Web Design Business? - Offer even bigger value

So, I just recently decided to "switch up" my business to offer more value.

I believe this could tremendously help others who want to start offline businesses and choose to go into the web design game.

I am switching from providing web design/re-design services to, conversion optimization.


Why? You can prove value so much easier to prospects.

The service we are going to provide is a 3 month service where we will increase the revenue made through the business's website by 40% or we will continue testing (for free) until we do. [That is our guarantee]

You have that compared to going up to business's and saying "Hey we can provide you with an awesome looking website."

You can already see the value is much more defined and clear to the prospects when providing conversion optimization.

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For all the people who are interested in creating some sort of offline business I highly recommend doing something like this instead of the hugely saturated "Let me make you a website" business.

If you interested in getting started with something like this there a few steps that can be done. Also, have no worries if you're thinking "well, I can't create some kind of guarantee like 40% increase in revenue through their website." Because you probably can.

First off, outsourcing. You will want to find a top notch quality outsourcer for this. I recommend just making some searches on Google for "conversion optimization services" etc. and giving some companies a call and asking if they have a white-label program and the costs associated with that.

The company I have found and been speaking to have agreed on some terms and I am now in their white-label program and they have the guarantee that I have spoken about above and we have agreed on the monthly price I am being charged for 3 months (a campaign) for my prospects.

Easy enough. Now, what do I have to do? All I have to do is find the prospects, prove the value, close the client, and create their campaign, and achieve the results needed.

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If you're worried about actually getting in contact with some business owners here is what I recommend.

Direct mail + Phone call follow up.

To get into specifics. Find a list of ideal prospects that have enough traffic to their website that our services would be of help to them.

Write a sales copy (there are some great people on here that can help) and I recommend taking a picture of their current website and giving them 2 tips on how they can increase their conversions on their website (free of charge) and then hit them with the guarantee in the sales copy. You can even give them their own calculation of how much money this could make them.

Tell them to figure out how many visitors they have monthly, how many sales they get, and then find their revenue per visitor and tell them you can increase their revenue per visitor by xx% guaranteed. Have them multiply that # by 12 (12 months per year) and you have shown them how much money they can add to their business per year guaranteed. This instantly justifies your prices.

[Credit to Jason Kanigan for that ^]

Send out the direct mail piece to some businesses and follow up with a phone call and get closing.

*IMPORTANT*- Don't have some type of guarantee like the one I stated in this thread if you don't actually think you can live up to it or the business you are outsourcing this service to can. Also, don't have this guarantee if you don't have the financial backing to fix something that has gone wrong or dealing with an upset client. And, always use contracts.


Just so everyone knows, I really rushed writing this thread and I probably missed out on some critical things I should of said. So i apologize in advance for that.

-Connor.