10th Feb 2012, 08:16 AM | #901 | |
Postcard Pioneer War Room Member Join Date: 2011 Location: NY
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10th Feb 2012, 09:27 AM | #902 |
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Bob.. Just wondering.. Did you do it more than 2 months? The Facebook page only has comments for 2011. Everything looks great but my only concern is it seems like it in smaller regions, burning through businesses could be quite fast. |
10th Feb 2012, 09:36 AM | #903 |
Postcard Pioneer War Room Member Join Date: 2011 Location: NY
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I did 3, I haven't updated that very well, sorry. I have another one ready to go but I've been so wrapped up with the responsibilities of the WSO and preparing my remodeling company's campaigns for spring, I haven't been able to spend time maintaining facebook. You'll never burn through businesses unless you are only doing it in an extremely rural area. |
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10th Feb 2012, 10:03 AM | #904 |
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10th Feb 2012, 10:47 AM | #905 |
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Thank you very much for this post. I had no idea about the EDD program and it makes me think of cool ways to use that. Thanks again.
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10th Feb 2012, 07:54 PM | #906 |
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Looks like someone else has a post up about big postcard co-op advertising http://www.warriorforum.com/offline-...rect-mail.html |
11th Feb 2012, 02:53 PM | #907 | |
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EveryDoorDirect | |
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11th Feb 2012, 06:37 PM | #908 |
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Ask businesses to keep the coupons that customers bring in to redeem.
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11th Feb 2012, 11:14 PM | #909 | |
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"GUARANTEE" is a very strong legal word, so how do you PROVE that each one is actually delivered? Do you also purchase delivery confirmation, or does the postal service GUARANTEE to you...and you pass that GUARANTEE on to your customers by telling them, "the postal service GUARANTEES" each card will in fact get delivered. The USPS lost $3.3 billion dollars last quarter so some folks might not accept any GUARANTEE that they give, and it's not a good idea legally to hang that GUARANTEE on yourself unless you can actually prove it. That's the downside of using such big words in the sales process...it can cause legal trouble if one is not careful. | |
12th Feb 2012, 11:42 AM | #910 | |
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12th Feb 2012, 12:00 PM | #911 |
MailPostcards4Cash.com War Room Member Join Date: 2008 Location: Rochester, NY
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bob ross, Thanks for sharing! Postcard marketing is a great way to advertise as most people can't resist looking at them and the cost to produce and mail them is much cheaper than a sales letter and envelope. All the best, Martin |
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12th Feb 2012, 12:18 PM | #912 | ||
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Guys seriously, its GUARANTEED because thats how the program works. If you are uncomfortable saying the word then dont, if you want to show them receipts then go ahead. Tell them that we are giving the post office 10000 cards but who knows they lost $3.3 billion last year so I cant promise they will deliver them.:confused: Heck Send them a picture of all the boxes when they come in if you want to as well. Send them a picture of you delivering to the post office, if you really want to show them proof make a video of the postman passing the cards out. This is not something to get hung up on.
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12th Feb 2012, 12:26 PM | #913 | |
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12th Feb 2012, 07:06 PM | #914 | |
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12th Feb 2012, 07:07 PM | #915 |
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13th Feb 2012, 12:36 AM | #916 |
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I'm confused. You said it costs $0.88 each postcard in postage. So, postage alone costs 10,000 x $0.88 = $8800. But you're only bringing in 16 x $495 = $7920. And this doesn't even include the cost of printing. What am I missing?
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13th Feb 2012, 01:14 AM | #917 |
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He uses the Every Door Direct Program, which cost 0.14 per piece.
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13th Feb 2012, 08:26 AM | #918 |
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Smoking cigarettes and watching Captain Kangaroo
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13th Feb 2012, 08:29 AM | #919 | |
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Can we avoid sentences like the last one? The Warrior forums are full of the cliché lines and people simply signing up to whore their services. It detracts from the genuine people. | |
13th Feb 2012, 01:06 PM | #920 |
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I bought Bob's WSO. Have previously published a coupon book and did a flyer delivery business. presently in the gold buying business. Think I will use this to promote my business and make some money, as well. Have just started through the info received this morning, and so far looks like well worth the money for the layout of the business, sources and all. The rest will be up to me. Thanks Bob |
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13th Feb 2012, 02:08 PM | #921 | |
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Every one of those businesses has 1, 2 or more people there. They all eat, get their oil changed, have their cars washed, and consume all the services the homeowners in the area use. And best of all, many of them need to advertise.
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13th Feb 2012, 03:26 PM | #922 |
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You have them all email in to enter the contest. Said email opts them in to your email list. Then prior to a new run you use an email marketing campaign to fill up a new mailing. Sense of urgency: This mailer filling up fast! Only 3 ads left! |
13th Feb 2012, 08:01 PM | #923 |
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Just got this idea as a way to help your customers get more leads from their ads... Take the postcard and put "City Name Business Directory" at the top... Of course you'd replace City Name with whatever city your in. At the very bottom put... Post this somewhere you'll always see it for fast access to your community... Or something worded way better than that... My thinking is people will be a lot more apt to keep it especially if you TELL them too. They see at as a valuable asset... Yeah they could Google it, but my fridge for instance is covered with stuff from local businesses. Just a thought to help your clients get more leads which always makes YOU more money in the end! Liz Tomey |
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14th Feb 2012, 12:08 PM | #924 | |
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14th Feb 2012, 12:34 PM | #925 | |
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I'm with you, I think the real value of a website will be to the consumers. that way even if they, for some reason, don't receive the card in the mail, they can still get the coupons online. Also, a website could become somewhat viral, allowing people to get the coupons even if they aren't in the mailing. Seb | |
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14th Feb 2012, 12:54 PM | #926 | |
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14th Feb 2012, 01:00 PM | #927 |
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I didn't get in until after the premium went up quite a bit, but it's well worth the price I paid. Less than taking the wife out for a chance to make 5k month or more is a bargain.
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14th Feb 2012, 02:34 PM | #928 | |
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Building a list of consumers and a second list of merchants who are future, possible advertisors has some good possibilities. | |
14th Feb 2012, 03:11 PM | #929 | |
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16th Feb 2012, 12:44 AM | #930 |
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I don't think you need your company name to be the name of the mailer, per se. the company name is who they write the checks to ...you could be super star media company and one of your campaigns is labeled the Greenville Coupon Club.... as far as I'm concerned.
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17th Feb 2012, 11:27 AM | #931 |
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Been contemplating this move for a while now. Bank account is set up now and I'm getting the wso tonight or Saturday when I can sit down with a glass of spirits, take notes, and hit the streets next week! Exciting. Plus I need the moolah!
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17th Feb 2012, 01:07 PM | #932 | |
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In my hometown we have a radio station that is doing sort of the same thing, except that they are using booklets and charge alot more to be listed in it. They do not name the coupon booklet after the radio station. Actually the radio station is not named after the owners names. They just use one blanket company for all of their products. | |
17th Feb 2012, 01:15 PM | #933 |
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So I figure I'm going to put an end to all the speculating and haters in this forum as I saw a hint of the haters in my other thread and figured I'd just put a quick end to that. I'm going to take pictures of paychecks I got before coming to this community. And then I'm going to take a picture of the home I just closed on 2 weeks back (my first home mind you) in which I'm currently setting an office up in now. Its not a huge mansion as I don't like big bills. Its a home, I bought it, and I could have never have bought that home had I not found these forums. Then maybe some of you haters will get a clue. This stuff works. Not only does it work, but it can be worked to do other pretty crazy things as well. I'm in the city right now so nowhere near home, but later on I'm gonna take some pictures just so you guys see I went from a broke ass cashier, barely able to pay my bills, to a homeowner with a job I absolutely love. I'm not rich, theres still tons of room for success. But this improvement as small as it may be to me now, is really huge no matter how you look at it. I figure the pictures should help some of you doubters sort some things out in life. |
17th Feb 2012, 03:31 PM | #934 |
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Hey RedShifted...why bother? What do you care what others think? You and I know it works because we are doing it. Why waste time that can be used for making money to try to convince those that won't believe your picture anyway? Scew em!
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17th Feb 2012, 08:22 PM | #936 |
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Thanks for sharing this, Never really thought about doing anything of this nature until now.
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17th Feb 2012, 09:20 PM | #937 | |
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$50 seems SUPER low. Selling 16 slots is going to take a good amount of full time work. $800 isn't going to motivate anyone of any serious talent. | |
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17th Feb 2012, 11:41 PM | #938 |
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18th Feb 2012, 07:36 AM | #939 |
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Hey guys, First of all thanks for posting the thread bob, its great. Now for my method, basically I am going to roll this out in my city in the uk but I have added in a few extras that make this even more irtesistablre they are as follows: 10000 a4 postcards delivered by the royal mail free listing on my website so customers can print out the coupons free sms marketing, this will be one short code and will be linked to a mobile website. Each advertisor has the option to make one new offer each week which will be presented as a mobile coupon. 1 message per week will be sent to optins directing them to the mobile site to view all new offers. 2 newspaper advertisements one on the 1st week and one in the 3rd week of the month in 2 different weekly local newspapers. this ad will direct users to the website for printable coupons. thus reaching people who didn't receive the mailer. total cost for printing, delivery, sms set up and newspaper ads will be around £3000. i will be placing 18 ads in total on the mailer and charging £450 per ad which gives me £8100, leaving me with £5100 after set up costs are taken away. I know this will be a little extra work each month but no more than a few hours and hey I will be making £1050 per week for my efforts. Just 2 of these mailers a month in different areas would be more than enough for me to live on very comefortably given the fact that my last job paid £1300 per month anyway I have created a nice 3 page promotional letter which I am going to be handing out to local businesses in the coming days. I will keep you posted. regards, Stephen P.s I got 2 menus through the door today so I guess I already have 2 targets lol |
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18th Feb 2012, 10:20 AM | #940 |
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sounds like a bright idea.
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18th Feb 2012, 12:41 PM | #941 |
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This is an informative thread. I think this postcard idea will work well selling it alongside other marketing solutions like a SEO squeeze page with analytics and SMS. I would also charge a small fee per lead the solution generates.
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18th Feb 2012, 06:07 PM | #942 |
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With a card that big, will it even fit in most people's mail box, or the slits in the doors for mail? Won't the postman just fold it and force it in?
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18th Feb 2012, 06:52 PM | #943 |
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Stranger...the postman will fold/wrap it around all the other junkmail we all get...so it will be on the OUTSIDE of the rest of the mail...where it will be seen...cool right?
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18th Feb 2012, 11:15 PM | #944 |
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18th Feb 2012, 11:45 PM | #945 | |
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You have brought a lot of value to the forum. I appreciate it. Thanks, DTaylor | |
19th Feb 2012, 01:45 PM | #946 |
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19th Feb 2012, 01:51 PM | #947 | |
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1) Any specific results 2) Any good comments back from the advertisers 3) Any lessons learned to warn us about. 4) What added values have your clients been asking for. Thanks in advance for your response. | |
19th Feb 2012, 01:54 PM | #948 |
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For all who already rolled out a postcard campaign, which niches responded the best with customers? I'm guessing that food did. I'm thinking niches like food, car washes/auto spas, liquor stores, and lawn care would be the best to target.
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19th Feb 2012, 01:55 PM | #949 | |
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Thanks to Bob and all of you who are contributing to this thread with additional ideas! | |
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19th Feb 2012, 01:59 PM | #950 | |
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You would be right on all but lawn care, Along with pressure cleaning, that is a tough niche that is hard to generate business for. Substitute oil change place, brake repairs, all the foods like Sushi, BBQ, Pizza, Buffets, Seafood, etc. | |
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