The age of an indexed page's effect on short-term SERP mobility

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  • SEO
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I spent the last two days aggressively building backlinks for 6 keywords, all to different pages within my site.

Three of these were for pages that have existed for over a year (with a 3rd or 4th page presence for each), and the other three were for newly created pages that are less than 3 days old.

I built the same amount of backlinks for each. To my surprise, the newest ones are all on the first page of google now less than 24 hours later. The older ones have moved to just a few spots higher on the 3rd or 4th page. All keywords are relatively similar in terms of competitiveness.

This makes me wonder if a newer link gets more of a benefit when it comes to the effect of link building. Maybe when G sees a newer page with so many backlinks, it figures the backlinks have to do with that page being "newsworthy" or hot in some other way.

Anyone else experience this? Is this a well known fact that I'm just discovering?
#age #effect #indexed #mobility #page #serp #shortterm
  • Profile picture of the author mhuktar
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    • Profile picture of the author Seekness
      Originally Posted by mhuktar View Post

      No, But I experience The so called Google Dance, Google Dance was in the past used to describe the period that a major index update of the Google search engine are being implemented. These major Google index update occured on average every 36 days or 10 times per year. It was easiest be identified by significant changes in search results, and by an updating of Google's cache of all indexed pages. These changes would be evident from one minute to the next. But the update did not proceed as a switch from one index to another like the flip of a switch. In fact, it took several days to finish the complete update of the index.
      I understand the dance, but this has to do with a lack of result for the older pages I built links for, and dramatic results for the newer pages. I built backlinks on all of the same sites for each term.
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  • Profile picture of the author bgmacaw
    This is called "Query Deserves Freshness" or QDF. It's part of Google's algorithm that will give new and recently updated content a temporary boost over existing content. The more generic the search term, the more likely you are to see this effect.

    For example, if you were searching for 'Micheal Jackson' you would want info about his memorial service, not his dance moves in the 'Thriller' video. Google's algorithm tries to adjust for this and that's what you're seeing.

    Eventually, more established pages will rise back up while the new content will sink unless the new content has gotten enough links to compete on an ongoing basis.
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