B2B phone sales conversion rate

3 replies
Regardless of product...could be mobile marketing, leads, etc....

And WITH the owners name....

I am guessing about 1 in 20 contact calls end up being "extremely hot"

About the same for you?
#b2b #conversion #phone #rate #sales
  • Profile picture of the author Jason Kanigan
    How'd you come up with that #?

    If I start calling with the intention of finding good prospects for pet rocks, I doubt it's gonna be 1 in 20. There are so many factors about choosing your target niche, understanding that niche and the problems they have which you can solve, your opening method for the call, your experience level on the phone...I really wouldn't measure what you're doing with anyone else.

    Find your stats and improve on them. And for that, you're going to have to put in consistent effort.
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  • Profile picture of the author StevenWatanabe
    @Jason has a good point. The conversions are very volatile based on a number of factors. I have one product that can literally close a business owner in 15 minutes with a 90% closing ratio (If they call me) and about (50%) if I am cold calling (and I get ahold of the business owner). Other products are more like 5% like you mentioned. It really depends on the product, the pitch, and who picks up.
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  • Profile picture of the author Matthew North
    Originally Posted by Mobilemarketingkings View Post

    Regardless of product...could be mobile marketing, leads, etc....

    And WITH the owners name....

    I am guessing about 1 in 20 contact calls end up being "extremely hot"

    About the same for you?
    To throw a number out for you, I am presently selling mobile websites from cold data.

    In an hour worth of prospecting I will generate between 3 and 5 good qualified prospects who have the need, money, authority etc to buy.

    So for me it's about 1/10 although it has been much higher than that.

    Also when I am calling data for the first time I am in the sorting/cleaning/prospecting mindset. I am not looking to sell anything, just to see if there's a fit.

    The next day I go back and call the clean data first before moving on to my unfiltered leads. Because I don't have to get past the gatekeeper and I noted the decision maker's name from the day before, I now get a 1 to 5 ratio of conversations to prospect conversions.

    After several years of doing though I haven't had to clean a database in a loooong time. The data gets better, you get better and you start making money faster. The only difficult part is actually sitting down with a phone for at least 4 hours a day.

    Don't use a CRM, don't make research calls, eliminate any process that isn't absolutely vital to getting through to the prospect. Lower the barrier of entry to yourself and sell on your momentum!!
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