Using a Book to prospect
So I had an interesting conversation with a friend over skype today and he was asking me if I had any experience doing this. I don't but I was wondering if anyone else has.
What I am talking about is publishing a book (self publishing using creatspace/lulu/diggypod/ect) and using this as a prospecting tool. Mainly by simply walking into a business asking for the owner and giving him/her a copy saying:
"Hey, I own a marketing company here in (city) and I just wrote a new book on how small businesses can use the internet and mobile to get more customers and I thought it might give you a couple marketing ideas. Oh and by the way if you ever want to get some more customers in here give me a call!"
From createspace a 150 page book costs about $3 each including shipping/handeling. For $3 thats instant credibility and a valuble gift with no pressure on the business owner. Great way to establish yourself as an expert and start a conversation too.
Another way you could do this is grab a long PLR and just publish the 25-30 page report..though I think a real book would get a better response.
This could also be a cool thing to throw down in a sales pitch/meeting, "oh by the way I just got my latet book published on text message marketing heres a free copy." Thats some strong credibility!
Like I said I haven't done this myself but it sounds promising, especially for anyone looking to establish instant credibility.
If anyone has done anything like this I would enjoy hearing your take on how it worked!
PS: Please do not respond with "oh why don't you just give them a link to download an ebook", an ebook would not work with this, it does not the have near the same value as a physical book that you hand to the prospect.
What I am talking about is publishing a book (self publishing using creatspace/lulu/diggypod/ect) and using this as a prospecting tool. Mainly by simply walking into a business asking for the owner and giving him/her a copy saying:
"Hey, I own a marketing company here in (city) and I just wrote a new book on how small businesses can use the internet and mobile to get more customers and I thought it might give you a couple marketing ideas. Oh and by the way if you ever want to get some more customers in here give me a call!"
From createspace a 150 page book costs about $3 each including shipping/handeling. For $3 thats instant credibility and a valuble gift with no pressure on the business owner. Great way to establish yourself as an expert and start a conversation too.
Another way you could do this is grab a long PLR and just publish the 25-30 page report..though I think a real book would get a better response.
This could also be a cool thing to throw down in a sales pitch/meeting, "oh by the way I just got my latet book published on text message marketing heres a free copy." Thats some strong credibility!
Like I said I haven't done this myself but it sounds promising, especially for anyone looking to establish instant credibility.
If anyone has done anything like this I would enjoy hearing your take on how it worked!
PS: Please do not respond with "oh why don't you just give them a link to download an ebook", an ebook would not work with this, it does not the have near the same value as a physical book that you hand to the prospect.
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