I was on holiday for 2 weeks [to relax myself after tiring Olympic campaign] just coming back to London, so let me share the statistics, as I have clear statistics now of my campaign results.
Initially I had a plan to distribute 1 million flyers around Olympic village during the 17 days period of Olympic but people were so helpful to take a flyer from smiling girls that we decide to publish more and end up with distributing 1.2 million flyers. I would say people were amazed for Olympic and that's why most people would accept flyers. We were giving out flyers to every one except couples and those who looked under 18.
Flyers had 4 sections
One side: The top section was with General Dating Site
The bottom section was promoting Adult Dating Site
Second Side: The top section was promoting Senior Dating Site
The bottom section was promoting Cougar Dating Site
It was a good tactic, so if someone was not interested in one sort of site, he / she might find another one more interesting and some people might end up as a member on 2 sites.
I had recruited 22 girls and 3 supervisors [including me] but then after few days, some of my personal friends also jumped in and helped me occasionally
The total costs of the campaign were
Flyers printing: £11000
1 girl per day = £65
22 girls per day = £65 * 22 = £1430
22 girls for 17 days = 17 * £1430 = £24310
2 supervisors cost = £2800
Other costs coffee, drinks,food etc for girls =£2900
Total = £11000 + £24310 + £2800 + £2900 = £41010
I don't have any other sort of promotion for these sites apart from Flyer campaigns, which I do from time to time.
23800 people have registered as members on all 4 sites.
So far 1829 members have bought Gold Membership, expecting this number to be a little more high
Average Life Time Value of each paid member is £83 on my sites, so with this calculation in mind, I expect to make 1829 * £83 = £ 151807
Expected profit is £151807 - £41010 = £110797
I expect some more members to buy Gold Membership which will be on the top of this. I am taking all campaign girls + 2 supervisors and all those who helped me during campaign to a nice and thrilling party this weekend.
Looking forward to plan another such campaign for Christmas but this time I would run it in different cities across UK. Wish me Luck Please...