B2B SEM - Marketing to Senior Executives / CEOs

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Hoping to get your thoughts, advice and ideas on a relatively large campaign we're launching for a world renowned client, targeting Senior Executives & CEOs across Asia.

Target Audience: Senior Executives (CEOs, CMOs, VPs of Marketing, Creative Directors, Business Development Directors & Senior Account Directors). Male & Female, Mostly 35-65 Years Old.

Geographical Targeting: Asia & Asia-Pacific (China, Hong Kong, Vietnam, Taiwan, Japan, South Korea, Indonesia, Malaysia, Philippines, Singapore, India & Australia).

Target Industries: Advertising Agencies, Digital Agencies, Public Relations Firms, Event Production Companies, Top 500 Brands (across all sectors).

Our client isn't selling any product, but a service; a relatively niche one which could be regarded as similar to a media buying service. The clients they are looking to target are decision-makers across the largest brands in the region, their ad agencies, PR firms, etc.

The budget is LARGE, and they are happy to invest in content too; we just want to make sure the whole strategy and funnel make sense, based on your previous experience, the geographical location we target, the specific industries and obviously the actual target audience.

Any ideas as to which SEM strategy you would utilize for this purpose and how, would be highly appreciated. Happy to brainstorm in private as well.

Looking forward to hearing back from you. Thanks.

#b2b #ceos #executives #marketing #sem #senior

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