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Website Critique Please?

by DoubleOhDave
15 replies
Hi guys,
just finished my first days work on my new offline site - have a fair bit more to add, but could anyone please give me a quick critique on it (PS I will be changing my image on it - not the bowtie pic I use here).

Any constructive criticism much appreciated!

XPND

Thank you
Dave
#critique #website
  • Profile picture of the author imsolutionsgroup
    Check the spelling of the word Optimization on the left hand side of your site -

    "Website Optimisation & Maintenance"

    "Google Business Listing & Optimisation"

    Also, you need some sort of lead capture form on every page of your site.
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    • Profile picture of the author wally247
      Originally Posted by imsolutionsgroup View Post

      Check the spelling of the word Optimization on the left hand side of your site -

      "Website Optimisation & Maintenance"

      "Google Business Listing & Optimisation"

      Also, you need some sort of lead capture form on every page on your site.
      He's probably in the UK where they spell it like that.
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    • Profile picture of the author DoubleOhDave
      Originally Posted by imsolutionsgroup View Post

      Check the spelling of the word Optimization on the left hand side of your site -

      "Website Optimisation & Maintenance"

      "Google Business Listing & Optimisation"

      Also, you need some sort of lead capture form on every page on your site.
      Thanks - I am Irish so was using the eurpean spelling - I plan to approach worldwide so will probably look into which one seems most acceptable to people regardless of nationality.

      And yep - lead capture pages coming up - but I am not sure how to phrase them - what do you suggest - a giveaway (I am not sure what an offline consultant might give away) or a newsletter sign up or something?

      Thanks for your critique
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      • Profile picture of the author socialbacklink
        Originally Posted by DoubleOhDave View Post

        Thanks - I am Irish so was using the eurpean spelling - I plan to approach worldwide so will probably look into which one seems most acceptable to people regardless of nationality.

        And yep - lead capture pages coming up - but I am not sure how to phrase them - what do you suggest - a giveaway (I am not sure what an offline consultant might give away) or a newsletter sign up or something?

        Thanks for your critique
        I would put the opt in form over where you have a pic of yourself. That way it's above the fold and in plain site. Then, I would do something like contact us for a free consultation. That's just you talking to them to assess their needs. Also, you might want to include a phone there as well. It needs to be on every single page.
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        • Profile picture of the author DoubleOhDave
          Originally Posted by socialbacklink View Post

          I would put the opt in form over where you have a pic of yourself. That way it's above the fold and in plain site. Then, I would do something like contact us for a free consultation. That's just you talking to them to assess their needs. Also, you might want to include a phone there as well. It needs to be on every single page.
          Thanks for that - just wondering where you would suggest my pic - I assumed it would be a good idea to help make the service personal and let people know who I am - though I see your point about the opt in being high up on the page... the free consultation is a great idea - thanks
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          • Profile picture of the author socialbacklink
            Originally Posted by DoubleOhDave View Post

            Thanks for that - just wondering where you would suggest my pic - I assumed it would be a good idea to help make the service personal and let people know who I am - though I see your point about the opt in being high up on the page... the free consultation is a great idea - thanks
            You might try the top left sidebar. That way it's at the top. And will be seen first since most of the world reads left to right. Also, I would do a pic with a background. With it cut out like that it makes it look like part of your head is chopped.

            The background and framework of the site is nice because of the fact that it's white and easily seen. Now you need to take the parts you want the eyes to focus on and just make them stick out a little bit. For instance, if you wanted to really highlight the social media buttons you could put them as a brighter color. That sort of thing. Make sense? Just remember the reason for the site. To contact you for services. Not to get lost in content. The content is only there to support that action of contacting you. To further sell the on the prospect that you really know your stuff.
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            • Profile picture of the author DoubleOhDave
              Originally Posted by socialbacklink View Post

              You might try the top left sidebar. That way it's at the top. And will be seen first since most of the world reads left to right. Also, I would do a pic with a background. With it cut out like that it makes it look like part of your head is chopped.

              The background and framework of the site is nice because of the fact that it's white and easily seen. Now you need to take the parts you want the eyes to focus on and just make them stick out a little bit. For instance, if you wanted to really highlight the social media buttons you could put them as a brighter color. That sort of thing. Make sense? Just remember the reason for the site. To contact you for services. Not to get lost in content. The content is only there to support that action of contacting you. To further sell the on the prospect that you really know your stuff.

              hmm.. thanks - I really appreciate that

              re: the pic - I plan on getting a new one with better definition and wearing a suit and tie but still would like to keep the blank background - I think it would suit the white background of the site but yes the placing sounds great - hadn't thought of that for some reason!

              The social media buttons I wanted to keep as not so much in-your-face that they distracted a client from my main contact details and forthcoming opt-ins but I wasn't 100% sure about how they looked so yes i will rethink them.

              As regards the contact vs. content - that's probably the best advice so far and one I totally ignored - I was so keen to show why someone should contact me i never thought of it that way - will definitely change the social media buttons and add more "contact me" stuff..

              Thanks - great critique!
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              • Profile picture of the author socialbacklink
                Originally Posted by DoubleOhDave View Post

                hmm.. thanks - I really appreciate that

                re: the pic - I plan on getting a new one with better definition and wearing a suit and tie but still would like to keep the blank background - I think it would suit the white background of the site but yes the placing sounds great - hadn't thought of that for some reason!

                The social media buttons I wanted to keep as not so much in-your-face that they distracted a client from my main contact details and forthcoming opt-ins but I wasn't 100% sure about how they looked so yes i will rethink them.

                As regards the contact vs. content - that's probably the best advice so far and one I totally ignored - I was so keen to show why someone should contact me i never thought of it that way - will definitely change the social media buttons and add more "contact me" stuff..

                Thanks - great critique!
                no problem. Glad I can help. By the way, I was just making the color suggestion with the social media icons since they were there. I would probably leave those the same color. Because ultimately you really want them either calling you or filling out the contact form rather than getting lost in your social media pages. So, by putting a nice opt in box on there with a strong call to action and a nice red button it would really stand out. That's what you want. Draw their eye to the place that makes you the most money. Or performs your desired action.
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  • Profile picture of the author Kung Fu Backlinks
    That's how they spell it in the UK

    So I'd only change it if you were targeting businesses in the US.

    EDIT: forgot the feedback.

    I'd organize the menu a bit. Have your services under a "services" heading and instead of having articles on the first page... have a clear way of moving your visitors along to where you want them:

    something like, "How can we help you?"

    Link to:

    "I need a website."

    "I need more customers."

    "I'm interested in Social Media."

    Something like that.
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  • Profile picture of the author vndnbrgj
    Test it... add the rest of your content first.
    But test it.
    Your site is way different then how I would have it but, it doesn't matter.
    If it performs, then who cares what others think.

    Is there something specific you were looking for feedback on?
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    • Profile picture of the author DoubleOhDave
      Originally Posted by vndnbrgj View Post

      Test it... add the rest of your content first.
      But test it.
      Your site is way different then how I would have it but, it doesn't matter.
      If it performs, then who cares what others think.

      Is there something specific you were looking for feedback on?
      Good question!

      I suppose I just wanted to know if it looked professional (It still needs some work I know) and if there was something I was doing wrong that would turn a business off investigating my services further?
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  • Profile picture of the author Surminga
    Try a bit of customising, some colours and fonts etc. try move away from the thesis theme current looks and make it your own.
    Also try to make your main navigation on one line if possible
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    • Profile picture of the author DoubleOhDave
      Originally Posted by Surminga View Post

      Try a bit of customising, some colours and fonts etc. try move away from the thesis theme current looks and make it your own.
      Also try to make your main navigation on one line if possible
      Thanks
      I kinda like the simplicity of the white where all my stuff stands out but yep I had thought about the nav bar - a previous poster pointed out how I should change that which i will be doing soon..

      Thanks for your feedback, much appreciated!
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