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Search: Posts Made By: Mike R
Forum: Ad Networks (CPM/CPL, Display) 28th April 2013, 08:36 AM
Replies: 4
Views: 4,759
Posted By Mike R
Re: how to promote cpa offers with ppc/ppv campaigns??

If you're planning to try your hand at Adwords or BingAds, you'll need unique landing pages on your own domain. And if you don't want your Quality Scores to suck and/or get your account banned with...
Forum: Search Engine Optimization 13th April 2013, 09:46 AM
Replies: 3
Views: 948
Posted By Mike R
Re: REAL ESTATE AND FACEBOOK ADS

I've done Social Media and PPC for a handful of real estate agents and used to be in the mortgage business myself, and I can tell you this...unless the realtor has a UNIQUE landing page with a UNIQUE...
Forum: Offline Marketing 9th April 2013, 07:13 PM
Replies: 10
Views: 952
Posted By Mike R
Re: YouTube PPC for Local Marketing?

Effectiveness depends on the targeting method. 100% agree with you that if something starts playing when I'm trying to watch another video, I'm closing that Ad as quickly as possible.

BUT if you...
Forum: Search Engine Optimization 6th April 2013, 09:02 AM
Replies: 4
Views: 1,232
Posted By Mike R
Re: How do you price your PPC management fees?

Usually 20% management fee is a good benchmark, with an option to discount to 15% or even 10% to close the deal or hook up a friend.

Make sure to be protective of your time...if those accounts...
Forum: eCommerce Sites, Wholesaling & Drop Shipping 4th April 2013, 06:54 PM
Replies: 4
Views: 678
Posted By Mike R
Re: Need Help Understanding Google Shopping

For PLA, you can't specify keywords...the ads are shown based on the relevance of Titles/Descriptions in your Product Feed, as well as the Max CPC bid. It doesn't have anything to do with SEO...
Forum: Search Engine Optimization 30th March 2013, 09:55 AM
Replies: 2
Views: 750
Posted By Mike R
Re: PPC Rule of Thumb

There's not really hard and fast rule, but here's what I usually look at:

Impressions: if you get 100 impressions and no clicks, it's probably the Ad Copy, not the keyword that needs to be...
Forum: Search Engine Optimization 30th March 2013, 09:16 AM
Replies: 34
Views: 1,462
Posted By Mike R
Re: Adwords is killing me!

Google's more strict about enforcing policies in the IM/Make Money niche than just about any other vertical, so your typical IM squeeze page won't cut it. In a different sort of industry, what you...
Forum: Search Engine Optimization 28th March 2013, 01:21 PM
Replies: 9
Views: 487
Posted By Mike R
Re: PPC on google advice

Double check that all keywords are not set to Broad Match...otherwise, there could be all sorts of junk keywords you're buying without knowing it.

Other than that, update the page, test, tweak,...
Forum: Offline Marketing 28th March 2013, 08:35 AM
Replies: 6
Views: 660
Posted By Mike R
Re: How much do you charge?

Somewhere in the $200 - $500 per month range is probably about right, depending on geographical area and industry. It's going to take a lot more work for a divorce attorney in NYC than a small town...
Forum: Offline Marketing 28th March 2013, 08:11 AM
Replies: 32
Views: 2,657
Posted By Mike R
Re: If You Aren't Getting 40% call back from your direct mail

This part is NOT to be overlooked. Local business owners are competitive by nature and are obsessed with finding out what their other local competitors are doing that they're not.

Find out which...
Forum: Offline Marketing 25th March 2013, 07:21 PM
Replies: 22
Views: 817
Posted By Mike R
Re: What is the dollar value of a lead for offline services

If the leads are good, finding someone to buy them and work them right shouldn't be hard.

I've seen an average of $50-75 per inbound off Adwords for SEO leads, so if the quality is good and price...
Forum: Offline Marketing 24th March 2013, 01:09 PM
Replies: 1,637
Views: 116,619
Posted By Mike R
Re: Mobile Website Design big business in our local market!

Mobile websites for offline clients are about to become WAY more important with some recent changes to Google Adwords.

With the roll-out of "Enhanced Campaigns," Adwords advertisers will no longer...
Forum: Offline Marketing 24th March 2013, 12:40 PM
Replies: 23
Views: 1,415
Posted By Mike R
Re: Is it possible to build a 6 figure offline marketing business without talking to or meeting clie

Most SMBs get bombarded with offers for marketing services, so differentiating yourself and your offering is the key to success.

So someone's going to have to do some "selling" of your value...
Forum: Offline Marketing 24th March 2013, 12:15 PM
Replies: 23
Views: 2,099
Posted By Mike R
Re: How To Sell $$$$ At A Discount ($5K for 5 Hrs)

Awesome thread, Sipboy3000!

Agree 100% that Landing Page Optimization/Conversion Rate Optimization is the #1 most overlooked service that can be offered to offline businesses (and it can be sold...
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