How did I Make £100000 plus during Olympic from my Flyer Campaign

30 replies
Thanks to everyone who sent me PM to know about my Flyer campaign and Very Special thanks to those warriors who met my campaign girls around Olympic village and appreciate their work and encouraged them. All girls were uniformed in Yellow T-Shirts with dating site url on it.. [looks like some warriors have responded to my appeal to smile to my girls if you go around there to Olympic village]

I was on holiday for 2 weeks [to relax myself after tiring Olympic campaign] just coming back to London, so let me share the statistics, as I have clear statistics now of my campaign results.

Initially I had a plan to distribute 1 million flyers around Olympic village during the 17 days period of Olympic but people were so helpful to take a flyer from smiling girls that we decide to publish more and end up with distributing 1.2 million flyers. I would say people were amazed for Olympic and that's why most people would accept flyers. We were giving out flyers to every one except couples and those who looked under 18.

Flyers had 4 sections

One side: The top section was with General Dating Site
The bottom section was promoting Adult Dating Site

Second Side: The top section was promoting Senior Dating Site
The bottom section was promoting Cougar Dating Site

It was a good tactic, so if someone was not interested in one sort of site, he / she might find another one more interesting and some people might end up as a member on 2 sites.

I had recruited 22 girls and 3 supervisors [including me] but then after few days, some of my personal friends also jumped in and helped me occasionally

The total costs of the campaign were

Flyers printing: £11000

1 girl per day = £65
22 girls per day = £65 * 22 = £1430
22 girls for 17 days = 17 * £1430 = £24310

2 supervisors cost = £2800

Other costs coffee, drinks,food etc for girls =£2900

Total = £11000 + £24310 + £2800 + £2900 = £41010

I don't have any other sort of promotion for these sites apart from Flyer campaigns, which I do from time to time.

23800 people have registered as members on all 4 sites.

So far 1829 members have bought Gold Membership, expecting this number to be a little more high

Average Life Time Value of each paid member is £83 on my sites, so with this calculation in mind, I expect to make 1829 * £83 = £ 151807

Expected profit is £151807 - £41010 = £110797

I expect some more members to buy Gold Membership which will be on the top of this. I am taking all campaign girls + 2 supervisors and all those who helped me during campaign to a nice and thrilling party this weekend.

Looking forward to plan another such campaign for Christmas but this time I would run it in different cities across UK. Wish me Luck Please...
#campaign #flyer #make #olympic
  • Profile picture of the author sarah23
    hello
    yes i saw your girls infront of Leyton underground station on 5th of august, i was heading to olympic park to watch out games. i remembered ur previous post abt ur intention of flyers. good results. keep it up mate
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    "Gathering correct information and taking actions will boom your business.
    Never be afraid of failures and success will follow you"

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  • Profile picture of the author Carl Fridsjö
    Congratulations and thanks for reporting back the results. It's all about volume
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  • Profile picture of the author Ronald Nzimora
    I have followed your updatesfrom the first posts.

    I wish you all the luck in the world for Christime season.

    You rock.

    i also purchased your "WhiteLabel" e-book but alas, even though I have the funds for and can easily do flyers, I cant promote this in my country as we still have a challenge of people paying online with credit cards or PayPal.

    Nice going.

    Keep updating us.

    Regards and Goodluck again.

    - Ronald
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    • Profile picture of the author massiveray
      If you have the funds for expenses, you could easily find somebody round here willing to run things in England for you for a slice of the 100k pie. Get yourself down to the JV section.

      Originally Posted by Ronald Nzimora View Post

      I have followed your updatesfrom the first posts.

      I wish you all the luck in the world for Christime season.

      You rock.

      i also purchased your "WhiteLabel" e-book but alas, even though I have the funds for and can easily do flyers, I cant promote this in my country as we still have a challenge of people paying online with credit cards or PayPal.

      Nice going.

      Keep updating us.

      Regards and Goodluck again.

      - Ronald
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  • Profile picture of the author safe as houses
    Hi, I dont suppose you would upload a picture of your flyer, now the Olympics are over, Mick.
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  • Profile picture of the author abbot
    Banned
    Gotta admit man....your one hell of a go getter. Props...
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  • Profile picture of the author datingworld
    Originally Posted by TheBlogger View Post

    Sounds awesome. Are your dating sites your own custom sites i.e. you had them designed, programmed etc? Or are you using a white label of a larger company? I forgot.

    Anyway... you could keep on doing this for every special occasion that occurs. By scaling it across the UK too, you could make quite a lot of money! You could own the UK dating market. :p

    Do your users have an option to refer/invite their friends? If not, you should get on that!
    Thanks TheBlogger,

    No, I am using white label as running dating sites at own is a great challenge. I had started one at my own in the past but it didn't work as I didn't have resources to run it at my own But this is something I might consider in future, when I will be confident to do so.

    My sites have option for members to refer their friends and it works well, specially when they are referring interesting profiles to their friends.

    I have a great confidence now and that's why will do it across UK in big cities. I will be planning soon for Christmas.

    I will appreciate UK warriors opinion on this specially of those who are in other cities as I have experience of doing it only in London. Thanks
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  • Profile picture of the author michaelplies
    great results man. do you use white label or your own site?
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  • Profile picture of the author gunand
    Can you share your dating sites url?
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  • Profile picture of the author mark healy
    thats is a great results man,well done, you stuck to your plan and it paid off.

    thanks for sharing

    Mark
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    Build a Real Online Business from scratch today!
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  • Profile picture of the author gunand
    I was heading to olympic park to watch out games. i remembered ur previous post abt ur intention of flyers. good results. keep it up mate
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  • Profile picture of the author crazman
    great result, very happy for you. You willing to share the flyer you used with everyone?
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  • Profile picture of the author Tania Edwards
    Hello Mehtab,

    Once again you have proved your strong commitment .... I am very inspired with the commitment you have towards your sites promotion...

    Edward told me of your joy over the successful Olympic campaign.... you truly deserve these results.

    Wishing you very good luck.. spread this campaign across UK... I am sure you will have inspiring results ...

    Hope to see you soon.....
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  • Profile picture of the author MarketingManUK
    Yes hugely impressed with how you managed to get into the Olympic Park past all the security guards and hand out the flyers without LOCOG closing you down - given they're fierce on excluding any non-sponsors from the site and the exclusion area around each arena....

    ..as guerilla marketing goes, if you did all this, the big brands that compete with IOC sponsors should hire you!

    ..would love to see this flyer that made you all the money! I've clearly a lot to learn from you!

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    • Profile picture of the author Jerremy
      Very nice. One of the success stories ^^
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      ;)

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    • Profile picture of the author datingworld
      Originally Posted by MarketingManUK View Post

      Yes hugely impressed with how you managed to get into the Olympic Park past all the security guards and hand out the flyers without LOCOG closing you down - given they're fierce on excluding any non-sponsors from the site and the exclusion area around each arena....

      ..as guerilla marketing goes, if you did all this, the big brands that compete with IOC sponsors should hire you!

      ..would love to see this flyer that made you all the money! I've clearly a lot to learn from you!

      My campaign was around the Olympic village, not in the Olympic village itself
      It was in Leyton, Stratford, westham areas
      and those areas doesn't come under LOCOG, it come under London Borough of Newham and Waltham Forest and I had permission to do so otherwise it wouldn't be possible to do it on such a large scale without the local authorities permission..
      by the way there were dozens of other people doing the same sort of promotion in the area.
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  • Profile picture of the author Aaron Doud
    I am impressed with the numbers. Great job. Glad to see it turned into a good profit.

    And thanks for coming back with the numbers. I know many of us were curious on this and behind the scenes were hoping that you made some greeat money.
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  • Profile picture of the author Alex Sol
    Wow, that's an awesome story!
    Good old flyer marketing isn't dead, apparently
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    Alex Sol, Full time online marketer since 2007
    The Extra Paycheck Blog | Extra Paycheck Podcast
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    • Profile picture of the author datingworld
      Originally Posted by Aaron Doud View Post

      I am impressed with the numbers. Great job. Glad to see it turned into a good profit.

      And thanks for coming back with the numbers. I know many of us were curious on this and behind the scenes were hoping that you made some greeat money.
      Thanks Aaron for best wishes.

      Originally Posted by Alex Sol View Post

      Wow, that's an awesome story!
      Good old flyer marketing isn't dead, apparently
      Thanks, Yes flyers marketing isn't dead yet, its still works.
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  • Profile picture of the author Lulu Chil
    @Datingworld. Thanks for keeping us up to date. I just had a look at your sites. The over4dating one has some grammar mistakes like: "Our members are serious to find love of life.
    We have nominated for XBIZ 2012 Award." You need to correct that. I like the first one.
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    • Profile picture of the author datingworld
      Originally Posted by Lulu Chil View Post

      @Datingworld. Thanks for keeping us up to date. I just had a look at your sites. The over4dating one has some grammar mistakes like: "Our members are serious to find love of life.
      We have nominated for XBIZ 2012 Award." You need to correct that. I like the first one.
      Thanks a lot for that.. appreciated..

      Most people like the first one.. The first one is the one making me money...more than half of the registered members ended up on that site... look like many people are into adult dating..
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  • Profile picture of the author geoffnotjeff
    Just going to show you dont always need to have money to make money...

    But it sure can help! Well done!
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  • Profile picture of the author sarah23
    @datingworld,

    Did you see further paid conversion apart from the 1829 members you mentioned in your initial post.. would love to hear more progress of your campaign.

    thanks
    Signature
    "Gathering correct information and taking actions will boom your business.
    Never be afraid of failures and success will follow you"

    By My Unsung Guru and Mentor
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  • Profile picture of the author Tania Edwards
    @Datingworld,

    Sorry I lost your email,
    Can't post you PM because of my low post count.
    Can You please send me your email address.

    Thanks a lot
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  • Profile picture of the author laibaba
    Congratulations and thanks for reporting back the results.
    Thanks a lot!
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  • Profile picture of the author cooler1
    Impressive results.

    When are you planning to do your next flyer campaign? Is it something you expect will bring in consistant results or only at major events?
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