on more than one client in each area.

      Cheers and congrats!
      Hey Sownsow,

      Glad you enjoyed the post and could get something out of it.

      Shawn

      Originally Posted by sownsow View Post

      All I can say is wow... You truly deserve the all the accolades that you've received from the other members. I just read a post a few minutes previous to this one that I thought came with a lot of value, but this post had MUCH MUCH MORE.

      You will be blessed for this I'm sure.

      Great Job
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  • Profile picture of the author 36burrows
    Amazing thread man!

    One question though...

    Since you're targeting clients with high ticket customers, don't you think you could be getting more for your services?

    Some people say they charge dentists $500-$1000/month for SEO alone.

    It seems like you could be charging more?
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  • Profile picture of the author Terry Jack
    Banned
    [DELETED]
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    • Profile picture of the author Not So New
      Thx for the feedback Terry

      Originally Posted by Terry Jack View Post

      Great Information to share with differential client information gathering by client requirement done with it....
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  • Profile picture of the author BSD
    Nice job, Shawn.

    I've done similar services for my clients (although I haven't used your email approach yet) and have to agree that the local businesses can really benefit from your offers.

    Hope you don't mind, but figured I'd add a few things that have worked for me also since this is a great thread.

    In addition to Google Places I tend to claim as many review/business directory sites that would fall into the niche.

    Ex. Yelp, Urbanspoon, TripAdvisor, Citysearch, Yahoo Local, HotFrog, DiningGuide, etc.

    The beauty of this is you don't have to totally create new content, just reword it a bit and if you're already doing one the rest are easily completed and will increase the perceived value and price point for your clients.

    In addition, I set up YouTube and Eventful profiles as both have DoFollow links and that will either help the clients website or places page rank a little better.

    I also only target one business per category in each demographic. However, I make it clear that if they aren't interested in ongoing support/services/etc. that there is no guaranteed exclusivity.

    I do agree with a previous poster on increasing your price point (especially if your clients have a high LTV as you stated). I won't expand on this now, but can clarify how I'd approach it if anyone wants to know.

    Since you've already set up clients in the Psychologist niche, I'd use a few months of the Google Places Analytics data as a case study for future clients. Ex. 400 views of profile, 12 went to website, 8 requested directions, etc.

    Lastly, the video idea was great. In the future I would open with something along the lines of "In this video you'll learn about several untapped places where your prospects are looking for you, one of which had 483 (actual number for views from keyword tool) in the last month alone, and how you can position your (business type) to stand out from your competition..."

    Jon

    P.S. Oh yeah, I'd also put the video up on YouTube and keyword tag it. (This may open up some video marketing opportunities for you in the future).
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    • Profile picture of the author Not So New
      Hey Jon,

      Thanks for the great ideas. Definitely a few tidbits that I'm going to try out and I'm sure a few readers as well.

      Thx

      Shawn

      Originally Posted by BSD View Post

      Nice job, Shawn.

      I've done similar services for my clients (although I haven't used your email approach yet) and have to agree that the local businesses can really benefit from your offers.

      Hope you don't mind, but figured I'd add a few things that have worked for me also since this is a great thread.

      In addition to Google Places I tend to claim as many review/business directory sites that would fall into the niche.

      Ex. Yelp, Urbanspoon, TripAdvisor, Citysearch, Yahoo Local, HotFrog, DiningGuide, etc.

      The beauty of this is you don't have to totally create new content, just reword it a bit and if you're already doing one the rest are easily completed and will increase the perceived value and price point for your clients.

      In addition, I set up YouTube and Eventful profiles as both have DoFollow links and that will either help the clients website or places page rank a little better.

      I also only target one business per category in each demographic. However, I make it clear that if they aren't interested in ongoing support/services/etc. that there is no guaranteed exclusivity.

      I do agree with a previous poster on increasing your price point (especially if your clients have a high LTV as you stated). I won't expand on this now, but can clarify how I'd approach it if anyone wants to know.

      Since you've already set up clients in the Psychologist niche, I'd use a few months of the Google Places Analytics data as a case study for future clients. Ex. 400 views of profile, 12 went to website, 8 requested directions, etc.

      Lastly, the video idea was great. In the future I would open with something along the lines of "In this video you'll learn about several untapped places where your prospects are looking for you, one of which had 483 (actual number for views from keyword tool) in the last month alone, and how you can position your (business type) to stand out from your competition..."

      Jon

      P.S. Oh yeah, I'd also put the video up on YouTube and keyword tag it. (This may open up some video marketing opportunities for you in the future).
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  • Profile picture of the author Alex Sol
    Hey, Shawn! Great video!
    I've been doing some SEO work for offline clients for a few years now but never really succeeded with Google Places, I'd appreciate a chat about that. Over a coffee maybe?
    I'm in Mtl
    Signature
    Alex Sol, Full time online marketer since 2007
    The Extra Paycheck Blog | Extra Paycheck Podcast
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    • Profile picture of the author Not So New
      Hey Alex .. I don't drink coffee, but maybe a beer

      Originally Posted by Alex Sol View Post

      Hey, Shawn! Great video!
      I've been doing some SEO work for offline clients for a few years now but never really succeeded with Google Places, I'd appreciate a chat about that. Over a coffee maybe?
      I'm in Mtl
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  • Profile picture of the author IMSince2003
    I can vouch for this method working. I was sending out videos that look a LOT like the OP's videos. Thank you OP for your generous share. I got lazy and stopped sending them. Thank you OP for reminding me to pick up a working method and to get off my lazy *** and get working again. Will post my results here if anyone is interested.
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  • Profile picture of the author IMSince2003
    Shawn, I'm not sure if you are still responding to this thread, but what are your results to date? Are you still sending out videos? If you care to share, what did you offer the clients you closed and what did you charge? I'll share first. I charged my first clients $499 to redesign their site with an ongoing $399/month for SEO and site promotion.
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  • Profile picture of the author KingOfMusic
    Thanks for sharing what worked for you, especially the video! I was trying to visualise what the possible client would be seeing.
    Signature

    The greatest education in the world is watching the masters at work. - Michael Jackson

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    • Profile picture of the author Not So New
      Hey IM,

      Thx for jumping in here to share your experiences. Glad to see someone else getting good results from this method. It definitely does work, but I agree with you, it can be tough to keep it up on a regular basis.

      The key to success is continuing to email regularly and just let the numbers work themselves out

      Originally Posted by IMSince2003 View Post

      I can vouch for this method working. I was sending out videos that look a LOT like the OP's videos. Thank you OP for your generous share. I got lazy and stopped sending them. Thank you OP for reminding me to pick up a working method and to get off my lazy *** and get working again. Will post my results here if anyone is interested.
      Yep, I'm still using this method for prospecting as long with other methods like sales people, telemarketers and direct mail campaigns. The only difference now with the video method is that I scrape the leads with a tool instead of manually getting them, and I have a VA do the emailing for me through my didtheyreadit account.

      I personally charge $497 for GP setup or website design and then $197 monthly.

      Shawn

      Originally Posted by IMSince2003 View Post

      Shawn, I'm not sure if you are still responding to this thread, but what are your results to date? Are you still sending out videos? If you care to share, what did you offer the clients you closed and what did you charge? I'll share first. I charged my first clients $499 to redesign their site with an ongoing $399/month for SEO and site promotion.
      Hey King,

      Glad you enjoyed the method. Hopefully, you can go out and have it work for you

      Shawn

      Originally Posted by KingOfMusic View Post

      Thanks for sharing what worked for you, especially the video! I was trying to visualise what the possible client would be seeing.
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  • Profile picture of the author Dexx
    What a great thread Shawn!

    I agree with many of the previous comments that this would have been a solid WSO on its own--simple, effective, and proven to work--well done!

    I think the power in this method isn't just the "how you found clients" (which I see many people focusing on) but the actual formula of your video.

    Those not experienced with copywriting might not notice it, but Shawn's video actually uses several powerful psychological triggers to transition prospects into buyers.

    For example one key thing Shawn does (which I always advise in my own products as well) is that he breaks down the value of the service he is offering. Pay close attention to the "what can you reasonably expect for results" breakdown...I guarantee prospects are seeing dollar signs in their eyes when he breaks down the numbers.

    Also the "no scarcity" scarcity of his closing was well done.

    I advice those looking to implement this technique to really break down the MANNER in which Shawn presents the content of his video...and try and duplicate that in your own efforts.

    My only *minor* criticism of Shawn's video was that the start of the video was a bit slow to get to the point. I would have moved more quickly from an attention getting hook to the "here's who I am" and then ASAP into the "here's why this video is important to you" (which would be showcasing the Google search results...what they REALLY care about)

    Cheers Shawn,

    ~Dexx

    PS - Thanks for sharing the tip on http://didtheyreadit.com -- I never heard of this company before but its a brilliant strategy which I'll be using in my own business (and recommending to certain clients as well!)
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    • Profile picture of the author IMSince2003
      I agree with Dexx, the didtheyreadit.com resource is VERY cool. It can really help when split testing email subject lines and email copy. Thanks. See, now you made me spend more money!
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      • Profile picture of the author Not So New
        Hey Dexx,

        Thx for the great feedback. It's always nice to get positive feedback, especially from a well respected Warrior like yourself and fellow Canadian

        I agree with you on the being slow in the beginning, but this was one of my first videos. My videos now are much more too the point.

        Shawn

        Originally Posted by Dexx View Post

        What a great thread Shawn!

        I agree with many of the previous comments that this would have been a solid WSO on its own--simple, effective, and proven to work--well done!

        I think the power in this method isn't just the "how you found clients" (which I see many people focusing on) but the actual formula of your video.

        Those not experienced with copywriting might not notice it, but Shawn's video actually uses several powerful psychological triggers to transition prospects into buyers.

        For example one key thing Shawn does (which I always advise in my own products as well) is that he breaks down the value of the service he is offering. Pay close attention to the "what can you reasonably expect for results" breakdown...I guarantee prospects are seeing dollar signs in their eyes when he breaks down the numbers.

        Also the "no scarcity" scarcity of his closing was well done.

        I advice those looking to implement this technique to really break down the MANNER in which Shawn presents the content of his video...and try and duplicate that in your own efforts.

        My only *minor* criticism of Shawn's video was that the start of the video was a bit slow to get to the point. I would have moved more quickly from an attention getting hook to the "here's who I am" and then ASAP into the "here's why this video is important to you" (which would be showcasing the Google search results...what they REALLY care about)

        Cheers Shawn,

        ~Dexx

        PS - Thanks for sharing the tip on The Best Email Tracking Software Sends You Email Message Read Receipts -- I never heard of this company before but its a brilliant strategy which I'll be using in my own business (and recommending to certain clients as well!)
        Didyoureadit is really cool and not that expensive. Although it's a bit longer than sending one email to several companies at a time, in my opinion it's worth.

        This way you can see who opens it and who may not even have received the email all together.


        Originally Posted by IMSince2003 View Post

        I agree with Dexx, the didtheyreadit.com resource is VERY cool. It can really help when split testing email subject lines and email copy. Thanks. See, now you made me spend more money!
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  • Profile picture of the author IMSince2003
    Hey Shawn, you are most welcome. I was using scrapers, like Instant Business Finder and GMaper. They both stopped working with recent GP changes. Do you have something that is still working? Love to know...
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  • Profile picture of the author IMSince2003
    HOT TIP! Listen up everyone! For those of you who are attempting this method, I have an important tip. If you are using url shorteners, please be advised that bit.ly is on the blacklist of many email providers and may get your email dumped into the spam folder. Hope this helps.
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    • Profile picture of the author Not So New
      Great Tip .. I have definitely heard that recentely about bit.ly which I no longer use. There are other shortners that may work better like the one directly from Google itself

      Shawn

      Originally Posted by IMSince2003 View Post

      HOT TIP! Listen up everyone! For those of you who are attempting this method, I have an important tip. If you are using url shorteners, please be advised that bit.ly is on the blacklist of many email providers and may get your email dumped into the spam folder. Hope this helps.
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  • Profile picture of the author dms321
    Thanks for this information.

    My understanding is that you got around 8 clients from 86 emails. These are excellent numbers. I rarely get those.

    I do a lot of different things for my clients: SEO, sites setup, email consulting, mobile sites etc. But the main problem is to get clients. Especially a few first ones. After that referrals start working and a general understanding of how everything works slowly comes.

    I constantly test different email templates. Probably not surprisingly, different email templates work better or worse for different businesses.

    I do use video and it definitely helps.

    Thanks for this new resource - didtheyreadit, I did not know about it. I'll take your information and adjust some of my actions.

    Thanks and good luck.
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  • Profile picture of the author dminorfmajor
    @Not so New

    This thread has set fire to the idea of offline marketing that I've had in my mind for months now. Thank you very much for this. I have a couple of questions too.

    In your first few sales, did you collect the entire $497 payment upfront before starting or did you maybe take half then and half when you got their site ranked? Also, did you do a test run on this "local strategy" before hand to make positive sure you could rank for them?
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  • Profile picture of the author IMSince2003
    UPDATE: Well, I've finished the first set of slides to create my first video. Wow, it took a few hours. I created a custom background, did screenshots, etc. I have to say, it really looks great, thank you OP for the inspiration. Now I am going to work on my presentation. Once finished, those emails will go out. That will be in a couple of hours from now. I also purchased a subscription with didtheyreadit.com. Wish me luck!

    @dminorfmajor If I am doing a new "lead gen" site for them, I always get paid upfront for that. Then, once they see the site, I bill for the SEO. I hope this helps. If you are going for SEO only, then get that payment upfront. I would bill them a higher amount for month one which would include setup.
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    • Profile picture of the author Dhira
      Originally Posted by Not So New View Post

      Hey Dhira,

      ......................

      Also, What's the subject line that you are using? Are you using Didtheyread it? If so, how many people are opening the emails?

      Please let me know

      Shawn
      sUBJECT LINE WAS:
      "About YOURDOMAIN.com [*See Enclosed Video*]"
      Not using didtheyreadit yet - as it was mostly a test, but I checked youtube stats and no one had visited the video....

      Wondering if I got good emails (I used easy lead finder)....
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    • Profile picture of the author dminorfmajor
      Originally Posted by IMSince2003 View Post

      @dminorfmajor If I am doing a new "lead gen" site for them, I always get paid upfront for that. Then, once they see the site, I bill for the SEO. I hope this helps. If you are going for SEO only, then get that payment upfront. I would bill them a higher amount for month one which would include setup.
      Thanks for the reply! I'm pretty pumped up about this new venture so any new information is great. The only thing I'm scared about is if I get a customer for ranking their site for "a local term" and a month later, their site not even being on page 1.

      Most of my own personal SEO'ing is done over long periods of time with forum backlinks and linkmarket.net. For this new offline marketing SEO I was thinking about using Fiverr blasts to hopefully get quick results. Spending around $30/mo on Fiverr SEO gigs should be worth it if you can charge a local company $100-200 a month to keep their site ranked.

      Do I have the right idea here or should I be looking at other methods for getting local terms ranked?
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      • Profile picture of the author IMSince2003
        You can educate your clients regarding Google and how they move sites around every so often and that the process is a long term one, not a 1-2 see ya later proposition. You can do the fiverr thing. My favorite new strategy is to create a YouTube channel for each local niche client I get. Example: Alaskan fishermen. I would then create short videos for every town in Alaska (easy to do with Windows Movie Maker) that had keyword optimized descriptions. Over time, the channel becomes a PR5. Link to your client's site. Many times, that's all you need. If they bail on you, remove the link.

        Originally Posted by dminorfmajor View Post

        Thanks for the reply! I'm pretty pumped up about this new venture so any new information is great. The only thing I'm scared about is if I get a customer for ranking their site for "a local term" and a month later, their site not even being on page 1.

        Most of my own personal SEO'ing is done over long periods of time with forum backlinks and linkmarket.net. For this new offline marketing SEO I was thinking about using Fiverr blasts to hopefully get quick results. Spending around $30/mo on Fiverr SEO gigs should be worth it if you can charge a local company $100-200 a month to keep their site ranked.

        Do I have the right idea here or should I be looking at other methods for getting local terms ranked?
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      • Profile picture of the author Not So New
        Hey Dhira,

        You are going to need to test different headlines and use a program like didtheyreadit to see if anyone is actually opening your emails. I personally use a subject line of "City + Niche Wanted" or "Looking for a Niche in City"

        I have not used easy lead finder, so I'm not exactly sure where that program pulls it's leads from. For this method, you need to be pulling emails from the results on page 2,3,4 etc ... for the main keyword term. If Easy Lead Finder doesn't do that, then you may just try scraping them manually for your first set.

        Hope this helps

        Shawn

        Originally Posted by Dhira View Post

        sUBJECT LINE WAS:
        "About YOURDOMAIN.com [*See Enclosed Video*]"
        Not using didtheyreadit yet - as it was mostly a test, but I checked youtube stats and no one had visited the video....

        Wondering if I got good emails (I used easy lead finder)....
        Hey DminorFmajor,

        You have the right idea here. Apart from Fiverr, you can find some good resources right here on the WF to do the SEO for you. But the idea of spending Approximately $30 on SEO and charging $200 or so a month is what this business is all about

        Originally Posted by dminorfmajor View Post

        Thanks for the reply! I'm pretty pumped up about this new venture so any new information is great. The only thing I'm scared about is if I get a customer for ranking their site for "a local term" and a month later, their site not even being on page 1.

        Most of my own personal SEO'ing is done over long periods of time with forum backlinks and linkmarket.net. For this new offline marketing SEO I was thinking about using Fiverr blasts to hopefully get quick results. Spending around $30/mo on Fiverr SEO gigs should be worth it if you can charge a local company $100-200 a month to keep their site ranked.

        Do I have the right idea here or should I be looking at other methods for getting local terms ranked?
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    • Profile picture of the author Not So New
      Hey DMS,

      Just to clarify, I did not get 8 new clients from those original 86 emails, that would have been sweet, but that was not the actual results

      I landed 2 clients with a 3rd one on the way from that first set which I feel is still pretty good.

      Looking forward to hearing your results

      Shawn

      Originally Posted by dms321 View Post

      Thanks for this information.

      My understanding is that you got around 8 clients from 86 emails. These are excellent numbers. I rarely get those.

      I do a lot of different things for my clients: SEO, sites setup, email consulting, mobile sites etc. But the main problem is to get clients. Especially a few first ones. After that referrals start working and a general understanding of how everything works slowly comes.

      I constantly test different email templates. Probably not surprisingly, different email templates work better or worse for different businesses.

      I do use video and it definitely helps.

      Thanks for this new resource - didtheyreadit, I did not know about it. I'll take your information and adjust some of my actions.

      Thanks and good luck.

      Hey DminorFmajor,

      I'm glad to see that this information has inspired you to take action. Can't wait to hear your results.

      As for your question, I took the entire payment upfront and did not do a test in the market. I ended up doing SEO for 3 keywords that were specific for their business. Less competition and easier to rank

      Originally Posted by dminorfmajor View Post

      @Not so New

      This thread has set fire to the idea of offline marketing that I've had in my mind for months now. Thank you very much for this. I have a couple of questions too.

      In your first few sales, did you collect the entire $497 payment upfront before starting or did you maybe take half then and half when you got their site ranked? Also, did you do a test run on this "local strategy" before hand to make positive sure you could rank for them?
      Good Luck IM .. Please share your results with us

      Shawn

      Originally Posted by IMSince2003 View Post

      UPDATE: Well, I've finished the first set of slides to create my first video. Wow, it took a few hours. I created a custom background, did screenshots, etc. I have to say, it really looks great, thank you OP for the inspiration. Now I am going to work on my presentation. Once finished, those emails will go out. That will be in a couple of hours from now. I also purchased a subscription with didtheyreadit.com. Wish me luck!

      @dminorfmajor If I am doing a new "lead gen" site for them, I always get paid upfront for that. Then, once they see the site, I bill for the SEO. I hope this helps. If you are going for SEO only, then get that payment upfront. I would bill them a higher amount for month one which would include setup.
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  • Profile picture of the author fated82
    Hi Shawn,

    I am going for my first local client tomorrow and this presentation comes handy. I got a question though, you mention that you do one video per city. In this example video, you are targeting psychologist.

    Lets say I want to target multiple trades in the same city, for example: dentists, lawyers, beautician in Singapore. Should I create one video per trade? I believe that is more specific and targeted.

    Having said that, I am going to try this method tomorrow as well as on another website I am ranking for.

    Rod
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    • Profile picture of the author Not So New
      Hey Rod,

      You would need 1 video per industry in your city as you need to show them how many people are searching for them specifically.

      Hope this helps

      Shawn

      Originally Posted by fated82 View Post

      Hi Shawn,

      I am going for my first local client tomorrow and this presentation comes handy. I got a question though, you mention that you do one video per city. In this example video, you are targeting psychologist.

      Lets say I want to target multiple trades in the same city, for example: dentists, lawyers, beautician in Singapore. Should I create one video per trade? I believe that is more specific and targeted.

      Having said that, I am going to try this method tomorrow as well as on another website I am ranking for.

      Rod
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  • Profile picture of the author IMSince2003
    OK, so I sent out 54 emails. I used the yellow pages online and painfully went through all the Google Places results. I am now sifting through the Adwords Ads to see if I can pick up a few more. I keep hitting refresh on my video's view counter (pretty ADD, I know).
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    • Profile picture of the author dminorfmajor
      Originally Posted by IMSince2003 View Post

      OK, so I sent out 54 emails. I used the yellow pages online and painfully went through all the Google Places results. I am now sifting through the Adwords Ads to see if I can pick up a few more. I keep hitting refresh on my video's view counter (pretty ADD, I know).
      Best of luck to you man. Let us know how many emails/calls you get back.

      I really wish I didn't have to be at my day job right now. The anticipation of starting all of this myself is killing me!
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  • Profile picture of the author IMSince2003
    I got one response, although it was not what I was hoping for:

    "Your message, as you sent is deceptive (and false). Do not send me solicitations like this again."

    OOPS! Well, I think some people don't like the "Looking for a {keyword} in {city}" subject line. Moving on peeps...
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    • Profile picture of the author Not So New
      Usually it's pretty quick. Usually within the first 24-48hrs, but funny thing is that I had one come back after about 4 months and wanted to talk.

      So I guess it's tough to say for sure

      Originally Posted by IMSince2003 View Post

      Just wondering...
      In my experience most people that don't like your emails, will simply ignore it, but there are a few that will say something like you mentioned.

      No biggy ... just keep on truckin : )

      Originally Posted by IMSince2003 View Post

      I got one response, although it was not what I was hoping for:

      "Your message, as you sent is deceptive (and false). Do not send me solicitations like this again."

      OOPS! Well, I think some people don't like the "Looking for a {keyword} in {city}" subject line. Moving on peeps...
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  • Profile picture of the author IMSince2003
    I agree. I'm recording the second video tonight. I'm going to do one per day at a minimum. There are also so many people out there without websites. I actually want to do something with them. Maybe time for postcard marketing!
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    • Profile picture of the author dminorfmajor
      Originally Posted by IMSince2003 View Post

      I agree. I'm recording the second video tonight. I'm going to do one per day at a minimum. There are also so many people out there without websites. I actually want to do something with them. Maybe time for postcard marketing!
      I agree about there being a lack of actual websites in some of these niches. I found only 3 out of the 10 or so tattoo parlors around here had actual websites. Most depend on their FB Like pages. Guess I need to finally learn WordPress. I've been too dependent on my web design software.
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  • Profile picture of the author IMSince2003
    Early days, but here are some metrics. Sent 57 emails out. So far, 18 were opened and 0 clicks to the video. I think my email body is a problem, OR a disconnect between email subject and content of email. Maybe all of the people opening the email were expecting new customers.
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    • Profile picture of the author Not So New
      Hey IM,

      What market did you go after if you don't mind sharing?

      Also can you show us your email, maybe I can help

      Shawn

      Originally Posted by IMSince2003 View Post

      Early days, but here are some metrics. Sent 57 emails out. So far, 18 were opened and 0 clicks to the video. I think my email body is a problem, OR a disconnect between email subject and content of email. Maybe all of the people opening the email were expecting new customers.
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  • Profile picture of the author annemarieb
    This is an excellent blueprint! I'm thinking of using Jing to start something like this as soon as I'm ready...still soakin it all in. Thanks for the share and inspiration.
    All the best...keep up the good work!!!
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    • Profile picture of the author IMSince2003
      Email Subject Line: Looking for a Psychologist in {city}

      Email Body:

      Hello,

      Did you know that over xxx people each month are looking for a Psychologist in {city}? That's right, and the bulk of those people are becoming clients of {Dr. in 1st place} and {Dr. in 2nd place}. That's because they are listed on top of the search engine results where you should be. What does this mean for your business' future? How can you fix this? Take a look at this short video which explains it all:

      Link to video very similar to the one you shared.

      If you have any questions, please feel free to contact me.

      My name
      Phone number1
      Phone number2
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      • Profile picture of the author dminorfmajor
        Originally Posted by IMSince2003 View Post

        Email Subject Line: Looking for a Psychologist in {city}

        Email Body:

        Hello,

        Did you know that over xxx people each month are looking for a Psychologist in {city}? That's right, and the bulk of those people are becoming clients of {Dr. in 1st place} and {Dr. in 2nd place}. That's because they are listed on top of the search engine results where you should be. What does this mean for your business' future? How can you fix this? Take a look at this short video which explains it all:

        Link to video very similar to the one you shared.

        If you have any questions, please feel free to contact me.

        My name
        Phone number1
        Phone number2
        I don't think it's that bad. It had a hint of infomercial-type phrasing maybe I don't know. I'm still new so that type of phrasing may be just what it takes.
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      • Profile picture of the author Not So New
        Hey IM,

        I agree with Dminor that it sounds a little to salesy. You might want to try something a little less like a pitch and more of that you are a nice guy trying to help them

        I know it's a fine line

        Shawn

        Originally Posted by IMSince2003 View Post

        Email Subject Line: Looking for a Psychologist in {city}

        Email Body:

        Hello,

        Did you know that over xxx people each month are looking for a Psychologist in {city}? That's right, and the bulk of those people are becoming clients of {Dr. in 1st place} and {Dr. in 2nd place}. That's because they are listed on top of the search engine results where you should be. What does this mean for your business' future? How can you fix this? Take a look at this short video which explains it all:

        Link to video very similar to the one you shared.

        If you have any questions, please feel free to contact me.

        My name
        Phone number1
        Phone number2
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        • Profile picture of the author IMSince2003
          Originally Posted by Not So New View Post

          Hey IM,

          I agree with Dminor that it sounds a little too salesy. You might want to try something a little less like a pitch and more of that you are a nice guy trying to help them

          I know it's a fine line

          Shawn
          OK, what would you suggest? What would sound less salesman-like and more helpful?
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          • Profile picture of the author Not So New
            Hey IM,

            Here are a few suggestions:

            1. Peronalize it if you can (Name of owner)
            2. Introduce yourself and what you do
            3. Compliment them on something they are doing right ie you're on page 2 which is great etc ...
            4. Mention the amount of people that are look for them (you did this)
            5. Mention who is getting most of this business (top 2-3 businesses)
            6. State that you created a personalized video for them that will help them out.

            Bottom line, there is not right or wrong way to do this. It's all about testing and tweaking different things to see what works best. Also, just because it works in one market, doesn't mean it will work in another.

            Hope this helps

            Shawn

            Originally Posted by IMSince2003 View Post

            OK, what would you suggest? What would sound less salesman-like and more helpful?
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            • Profile picture of the author Young Samurai
              This thread has been more valuable than many wsos I've purchased.

              The real brilliance of this is it's simplicity.

              As someone planning to try local seo in the new year I really appreciate this.

              It's similar to what I had in mind, but I'd never have thought of the video.

              Thank you,
              Signature
              Kyle
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              • Profile picture of the author Not So New
                Hey Samurai,

                Glad you enjoyed it ... Looking forward to your success stories in 2012

                Shawn

                Originally Posted by Young Samurai View Post

                This thread has been more valuable than many wsos I've purchased.

                The real brilliance of this is it's simplicity.

                As someone planning to try local seo in the new year I really appreciate this.

                It's similar to what I had in mind, but I'd never have thought of the video.

                Thank you,
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            • Profile picture of the author IMSince2003
              Thanks for the pointers. I will change my email copy so it sounds less like an OxyClean commercial and more like Joe Helpful. Let's see how the next batch goes. Oh, I did get one response that was positive. Here:

              "Hi.

              Thanks for the E-mail. I was very impressed with your presentation. Great job!


              I am curious what your fee(s) would be for such a service. I'm afraid it may not be something I could afford, but thought it wouldn't hurt to at least ask.


              Thanks again,
              George"


              I replied to setup a time to talk. We'll see...

              Originally Posted by Not So New View Post

              Hey IM,

              Here are a few suggestions:

              1. Peronalize it if you can (Name of owner)
              2. Introduce yourself and what you do
              3. Compliment them on something they are doing right ie you're on page 2 which is great etc ...
              4. Mention the amount of people that are look for them (you did this)
              5. Mention who is getting most of this business (top 2-3 businesses)
              6. State that you created a personalized video for them that will help them out.

              Bottom line, there is not right or wrong way to do this. It's all about testing and tweaking different things to see what works best. Also, just because it works in one market, doesn't mean it will work in another.

              Hope this helps

              Shawn
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              • Profile picture of the author Not So New
                Hey IM,

                I would say that's very positive. All you are looking to get from these initial emails, is for a few people that have some interest to discuss your services with you.

                You wont' believe how many "Don't have alot of money, but thought I would ask" responses I get. Most of them are blowing several hundred on yellow pages phone book, so we can just move that marketing money to our services

                Let us know how it goes.

                Shawn

                Originally Posted by IMSince2003 View Post

                Thanks for the pointers. I will change my email copy so it sounds less like an OxyClean commercial and more like Joe Helpful. Let's see how the next batch goes. Oh, I did get one response that was positive. Here:

                "Hi.

                Thanks for the E-mail. I was very impressed with your presentation. Great job!


                I am curious what your fee(s) would be for such a service. I'm afraid it may not be something I could afford, but thought it wouldn't hurt to at least ask.


                Thanks again,
                George"


                I replied to setup a time to talk. We'll see...
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                • Profile picture of the author IMSince2003
                  Originally Posted by Not So New View Post

                  Hey IM,

                  I would say that's very positive. All you are looking to get from these initial emails, is for a few people that have some interest to discuss your services with you.

                  You wont' believe how many "Don't have alot of money, but thought I would ask" responses I get. Most of them are blowing several hundred on yellow pages phone book, so we can just move that marketing money to our services

                  Let us know how it goes.

                  Shawn
                  Well, I made initial contact by phone and he was interested, but in the middle of something. I sent an email thanking him for his time and asked for more convenient times to call so we could continue the conversation. In the meantime, I will have a new video ready tonight for the next city. I have a new non-sales-guy email ready for it. Off I go...

                  PS - Remember folks, reading other people's progress is fun, but you've got to go out there and do it for yourselves to make it happen!
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  • Profile picture of the author MWGrubb58
    My hat is off to you for going out there and working the system to get some clients.

    Have you found the lead ration holding up as you expand?

    Millard
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    • Profile picture of the author Not So New
      Hey Millard,

      Seems like some industries are more responsive than others, but using this method is really a numbers game

      Shawn

      Originally Posted by MWGrubb58 View Post

      My hat is off to you for going out there and working the system to get some clients.

      Have you found the lead ration holding up as you expand?

      Millard
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      • Profile picture of the author AshJM
        Congrats on you successes, the first steps are always the hardest.

        If I can add one comment...

        You have a good strategy in place, however long-term you need start thinking about how you are being perceived by your client base. In my experience, customer loyalty and profits really start rolling when you position yourself as a "problem solver" not just a "service provider"

        My recommendation, get on the phone, and start talking to your existing clients and get inside their heads. Find out what their problems are... and start offering solutions.

        You don't want to be that "Website Guy" or that "Google Places Guy" You want to be that "Problem Solver Guy"
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        • Profile picture of the author Not So New
          Great advice micawber

          Originally Posted by Micawber View Post

          Congrats on you successes, the first steps are always the hardest.

          If I can add one comment...

          You have a good strategy in place, however long-term you need start thinking about how you are being perceived by your client base. In my experience, customer loyalty and profits really start rolling when you position yourself as a "problem solver" not just a "service provider"

          My recommendation, get on the phone, and start talking to your existing clients and get inside their heads. Find out what their problems are... and start offering solutions.

          You don't want to be that "Website Guy" or that "Google Places Guy" You want to be that "Problem Solver Guy"
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  • Profile picture of the author Troy987
    Shawn, Thanks for the info!
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    • Profile picture of the author Not So New
      Hey Troy .. Glad you enjoyed it. Hopefully you can put it to good use

      Shawn

      Originally Posted by Troy987 View Post

      Shawn, Thanks for the info!
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  • Profile picture of the author IMSince2003
    BWAHHAAAAHAHAHAAAAAAAAAAAAAAAAAAA!!!

    One inquiry, talk, SALE! $500 for the website redesign, $100 per month for SEO starter package until he gets new clients! HOOHAA!! Sorry about all the exclamations, but 100% hit ratio is hard to beat.
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    • Profile picture of the author Not So New
      Serves you right for taking action

      Originally Posted by IMSince2003 View Post

      BWAHHAAAAHAHAHAAAAAAAAAAAAAAAAAAA!!!

      One inquiry, talk, SALE! $500 for the website redesign, $100 per month for SEO starter package until he gets new clients! HOOHAA!! Sorry about all the exclamations, but 100% hit ratio is hard to beat.
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    • Profile picture of the author dminorfmajor
      Originally Posted by IMSince2003 View Post

      BWAHHAAAAHAHAHAAAAAAAAAAAAAAAAAAA!!!

      One inquiry, talk, SALE! $500 for the website redesign, $100 per month for SEO starter package until he gets new clients! HOOHAA!! Sorry about all the exclamations, but 100% hit ratio is hard to beat.
      Grats man! How does the "starter package" work? $100 per month till he gets new clients and then what?
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      • Profile picture of the author IMSince2003
        Originally Posted by dminorfmajor View Post

        Grats man! How does the "starter package" work? $100 per month till he gets new clients and then what?
        OK, for all of you following this thread and the OP (thanks buddy for reminding me to pick this up again), I will divulge my super duper secret stealth (use the secret handshake here) method of upselling the client. While building his site, I will also create a local YouTube channel for his area. I will add a category for his niche and create several 30-60 second videos (voice overs thanks to fiverr) with keyword rich titles and descriptions. I will say in the videos "don't forget to mention that you saw us on YouTube!". Then, when those videos start ranking and people start calling mentioning the video he didn't even know he had, he'll call me (if not, I will call). I'll say "well, now that you see it works, are you ready for video marketing?" You bet he will. Add $199-$299/month to the bill. A few months down the road, show him a mobile version of his site. Like it? Here, it's $199, 50% off just for you. Are you getting excited yet? Yeah, I am because I know that this small client will be worth thousands of dollars in the next 12 months if I do my job (which I will, of course).
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    • Profile picture of the author chrisrwallace
      'Each new client is approximately worth $1360.'

      Great thread... How did you come up with this number??? Does anyone know of a site that gives out the value of niche specific customers, per state, region, or territory???
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      • Profile picture of the author drummermike
        Wow, nice job with this method, way to think outside the box! I'll give this a shot in my area, as it sure beats me having to cold call people. I like to think of how I would react if I was on the receiving end of marketing. If someone was to use this tactic on me, I would surely feel special and would make a point of following up.
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  • Profile picture of the author linebelowdigital
    I love to see how other offliners are using unique methods to close deals. Great stuff.
    Signature
    Make An Easy $200 - $1500/mo Per Client Helping Local Businesses to Find Leads...

    Click here to See it in Action
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    • Profile picture of the author dminorfmajor
      Thought I would post an update regarding my progress of getting started in the Offline field. Along with an idea I wanted to run through you guys first before I did it.

      Ok so I've gathered lots of leads and I'm almost ready to send out videos and walk ins. I bought a domain name and have almost finished building it into a website pertaining to SEO in my local area. I figured leaving a website the potential client could go to would be a big help in their decision making. It also lets them know I'm capable of building websites, graphic design and mobile web apps. (those 3 will be outsourced) I'm also plan on offering Free Reports for any potential client's websites.

      The idea, not really a new idea, was to make a QR code to put on my business cards and maybe leave in the footer of each email that I send out. The QR code would land on a mobilized page of my website explaining how I can do this same service for them. (QR code marketing) Basically something like, "You just scanned a QR code on a card or from your email, why wouldn't your customers do the same?"

      Any of you guys tried this method?
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      • Profile picture of the author IMSince2003
        All of this is good stuff, but don't let it stop you from getting those videos done and distributed. When I had nothing, I completed my profile on LinkedIn and used that in the videos. Just do it. Once the ball is rolling, go for refinements.

        Originally Posted by dminorfmajor View Post

        Thought I would post an update regarding my progress of getting started in the Offline field. Along with an idea I wanted to run through you guys first before I did it.

        Ok so I've gathered lots of leads and I'm almost ready to send out videos and walk ins. I bought a domain name and have almost finished building it into a website pertaining to SEO in my local area. I figured leaving a website the potential client could go to would be a big help in their decision making. It also lets them know I'm capable of building websites, graphic design and mobile web apps. (those 3 will be outsourced) I'm also plan on offering Free Reports for any potential client's websites.

        The idea, not really a new idea, was to make a QR code to put on my business cards and maybe leave in the footer of each email that I send out. The QR code would land on a mobilized page of my website explaining how I can do this same service for them. (QR code marketing) Basically something like, "You just scanned a QR code on a card or from your email, why wouldn't your customers do the same?"

        Any of you guys tried this method?
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  • Profile picture of the author dealguy
    Great thread here Shawn, and congrads to those who are
    taking action.
    Very good video you made as well.

    Thanks for sharing.

    Tony
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    • Profile picture of the author Not So New
      Hey Chris,

      I simply asked a few psychologists, but I would love to know if there is a resource where I could find out an estimate of the life time value of a customer per industry. That would be sweet

      Originally Posted by chrisrwallace View Post

      'Each new client is approximately worth $1360.'

      Great thread... How did you come up with this number??? Does anyone know of a site that gives out the value of niche specific customers, per state, region, or territory???
      Hey Mike,

      Thx for the feedback. I have definitely had people tell me that they really liked my approach as it didn't seem like all of the other emails they get day in and day out.

      Originally Posted by drummermike View Post

      Wow, nice job with this method, way to think outside the box! I'll give this a shot in my area, as it sure beats me having to cold call people. I like to think of how I would react if I was on the receiving end of marketing. If someone was to use this tactic on me, I would surely feel special and would make a point of following up.
      Thx linebelowdigital for your feedback

      Originally Posted by linebelowdigital View Post

      I love to see how other offliners are using unique methods to close deals. Great stuff.
      Thx dealguy .. glad you liked it

      Originally Posted by dealguy View Post

      Great thread here Shawn, and congrads to those who are
      taking action.
      Very good video you made as well.

      Thanks for sharing.

      Tony
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  • Profile picture of the author oogyboogawa
    Sorry if I missed this somewhere, but you you said you got 2 clients from 8 leads out of your initial run of 86 emails. I am curious how many different markets did those 86 emails include? (i.e. psychologists in Calgary, psychologists in Toronto, etc., etc. - how many different ones did you make videos for and email out to in the initial 86?)
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    • Profile picture of the author IMSince2003
      Originally Posted by oogyboogawa View Post

      Sorry if I missed this somewhere, but you you said you got 2 clients from 8 leads out of your initial run of 86 emails. I am curious how many different markets did those 86 emails include? (i.e. psychologists in Calgary, psychologists in Toronto, etc., etc. - how many different ones did you make videos for and email out to in the initial 86?)
      I believe he said on the first page in a couple of posts that all of those were sent to Psychologists in Calgary.
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    • Profile picture of the author Not So New
      If I remember correctly it was 5 cities for a total of 86 emails on that first batch.

      Shawn

      Originally Posted by oogyboogawa View Post

      Sorry if I missed this somewhere, but you you said you got 2 clients from 8 leads out of your initial run of 86 emails. I am curious how many different markets did those 86 emails include? (i.e. psychologists in Calgary, psychologists in Toronto, etc., etc. - how many different ones did you make videos for and email out to in the initial 86?)
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  • Profile picture of the author IMSince2003
    So, I would like to add some progress here. Out of all the emails I sent (3 niches) over the weekend, I got one person who scheduled a phone call to review their business. The other 2 niches were dentists. I don't believe that this method works as well in the dentist niche simply because of the competition, not a problem inherent in the method itself. Somewhere someone was selling a WSO that talked about sending reports in the mail. Maybe I'll do that.

    PS - That interview is tomorrow so wish me luck!
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    • Profile picture of the author oogyboogawa
      Originally Posted by IMSince2003 View Post

      I believe he said on the first page in a couple of posts that all of those were sent to Psychologists in Calgary.

      This is actually what I found on the first page:

      "The clients are in different different cities. I only offer 1 service per client per city. I will never try to provide the same services for the same keywords. Definitely don't want to be keeping against my own clients "

      Also in the first post, he said something about finding 20-30 leads to send out per target market - so I'm guessing 86 would be... what? 3? 4?

      Would like to verify though.



      In regards to your other posts - it is cool to see that it's not just the OP getting results from this method. Good for you taking action on this and getting some results for yourself. Keep us updated on how it goes!

      As for follow up - I am planning to do something very similar to this to get clients started on a GP Listing optimization and then upsell them from there once they see that I can deliver results. I plan to wait about a week after I send out emails to a market and then if I haven't gotten a client yet I will follow up with the businesses I emailed. I am thinking I will do it by phone, but I may try out sending a follow-up email to the ones that opened it. Not sure. May try it both ways and see what works.
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      • Profile picture of the author Not So New
        Hey IM,

        I definitely think following up with the people that looked at the video is a good idea, by phone or email (something that I should do better )

        Originally Posted by IMSince2003 View Post

        OK, almost forgot to ask. Now, does anyone think it's a good idea to email the people who actually watched the video? Or email the people who did not watch? I was wondering what you guys thought about follow up. After all, there was a lot of effort involved in the screenshots and video making so I was thinking that it's not unreasonable to do some kind of follow up although I don't know what kind to do. I'm soliciting opinions here.
        I agree Jonnyq

        Originally Posted by jonnyq888 View Post

        Always follow up Getting the clients is going to be the same as selling a product on Clickbank - most people don't bite on the first exposure.
        Hey oogy ... The fastest way is probably by phone, but it takes a certain person to do that. If you can ... go for it.

        Shawn

        PS. I love your profile image

        Originally Posted by oogyboogawa View Post

        This is actually what I found on the first page:

        "The clients are in different different cities. I only offer 1 service per client per city. I will never try to provide the same services for the same keywords. Definitely don't want to be keeping against my own clients "

        Also in the first post, he said something about finding 20-30 leads to send out per target market - so I'm guessing 86 would be... what? 3? 4?

        Would like to verify though.



        In regards to your other posts - it is cool to see that it's not just the OP getting results from this method. Good for you taking action on this and getting some results for yourself. Keep us updated on how it goes!

        As for follow up - I am planning to do something very similar to this to get clients started on a GP Listing optimization and then upsell them from there once they see that I can deliver results. I plan to wait about a week after I send out emails to a market and then if I haven't gotten a client yet I will follow up with the businesses I emailed. I am thinking I will do it by phone, but I may try out sending a follow-up email to the ones that opened it. Not sure. May try it both ways and see what works.
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        • Profile picture of the author oogyboogawa
          Originally Posted by Not So New View Post

          If I remember correctly it was 5 cities for a total of 86 emails on that first batch.

          Shawn
          Originally Posted by Not So New View Post


          Hey oogy ... The fastest way is probably by phone, but it takes a certain person to do that. If you can ... go for it.

          Shawn

          PS. I love your profile image
          Thanks for getting back to me on that. I'd say 2 clients out of 5 videos isn't too bad. Especially since once you make the first one it is simple to change it a little bit and make another one.

          I've done phone sales before - and was actually good at it. Ironically I have a bit of a phobia of phones (not just phone sales - talking to anyone on the phone). So I definitely can talk to people on the phone and know how effective it is but prefer this method because the process it at least started via email. That cuts down my time on the phone.

          My profile image is part of my logo for my new business - I'm actually not really happy with how just that part of it looks without the rest of the logo. Glad you like it though I may try uploading more of the logo sometime but I wasn't sure how it would fit in that small of an area.


          I've been working on my own video but I'm having a bit of technological trouble recording the video lol...
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          • Profile picture of the author Not So New
            Yah ... selling over the phone is definitely a great skill (If you can master it). I guess the fear goes away with practice

            Shawn

            Originally Posted by oogyboogawa View Post

            Thanks for getting back to me on that. I'd say 2 clients out of 5 videos isn't too bad. Especially since once you make the first one it is simple to change it a little bit and make another one.

            I've done phone sales before - and was actually good at it. Ironically I have a bit of a phobia of phones (not just phone sales - talking to anyone on the phone). So I definitely can talk to people on the phone and know how effective it is but prefer this method because the process it at least started via email. That cuts down my time on the phone.

            My profile image is part of my logo for my new business - I'm actually not really happy with how just that part of it looks without the rest of the logo. Glad you like it though I may try uploading more of the logo sometime but I wasn't sure how it would fit in that small of an area.


            I've been working on my own video but I'm having a bit of technological trouble recording the video lol...
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  • Profile picture of the author IMSince2003
    OK, almost forgot to ask. Now, does anyone think it's a good idea to email the people who actually watched the video? Or email the people who did not watch? I was wondering what you guys thought about follow up. After all, there was a lot of effort involved in the screenshots and video making so I was thinking that it's not unreasonable to do some kind of follow up although I don't know what kind to do. I'm soliciting opinions here.
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  • Profile picture of the author jonnyq888
    I would say email if they opened your previous email and watched the video. Phone if they didn't open the original email.
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  • Profile picture of the author IMSince2003
    Well, I met with the second lead. She was just all over the place. I could tell that she was just not ready to buy. I call her the "information collector" type. If I beat her over the head for another 20 minutes or so, maybe I could have bullied/convinced her to buy, but that's just not the way I roll. Sigh, less $$$ for me. Anyway, off to make more vids.
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  • Profile picture of the author fated82
    I like this approach and am doing a video now. Will blast the email out next week and see how it goes.
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    • Profile picture of the author MiniWar
      Originally Posted by fated82 View Post

      I like this approach and am doing a video now. Will blast the email out next week and see how it goes.
      u re a doER..

      i will follow you soon..
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  • Profile picture of the author Ben_R
    hey shawn -
    cool method - im gonna try this with web design - quickly change their site - to a fresh design - or rather put their logo and name onto a better looking site ---

    for ranking your using something with low competition - how are you getting this is it mainly back links ? or are they v easy to rank with anyway ?

    btw this is free SpyPig - Free Email Tracking System - Find out if your email has been read! and does what didtheyread it does -
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    • Profile picture of the author Not So New
      Glad to see that you liked it fmnelly

      Originally Posted by fmnelly View Post

      am using this medium to say thank you your tip is really working for me now
      I agree with you. Not everyone will buy and you really don't need to be forceful. Either they get it or they don't. Quickly qualify them and move on

      Originally Posted by IMSince2003 View Post

      Well, I met with the second lead. She was just all over the place. I could tell that she was just not ready to buy. I call her the "information collector" type. If I beat her over the head for another 20 minutes or so, maybe I could have bullied/convinced her to buy, but that's just not the way I roll. Sigh, less $$$ for me. Anyway, off to make more vids.
      Great Fated .. Let us know how it goes

      Originally Posted by fated82 View Post

      I like this approach and am doing a video now. Will blast the email out next week and see how it goes.
      Hey Ben_R,

      Good thing is that you can sell any services with this method. Just modify the video to fit what services you offer.

      Let us know how it goes and thx for the Spy Pig resource. I just heard about it last week and it seems to do the same as did they read it.

      Shawn


      Originally Posted by Ben_R View Post

      hey shawn -
      cool method - im gonna try this with web design - quickly change their site - to a fresh design - or rather put their logo and name onto a better looking site ---

      for ranking your using something with low competition - how are you getting this is it mainly back links ? or are they v easy to rank with anyway ?

      btw this is free SpyPig - Free Email Tracking System - Find out if your email has been read! and does what didtheyread it does -
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  • Profile picture of the author dminorfmajor
    I almost feel like Not So New deserves a cut of my first sale. This thread has really opened my eyes to Offline Marketing. Even though I'm taking different routes than emailing videos, it was this thread that started it all for me.

    @Not So New
    How is your business going now? How many clients are you up to in how many niches? Are you still sticking to the videos only?
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  • Profile picture of the author Squints
    This is a great free tip.
    Thanks for sharing.
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    • Profile picture of the author Not So New
      Hey dminorfmajor,

      Glad that this info got you going again. Sometimes it's just something small that lights the spark again, but it's "taking action" that gets results. So that's all on you

      My business is going great. Still use the videos, but have also hired some outside sales reps to get some clients as well as telemarketers to generate some leads and prospects for me.

      Just trying a bunch of things to see what sticks

      Shawn

      Originally Posted by dminorfmajor View Post

      I almost feel like Not So New deserves a cut of my first sale. This thread has really opened my eyes to Offline Marketing. Even though I'm taking different routes than emailing videos, it was this thread that started it all for me.

      @Not So New
      How is your business going now? How many clients are you up to in how many niches? Are you still sticking to the videos only?
      Glad you liked it Squints

      Originally Posted by Squints View Post

      This is a great free tip.
      Thanks for sharing.
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  • Profile picture of the author IMSince2003
    Hey guys, I wanted to mention something I'll be trying over the next week or so. I don't know if I've mentioned it, but I have a great profile on LinkedIn with almost 700 connections. Recently, some of my connections include plumbers, electricians, cleaners and most recently (I didn't even notice this one until today) a local dentist. They all have one thing in common. Their websites really need help and they don't rank for anything relevant. So, guess what? Yep, you guessed it, boy are you guys smart I'm going to visit each one's site, do the search numbers, and record a short video for each of them with specific recommendations of what I can do for them and how I can help their business grow. Remember, these contacts are much "warmer" prospects as they've accepted my invite on LinkedIn OR they've sent me a request to connect. I'll start with those who requested a connection with me first. OK, I hope this idea helps someone! Wish me luck!
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    • Profile picture of the author Not So New
      Hey IM .. That sounds like an amazing idea and would love to hear your results from this...

      Maybe you can share how you got 700 connections. That would be a WSO on it's own

      Shawn

      Originally Posted by IMSince2003 View Post

      Hey guys, I wanted to mention something I'll be trying over the next week or so. I don't know if I've mentioned it, but I have a great profile on LinkedIn with almost 700 connections. Recently, some of my connections include plumbers, electricians, cleaners and most recently (I didn't even notice this one until today) a local dentist. They all have one thing in common. Their websites really need help and they don't rank for anything relevant. So, guess what? Yep, you guessed it, boy are you guys smart I'm going to visit each one's site, do the search numbers, and record a short video for each of them with specific recommendations of what I can do for them and how I can help their business grow. Remember, these contacts are much "warmer" prospects as they've accepted my invite on LinkedIn OR they've sent me a request to connect. I'll start with those who requested a connection with me first. OK, I hope this idea helps someone! Wish me luck!
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  • Profile picture of the author Samway
    Again I love it! Sooo helpful to me!
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    • Profile picture of the author Not So New
      Glad you love it Samway

      Originally Posted by Samway View Post

      Again I love it! Sooo helpful to me!
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  • Profile picture of the author jonnyq888
    Hey IM .. That sounds like an amazing idea and would love to hear your results from this...

    Maybe you can share how you got 700 connections. That would be a WSO on it's own

    Shawn
    Hey IM, I'd be interested in hearing how you made those 700 connections as well
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  • Profile picture of the author Michael Nguyen
    Thanks to this method I've finally landed my first client. The same client has even referred me to another business owner in the same building and I haven't even started work for the first client.

    Amazing unique approach that got me heard.

    Thank you. I still have a few appointments lined up for Jan on this method.

    Just do it!
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    • Profile picture of the author Not So New
      That's aweseom Michael.

      I know you put in a lot of effort and it looks like it has paid off.

      Great job

      Shawn

      Originally Posted by Michael Nguyen View Post

      Thanks to this method I've finally landed my first client. The same client has even referred me to another business owner in the same building and I haven't even started work for the first client.

      Amazing unique approach that got me heard.

      Thank you. I still have a few appointments lined up for Jan on this method.

      Just do it!
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  • Profile picture of the author Andrew P
    I just want to throw in a couple tips and also to help the quality of our industry.

    You can't build a business or make a decent income if you only charge pennies.. the term 'you get what you pay for' is a reality.

    Charging prices like $497 for websites and $199/month for seo/google places is pure madness.

    The time invested in generating the lead, nurturing it and finally closing the deal.. and then work on the project.. you essentially are making less per hour than you would if you had a job at McDonalds.

    Offer a quality service.. that actually delivers results as you've discussed with your clients.. set proper expectations of work to be done and timeline of how results will progress... and MOST IMPORTANTLY charge a real price. Are you a "Professional" or an "amateur"?

    Websites should be $1297+ and SEO should certainly be atleast $500/month or more. Of course, pricing can vary by industry and your geographical location but i'm telling you, these are absolutely MINIMUM prices to charge no matter how small a town you live in.

    A lawyer charges atleast $150/hour.. so one day of work for him would cover a $1297 website... a dentist charges $200+ for a simple teeth whitening visit, and the lifetime value of that customer could be $5,000+.. focus on fewer clients, include value, higher prices and make real results for them. Your business will grow faster and you will make a lot more money.

    Routinely, I close dentists, lawyers, doctors, psychologists, salons, and other types of businesses at $3000-10,000+ websites and my SEO clients start a minimum of $1500/month with atleast 6 month contract.

    In reality, most of you who charge a couple hundred dollars for ranking high value terms, end up not bringing in the results you promised to your client because its harder than you expected, more time consuming and ultimately you determine its not worth the money.

    So do yourself and every other marketing consultant/company a favor, be legit and be a Professional.

    This wasn't meant to bash anyone, merely to provide some advice and encouragement to the fact that people will pay more for your services if you provide value and results.

    Best of Luck.
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    Free Insider Tips for Mobile Pops >> AffiliateSuccess.com

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    • Profile picture of the author TopGun38
      Originally Posted by AffiliateUrge View Post

      I just want to throw in a couple tips and also to help the quality of our industry.

      You can't build a business or make a decent income if you only charge pennies.. the term 'you get what you pay for' is a reality.

      Charging prices like $497 for websites and $199/month for seo/google places is pure madness.

      The time invested in generating the lead, nurturing it and finally closing the deal.. and then work on the project.. you essentially are making less per hour than you would if you had a job at McDonalds.

      Offer a quality service.. that actually delivers results as you've discussed with your clients.. set proper expectations of work to be done and timeline of how results will progress... and MOST IMPORTANTLY charge a real price. Are you a "Professional" or an "amateur"?

      Websites should be $1297+ and SEO should certainly be atleast $500/month or more. Of course, pricing can vary by industry and your geographical location but i'm telling you, these are absolutely MINIMUM prices to charge no matter how small a town you live in.

      A lawyer charges atleast $150/hour.. so one day of work for him would cover a $1297 website... a dentist charges $200+ for a simple teeth whitening visit, and the lifetime value of that customer could be $5,000+.. focus on fewer clients, include value, higher prices and make real results for them. Your business will grow faster and you will make a lot more money.

      Routinely, I close dentists, lawyers, doctors, psychologists, salons, and other types of businesses at $3000-10,000+ websites and my SEO clients start a minimum of $1500/month with atleast 6 month contract.

      In reality, most of you who charge a couple hundred dollars for ranking high value terms, end up not bringing in the results you promised to your client because its harder than you expected, more time consuming and ultimately you determine its not worth the money.

      So do yourself and every other marketing consultant/company a favor, be legit and be a Professional.

      This wasn't meant to bash anyone, merely to provide some advice and encouragement to the fact that people will pay more for your services if you provide value and results.

      Best of Luck.
      I agree with AffiliateUrge. Even when I started with my first offline client, I started with a fee of $700 per month. Now I charge $1000 or more per month. Of course, my method of convincing them is using results in advance, which helps a lot with closing the sale.
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      • Profile picture of the author sodomojo
        Not so new, how is it going these days? Are you still utilizing this method?
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  • Profile picture of the author zzfreddybb
    Following up on the post from AffiliateUrge. I would like to see more about you do business with your clients. The prices you are suggesting make it a much more interesting business proposition.
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  • Profile picture of the author Michael Nguyen
    Ever since meeting my first client in Dec 2011, it's been a game changer.

    I quit my day job on 18th May 2012 and now I'm building up the business with my business partner (former client / or still is)

    We recently just done a pitch to an insurance company and they were impressed. We'll get the contract...sales cycle takes awhile.

    So much business out there. Go out and meet real people and you'll see the connections you make. Feels great to be in control of your life!
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  • Profile picture of the author moodykitty
    Exactly what I was looking for... the video is very helpful.

    Question. How do you choose what niche to target? I came across a site today that is so horrible, I'm thinking 'there's my target!' However, the niche the business is in is competitive. 43k results with keyword phrase in quotes. Besides creating a new site, seo, citations, google plus page, etc what services can I offer to get his site ranked? Or should I focus on other services? I found his site thru a craigslist ad, I think it's the only way he advertises. Also, his yelp reviews are not so hot. average 3 stars.
    Any suggestion would be helpful I'm new to offline marketing and am struggling with ranking in a super competitive niche.
    Signature
    I would rather live my life as if there is a God, and die to find out there isn't, than live my life as if there isn't, and die to find out there is.
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    • Profile picture of the author BSD
      Originally Posted by moodykitty View Post

      Exactly what I was looking for... the video is very helpful.

      Question. How do you choose what niche to target? I came across a site today that is so horrible, I'm thinking 'there's my target!' However, the niche the business is in is competitive. 43k results with keyword phrase in quotes. Besides creating a new site, seo, citations, google plus page, etc what services can I offer to get his site ranked? Or should I focus on other services? I found his site thru a craigslist ad, I think it's the only way he advertises. Also, his yelp reviews are not so hot. average 3 stars.
      Any suggestion would be helpful I'm new to offline marketing and am struggling with ranking in a super competitive niche.
      I would find a niche that you enjoy and can get passionate about working with.

      The reason I chose one of my best clients was because I had their pizza and knew that in my small (50k population) town it was the client I'd work with. What began as introducing and implementing a rewards program for the company has turned into website, social media, advertising, SMS, video, email marketing and more.

      Were I in your shoes with the prospect you mentioned, I'd redo their site (my preferred platform being Wordpress with either Thesis or WooThemes) and then hit heavy on keyword targeted video marketing.

      Video is easy enough to get to rank and will give you a little time to figure what will be needed to get the site to where it needs to be. On the tune of the 46k results with keyword in quotes...I just looked at one of my clients locations and it's got 26k in quotes. Since I had built a solid foundation (including good copy and no "questionable" tactics) only took me about 3 weeks to get to number one.

      Best of luck and let me know if there's anything I can clarify. Hope this helps and best of luck!
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  • Profile picture of the author JWalsh32
    Excellent Post. I think i'm gonna take a shot at this too. No harm in trying. Was wondering if you had a e-mail I could contact you at... I would really apreciate the help. If possible send e-mail by pm.

    Thanks,
    Jeremy
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  • Profile picture of the author BSD
    Thanks Jeremy,

    Sent you my email in Skype as I don't post enough here to have PM functionality. If you don't get it, let me know and I'll post it in the forum.

    Jon
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  • Profile picture of the author henry Argueta
    awesome post, i love how there are so many warriors giving out free tips on how to succeed here
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  • Profile picture of the author BDE4Live
    Thanks, will try.
    Can you guys gIve me advice on making the videos. Any one using a free service
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